PS4
Sony Interactive Entertainment (SIE)
Company
Sony Interactive Entertainment (SIE)
Industry
Video Game Consoles
Related Brands
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Investment Recommendations
Targeted investment recommendations for PS4, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
31 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
150 DMAs
50 States
|
Brand Insights
Brand Insights reveal PS4’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PS5 shows challenging performance with -7.0% average growth across 51 markets (35.3% avg brand interest), with positive growth in 3 of 51 markets
PS5 has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 45 declining markets
PS5 maintains strong brand interest positions in key markets: Alabama (39.0% brand interest, -3.0% change), Alaska (33.0% brand interest, -3.0% change), and Arizona (35.0% brand interest, -3.0% change)
PS5 shows positive brand interest momentum in 3 markets, notably in Maine (+1.0% brand interest), Wyoming (+1.0% brand interest), Arkansas (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox leads category performance with 57.6% average brand interest growth, particularly strong in Alabama (+69.6%, 39.0% brand interest), Alaska (+52.0%, 38.0% brand interest), and Arizona (+62.5%, 39.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.5% with consistent performance across 48 markets
Xbox shows strong momentum with 57.6% average brand interest growth across key markets: North Dakota (+114.3% growth, +24.0% brand interest), Montana (+109.1% growth, +24.0% brand interest), and West Virginia (+104.8% growth, +22.0% brand interest)
Xbox captured additional brand interest in 51 markets, averaging +13.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for PS4 in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | -13.3% | +8.3% |
| Los Angeles CA | 4,962,377 | 39.0% | -13.3% | +11.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 38.0% | -5.0% | +11.8% |
| Phoenix AZ | 1,818,040 | 34.0% | -12.8% | +6.3% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | -21.6% | +11.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 39.0% | -2.5% | +2.6% |
| Detroit MI | 1,646,663 | 36.0% | -10.0% | +9.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 32.0% | -8.6% | +10.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Burlington VT-Plattsburgh NY | 306,170 | 32.0% | +3.2% | +28.0% |
| Youngstown OH | 221,187 | 35.0% | +6.1% | +29.6% |
| Traverse City-Cadillac MI | 216,002 | 32.0% | +3.2% | +18.5% |
High Growth Priority
Large markets showing strong consistent growth
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 37.0% | -11.9% | +12.1% |
| Philadelphia PA | 2,642,616 | 41.0% | -2.4% | +20.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 40.0% | -4.8% | +14.3% |
| Atlanta GA | 2,277,873 | 41.0% | -2.4% | +17.1% |
| Houston TX | 2,266,381 | 42.0% | -4.6% | +23.5% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | -7.5% | +19.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 40.0% | -9.1% | +14.3% |
| Denver CO | 1,523,659 | 34.0% | -5.6% | +17.2% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Amarillo TX | 167,518 | 35.0% | -2.8% | +2.9% |
Monitor & Maintain
All other markets
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 42.0% | +2.4% | +16.7% |
| Wilkes Barre-Scranton PA | 501,832 | 38.0% | +0.0% | +22.6% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 41.0% | +2.5% | +28.1% |
| Little Rock-Pine Bluff AR | 490,561 | 39.0% | +2.6% | +21.9% |
| Dayton OH | 418,047 | 38.0% | +2.7% | +22.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 33.0% | -10.8% | +6.5% |
| Honolulu HI | 411,655 | 37.0% | -9.8% | +23.3% |
| Spokane WA | 409,624 | 29.0% | -12.1% | +20.8% |
Brand Insights
Brand Insights for PS4 in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PS5 shows challenging performance with -5.8% average growth across 210 markets (35.5% avg brand interest), with positive growth in 20 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Austin TX (+11.1% growth, 40.0% brand interest, +4.0% brand interest change)
PS5 has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 168 declining markets
PS5 maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (38.0% brand interest, -1.0% change), Albany GA (41.0% brand interest, -1.0% change), and Albany-Schenectady-Troy NY (35.0% brand interest, -4.0% change)
PS5 shows positive brand interest momentum in 20 markets, notably in Alexandria LA (+1.0% brand interest), Bowling Green KY (+1.0% brand interest), Burlington VT-Plattsburgh NY (+1.0% brand interest)
PS5 successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 40.0% brand interest, +2.6% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% decline), and Billings, MT (maintained 31.0% brand interest, +0.0% decline)
In large markets, PS5 shows significant decline with moderate brand interest: Atlanta GA (-2.4% decline, 41.0% brand interest) and Baltimore MD (-4.8% decline, 40.0% brand interest)
In medium markets, PS5 shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-10.3% decline, 35.0% brand interest) and Albuquerque-Santa Fe NM (-7.7% decline, 36.0% brand interest)
In small markets, PS5 shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-2.6% decline, 38.0% brand interest) and Albany GA (-2.4% decline, 41.0% brand interest)
PS5 maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (38.0% brand interest, -2.6% change) and Albany GA (41.0% brand interest, -2.4% change)
PS5 maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.6% decline, 38.0% brand interest) and Albany GA (-2.4% decline, 41.0% brand interest)
PS5 faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.6% decline, 38.0% brand interest) and Albany GA (-2.4% decline, 41.0% brand interest)
PS5 performance in major markets: Atlanta GA (-2.4% decline, 41.0% brand interest, 2.7M TVHH), Baltimore MD (-4.8% decline, 40.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-7.5% decline, 37.0% brand interest, 2.6M TVHH)
PS5 shows positive brand interest growth in markets representing 4.5% of total TVHH coverage
PS5 shows strong performance with 18.2% average growth across 210 markets (35.5% avg brand interest), with positive growth in 208 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Harrisonburg VA (+38.5% growth, 36.0% brand interest, +10.0% brand interest change), St. Joseph MO (+38.5% growth, 36.0% brand interest, +10.0% brand interest change), and Watertown NY (+37.0% growth, 37.0% brand interest, +10.0% brand interest change)
Competitive Insights
Competitive Insights showcase how PS4 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Xbox shows market leadership with 49.6% average brand interest growth and notable strength in Albany GA (+95.0%, 39.0% brand interest), Albany-Schenectady-Troy NY (+52.0%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+90.5%, 40.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.6% with consistent performance across 151 markets
Xbox shows strong momentum with 49.6% average brand interest growth across key markets: Glendive MT (+400.0% growth, +80.0% brand interest), Greenwood-Greenville MS (+166.7% growth, +25.0% brand interest), and Charleston-Huntington WV (+131.6% growth, +25.0% brand interest)
Xbox captured additional brand interest in 180 markets, averaging +13.1% brand interest growth in key growth markets
Nintendo maintains market dominance with an average 40.0% brand interest across key markets: San Francisco-Oakland-San Jose CA (33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (37.0% brand interest, +2.8% growth), and Clarksburg-Weston WV (44.0% brand interest, +4.8% growth)
PS5 maintains market dominance with an average 38.9% brand interest across key markets: Alexandria LA (40.0% brand interest, +2.6% growth), Bowling Green KY (36.0% brand interest, +2.9% growth), and Burlington VT-Plattsburgh NY (32.0% brand interest, +3.2% growth)
Xbox maintains market dominance with an average 39.2% brand interest across key markets: Albany GA (39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (40.0% brand interest, +90.5% growth)
PS5 dominates in 146 of 197 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 41.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 35.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 36.0% brand interest)
Xbox dominates in 197 of 208 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 38.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 40.0% brand interest)
Xbox dominates in 203 of 209 key battleground markets against PS5, notably in Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (41.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (35.0% vs 38.0% brand interest)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in San Francisco-Oakland-San Jose CA (maintained 33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (maintained 37.0% brand interest, +2.8% growth), and Bend OR (maintained 40.0% brand interest, +0.0% decline)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 40.0% brand interest, +2.6% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% decline), and Billings, MT (maintained 31.0% brand interest, +0.0% decline)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +90.5% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Idaho Falls-Pocatello ID (-10.0% vs -17.9% growth), Lafayette IN (-6.2% vs -13.2% growth), and Missoula MT (-12.9% vs -34.9% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Alpena MI (+30.4% vs -13.5% growth), Johnstown-Altoona PA (+16.7% vs -6.8% growth), and Lansing MI (+20.8% vs +2.7% growth)
Nintendo emerges as competitive challenger to PS5 with superior brand interest growth rates in Miami-Ft. Lauderdale FL (-3.7% vs -10.0% growth), New York NY (-6.5% vs -13.3% growth), and San Francisco-Oakland-San Jose CA (+17.9% vs -9.1% growth)