Xbox
Microsoft
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Investment Recommendations
Targeted investment recommendations for Xbox, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
18 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
|
|
Monitor & Maintain
|
All other markets
|
149 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal Xbox’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Xbox shows strong performance with 57.6% average growth across 51 markets (38.0% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Xbox demonstrate exceptional results in North Dakota (+114.3% growth, 45.0% brand interest, +24.0% brand interest change), Montana (+109.1% growth, 46.0% brand interest, +24.0% brand interest change), and West Virginia (+104.8% growth, 43.0% brand interest, +22.0% brand interest change)
Xbox has 48 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Xbox include Alabama (+69.6% growth, 39.0% brand interest), Alaska (+52.0% growth, 38.0% brand interest), and Arizona (+62.5% growth, 39.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox leads category performance with 57.6% average brand interest growth, particularly strong in Alabama (+69.6%, 39.0% brand interest), Alaska (+52.0%, 38.0% brand interest), and Arizona (+62.5%, 39.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.5% with consistent performance across 48 markets
Xbox shows strong momentum with 57.6% average brand interest growth across key markets: North Dakota (+114.3% growth, +24.0% brand interest), Montana (+109.1% growth, +24.0% brand interest), and West Virginia (+104.8% growth, +22.0% brand interest)
Xbox captured additional brand interest in 51 markets, averaging +13.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Xbox in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 25.0% | +19.1% | -49.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 37.0% | +60.9% | -11.9% |
| Louisville KY | 612,910 | 40.0% | +81.8% | -16.7% |
| Albuquerque-Santa Fe NM | 612,638 | 40.0% | +90.5% | -11.1% |
| New Orleans LA | 584,044 | 36.0% | +63.6% | -16.3% |
| Providence RI-New Bedford MA | 564,315 | 36.0% | +50.0% | -18.2% |
| Memphis TN | 547,706 | 39.0% | +105.3% | -17.0% |
| Fresno-Visalia CA | 539,002 | 36.0% | +71.4% | -23.4% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 100.0% | +400.0% | +108.3% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +33.3% | -13.5% |
| Los Angeles CA | 4,962,377 | 32.0% | +23.1% | -15.8% |
| Chicago IL | 3,081,097 | 35.0% | +52.2% | -16.7% |
| Philadelphia PA | 2,642,616 | 31.0% | +29.2% | -24.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +8.7% | -40.5% |
| Atlanta GA | 2,277,873 | 35.0% | +52.2% | -16.7% |
| Houston TX | 2,266,381 | 25.0% | +13.6% | -39.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | +11.5% | -27.5% |
Monitor & Maintain
All other markets
149
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 22.0% | +0.0% | -53.2% |
| Tucson (Sierra Vista) AZ | 416,976 | 42.0% | +75.0% | -10.6% |
| Honolulu HI | 411,655 | 30.0% | +7.1% | -25.0% |
| Spokane WA | 409,624 | 45.0% | +80.0% | -13.5% |
| Des Moines-Ames IA | 401,464 | 45.0% | +87.5% | -11.8% |
| Green Bay-Appleton WI | 400,512 | 26.0% | +8.3% | -49.0% |
| Wichita-Hutchinson KS | 388,977 | 46.0% | +109.1% | -9.8% |
| Roanoke-Lynchburg VA | 387,932 | 23.0% | +4.6% | -52.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | -3.6% | -20.6% |
| Detroit MI | 1,646,663 | 26.0% | +4.0% | -39.5% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | +4.0% | -43.5% |
| San Diego CA | 940,959 | 29.0% | +7.4% | -23.7% |
| Austin TX | 831,742 | 26.0% | -3.7% | -38.1% |
Brand Insights
Brand Insights for Xbox in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Xbox shows strong performance with 49.6% average growth across 210 markets (34.9% avg brand interest), with positive growth in 198 of 210 markets
Top performing markets for Xbox demonstrate exceptional results in Glendive MT (+400.0% growth, 100.0% brand interest, +80.0% brand interest change), Greenwood-Greenville MS (+166.7% growth, 40.0% brand interest, +25.0% brand interest change), and Charleston-Huntington WV (+131.6% growth, 44.0% brand interest, +25.0% brand interest change)
Xbox has 151 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Xbox include Albany GA (+95.0% growth, 39.0% brand interest), Albany-Schenectady-Troy NY (+52.0% growth, 38.0% brand interest), and Albuquerque-Santa Fe NM (+90.5% growth, 40.0% brand interest)
Xbox maintains strong brand interest positions in key markets: Albany GA (39.0% brand interest, +19.0% change), Albany-Schenectady-Troy NY (38.0% brand interest, +13.0% change), and Albuquerque-Santa Fe NM (40.0% brand interest, +19.0% change)
Xbox shows positive brand interest momentum in 198 markets, notably in Albany GA (+19.0% brand interest), Albany-Schenectady-Troy NY (+13.0% brand interest), Albuquerque-Santa Fe NM (+19.0% brand interest)
Xbox demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+95.0% growth, +19.0% gain, 39.0% current brand interest), Albany-Schenectady-Troy NY (+52.0% growth, +13.0% gain, 38.0% current brand interest), and Albuquerque-Santa Fe NM (+90.5% growth, +19.0% gain, 40.0% current brand interest)
Xbox successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +90.5% growth)
In large markets, Xbox shows strong growth with moderate brand interest: San Francisco-Oakland-San Jose CA (-3.6% decline, 27.0% brand interest) and Atlanta GA (+52.2% growth, 35.0% brand interest)
In medium markets, Xbox shows strong growth with moderate brand interest: Austin TX (-3.7% decline, 26.0% brand interest) and Albany-Schenectady-Troy NY (+52.0% growth, 38.0% brand interest)
In small markets, Xbox shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-4.5% decline, 21.0% brand interest) and Beaumont-Port Arthur TX (-4.3% decline, 22.0% brand interest)
Xbox maintains dominant market position with >35% brand interest in key markets: Albany GA (39.0% brand interest, +95.0% change) and Albany-Schenectady-Troy NY (38.0% brand interest, +52.0% change)
Xbox achieves significant brand interest gains in Albany GA (+19.0% brand interest growth, now at 39.0%) and Albany-Schenectady-Troy NY (+13.0% brand interest growth, now at 38.0%)
Xbox shows accelerating brand interest growth in Albany GA (+95.0% growth, 39.0% brand interest) and Albany-Schenectady-Troy NY (+52.0% growth, 38.0% brand interest)
Xbox maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.5% decline, 21.0% brand interest) and Austin TX (-3.7% decline, 26.0% brand interest)
Xbox faces growth challenges in historically strong markets: Austin TX (-3.7% decline, 26.0% brand interest) and San Francisco-Oakland-San Jose CA (-3.6% decline, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how Xbox performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Xbox shows market leadership with 49.6% average brand interest growth and notable strength in Albany GA (+95.0%, 39.0% brand interest), Albany-Schenectady-Troy NY (+52.0%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+90.5%, 40.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.6% with consistent performance across 151 markets
Xbox shows strong momentum with 49.6% average brand interest growth across key markets: Glendive MT (+400.0% growth, +80.0% brand interest), Greenwood-Greenville MS (+166.7% growth, +25.0% brand interest), and Charleston-Huntington WV (+131.6% growth, +25.0% brand interest)
Xbox captured additional brand interest in 180 markets, averaging +13.1% brand interest growth in key growth markets
Nintendo maintains market dominance with an average 40.0% brand interest across key markets: San Francisco-Oakland-San Jose CA (33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (37.0% brand interest, +2.8% growth), and Clarksburg-Weston WV (44.0% brand interest, +4.8% growth)
PS5 maintains market dominance with an average 38.9% brand interest across key markets: Alexandria LA (40.0% brand interest, +2.6% growth), Bowling Green KY (36.0% brand interest, +2.9% growth), and Burlington VT-Plattsburgh NY (32.0% brand interest, +3.2% growth)
Xbox maintains market dominance with an average 39.2% brand interest across key markets: Albany GA (39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (40.0% brand interest, +90.5% growth)
PS5 dominates in 146 of 197 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 41.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 35.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 36.0% brand interest)
Xbox dominates in 197 of 208 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 38.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 40.0% brand interest)
Xbox dominates in 203 of 209 key battleground markets against PS5, notably in Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (41.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (35.0% vs 38.0% brand interest)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in San Francisco-Oakland-San Jose CA (maintained 33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (maintained 37.0% brand interest, +2.8% growth), and Bend OR (maintained 40.0% brand interest, +0.0% decline)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 40.0% brand interest, +2.6% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% decline), and Billings, MT (maintained 31.0% brand interest, +0.0% decline)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +90.5% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Idaho Falls-Pocatello ID (-10.0% vs -17.9% growth), Lafayette IN (-6.2% vs -13.2% growth), and Missoula MT (-12.9% vs -34.9% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Alpena MI (+30.4% vs -13.5% growth), Johnstown-Altoona PA (+16.7% vs -6.8% growth), and Lansing MI (+20.8% vs +2.7% growth)
Nintendo emerges as competitive challenger to PS5 with superior brand interest growth rates in Miami-Ft. Lauderdale FL (-3.7% vs -10.0% growth), New York NY (-6.5% vs -13.3% growth), and San Francisco-Oakland-San Jose CA (+17.9% vs -9.1% growth)