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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Nintendo Switch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
27 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
149 DMAs
50 States
|
Brand Insights
Brand Insights reveal Nintendo Switch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nintendo shows challenging performance with -27.8% average growth across 51 markets (26.7% avg brand interest), with positive growth in 1 of 51 markets
Top performing markets for Nintendo demonstrate exceptional results in District of Columbia (+14.3% growth, 32.0% brand interest, +4.0% brand interest change)
Nintendo has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 2 stable markets (0-5%), and 48 declining markets
Nintendo maintains strong brand interest positions in key markets: Massachusetts (31.0% brand interest, -2.0% change), Minnesota (30.0% brand interest, -9.0% change), and Oregon (31.0% brand interest, -5.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox leads category performance with 57.6% average brand interest growth, particularly strong in Alabama (+69.6%, 39.0% brand interest), Alaska (+52.0%, 38.0% brand interest), and Arizona (+62.5%, 39.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.5% with consistent performance across 48 markets
Xbox shows strong momentum with 57.6% average brand interest growth across key markets: North Dakota (+114.3% growth, +24.0% brand interest), Montana (+109.1% growth, +24.0% brand interest), and West Virginia (+104.8% growth, +22.0% brand interest)
Xbox captured additional brand interest in 51 markets, averaging +13.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Nintendo Switch in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | -6.5% | +7.4% |
| Atlanta GA | 2,277,873 | 24.0% | -31.4% | +4.4% |
| Boston MA-Manchester NH | 2,206,762 | 31.0% | -6.1% | +10.7% |
| Denver CO | 1,523,659 | 29.0% | -21.6% | +11.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | -3.7% | +8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 28.0% | -9.7% | +7.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 27.0% | -22.9% | +8.0% |
| Nashville TN | 993,259 | 23.0% | -39.5% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| District of Columbia | N/A | 32.0% | +14.3% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 516,962 | 37.0% | +8.8% | +48.0% |
| Honolulu HI | 411,655 | 33.0% | +6.5% | +10.0% |
| Green Bay-Appleton WI | 400,512 | 41.0% | +7.9% | +78.3% |
| Flint-Saginaw-Bay City MI | 375,743 | 47.0% | +11.9% | +123.8% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 28.0% | -20.0% | +12.0% |
| Philadelphia PA | 2,642,616 | 28.0% | -17.7% | +12.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 35.0% | +0.0% | +52.2% |
| Houston TX | 2,266,381 | 33.0% | -2.9% | +32.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | -2.9% | +26.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | +17.9% | +6.5% |
| Phoenix AZ | 1,818,040 | 28.0% | -24.3% | +16.7% |
| Seattle-Tacoma WA | 1,798,974 | 39.0% | +5.4% | +39.3% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 31.0% | +3.3% | +6.9% |
Monitor & Maintain
All other markets
149
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | +0.0% | +7.4% |
| Memphis TN | 547,706 | 18.0% | -50.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 39.0% | +0.0% | +95.0% |
| Tulsa OK | 462,154 | 43.0% | +2.4% | +126.3% |
| Dayton OH | 418,047 | 40.0% | -2.4% | +81.8% |
| Tucson (Sierra Vista) AZ | 416,976 | 25.0% | -35.9% | +13.6% |
| Spokane WA | 409,624 | 26.0% | -38.1% | +8.3% |
| Des Moines-Ames IA | 401,464 | 25.0% | -40.5% | +8.7% |
Brand Insights
Brand Insights for Nintendo Switch in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nintendo shows challenging performance with -22.9% average growth across 210 markets (29.6% avg brand interest), with positive growth in 29 of 210 markets
Top performing markets for Nintendo demonstrate exceptional results in San Francisco-Oakland-San Jose CA (+17.9% growth, 33.0% brand interest, +5.0% brand interest change) and Flint-Saginaw-Bay City MI (+11.9% growth, 47.0% brand interest, +5.0% brand interest change)
Nintendo has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 167 declining markets
Notable high-growth markets for Nintendo include San Francisco-Oakland-San Jose CA (+17.9% growth, 33.0% brand interest)
Nintendo maintains strong brand interest positions in key markets: Alpena MI (45.0% brand interest, -7.0% change), Austin TX (34.0% brand interest, -3.0% change), and Baltimore MD (33.0% brand interest, -1.0% change)
Nintendo shows positive brand interest momentum in 29 markets, notably in San Francisco-Oakland-San Jose CA (+5.0% brand interest), Beaumont-Port Arthur TX (+1.0% brand interest), Clarksburg-Weston WV (+2.0% brand interest)
Nintendo demonstrates strong market momentum with combined growth and brand interest gains in key markets: San Francisco-Oakland-San Jose CA (+17.9% growth, +5.0% gain, 33.0% current brand interest) and Flint-Saginaw-Bay City MI (+11.9% growth, +5.0% gain, 47.0% current brand interest)
Nintendo successfully defends strong market positions while maintaining brand interest growth in San Francisco-Oakland-San Jose CA (maintained 33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (maintained 37.0% brand interest, +2.8% growth), and Bend OR (maintained 40.0% brand interest, +0.0% decline)
In large markets, Nintendo shows significant decline with moderate brand interest: Atlanta GA (-31.4% decline, 24.0% brand interest) and Baltimore MD (-2.9% decline, 33.0% brand interest)
In medium markets, Nintendo shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-25.0% decline, 27.0% brand interest) and Albuquerque-Santa Fe NM (-40.0% decline, 24.0% brand interest)
In small markets, Nintendo shows significant decline with notable brand interest: Albany GA (-47.4% decline, 20.0% brand interest) and Alexandria LA (-40.5% decline, 22.0% brand interest)
Nintendo maintains dominant market position with >35% brand interest in key markets: Alpena MI (45.0% brand interest, -13.5% change) and Casper-Riverton WY (42.0% brand interest, -2.3% change)
Nintendo achieves significant brand interest gains in San Francisco-Oakland-San Jose CA (+5.0% brand interest growth, now at 33.0%) and Flint-Saginaw-Bay City MI (+5.0% brand interest growth, now at 47.0%)
Nintendo maintains stable brand interest performance in mature markets: Baltimore MD (-2.9% decline, 33.0% brand interest) and Casper-Riverton WY (-2.3% decline, 42.0% brand interest)
Nintendo faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-25.0% decline, 27.0% brand interest) and Alpena MI (-13.5% decline, 45.0% brand interest)
Nintendo performance in major markets: Atlanta GA (-31.4% decline, 24.0% brand interest, 2.7M TVHH), Baltimore MD (-2.9% decline, 33.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-6.1% decline, 31.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Nintendo Switch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Xbox shows market leadership with 49.6% average brand interest growth and notable strength in Albany GA (+95.0%, 39.0% brand interest), Albany-Schenectady-Troy NY (+52.0%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+90.5%, 40.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 38.6% with consistent performance across 151 markets
Xbox shows strong momentum with 49.6% average brand interest growth across key markets: Glendive MT (+400.0% growth, +80.0% brand interest), Greenwood-Greenville MS (+166.7% growth, +25.0% brand interest), and Charleston-Huntington WV (+131.6% growth, +25.0% brand interest)
Xbox captured additional brand interest in 180 markets, averaging +13.1% brand interest growth in key growth markets
Nintendo maintains market dominance with an average 40.0% brand interest across key markets: San Francisco-Oakland-San Jose CA (33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (37.0% brand interest, +2.8% growth), and Clarksburg-Weston WV (44.0% brand interest, +4.8% growth)
PS5 maintains market dominance with an average 38.9% brand interest across key markets: Alexandria LA (40.0% brand interest, +2.6% growth), Bowling Green KY (36.0% brand interest, +2.9% growth), and Burlington VT-Plattsburgh NY (32.0% brand interest, +3.2% growth)
Xbox maintains market dominance with an average 39.2% brand interest across key markets: Albany GA (39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (40.0% brand interest, +90.5% growth)
PS5 dominates in 146 of 197 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 41.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 35.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 36.0% brand interest)
Xbox dominates in 197 of 208 key battleground markets against Nintendo, notably in Albany GA (20.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (27.0% vs 38.0% brand interest), and Albuquerque-Santa Fe NM (24.0% vs 40.0% brand interest)
Xbox dominates in 203 of 209 key battleground markets against PS5, notably in Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (41.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (35.0% vs 38.0% brand interest)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in San Francisco-Oakland-San Jose CA (maintained 33.0% brand interest, +17.9% growth), Beaumont-Port Arthur TX (maintained 37.0% brand interest, +2.8% growth), and Bend OR (maintained 40.0% brand interest, +0.0% decline)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 40.0% brand interest, +2.6% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% decline), and Billings, MT (maintained 31.0% brand interest, +0.0% decline)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 39.0% brand interest, +95.0% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +52.0% growth), and Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +90.5% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Idaho Falls-Pocatello ID (-10.0% vs -17.9% growth), Lafayette IN (-6.2% vs -13.2% growth), and Missoula MT (-12.9% vs -34.9% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Alpena MI (+30.4% vs -13.5% growth), Johnstown-Altoona PA (+16.7% vs -6.8% growth), and Lansing MI (+20.8% vs +2.7% growth)
Nintendo emerges as competitive challenger to PS5 with superior brand interest growth rates in Miami-Ft. Lauderdale FL (-3.7% vs -10.0% growth), New York NY (-6.5% vs -13.3% growth), and San Francisco-Oakland-San Jose CA (+17.9% vs -9.1% growth)