Netflix
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Netflix, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
50 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
118 DMAs
47 States
|
|
Monitor & Maintain
|
All other markets
|
36 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Netflix’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Netflix shows challenging performance with -0.6% average growth across 51 markets (50.1% avg brand interest), with positive growth in 13 of 51 markets
Netflix has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 22 declining markets
Netflix maintains strong brand interest positions in key markets: Alaska (43.0% brand interest, -6.0% change), Arizona (48.0% brand interest, -2.0% change), and Arkansas (48.0% brand interest, -2.0% change)
Netflix shows positive brand interest momentum in 13 markets, notably in Alabama (+1.0% brand interest), California (+2.0% brand interest), Georgia (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category dominance with 11.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Alaska (+33.3%, 8.0% brand interest), and Colorado (+28.6%, 9.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.3% with consistent performance across 22 markets
Amazon Prime Video shows strong momentum with 11.9% average brand interest growth across key markets: Wisconsin (+60.0% growth, +3.0% brand interest), Louisiana (+40.0% growth, +2.0% brand interest), and Alaska (+33.3% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 30 markets, averaging +1.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Netflix in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 53.0% | -7.0% | -7.0% |
| Los Angeles CA | 4,962,377 | 54.0% | -3.6% | -3.6% |
| Chicago IL | 3,081,097 | 53.0% | +0.0% | -5.4% |
| Philadelphia PA | 2,642,616 | 53.0% | +6.0% | -1.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 53.0% | +0.0% | -1.9% |
| Houston TX | 2,266,381 | 53.0% | -3.6% | -5.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 53.0% | +3.9% | -1.9% |
| Boston MA-Manchester NH | 2,206,762 | 53.0% | -5.4% | -1.9% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 100.0% | +49.3% | +35.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 409,624 | 52.0% | +6.1% | +2.0% |
| Wichita-Hutchinson KS | 388,977 | 51.0% | +4.1% | +2.0% |
| Portland-Auburn ME | 364,761 | 51.0% | +4.1% | +2.0% |
| Syracuse NY | 330,353 | 51.0% | +6.3% | +2.0% |
Maintain & Optimize
Stable markets with consistent performance
118
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 51.0% | +2.0% | +2.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 53.0% | +1.9% | +0.0% |
| St. Louis MO | 1,066,886 | 52.0% | +2.0% | +2.0% |
| Memphis TN | 547,706 | 53.0% | +1.9% | +1.9% |
| Fresno-Visalia CA | 539,002 | 53.0% | +1.9% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 58.0% | +1.8% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 51.0% | +4.1% | +0.0% |
| Knoxville TN | 475,703 | 51.0% | +2.0% | +0.0% |
Monitor & Maintain
All other markets
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Toledo OH | 360,723 | 48.0% | +0.0% | -7.7% |
| Shreveport LA | 317,492 | 46.0% | -9.8% | -13.2% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 47.0% | -6.0% | -7.8% |
| South Bend-Elkhart IN | 279,718 | 46.0% | -11.5% | -9.8% |
| Greenville-New Bern-Washington NC | 259,522 | 49.0% | -3.9% | -9.3% |
| Tallahassee FL-Thomasville GA | 254,601 | 48.0% | -4.0% | -7.7% |
| Evansville IN | 247,342 | 45.0% | -8.2% | -8.2% |
| Ft. Wayne IN | 242,556 | 46.0% | -4.2% | -8.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 49.0% | -5.8% | -10.9% |
| Nashville TN | 993,259 | 48.0% | -4.0% | -11.1% |
Brand Insights
Brand Insights for Netflix in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Netflix shows challenging performance with -0.9% average growth across 210 markets (49.2% avg brand interest), with positive growth in 75 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Glendive MT (+49.2% growth, 100.0% brand interest, +33.0% brand interest change) and Presque Isle ME (+11.1% growth, 50.0% brand interest, +5.0% brand interest change)
Netflix has 1 market with high growth (>15%), 14 markets with moderate growth (5-15%), 87 stable markets (0-5%), and 108 declining markets
Notable high-growth markets for Netflix include Glendive MT (+49.2% growth, 100.0% brand interest)
Netflix maintains strong brand interest positions in key markets: Alexandria LA (45.0% brand interest, -2.0% change), Alpena MI (44.0% brand interest, -3.0% change), and Amarillo TX (45.0% brand interest, -9.0% change)
Netflix shows positive brand interest momentum in 75 markets, notably in Glendive MT (+33.0% brand interest), Abilene-Sweetwater TX (+2.0% brand interest), Albany GA (+2.0% brand interest)
Netflix demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+49.2% growth, +33.0% gain, 100.0% current brand interest) and Presque Isle ME (+11.1% growth, +5.0% gain, 50.0% current brand interest)
Netflix successfully defends strong market positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)
In large markets, Netflix shows slight decline with high brand interest: Atlanta GA (-5.8% decline, 49.0% brand interest) and Baltimore MD (-1.9% decline, 52.0% brand interest)
In medium markets, Netflix shows steady growth with high brand interest: Austin TX (-1.9% decline, 52.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-3.9% decline, 49.0% brand interest)
In small markets, Netflix shows slight decline with moderate brand interest: Alexandria LA (-4.3% decline, 45.0% brand interest) and Alpena MI (-6.4% decline, 44.0% brand interest)
Netflix maintains dominant market position with >35% brand interest in key markets: Alexandria LA (45.0% brand interest, -4.3% change) and Alpena MI (44.0% brand interest, -6.4% change)
Netflix achieves significant brand interest gains in Glendive MT (+33.0% brand interest growth, now at 100.0%) and Presque Isle ME (+5.0% brand interest growth, now at 50.0%)
Netflix maintains stable brand interest performance in mature markets: Alexandria LA (-4.3% decline, 45.0% brand interest) and Augusta GA (-2.0% decline, 50.0% brand interest)
Netflix faces growth challenges in historically strong markets: Alexandria LA (-4.3% decline, 45.0% brand interest) and Alpena MI (-6.4% decline, 44.0% brand interest)
Netflix performance in major markets: Atlanta GA (-5.8% decline, 49.0% brand interest, 2.7M TVHH), Baltimore MD (-1.9% decline, 52.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-5.4% decline, 53.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Netflix performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Amazon Prime Video leads category performance with 8.6% average brand interest growth, particularly strong in Albany-Schenectady-Troy NY (+16.7%, 7.0% brand interest), Alpena MI (+20.0%, 6.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.2% with consistent performance across 76 markets
Amazon Prime Video shows strong momentum with 8.6% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +2.0% brand interest), Florence-Myrtle Beach SC (+40.0% growth, +2.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+40.0% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 109 markets, averaging +1.2% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.6% brand interest across key markets: Glendive MT (100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (47.0% brand interest, +4.4% growth), and Albany GA (50.0% brand interest, +4.2% growth)
Amazon Prime Video dominates in 142 of 208 key battleground markets against Max, notably in Albany-Schenectady-Troy NY (13.0% vs 7.0% brand interest), Alpena MI (17.0% vs 6.0% brand interest), and Binghamton NY (14.0% vs 9.0% brand interest)
Max dominates in 104 of 176 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (13.0% vs 19.0% brand interest), Alpena MI (17.0% vs 20.0% brand interest), and Binghamton NY (14.0% vs 20.0% brand interest)
Max dominates in 133 of 209 key battleground markets against Netflix, notably in Albany-Schenectady-Troy NY (13.0% vs 52.0% brand interest), Alpena MI (17.0% vs 44.0% brand interest), and Binghamton NY (14.0% vs 45.0% brand interest)
Max dominates in 130 of 172 key battleground markets against Disney+, notably in Albany-Schenectady-Troy NY (13.0% vs 9.0% brand interest), Alpena MI (17.0% vs 13.0% brand interest), and Binghamton NY (14.0% vs 12.0% brand interest)
Amazon Prime Video dominates in 132 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (6.0% vs 20.0% brand interest), Baton Rouge LA (6.0% vs 19.0% brand interest), and Billings, MT (6.0% vs 20.0% brand interest)
Amazon Prime Video dominates in 146 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (6.0% vs 47.0% brand interest), Baton Rouge LA (6.0% vs 51.0% brand interest), and Billings, MT (6.0% vs 46.0% brand interest)
Amazon Prime Video dominates in 140 of 184 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (6.0% vs 12.0% brand interest), Baton Rouge LA (6.0% vs 11.0% brand interest), and Billings, MT (6.0% vs 11.0% brand interest)
Hulu dominates in 112 of 210 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (20.0% vs 47.0% brand interest), Albany GA (19.0% vs 50.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 48.0% brand interest)
Hulu dominates in 118 of 203 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (20.0% vs 12.0% brand interest), Albany GA (19.0% vs 12.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 11.0% brand interest)
Netflix dominates in 114 of 209 key battleground markets against Disney+, notably in Alexandria LA (45.0% vs 12.0% brand interest), Alpena MI (44.0% vs 13.0% brand interest), and Amarillo TX (45.0% vs 12.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)