Hulu
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
Integrate Hulu's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hulu, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
100 DMAs
31 States
|
|
Monitor & Maintain
|
All other markets
|
86 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Hulu’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hulu shows challenging performance with -0.1% average growth across 51 markets (18.2% avg brand interest), with positive growth in 17 of 51 markets
Hulu has 0 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 16 declining markets
Hulu shows positive brand interest momentum in 17 markets, notably in West Virginia (+1.0% brand interest), Arkansas (+1.0% brand interest), District of Columbia (+1.0% brand interest)
Hulu maintains consistent performance with steady growth and stable brand interest across 31% of markets, exemplified by Arkansas (+5.0% growth, +1.0% brand interest), District of Columbia (+6.7% growth, +1.0% brand interest), and Florida (+6.7% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category dominance with 11.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Alaska (+33.3%, 8.0% brand interest), and Colorado (+28.6%, 9.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.3% with consistent performance across 22 markets
Amazon Prime Video shows strong momentum with 11.9% average brand interest growth across key markets: Wisconsin (+60.0% growth, +3.0% brand interest), Louisiana (+40.0% growth, +2.0% brand interest), and Alaska (+33.3% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 30 markets, averaging +1.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hulu in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 20.0% | +5.3% | -4.8% |
| Knoxville TN | 475,703 | 20.0% | +0.0% | -4.8% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbia-Jefferson City MO | 154,462 | 22.0% | +22.2% | +4.8% |
| Gainesville FL | 118,040 | 20.0% | +11.1% | +5.3% |
| Alpena MI | 14,646 | 20.0% | +11.1% | +17.7% |
| Lafayette LA | N/A | 21.0% | +10.5% | +5.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 13.0% | +8.3% | +18.2% |
| Shreveport LA | 317,492 | 20.0% | +5.3% | +5.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 20.0% | +5.3% | +5.3% |
| South Bend-Elkhart IN | 279,718 | 19.0% | +11.8% | +5.6% |
| Greenville-New Bern-Washington NC | 259,522 | 19.0% | +5.6% | +5.6% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 21.0% | +16.7% | +5.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 19.0% | +5.6% | +5.6% |
| Evansville IN | 247,342 | 20.0% | +11.1% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +14.3% | +6.7% |
| Atlanta GA | 2,277,873 | 20.0% | +11.1% | +17.7% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +13.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 19.0% | +11.8% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +13.3% | +6.3% |
| Nashville TN | 993,259 | 20.0% | +11.1% | +17.7% |
| San Antonio TX | 900,609 | 19.0% | +11.8% | -5.0% |
| Kansas City MO | 866,618 | 19.0% | +11.8% | +5.6% |
Maintain & Optimize
Stable markets with consistent performance
100
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | +0.0% | -6.3% |
| Chicago IL | 3,081,097 | 18.0% | +0.0% | +5.9% |
| Philadelphia PA | 2,642,616 | 18.0% | +0.0% | +5.9% |
| Houston TX | 2,266,381 | 16.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -5.9% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | +6.3% | +0.0% |
| Detroit MI | 1,646,663 | 18.0% | +0.0% | -5.3% |
Monitor & Maintain
All other markets
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +7.7% | +0.0% |
| Oklahoma City OK | 631,839 | 19.0% | -5.0% | -9.5% |
| New Orleans LA | 584,044 | 20.0% | +11.1% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 14.0% | -6.7% | -12.5% |
| Wilkes Barre-Scranton PA | 501,832 | 19.0% | +0.0% | -9.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 18.0% | -5.3% | -10.0% |
| Little Rock-Pine Bluff AR | 490,561 | 19.0% | -13.6% | -13.6% |
| Tulsa OK | 462,154 | 19.0% | -5.0% | -9.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | +0.0% | -11.1% |
| Jacksonville FL | 671,993 | 18.0% | +5.9% | -10.0% |
Brand Insights
Brand Insights for Hulu in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hulu shows challenging performance with -0.1% average growth across 210 markets (18.6% avg brand interest), with positive growth in 82 of 210 markets
Hulu has 8 markets with high growth (>15%), 73 markets with moderate growth (5-15%), 53 stable markets (0-5%), and 76 declining markets
Notable high-growth markets for Hulu include Amarillo TX (+29.4% growth, 22.0% brand interest), Columbia-Jefferson City MO (+22.2% growth, 22.0% brand interest), and Davenport IA-Rock Island-Moline IL (+16.7% growth, 21.0% brand interest)
Hulu shows positive brand interest momentum in 82 markets, notably in Amarillo TX (+5.0% brand interest), Columbia-Jefferson City MO (+4.0% brand interest), Davenport IA-Rock Island-Moline IL (+3.0% brand interest)
Hulu demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+29.4% growth, +5.0% gain, 22.0% current brand interest), Columbia-Jefferson City MO (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Topeka KS (+21.1% growth, +4.0% gain, 23.0% current brand interest)
Hulu maintains consistent performance with steady growth and stable brand interest across 36% of markets, exemplified by Duluth MN-Superior WI (+15.0% growth, +3.0% brand interest), Parkersburg WV (+15.0% growth, +3.0% brand interest), and Albuquerque-Santa Fe NM (+5.6% growth, +1.0% brand interest)
Hulu achieves significant brand interest gains in Amarillo TX (+5.0% brand interest growth, now at 22.0%)
Hulu shows accelerating brand interest growth in Amarillo TX (+29.4% growth, 22.0% brand interest) and Columbia-Jefferson City MO (+22.2% growth, 22.0% brand interest)
Hulu demonstrates emerging brand interest strength in Boston MA-Manchester NH (+13.3% growth, 17.0% brand interest) and Columbus OH (+11.8% growth, 19.0% brand interest)
Hulu maintains stable brand interest performance in mature markets: Binghamton NY (-4.8% decline, 20.0% brand interest) and Cheyenne WY-Scottsbluff NE (-4.8% decline, 20.0% brand interest)
Hulu performance in major markets: Cleveland-Akron (Canton) OH (-5.0% decline, 19.0% brand interest, 1.6M TVHH), Salt Lake City UT (-5.6% decline, 17.0% brand interest, 1.1M TVHH), and Washington DC (Hagerstown MD) (-5.9% decline, 16.0% brand interest, 2.6M TVHH)
Hulu shows positive brand interest growth in markets representing 41.7% of total TVHH coverage
Hulu shows challenging performance with -3.6% average growth across 210 markets (18.6% avg brand interest), with positive growth in 33 of 210 markets
Hulu has 4 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 110 declining markets
Notable high-growth markets for Hulu include Alpena MI (+17.6% growth, 20.0% brand interest), Atlanta GA (+17.6% growth, 20.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+18.2% growth, 13.0% brand interest)
Hulu shows positive brand interest momentum in 33 markets, notably in Alpena MI (+3.0% brand interest), Atlanta GA (+3.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hulu performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Amazon Prime Video leads category performance with 8.6% average brand interest growth, particularly strong in Albany-Schenectady-Troy NY (+16.7%, 7.0% brand interest), Alpena MI (+20.0%, 6.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.2% with consistent performance across 76 markets
Amazon Prime Video shows strong momentum with 8.6% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +2.0% brand interest), Florence-Myrtle Beach SC (+40.0% growth, +2.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+40.0% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 109 markets, averaging +1.2% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.6% brand interest across key markets: Glendive MT (100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (47.0% brand interest, +4.4% growth), and Albany GA (50.0% brand interest, +4.2% growth)
Amazon Prime Video dominates in 142 of 208 key battleground markets against Max, notably in Albany-Schenectady-Troy NY (13.0% vs 7.0% brand interest), Alpena MI (17.0% vs 6.0% brand interest), and Binghamton NY (14.0% vs 9.0% brand interest)
Max dominates in 104 of 176 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (13.0% vs 19.0% brand interest), Alpena MI (17.0% vs 20.0% brand interest), and Binghamton NY (14.0% vs 20.0% brand interest)
Max dominates in 133 of 209 key battleground markets against Netflix, notably in Albany-Schenectady-Troy NY (13.0% vs 52.0% brand interest), Alpena MI (17.0% vs 44.0% brand interest), and Binghamton NY (14.0% vs 45.0% brand interest)
Max dominates in 130 of 172 key battleground markets against Disney+, notably in Albany-Schenectady-Troy NY (13.0% vs 9.0% brand interest), Alpena MI (17.0% vs 13.0% brand interest), and Binghamton NY (14.0% vs 12.0% brand interest)
Amazon Prime Video dominates in 132 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (6.0% vs 20.0% brand interest), Baton Rouge LA (6.0% vs 19.0% brand interest), and Billings, MT (6.0% vs 20.0% brand interest)
Amazon Prime Video dominates in 146 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (6.0% vs 47.0% brand interest), Baton Rouge LA (6.0% vs 51.0% brand interest), and Billings, MT (6.0% vs 46.0% brand interest)
Amazon Prime Video dominates in 140 of 184 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (6.0% vs 12.0% brand interest), Baton Rouge LA (6.0% vs 11.0% brand interest), and Billings, MT (6.0% vs 11.0% brand interest)
Hulu dominates in 112 of 210 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (20.0% vs 47.0% brand interest), Albany GA (19.0% vs 50.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 48.0% brand interest)
Hulu dominates in 118 of 203 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (20.0% vs 12.0% brand interest), Albany GA (19.0% vs 12.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 11.0% brand interest)
Netflix dominates in 114 of 209 key battleground markets against Disney+, notably in Alexandria LA (45.0% vs 12.0% brand interest), Alpena MI (44.0% vs 13.0% brand interest), and Amarillo TX (45.0% vs 12.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)