M&M's
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
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Investment Recommendations
Targeted investment recommendations for M&M's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
46 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
20 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
26 States
|
|
Monitor & Maintain
|
All other markets
|
102 DMAs
24 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal M&M's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
M&M's shows challenging performance with -4.6% average growth across 51 markets (43.2% avg brand interest), with positive growth in 10 of 51 markets
M&M's has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 40 declining markets
M&M's maintains strong brand interest positions in key markets: Alabama (42.0% brand interest, -1.0% change), Colorado (42.0% brand interest, -1.0% change), and Connecticut (44.0% brand interest, -5.0% change)
M&M's shows positive brand interest momentum in 10 markets, notably in Arizona (+2.0% brand interest), California (+1.0% brand interest), Hawaii (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category dominance with 11.2% average brand interest growth, showing exceptional performance in Georgia (+21.7%, 28.0% brand interest), Idaho (+25.0%, 25.0% brand interest), and Illinois (+21.1%, 23.0% brand interest)
In high-growth markets, Skittles maintains an average brand interest of 23.3% with consistent performance across 16 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key markets: New Hampshire (+53.3% growth, +8.0% brand interest), Pennsylvania (+33.3% growth, +6.0% brand interest), and New Jersey (+26.3% growth, +5.0% brand interest)
Skittles captured additional brand interest in 34 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for M&M's in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 45.0% | -8.2% | -4.3% |
| Los Angeles CA | 4,962,377 | 44.0% | -2.2% | +7.3% |
| Chicago IL | 3,081,097 | 42.0% | -10.6% | +0.0% |
| Philadelphia PA | 2,642,616 | 42.0% | -12.5% | -2.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 41.0% | -6.8% | -2.4% |
| Boston MA-Manchester NH | 2,206,762 | 46.0% | -4.2% | -2.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 41.0% | +0.0% | -2.4% |
| Phoenix AZ | 1,818,040 | 43.0% | -2.3% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 47.0% | +17.5% | +17.5% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 51.0% | +15.9% | +2.0% |
| Monterey-Salinas CA | 197,948 | 48.0% | +14.3% | +9.1% |
| Chico-Redding CA | 160,565 | 53.0% | +26.2% | +32.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 50.0% | +28.2% | +6.4% |
| Rockford IL | 154,224 | 62.0% | +40.9% | +47.6% |
| Monroe LA-El Dorado AR | 147,849 | 55.0% | +25.0% | +25.0% |
| Palm Springs CA | 142,979 | 50.0% | +16.3% | +13.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Little Rock-Pine Bluff AR | 490,561 | 44.0% | +4.8% | +2.3% |
| Lexington KY | 434,265 | 47.0% | +4.4% | +20.5% |
| Tucson (Sierra Vista) AZ | 416,976 | 49.0% | +6.5% | +8.9% |
| Honolulu HI | 411,655 | 45.0% | +4.7% | +7.1% |
| Des Moines-Ames IA | 401,464 | 47.0% | +14.6% | +6.8% |
| Omaha NE | 384,022 | 47.0% | +9.3% | +4.4% |
| Huntsville-Decatur (Florence) AL | 350,515 | 46.0% | +4.6% | +4.6% |
| Shreveport LA | 317,492 | 45.0% | +9.8% | +9.8% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 47.0% | +2.2% | +6.8% |
| San Diego CA | 940,959 | 42.0% | +0.0% | +2.4% |
| Cincinnati OH | 810,849 | 44.0% | +2.3% | +2.3% |
| Ft. Myers-Naples FL | 525,402 | 50.0% | +0.0% | +4.2% |
| Roanoke-Lynchburg VA | 387,932 | 47.0% | +0.0% | +6.8% |
| Charleston-Huntington WV | 363,503 | 43.0% | -4.4% | -4.4% |
| Toledo OH | 360,723 | 44.0% | -6.4% | -6.4% |
| Chattanooga TN | 341,284 | 46.0% | -6.1% | +2.2% |
Monitor & Maintain
All other markets
102
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 50.0% | +0.0% | +8.7% |
| Birmingham AL | 651,287 | 46.0% | +7.0% | +9.5% |
| Louisville KY | 612,910 | 45.0% | +2.3% | +9.8% |
| Dayton OH | 418,047 | 43.0% | -8.5% | +0.0% |
| Spokane WA | 409,624 | 44.0% | -2.2% | +7.3% |
| Green Bay-Appleton WI | 400,512 | 16.0% | -64.4% | -66.7% |
| Wichita-Hutchinson KS | 388,977 | 46.0% | -8.0% | -2.1% |
| Madison WI | 386,495 | 18.0% | -64.0% | -61.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | -62.8% | -60.0% |
| Atlanta GA | 2,277,873 | 16.0% | -61.9% | -59.0% |
| Houston TX | 2,266,381 | 16.0% | -61.0% | -60.0% |
| San Antonio TX | 900,609 | 17.0% | -61.4% | -61.4% |
| Austin TX | 831,742 | 17.0% | -61.4% | -59.5% |
| Milwaukee WI | 765,170 | 16.0% | -64.4% | -62.8% |
Brand Insights
Brand Insights for M&M's in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
M&M's shows challenging performance with -8.4% average growth across 205 markets (44.3% avg brand interest), with positive growth in 60 of 205 markets
Top performing markets for M&M's demonstrate exceptional results in Lafayette IN (+100.0% growth, 100.0% brand interest, +50.0% brand interest change), Cheyenne WY-Scottsbluff NE (+88.7% growth, 100.0% brand interest, +47.0% brand interest change), and Dothan AL (+88.7% growth, 100.0% brand interest, +47.0% brand interest change)
M&M's has 28 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 131 declining markets
Notable high-growth markets for M&M's include Bend OR (+26.1% growth, 58.0% brand interest), Billings, MT (+65.8% growth, 68.0% brand interest), and Biloxi-Gulfport MS (+18.0% growth, 59.0% brand interest)
M&M's maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -7.0% change), Albuquerque-Santa Fe NM (44.0% brand interest, -2.0% change), and Baltimore MD (41.0% brand interest, -4.0% change)
M&M's shows positive brand interest momentum in 60 markets, notably in Bend OR (+12.0% brand interest), Billings, MT (+27.0% brand interest), Biloxi-Gulfport MS (+9.0% brand interest)
M&M's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+26.1% growth, +12.0% gain, 58.0% current brand interest), Billings, MT (+65.8% growth, +27.0% gain, 68.0% current brand interest), and Biloxi-Gulfport MS (+18.0% growth, +9.0% gain, 59.0% current brand interest)
M&M's successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 58.0% brand interest, +26.1% growth), Billings, MT (maintained 68.0% brand interest, +65.8% growth), and Biloxi-Gulfport MS (maintained 59.0% brand interest, +18.0% growth)
In large markets, M&M's shows significant decline with moderate brand interest: Atlanta GA (-61.9% decline, 16.0% brand interest) and Baltimore MD (-8.9% decline, 41.0% brand interest)
In medium markets, M&M's shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-13.5% decline, 45.0% brand interest) and Albuquerque-Santa Fe NM (-4.3% decline, 44.0% brand interest)
In small markets, M&M's shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-100.0% decline, 0.0% brand interest) and Albany GA (-73.5% decline, 13.0% brand interest)
M&M's maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -13.5% change) and Albuquerque-Santa Fe NM (44.0% brand interest, -4.3% change)
M&M's achieves significant brand interest gains in Bend OR (+12.0% brand interest growth, now at 58.0%) and Billings, MT (+27.0% brand interest growth, now at 68.0%)
M&M's shows accelerating brand interest growth in Bend OR (+26.1% growth, 58.0% brand interest) and Billings, MT (+65.8% growth, 68.0% brand interest)
M&M's maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.3% decline, 44.0% brand interest) and Bangor ME (-3.9% decline, 49.0% brand interest)
M&M's faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-13.5% decline, 45.0% brand interest) and Albuquerque-Santa Fe NM (-4.3% decline, 44.0% brand interest)
Competitive Insights
Competitive Insights showcase how M&M's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Reese's Pieces demonstrates category dominance with 20.6% average brand interest growth, showing exceptional performance in Atlanta GA (+366.7%, 14.0% brand interest), Austin TX (+300.0%, 12.0% brand interest), and Baltimore MD (+33.3%, 4.0% brand interest)
In high-growth markets, Reese's Pieces maintains an average brand interest of 7.6% with consistent performance across 39 markets
Kit Kat shows strong momentum with 10.2% average brand interest growth across key markets: Macon GA (+233.3% growth, +21.0% brand interest), Laredo TX (+200.0% growth, +24.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+170.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 85 markets, averaging +5.9% brand interest growth in key growth markets
Snickers shows strong momentum with 18.8% average brand interest growth across key markets: Abilene-Sweetwater TX (+455.6% growth, +82.0% brand interest), Lubbock TX (+441.7% growth, +53.0% brand interest), and Charleston SC (+258.3% growth, +31.0% brand interest)
Snickers captured additional brand interest in 95 markets, averaging +10.5% brand interest growth in key growth markets
Reese's Pieces shows strong momentum with 20.6% average brand interest growth across key markets: Charleston SC (+600.0% growth, +12.0% brand interest), Waco-Temple-Bryan TX (+550.0% growth, +11.0% brand interest), and Madison WI (+500.0% growth, +10.0% brand interest)
Reese's Pieces captured additional brand interest in 39 markets, averaging +4.5% brand interest growth in key growth markets
Kit Kat maintains market dominance with an average 33.3% brand interest across key markets: Columbia SC (33.0% brand interest, +120.0% growth), Corpus Christi TX (31.0% brand interest, +158.3% growth), and Laredo TX (36.0% brand interest, +200.0% growth)
M&M's maintains market dominance with an average 58.2% brand interest across key markets: Bend OR (58.0% brand interest, +26.1% growth), Billings, MT (68.0% brand interest, +65.8% growth), and Biloxi-Gulfport MS (59.0% brand interest, +18.0% growth)
Skittles maintains market dominance with an average 42.2% brand interest across key markets: Alexandria LA (100.0% brand interest, +75.4% growth), Billings, MT (32.0% brand interest, +100.0% growth), and Biloxi-Gulfport MS (41.0% brand interest, +24.2% growth)
Snickers maintains market dominance with an average 45.9% brand interest across key markets: Abilene-Sweetwater TX (100.0% brand interest, +455.6% growth), Albany GA (35.0% brand interest, +45.8% growth), and Atlanta GA (40.0% brand interest, +166.7% growth)
Kit Kat dominates in 110 of 170 key battleground markets against M&M's, notably in Amarillo TX (11.0% vs 46.0% brand interest), Bangor ME (13.0% vs 49.0% brand interest), and Bend OR (0.0% vs 58.0% brand interest)
Skittles dominates in 93 of 166 key battleground markets against Kit Kat, notably in Amarillo TX (11.0% vs 29.0% brand interest), Bangor ME (13.0% vs 21.0% brand interest), and Billings, MT (0.0% vs 32.0% brand interest)
Snickers dominates in 88 of 153 key battleground markets against Kit Kat, notably in Abilene-Sweetwater TX (0.0% vs 100.0% brand interest), Amarillo TX (11.0% vs 14.0% brand interest), and Bangor ME (13.0% vs 17.0% brand interest)
Reese's Pieces dominates in 56 of 112 key battleground markets against Kit Kat, notably in Cedar Rapids-Waterloo-Iowa City & Dubuque IA (10.0% vs 0.0% brand interest), Chattanooga TN (11.0% vs 0.0% brand interest), and Chico-Redding CA (13.0% vs 0.0% brand interest)