Max
Warner Bros. Discovery
Company
Warner Bros. Discovery
Industry
Streaming
Related Brands
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Max, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
22 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Monitor & Maintain
|
All other markets
|
112 DMAs
46 States
|
Brand Insights
Brand Insights reveal Max’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Max shows stable performance with 0.9% average growth across 51 markets (14.5% avg brand interest), with positive growth in 16 of 51 markets
Max has 1 market with high growth (>15%), 15 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for Max include South Dakota (+15.4% growth, 15.0% brand interest)
Max shows positive brand interest momentum in 16 markets, notably in South Dakota (+2.0% brand interest), Alaska (+1.0% brand interest), Arkansas (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category dominance with 11.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Alaska (+33.3%, 8.0% brand interest), and Colorado (+28.6%, 9.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.3% with consistent performance across 22 markets
Amazon Prime Video shows strong momentum with 11.9% average brand interest growth across key markets: Wisconsin (+60.0% growth, +3.0% brand interest), Louisiana (+40.0% growth, +2.0% brand interest), and Alaska (+33.3% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 30 markets, averaging +1.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Max in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 17.0% | +13.3% | +112.5% |
| Corpus Christi TX | 177,217 | 15.0% | +15.4% | +87.5% |
| Amarillo TX | 167,518 | 14.0% | +16.7% | +100.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 14.0% | +16.7% | +100.0% |
| Medford-Klamath Falls OR | 155,635 | 18.0% | +12.5% | +200.0% |
| Duluth MN-Superior WI | 148,546 | 17.0% | +13.3% | +142.9% |
| Lubbock TX | 145,733 | 15.0% | +15.4% | +66.7% |
| Beaumont-Port Arthur TX | 143,616 | 16.0% | +14.3% | +128.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 15.0% | +15.4% | +150.0% |
| Dayton OH | 418,047 | 14.0% | +7.7% | +133.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 15.0% | +7.1% | +114.3% |
| Des Moines-Ames IA | 401,464 | 13.0% | +8.3% | +116.7% |
| Green Bay-Appleton WI | 400,512 | 14.0% | +7.7% | +180.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 14.0% | +7.7% | +100.0% |
| Charleston-Huntington WV | 363,503 | 13.0% | +8.3% | +85.7% |
| Toledo OH | 360,723 | 14.0% | +7.7% | +133.3% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +14.3% | +128.6% |
| Los Angeles CA | 4,962,377 | 14.0% | +7.7% | +100.0% |
| Chicago IL | 3,081,097 | 13.0% | +0.0% | +116.7% |
| Philadelphia PA | 2,642,616 | 14.0% | -6.7% | +133.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +0.0% | +133.3% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | +133.3% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | +100.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +0.0% | +87.5% |
Monitor & Maintain
All other markets
112
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 14.0% | +0.0% | +133.3% |
| Louisville KY | 612,910 | 12.0% | -7.7% | +100.0% |
| Albuquerque-Santa Fe NM | 612,638 | 15.0% | +0.0% | +114.3% |
| New Orleans LA | 584,044 | 13.0% | -7.1% | +85.7% |
| Providence RI-New Bedford MA | 564,315 | 14.0% | +0.0% | +133.3% |
| Memphis TN | 547,706 | 12.0% | -14.3% | +71.4% |
| Fresno-Visalia CA | 539,002 | 12.0% | +0.0% | +100.0% |
| Buffalo NY | 537,294 | 13.0% | -7.1% | +85.7% |
Brand Insights
Brand Insights for Max in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Max shows stable performance with 4.3% average growth across 209 markets (14.6% avg brand interest), with positive growth in 108 of 209 markets
Max has 24 markets with high growth (>15%), 84 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Max include Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest), Amarillo TX (+16.7% growth, 14.0% brand interest), and Augusta GA (+15.4% growth, 15.0% brand interest)
Max shows positive brand interest momentum in 108 markets, notably in Abilene-Sweetwater TX (+2.0% brand interest), Amarillo TX (+2.0% brand interest), Augusta GA (+2.0% brand interest)
Max maintains consistent performance with steady growth and stable brand interest across 40% of markets, exemplified by Albany GA (+7.7% growth, +1.0% brand interest), Alexandria LA (+6.7% growth, +1.0% brand interest), and Anchorage AK (+6.2% growth, +1.0% brand interest)
Max achieves significant brand interest gains in North Platte NE (+8.0% brand interest growth, now at 21.0%)
Max shows accelerating brand interest growth in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Amarillo TX (+16.7% growth, 14.0% brand interest)
Max demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Amarillo TX (+16.7% growth, 14.0% brand interest)
Max performance in major markets: Philadelphia PA (-6.7% decline, 14.0% brand interest, 3.1M TVHH), Miami-Ft. Lauderdale FL (+15.4% growth, 15.0% brand interest, 1.7M TVHH), and Pittsburgh PA (+15.4% growth, 15.0% brand interest, 1.2M TVHH)
Max shows positive brand interest growth in markets representing 45.8% of total TVHH coverage
Max shows strong performance with 122.6% average growth across 209 markets (14.6% avg brand interest), with positive growth in 209 of 209 markets
Max has 209 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Max include Abilene-Sweetwater TX (+114.3% growth, 15.0% brand interest), Albany GA (+180.0% growth, 14.0% brand interest), and Albany-Schenectady-Troy NY (+85.7% growth, 13.0% brand interest)
Max shows positive brand interest momentum in 209 markets, notably in Abilene-Sweetwater TX (+8.0% brand interest), Albany GA (+9.0% brand interest), Albany-Schenectady-Troy NY (+6.0% brand interest)
Max achieves significant brand interest gains in Abilene-Sweetwater TX (+8.0% brand interest growth, now at 15.0%) and Albany GA (+9.0% brand interest growth, now at 14.0%)
Max shows accelerating brand interest growth in Abilene-Sweetwater TX (+114.3% growth, 15.0% brand interest) and Albany GA (+180.0% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how Max performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Amazon Prime Video leads category performance with 8.6% average brand interest growth, particularly strong in Albany-Schenectady-Troy NY (+16.7%, 7.0% brand interest), Alpena MI (+20.0%, 6.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.2% with consistent performance across 76 markets
Amazon Prime Video shows strong momentum with 8.6% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +2.0% brand interest), Florence-Myrtle Beach SC (+40.0% growth, +2.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+40.0% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 109 markets, averaging +1.2% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.6% brand interest across key markets: Glendive MT (100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (47.0% brand interest, +4.4% growth), and Albany GA (50.0% brand interest, +4.2% growth)
Amazon Prime Video dominates in 142 of 208 key battleground markets against Max, notably in Albany-Schenectady-Troy NY (13.0% vs 7.0% brand interest), Alpena MI (17.0% vs 6.0% brand interest), and Binghamton NY (14.0% vs 9.0% brand interest)
Max dominates in 104 of 176 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (13.0% vs 19.0% brand interest), Alpena MI (17.0% vs 20.0% brand interest), and Binghamton NY (14.0% vs 20.0% brand interest)
Max dominates in 133 of 209 key battleground markets against Netflix, notably in Albany-Schenectady-Troy NY (13.0% vs 52.0% brand interest), Alpena MI (17.0% vs 44.0% brand interest), and Binghamton NY (14.0% vs 45.0% brand interest)
Max dominates in 130 of 172 key battleground markets against Disney+, notably in Albany-Schenectady-Troy NY (13.0% vs 9.0% brand interest), Alpena MI (17.0% vs 13.0% brand interest), and Binghamton NY (14.0% vs 12.0% brand interest)
Amazon Prime Video dominates in 132 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (6.0% vs 20.0% brand interest), Baton Rouge LA (6.0% vs 19.0% brand interest), and Billings, MT (6.0% vs 20.0% brand interest)
Amazon Prime Video dominates in 146 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (6.0% vs 47.0% brand interest), Baton Rouge LA (6.0% vs 51.0% brand interest), and Billings, MT (6.0% vs 46.0% brand interest)
Amazon Prime Video dominates in 140 of 184 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (6.0% vs 12.0% brand interest), Baton Rouge LA (6.0% vs 11.0% brand interest), and Billings, MT (6.0% vs 11.0% brand interest)
Hulu dominates in 112 of 210 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (20.0% vs 47.0% brand interest), Albany GA (19.0% vs 50.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 48.0% brand interest)
Hulu dominates in 118 of 203 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (20.0% vs 12.0% brand interest), Albany GA (19.0% vs 12.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 11.0% brand interest)
Netflix dominates in 114 of 209 key battleground markets against Disney+, notably in Alexandria LA (45.0% vs 12.0% brand interest), Alpena MI (44.0% vs 13.0% brand interest), and Amarillo TX (45.0% vs 12.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)