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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lay's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
38 DMAs
43 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
60 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
39 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
48 DMAs
6 States
|
Brand Insights
Brand Insights reveal Lay's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lay's shows strong performance with 21.4% average growth across 51 markets (29.2% avg brand interest), with positive growth in 50 of 51 markets
Top performing markets for Lay's demonstrate exceptional results in Delaware (+72.2% growth, 31.0% brand interest, +13.0% brand interest change), District of Columbia (+52.0% growth, 38.0% brand interest, +13.0% brand interest change), and Nebraska (+36.8% growth, 26.0% brand interest, +7.0% brand interest change)
Lay's has 37 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Lay's include Alabama (+15.4% growth, 30.0% brand interest), Alaska (+17.4% growth, 27.0% brand interest), and Arizona (+18.5% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Lay's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lay's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lay's shows market leadership with 21.4% average brand interest growth and notable strength in Alabama (+15.4%, 30.0% brand interest), Alaska (+17.4%, 27.0% brand interest), and Arizona (+18.5%, 32.0% brand interest)
In high-growth markets, Lay's maintains an average brand interest of 30.3% with consistent performance across 37 markets
Lay's shows strong momentum with 21.4% average brand interest growth across key markets: Delaware (+72.2% growth, +13.0% brand interest), District of Columbia (+52.0% growth, +13.0% brand interest), and Nebraska (+36.8% growth, +7.0% brand interest)
Lay's captured additional brand interest in 45 markets, averaging +5.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lay's in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 29.0% | +11.5% | +45.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 34.0% | +13.3% | +41.7% |
| Monterey-Salinas CA | 197,948 | 37.0% | +23.3% | +37.0% |
| La Crosse-Eau Claire WI | 192,704 | 30.0% | +36.4% | +36.4% |
| Wausau-Rhinelander WI | 160,633 | 25.0% | +25.0% | +13.6% |
| Chico-Redding CA | 160,565 | 28.0% | +12.0% | +27.3% |
| Columbus-Tupelo-West Point MS | 160,242 | 32.0% | +68.4% | +100.0% |
| Salisbury MD | 157,650 | 29.0% | +20.8% | +16.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 27.0% | +17.4% | +58.8% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 30.0% | +30.4% | +42.9% |
| Louisville KY | 612,910 | 31.0% | +29.2% | +63.2% |
| Albuquerque-Santa Fe NM | 612,638 | 26.0% | +30.0% | +44.4% |
| New Orleans LA | 584,044 | 33.0% | +22.2% | +26.9% |
| Providence RI-New Bedford MA | 564,315 | 29.0% | +3.6% | +38.1% |
| Memphis TN | 547,706 | 27.0% | +12.5% | +35.0% |
| Fresno-Visalia CA | 539,002 | 29.0% | +7.4% | +16.0% |
High Growth Priority
Large markets showing strong consistent growth
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | +41.7% | +54.6% |
| Los Angeles CA | 4,962,377 | 30.0% | +11.1% | +20.0% |
| Chicago IL | 3,081,097 | 31.0% | +19.2% | +34.8% |
| Philadelphia PA | 2,642,616 | 29.0% | +16.0% | +38.1% |
| Atlanta GA | 2,277,873 | 35.0% | +20.7% | +52.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 31.0% | +29.2% | +40.9% |
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +14.8% | +24.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | +10.0% | +26.9% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 20.0% | +0.0% | -4.8% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 21.0% | +5.0% | +0.0% |
| Wilmington NC | 186,609 | 23.0% | -4.2% | +4.6% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 49.0% | +0.0% | +0.0% |
| Jonesboro AR | 73,449 | 21.0% | -4.6% | +0.0% |
| Twin Falls ID | 62,110 | 37.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 37.0% | +0.0% | +0.0% |
| St. Joseph MO | 38,607 | 93.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Reno NV | 260,899 | 25.0% | -7.4% | +0.0% |
| Ft. Wayne IN | 242,556 | 27.0% | +17.4% | +0.0% |
| Augusta GA | 240,635 | 29.0% | -9.4% | +52.6% |
| Fargo-Valley City ND | 225,922 | 23.0% | +0.0% | +53.3% |
| Montgomery (Selma) AL | 211,769 | 27.0% | +3.9% | +28.6% |
| Bakersfield CA | 210,103 | 27.0% | +3.9% | +8.0% |
| Amarillo TX | 167,518 | 16.0% | -27.3% | -27.3% |
| Medford-Klamath Falls OR | 155,635 | 28.0% | -6.7% | +40.0% |
Brand Insights
Brand Insights for Lay's in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lay's shows strong performance with 20.3% average growth across 177 markets (29.5% avg brand interest), with positive growth in 155 of 177 markets
Top performing markets for Lay's demonstrate exceptional results in Parkersburg WV (+213.3% growth, 94.0% brand interest, +64.0% brand interest change), Sioux City IA (+127.3% growth, 25.0% brand interest, +14.0% brand interest change), and Eugene OR (+72.2% growth, 31.0% brand interest, +13.0% brand interest change)
Lay's has 116 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Lay's include Albany GA (+17.9% growth, 33.0% brand interest), Albany-Schenectady-Troy NY (+20.0% growth, 30.0% brand interest), and Albuquerque-Santa Fe NM (+30.0% growth, 26.0% brand interest)
Lay's maintains strong brand interest positions in key markets: Butte-Bozeman MT (42.0% brand interest, -6.0% change), Albany GA (33.0% brand interest, +5.0% change), and Albany-Schenectady-Troy NY (30.0% brand interest, +5.0% change)
Lay's shows positive brand interest momentum in 155 markets, notably in Albany GA (+5.0% brand interest), Albany-Schenectady-Troy NY (+5.0% brand interest), Albuquerque-Santa Fe NM (+6.0% brand interest)
Lay's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+17.9% growth, +5.0% gain, 33.0% current brand interest), Albany-Schenectady-Troy NY (+20.0% growth, +5.0% gain, 30.0% current brand interest), and Albuquerque-Santa Fe NM (+30.0% growth, +6.0% gain, 26.0% current brand interest)
Lay's successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 33.0% brand interest, +17.9% growth), Albany-Schenectady-Troy NY (maintained 30.0% brand interest, +20.0% growth), and Albuquerque-Santa Fe NM (maintained 26.0% brand interest, +30.0% growth)
In large markets, Lay's shows strong growth with moderate brand interest: Atlanta GA (+20.7% growth, 35.0% brand interest) and Baltimore MD (+16.7% growth, 28.0% brand interest)
In medium markets, Lay's shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+20.0% growth, 30.0% brand interest) and Albuquerque-Santa Fe NM (+30.0% growth, 26.0% brand interest)
In small markets, Lay's shows strong growth with notable brand interest: Amarillo TX (-27.3% decline, 16.0% brand interest) and Augusta GA (-9.4% decline, 29.0% brand interest)
Lay's maintains dominant market position with >35% brand interest in key markets: Butte-Bozeman MT (42.0% brand interest, -12.5% change) and Atlanta GA (35.0% brand interest, +20.7% change)
Lay's achieves significant brand interest gains in Albany GA (+5.0% brand interest growth, now at 33.0%) and Albany-Schenectady-Troy NY (+5.0% brand interest growth, now at 30.0%)
Lay's shows accelerating brand interest growth in Albany GA (+17.9% growth, 33.0% brand interest) and Albany-Schenectady-Troy NY (+20.0% growth, 30.0% brand interest)
Lay's maintains stable brand interest performance in mature markets: Jonesboro AR (-4.5% decline, 21.0% brand interest) and Wilmington NC (-4.2% decline, 23.0% brand interest)
Lay's faces growth challenges in historically strong markets: Augusta GA (-9.4% decline, 29.0% brand interest) and Billings, MT (-10.3% decline, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lay's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lay's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lay's can focus its competitive strategy.
Pringles demonstrates category dominance with 202.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+152.9%, 43.0% brand interest), Albuquerque-Santa Fe NM (+230.0%, 33.0% brand interest), and Amarillo TX (+350.0%, 45.0% brand interest)
In high-growth markets, Pringles maintains an average brand interest of 45.8% with consistent performance across 152 markets
Pringles shows strong momentum with 202.8% average brand interest growth across key markets: Terre Haute IN (+508.3% growth, +61.0% brand interest), Jackson MS (+500.0% growth, +40.0% brand interest), and Bakersfield CA (+475.0% growth, +38.0% brand interest)
Pringles captured additional brand interest in 152 markets, averaging +30.4% brand interest growth in key growth markets
Lay's shows strong momentum with 20.3% average brand interest growth across key markets: Parkersburg WV (+213.3% growth, +64.0% brand interest), Sioux City IA (+127.3% growth, +14.0% brand interest), and Eugene OR (+72.2% growth, +13.0% brand interest)
Lay's captured additional brand interest in 145 markets, averaging +6.5% brand interest growth in key growth markets
Pringles maintains market dominance with an average 45.8% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +152.9% growth), Albuquerque-Santa Fe NM (33.0% brand interest, +230.0% growth), and Amarillo TX (45.0% brand interest, +350.0% growth)
Lay's maintains market dominance with an average 34.6% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Anchorage AK (33.0% brand interest, +32.0% growth), and Atlanta GA (35.0% brand interest, +20.7% growth)
Pringles dominates in 157 of 159 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (12.0% vs 43.0% brand interest), Albuquerque-Santa Fe NM (30.0% vs 33.0% brand interest), and Amarillo TX (25.0% vs 45.0% brand interest)
Lay's dominates in 171 of 173 key battleground markets against Doritos, notably in Albany GA (10.0% vs 33.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 30.0% brand interest), and Albuquerque-Santa Fe NM (30.0% vs 26.0% brand interest)
Fritos dominates in 148 of 157 key battleground markets against Doritos, notably in Albany GA (10.0% vs 15.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 15.0% brand interest), and Albuquerque-Santa Fe NM (30.0% vs 11.0% brand interest)
Pringles dominates in 152 of 161 key battleground markets against Lay's, notably in Anchorage AK (37.0% vs 33.0% brand interest), Birmingham AL (43.0% vs 31.0% brand interest), and Columbus GA (44.0% vs 35.0% brand interest)
Pringles dominates in 145 of 152 key battleground markets against Fritos, notably in Anchorage AK (37.0% vs 20.0% brand interest), Birmingham AL (43.0% vs 14.0% brand interest), and Columbus GA (44.0% vs 8.0% brand interest)
Lay's dominates in 118 of 158 key battleground markets against Fritos, notably in Amarillo TX (16.0% vs 14.0% brand interest), Augusta GA (29.0% vs 18.0% brand interest), and Columbia-Jefferson City MO (21.0% vs 14.0% brand interest)
Pringles successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +152.9% growth), Albuquerque-Santa Fe NM (maintained 33.0% brand interest, +230.0% growth), and Amarillo TX (maintained 45.0% brand interest, +350.0% growth)
Lay's successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 33.0% brand interest, +17.9% growth), Albany-Schenectady-Troy NY (maintained 30.0% brand interest, +20.0% growth), and Albuquerque-Santa Fe NM (maintained 26.0% brand interest, +30.0% growth)