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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fritos, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
18 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
22 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
141 DMAs
40 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Fritos’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fritos shows stable performance with 1.5% average growth across 51 markets (14.7% avg brand interest), with positive growth in 17 of 51 markets
Fritos has 3 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Fritos include Hawaii (+26.7% growth, 19.0% brand interest), New Hampshire (+26.7% growth, 19.0% brand interest), and North Dakota (+122.2% growth, 20.0% brand interest)
Fritos shows positive brand interest momentum in 17 markets, notably in Hawaii (+4.0% brand interest), New Hampshire (+4.0% brand interest), North Dakota (+11.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Fritos, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fritos, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lay's shows market leadership with 21.4% average brand interest growth and notable strength in Alabama (+15.4%, 30.0% brand interest), Alaska (+17.4%, 27.0% brand interest), and Arizona (+18.5%, 32.0% brand interest)
In high-growth markets, Lay's maintains an average brand interest of 30.3% with consistent performance across 37 markets
Lay's shows strong momentum with 21.4% average brand interest growth across key markets: Delaware (+72.2% growth, +13.0% brand interest), District of Columbia (+52.0% growth, +13.0% brand interest), and Nebraska (+36.8% growth, +7.0% brand interest)
Lay's captured additional brand interest in 45 markets, averaging +5.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Fritos in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 157,650 | 17.0% | +41.7% | +6.3% |
| Idaho Falls-Pocatello ID | 121,491 | 20.0% | +11.1% | +33.3% |
| Biloxi-Gulfport MS | 120,080 | 17.0% | +13.3% | +21.4% |
| Rochester NY | N/A | 16.0% | +23.1% | +45.5% |
| Charleston SC | N/A | 14.0% | +16.7% | +7.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 16.0% | +128.6% | +23.1% |
| Buffalo NY | 537,294 | 13.0% | +18.2% | +8.3% |
| Wilkes Barre-Scranton PA | 501,832 | 14.0% | +27.3% | +40.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 15.0% | +25.0% | +15.4% |
| Albany-Schenectady-Troy NY | 491,946 | 15.0% | +50.0% | +25.0% |
| Honolulu HI | 411,655 | 17.0% | +21.4% | +13.3% |
| Portland-Auburn ME | 364,761 | 15.0% | +25.0% | +50.0% |
| Syracuse NY | 330,353 | 13.0% | +44.4% | +30.0% |
High Growth Priority
Large markets showing strong consistent growth
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +36.4% | +50.0% |
| Chicago IL | 3,081,097 | 16.0% | +23.1% | +23.1% |
| Philadelphia PA | 2,642,616 | 16.0% | +45.5% | +33.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +15.4% | +15.4% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +30.8% | +41.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +15.4% | +7.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +15.4% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | +23.1% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 15.0% | -6.3% | -6.3% |
| Milwaukee WI | 765,170 | 14.0% | -6.7% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 15.0% | -6.3% | -6.3% |
| Reno NV | 260,899 | 17.0% | +0.0% | +0.0% |
| Palm Springs CA | 142,979 | 14.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 17.0% | -5.6% | +0.0% |
| Portland OR | N/A | 15.0% | -6.3% | +0.0% |
| Albany GA | N/A | 15.0% | -6.3% | +0.0% |
Monitor & Maintain
All other markets
141
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | +7.7% | +0.0% |
| Atlanta GA | 2,277,873 | 12.0% | -7.7% | -14.3% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | -23.5% |
| Detroit MI | 1,646,663 | 14.0% | +7.7% | +7.7% |
| Denver CO | 1,523,659 | 14.0% | -22.2% | -26.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 13.0% | -7.1% | -13.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 13.0% | +0.0% | +8.3% |
| St. Louis MO | 1,066,886 | 14.0% | -17.7% | -12.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 15.0% | -11.8% | -11.8% |
| Kansas City MO | 866,618 | 15.0% | -16.7% | -16.7% |
Brand Insights
Brand Insights for Fritos in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fritos shows challenging performance with -3.9% average growth across 163 markets (13.9% avg brand interest), with positive growth in 69 of 163 markets
Top performing markets for Fritos demonstrate exceptional results in Utica NY (+70.6% growth, 29.0% brand interest, +12.0% brand interest change) and Lafayette IN (+47.8% growth, 34.0% brand interest, +11.0% brand interest change)
Fritos has 49 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Fritos include Albany-Schenectady-Troy NY (+50.0% growth, 15.0% brand interest), Augusta GA (+63.6% growth, 18.0% brand interest), and Baltimore MD (+30.8% growth, 17.0% brand interest)
Fritos maintains strong brand interest positions in key markets: Lafayette IN (34.0% brand interest, +11.0% change)
Fritos shows positive brand interest momentum in 69 markets, notably in Albany-Schenectady-Troy NY (+5.0% brand interest), Augusta GA (+7.0% brand interest), Baltimore MD (+4.0% brand interest)
Fritos demonstrates strong market momentum with combined growth and brand interest gains in key markets: Lafayette IN (+47.8% growth, +11.0% gain, 34.0% current brand interest), Lake Charles LA (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Utica NY (+70.6% growth, +12.0% gain, 29.0% current brand interest)
Fritos achieves significant brand interest gains in Albany-Schenectady-Troy NY (+5.0% brand interest growth, now at 15.0%) and Augusta GA (+7.0% brand interest growth, now at 18.0%)
Fritos shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+50.0% growth, 15.0% brand interest) and Augusta GA (+63.6% growth, 18.0% brand interest)
Fritos demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+50.0% growth, 15.0% brand interest) and Augusta GA (+63.6% growth, 18.0% brand interest)
Fritos performance in major markets: Atlanta GA (-7.7% decline, 12.0% brand interest, 2.7M TVHH), Denver CO (-22.2% decline, 14.0% brand interest, 1.8M TVHH), and Kansas City MO (-16.7% decline, 15.0% brand interest, 1.0M TVHH)
Fritos shows positive brand interest growth in markets representing 60.4% of total TVHH coverage
Fritos shows challenging performance with -6.6% average growth across 159 markets (13.7% avg brand interest), with positive growth in 65 of 159 markets
Top performing markets for Fritos demonstrate exceptional results in Billings, MT (+33.3% growth, 28.0% brand interest, +7.0% brand interest change)
Fritos has 46 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 80 declining markets
Notable high-growth markets for Fritos include Albany-Schenectady-Troy NY (+25.0% growth, 15.0% brand interest), Anchorage AK (+33.3% growth, 20.0% brand interest), and Augusta GA (+28.6% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fritos performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fritos can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fritos can focus its competitive strategy.
Pringles demonstrates category dominance with 202.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+152.9%, 43.0% brand interest), Albuquerque-Santa Fe NM (+230.0%, 33.0% brand interest), and Amarillo TX (+350.0%, 45.0% brand interest)
In high-growth markets, Pringles maintains an average brand interest of 45.8% with consistent performance across 152 markets
Pringles shows strong momentum with 202.8% average brand interest growth across key markets: Terre Haute IN (+508.3% growth, +61.0% brand interest), Jackson MS (+500.0% growth, +40.0% brand interest), and Bakersfield CA (+475.0% growth, +38.0% brand interest)
Pringles captured additional brand interest in 152 markets, averaging +30.4% brand interest growth in key growth markets
Lay's shows strong momentum with 20.3% average brand interest growth across key markets: Parkersburg WV (+213.3% growth, +64.0% brand interest), Sioux City IA (+127.3% growth, +14.0% brand interest), and Eugene OR (+72.2% growth, +13.0% brand interest)
Lay's captured additional brand interest in 145 markets, averaging +6.5% brand interest growth in key growth markets
Pringles maintains market dominance with an average 45.8% brand interest across key markets: Albany-Schenectady-Troy NY (43.0% brand interest, +152.9% growth), Albuquerque-Santa Fe NM (33.0% brand interest, +230.0% growth), and Amarillo TX (45.0% brand interest, +350.0% growth)
Lay's maintains market dominance with an average 34.6% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Anchorage AK (33.0% brand interest, +32.0% growth), and Atlanta GA (35.0% brand interest, +20.7% growth)
Pringles dominates in 157 of 159 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (12.0% vs 43.0% brand interest), Albuquerque-Santa Fe NM (30.0% vs 33.0% brand interest), and Amarillo TX (25.0% vs 45.0% brand interest)
Lay's dominates in 171 of 173 key battleground markets against Doritos, notably in Albany GA (10.0% vs 33.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 30.0% brand interest), and Albuquerque-Santa Fe NM (30.0% vs 26.0% brand interest)
Fritos dominates in 148 of 157 key battleground markets against Doritos, notably in Albany GA (10.0% vs 15.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 15.0% brand interest), and Albuquerque-Santa Fe NM (30.0% vs 11.0% brand interest)
Pringles dominates in 152 of 161 key battleground markets against Lay's, notably in Anchorage AK (37.0% vs 33.0% brand interest), Birmingham AL (43.0% vs 31.0% brand interest), and Columbus GA (44.0% vs 35.0% brand interest)
Pringles dominates in 145 of 152 key battleground markets against Fritos, notably in Anchorage AK (37.0% vs 20.0% brand interest), Birmingham AL (43.0% vs 14.0% brand interest), and Columbus GA (44.0% vs 8.0% brand interest)
Lay's dominates in 118 of 158 key battleground markets against Fritos, notably in Amarillo TX (16.0% vs 14.0% brand interest), Augusta GA (29.0% vs 18.0% brand interest), and Columbia-Jefferson City MO (21.0% vs 14.0% brand interest)
Pringles successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 43.0% brand interest, +152.9% growth), Albuquerque-Santa Fe NM (maintained 33.0% brand interest, +230.0% growth), and Amarillo TX (maintained 45.0% brand interest, +350.0% growth)
Lay's successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 33.0% brand interest, +17.9% growth), Albany-Schenectady-Troy NY (maintained 30.0% brand interest, +20.0% growth), and Albuquerque-Santa Fe NM (maintained 26.0% brand interest, +30.0% growth)