Kit Kat
The Hershey Company
Company
The Hershey Company
Industry
Chocolates & Candy
Other The Hershey Company Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Kit Kat, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
8 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
119 DMAs
40 States
|
Brand Insights
Brand Insights reveal Kit Kat’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kit Kat shows stable performance with 3.0% average growth across 51 markets (14.0% avg brand interest), with positive growth in 22 of 51 markets
Kit Kat has 11 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Kit Kat include Alabama (+18.2% growth, 13.0% brand interest), Delaware (+25.0% growth, 15.0% brand interest), and District of Columbia (+20.0% growth, 18.0% brand interest)
Kit Kat shows positive brand interest momentum in 22 markets, notably in Alabama (+2.0% brand interest), Delaware (+3.0% brand interest), District of Columbia (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Kit Kat, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kit Kat, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category dominance with 11.2% average brand interest growth, showing exceptional performance in Georgia (+21.7%, 28.0% brand interest), Idaho (+25.0%, 25.0% brand interest), and Illinois (+21.1%, 23.0% brand interest)
In high-growth markets, Skittles maintains an average brand interest of 23.3% with consistent performance across 16 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key markets: New Hampshire (+53.3% growth, +8.0% brand interest), Pennsylvania (+33.3% growth, +6.0% brand interest), and New Jersey (+26.3% growth, +5.0% brand interest)
Skittles captured additional brand interest in 34 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Kit Kat in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 16.0% | +23.1% | +23.1% |
| Corpus Christi TX | 177,217 | 31.0% | +158.3% | +244.4% |
| Wausau-Rhinelander WI | 160,633 | 24.0% | +84.6% | +50.0% |
| Lubbock TX | 145,733 | 18.0% | +38.5% | +80.0% |
| Beaumont-Port Arthur TX | 143,616 | 22.0% | +120.0% | +57.1% |
| Anchorage AK | 137,029 | 21.0% | +40.0% | +75.0% |
| Odessa-Midland TX | 136,170 | 18.0% | +50.0% | +80.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 20.0% | +66.7% | +33.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 13.0% | +8.3% | +44.4% |
| Memphis TN | 547,706 | 16.0% | +23.1% | +45.5% |
| Fresno-Visalia CA | 539,002 | 17.0% | +6.3% | +70.0% |
| Richmond-Petersburg VA | 516,962 | 17.0% | +41.7% | +88.9% |
| Wilkes Barre-Scranton PA | 501,832 | 15.0% | +15.4% | +15.4% |
| Albany-Schenectady-Troy NY | 491,946 | 15.0% | +7.1% | +36.4% |
| Honolulu HI | 411,655 | 24.0% | +14.3% | +20.0% |
| Green Bay-Appleton WI | 400,512 | 24.0% | +84.6% | +84.6% |
High Growth Priority
Large markets showing strong consistent growth
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 16.0% | +6.7% | +14.3% |
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +15.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 27.0% | +92.9% | +107.7% |
| Atlanta GA | 2,277,873 | 27.0% | +92.9% | +125.0% |
| Houston TX | 2,266,381 | 25.0% | +66.7% | +127.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +0.0% | +14.3% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +0.0% | +23.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | -10.0% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +6.7% | +6.7% |
| Los Angeles CA | 4,962,377 | 16.0% | -5.9% | +0.0% |
| San Diego CA | 940,959 | 17.0% | +0.0% | +6.3% |
| Knoxville TN | 475,703 | 11.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 12.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 14.0% | +0.0% | +0.0% |
| Gainesville FL | 118,040 | 14.0% | +0.0% | -6.7% |
| Great Falls MT | 55,922 | 45.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
119
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 13.0% | -18.8% | +8.3% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | +7.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | +0.0% | +8.3% |
| Pittsburgh PA | 998,699 | 13.0% | -7.1% | +0.0% |
| Nashville TN | 993,259 | 12.0% | -7.7% | +9.1% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | +7.1% |
| Kansas City MO | 866,618 | 11.0% | -8.3% | -8.3% |
| Cincinnati OH | 810,849 | 12.0% | -20.0% | +9.1% |
Brand Insights
Brand Insights for Kit Kat in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kit Kat shows strong performance with 10.2% average growth across 171 markets (14.0% avg brand interest), with positive growth in 85 of 171 markets
Top performing markets for Kit Kat demonstrate exceptional results in Macon GA (+233.3% growth, 30.0% brand interest, +21.0% brand interest change), Laredo TX (+200.0% growth, 36.0% brand interest, +24.0% brand interest change), and Tyler-Longview(Lufkin & Nacogdoches) TX (+170.0% growth, 27.0% brand interest, +17.0% brand interest change)
Kit Kat has 64 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Kit Kat include Anchorage AK (+40.0% growth, 21.0% brand interest), Atlanta GA (+92.9% growth, 27.0% brand interest), and Augusta GA (+71.4% growth, 24.0% brand interest)
Kit Kat maintains strong brand interest positions in key markets: Charleston SC (30.0% brand interest, +13.0% change), Columbia SC (33.0% brand interest, +18.0% change), and Corpus Christi TX (31.0% brand interest, +19.0% change)
Kit Kat shows positive brand interest momentum in 85 markets, notably in Anchorage AK (+6.0% brand interest), Atlanta GA (+13.0% brand interest), Augusta GA (+10.0% brand interest)
Kit Kat demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+40.0% growth, +6.0% gain, 21.0% current brand interest), Atlanta GA (+92.9% growth, +13.0% gain, 27.0% current brand interest), and Augusta GA (+71.4% growth, +10.0% gain, 24.0% current brand interest)
Kit Kat successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 27.0% brand interest, +92.9% growth), Bluefield-Beckley-Oak Hill WV (maintained 29.0% brand interest, +123.1% growth), and Charleston SC (maintained 30.0% brand interest, +76.5% growth)
Kit Kat maintains dominant market position with >35% brand interest in key markets: Laredo TX (36.0% brand interest, +200.0% change)
Kit Kat achieves significant brand interest gains in Anchorage AK (+6.0% brand interest growth, now at 21.0%) and Atlanta GA (+13.0% brand interest growth, now at 27.0%)
Kit Kat shows accelerating brand interest growth in Anchorage AK (+40.0% growth, 21.0% brand interest) and Atlanta GA (+92.9% growth, 27.0% brand interest)
Kit Kat demonstrates emerging brand interest strength in Bakersfield CA (+23.1% growth, 16.0% brand interest) and Baton Rouge LA (+30.0% growth, 13.0% brand interest)
Kit Kat performance in major markets: Denver CO (-7.1% decline, 13.0% brand interest, 1.8M TVHH), Kansas City MO (-8.3% decline, 11.0% brand interest, 1.0M TVHH), and Los Angeles CA (-5.9% decline, 16.0% brand interest, 5.8M TVHH)
Kit Kat shows positive brand interest growth in markets representing 46.9% of total TVHH coverage
Kit Kat shows strong performance with 30.5% average growth across 149 markets (14.7% avg brand interest), with positive growth in 108 of 149 markets
Top performing markets for Kit Kat demonstrate exceptional results in Corpus Christi TX (+244.4% growth, 31.0% brand interest, +22.0% brand interest change), Savannah GA (+225.0% growth, 26.0% brand interest, +18.0% brand interest change), and Charleston SC (+200.0% growth, 30.0% brand interest, +20.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Kit Kat performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kit Kat can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kit Kat can focus its competitive strategy.
Reese's Pieces demonstrates category dominance with 20.6% average brand interest growth, showing exceptional performance in Atlanta GA (+366.7%, 14.0% brand interest), Austin TX (+300.0%, 12.0% brand interest), and Baltimore MD (+33.3%, 4.0% brand interest)
In high-growth markets, Reese's Pieces maintains an average brand interest of 7.6% with consistent performance across 39 markets
Kit Kat shows strong momentum with 10.2% average brand interest growth across key markets: Macon GA (+233.3% growth, +21.0% brand interest), Laredo TX (+200.0% growth, +24.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+170.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 85 markets, averaging +5.9% brand interest growth in key growth markets
Snickers shows strong momentum with 18.8% average brand interest growth across key markets: Abilene-Sweetwater TX (+455.6% growth, +82.0% brand interest), Lubbock TX (+441.7% growth, +53.0% brand interest), and Charleston SC (+258.3% growth, +31.0% brand interest)
Snickers captured additional brand interest in 95 markets, averaging +10.5% brand interest growth in key growth markets
Reese's Pieces shows strong momentum with 20.6% average brand interest growth across key markets: Charleston SC (+600.0% growth, +12.0% brand interest), Waco-Temple-Bryan TX (+550.0% growth, +11.0% brand interest), and Madison WI (+500.0% growth, +10.0% brand interest)
Reese's Pieces captured additional brand interest in 39 markets, averaging +4.5% brand interest growth in key growth markets
Kit Kat maintains market dominance with an average 33.3% brand interest across key markets: Columbia SC (33.0% brand interest, +120.0% growth), Corpus Christi TX (31.0% brand interest, +158.3% growth), and Laredo TX (36.0% brand interest, +200.0% growth)
M&M's maintains market dominance with an average 58.2% brand interest across key markets: Bend OR (58.0% brand interest, +26.1% growth), Billings, MT (68.0% brand interest, +65.8% growth), and Biloxi-Gulfport MS (59.0% brand interest, +18.0% growth)
Skittles maintains market dominance with an average 42.2% brand interest across key markets: Alexandria LA (100.0% brand interest, +75.4% growth), Billings, MT (32.0% brand interest, +100.0% growth), and Biloxi-Gulfport MS (41.0% brand interest, +24.2% growth)
Snickers maintains market dominance with an average 45.9% brand interest across key markets: Abilene-Sweetwater TX (100.0% brand interest, +455.6% growth), Albany GA (35.0% brand interest, +45.8% growth), and Atlanta GA (40.0% brand interest, +166.7% growth)
Kit Kat dominates in 110 of 170 key battleground markets against M&M's, notably in Amarillo TX (11.0% vs 46.0% brand interest), Bangor ME (13.0% vs 49.0% brand interest), and Bend OR (0.0% vs 58.0% brand interest)
Skittles dominates in 93 of 166 key battleground markets against Kit Kat, notably in Amarillo TX (11.0% vs 29.0% brand interest), Bangor ME (13.0% vs 21.0% brand interest), and Billings, MT (0.0% vs 32.0% brand interest)
Snickers dominates in 88 of 153 key battleground markets against Kit Kat, notably in Abilene-Sweetwater TX (0.0% vs 100.0% brand interest), Amarillo TX (11.0% vs 14.0% brand interest), and Bangor ME (13.0% vs 17.0% brand interest)
Reese's Pieces dominates in 56 of 112 key battleground markets against Kit Kat, notably in Cedar Rapids-Waterloo-Iowa City & Dubuque IA (10.0% vs 0.0% brand interest), Chattanooga TN (11.0% vs 0.0% brand interest), and Chico-Redding CA (13.0% vs 0.0% brand interest)