Instacart
Company
Instacart
Industry
Online Grocery Delivery
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Instacart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
|
|
Monitor & Maintain
|
All other markets
|
189 DMAs
50 States
|
Brand Insights
Brand Insights reveal Instacart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Instacart shows challenging performance with -53.6% average growth across 25 markets (1.6% avg brand interest), with positive growth in 0 of 25 markets
Instacart has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 20 declining markets
Instacart shows challenging performance with -99.2% average growth across 51 markets (0.8% avg brand interest), with positive growth in 0 of 51 markets
Instacart has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walmart Grocery Pickup maintains market dominance with an average 92.4% brand interest across key markets: Alabama (95.0% brand interest, +2.1% growth), Arizona (94.0% brand interest, +1.1% growth), and Arkansas (92.0% brand interest, +4.5% growth)
Amazon Fresh dominates in 13 of 18 key battleground markets against Instacart, notably in Alabama (3.0% vs 2.0% brand interest), Arizona (0.0% vs 6.0% brand interest), and Idaho (3.0% vs 0.0% brand interest)
Walmart Grocery Pickup dominates in 24 of 25 key battleground markets against Instacart, notably in Alabama (3.0% vs 95.0% brand interest), Arizona (0.0% vs 94.0% brand interest), and Arkansas (6.0% vs 92.0% brand interest)
Walmart Grocery Pickup dominates in 34 of 42 key battleground markets against Amazon Fresh, notably in Arkansas (2.0% vs 92.0% brand interest), California (21.0% vs 79.0% brand interest), and Colorado (9.0% vs 90.0% brand interest)
Investment Recommendations
Strategic recommendations for Instacart in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 77.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 91.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 89.0% | +0.0% | +2.3% |
| Des Moines-Ames IA | 401,464 | 100.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 100.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 100.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 100.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
189
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 0.0% | +0.0% | -100.0% |
| Los Angeles CA | 4,962,377 | 0.0% | +0.0% | -100.0% |
| Philadelphia PA | 2,642,616 | 0.0% | +0.0% | -100.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 0.0% | -100.0% | -100.0% |
| Atlanta GA | 2,277,873 | 0.0% | +0.0% | -100.0% |
| Houston TX | 2,266,381 | 1.0% | +0.0% | -98.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 0.0% | +0.0% | -100.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 0.0% | +0.0% | -100.0% |
Brand Insights
Brand Insights for Instacart in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Instacart shows challenging performance with -79.7% average growth across 35 markets (0.4% avg brand interest), with positive growth in 1 of 35 markets
Instacart has 1 market with high growth (>15%), 0 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for Instacart include Nashville TN (+100.0% growth, 2.0% brand interest)
Instacart performance in major markets: Dallas-Ft. Worth TX (-100.0% decline, 0.0% brand interest, 3.0M TVHH), Indianapolis IN (-100.0% decline, 0.0% brand interest, 1.2M TVHH), and Minneapolis-St. Paul MN (-100.0% decline, 0.0% brand interest, 1.8M TVHH)
Instacart shows positive brand interest growth in a market representing 4.5% of total TVHH coverage
Instacart shows challenging performance with -89.0% average growth across 198 markets (10.8% avg brand interest), with positive growth in 1 of 198 markets
Instacart has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 179 declining markets
Instacart maintains strong brand interest positions in key markets: Salt Lake City UT (94.0% brand interest, -3.0% change), Sioux City IA (68.0% brand interest, -32.0% change), and St. Louis MO (98.0% brand interest, -1.0% change)
Instacart successfully defends strong market positions while maintaining brand interest growth in Boston MA-Manchester NH (maintained 91.0% brand interest, +0.0% decline), Burlington VT-Plattsburgh NY (maintained 100.0% brand interest, +0.0% decline), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +0.0% decline)
Instacart maintains dominant market position with >35% brand interest in key markets: Salt Lake City UT (94.0% brand interest, -3.1% change) and Sioux City IA (68.0% brand interest, -32.0% change)
Instacart maintains stable brand interest performance in mature markets: Salt Lake City UT (-3.1% decline, 94.0% brand interest) and St. Louis MO (-1.0% decline, 98.0% brand interest)
Instacart faces growth challenges in historically strong markets: Salt Lake City UT (-3.1% decline, 94.0% brand interest) and Sioux City IA (-32.0% decline, 68.0% brand interest)
Instacart performance in major markets: Atlanta GA (-100.0% decline, 0.0% brand interest, 2.7M TVHH), Baltimore MD (-100.0% decline, 0.0% brand interest, 1.1M TVHH), and Charlotte NC (-100.0% decline, 0.0% brand interest, 1.3M TVHH)
Instacart shows positive brand interest growth in a market representing 0.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Instacart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Walmart Grocery Pickup shows market leadership with -10.6% average brand interest growth and notable strength in Monroe LA-El Dorado AR (+20.5%, 100.0% brand interest), Sacramento-Stockton-Modesto CA (+20.0%, 78.0% brand interest), and Springfield MO (+17.6%, 100.0% brand interest)
In high-growth markets, Walmart Grocery Pickup maintains an average brand interest of 95.6% with consistent performance across 5 markets
Walmart Grocery Pickup maintains market dominance with an average 95.4% brand interest across key markets: Monroe LA-El Dorado AR (100.0% brand interest, +20.5% growth), Sacramento-Stockton-Modesto CA (78.0% brand interest, +20.0% growth), and Springfield MO (100.0% brand interest, +17.6% growth)
Amazon Fresh dominates in 13 of 17 key battleground markets against Instacart, notably in Birmingham AL (0.0% vs 2.0% brand interest), Columbus OH (0.0% vs 10.0% brand interest), and Dallas-Ft. Worth TX (0.0% vs 9.0% brand interest)
Walmart Grocery Pickup dominates in 31 of 33 key battleground markets against Instacart, notably in Albuquerque-Santa Fe NM (0.0% vs 100.0% brand interest), Birmingham AL (0.0% vs 98.0% brand interest), and Chattanooga TN (0.0% vs 100.0% brand interest)
Walmart Grocery Pickup dominates in 59 of 76 key battleground markets against Amazon Fresh, notably in Albany-Schenectady-Troy NY (0.0% vs 100.0% brand interest), Atlanta GA (4.0% vs 96.0% brand interest), and Austin TX (8.0% vs 92.0% brand interest)
Walmart Grocery Pickup successfully defends market leadership positions while maintaining brand interest growth in Monroe LA-El Dorado AR (maintained 100.0% brand interest, +20.5% growth), Sacramento-Stockton-Modesto CA (maintained 78.0% brand interest, +20.0% growth), and Springfield MO (maintained 100.0% brand interest, +17.6% growth)
Instacart emerges as competitive challenger to Amazon Fresh with superior brand interest growth rates in Nashville TN (+100.0% vs +0.0% growth), Cleveland-Akron (Canton) OH (+0.0% vs -50.0% growth), and Pittsburgh PA (+0.0% vs -33.3% growth)
Amazon Fresh emerges as competitive challenger to Walmart Grocery Pickup with superior brand interest growth rates in Dayton OH (+66.7% vs -2.1% growth), Detroit MI (+50.0% vs -2.1% growth), and Fresno-Visalia CA (+50.0% vs -1.0% growth)
Walmart Grocery Pickup demonstrates competitive strength with 178 high brand interest markets and 5 high-growth markets, notably in Dayton OH (95.0% brand interest, -2.1% growth), Detroit MI (94.0% brand interest, -2.1% growth), and Fresno-Visalia CA (97.0% brand interest, -1.0% growth)
Amazon Fresh demonstrates competitive strength with 2 high brand interest markets and 9 high-growth markets, notably in Los Angeles CA (29.0% brand interest, -17.1% growth), Seattle-Tacoma WA (26.0% brand interest, -7.1% growth), and Dayton OH (5.0% brand interest, +66.7% growth)
Major market competition: Instacart and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Dallas-Ft. Worth TX (Instacart: -100.0%, Walmart Grocery Pickup: +1.1%) and Indianapolis IN (Instacart: -100.0%, Walmart Grocery Pickup: +2.2%)
Major market competition: Amazon Fresh and Instacart show significant brand interest performance differences in key markets: Cleveland-Akron (Canton) OH (Amazon Fresh: -50.0%, Instacart: +0.0%) and Indianapolis IN (Amazon Fresh: -12.5%, Instacart: -100.0%)
Major market competition: Amazon Fresh and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Walmart Grocery Pickup: +1.1%) and Baltimore MD (Amazon Fresh: -30.8%, Walmart Grocery Pickup: +10.8%)
Close brand interest competition between Instacart and Walmart Grocery Pickup in Reno NV (0.0% vs 0.0%) and St. Louis MO (0.0% vs 0.0%)
Close brand interest competition between Amazon Fresh and Instacart in Cleveland-Akron (Canton) OH (2.0% vs 1.0%) and Greensboro-High Point-Winston Salem NC (0.0% vs 0.0%)