Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
157 DMAs
43 States
|
Monitor & Maintain
|
All other markets
|
38 DMAs
4 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Houston TX | 2,266,381 | 93.0% | -1.1% | +0.0% |
Washington DC (Hagerstown MD) | 2,224,748 | 75.0% | -1.3% | +0.0% |
Phoenix AZ | 1,818,040 | 91.0% | -1.1% | +0.0% |
Detroit MI | 1,646,663 | 94.0% | -2.1% | +0.0% |
Nashville TN | 993,259 | 92.0% | -1.1% | +0.0% |
Kansas City MO | 866,618 | 95.0% | -1.0% | +0.0% |
Fresno-Visalia CA | 539,002 | 97.0% | -1.0% | +0.0% |
Knoxville TN | 475,703 | 97.0% | -1.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 71.0% | +9.2% | +0.0% |
Sacramento-Stockton-Modesto CA | 1,276,768 | 78.0% | +20.0% | +0.0% |
Baltimore MD | 977,058 | 82.0% | +10.8% | +0.0% |
San Diego CA | 940,959 | 77.0% | +13.2% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 84.0% | +3.7% | +0.0% |
Dallas-Ft. Worth TX | 2,585,309 | 91.0% | +1.1% | +0.0% |
Atlanta GA | 2,277,873 | 96.0% | +1.1% | +0.0% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 91.0% | +3.4% | +0.0% |
Seattle-Tacoma WA | 1,798,974 | 74.0% | +2.8% | +0.0% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 96.0% | +0.0% | +0.0% |
Minneapolis-St. Paul MN | 1,563,558 | 90.0% | +1.1% | +0.0% |
Denver CO | 1,523,659 | 88.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,081,097 | 0.0% | -100.0% | +0.0% |
Philadelphia PA | 2,642,616 | 86.0% | +7.5% | +0.0% |
Boston MA-Manchester NH | 2,206,762 | 0.0% | -100.0% | +0.0% |
St. Louis MO | 1,066,886 | 0.0% | -100.0% | +0.0% |
Salt Lake City UT | 975,902 | 2.0% | -97.9% | +0.0% |
Las Vegas NV | 739,704 | 0.0% | -100.0% | +0.0% |
Oklahoma City OK | 631,839 | 100.0% | +9.9% | +0.0% |
Lexington KY | 434,265 | 100.0% | +13.6% | +0.0% |