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Investment Recommendations

Targeted investment recommendations for Hyundai Elantra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
Category Description Markets
Defend Brand Interest
Markets with high brand interest showing decline
25 DMAs
Emerging Market
Smaller markets showing strong growth potential
21 DMAs 2 States
Growth Opportunity
Mid-size markets with positive brand interest trends
21 DMAs
Maintain & Optimize
Stable markets with consistent performance
78 DMAs 37 States
Monitor & Maintain
All other markets
66 DMAs 11 States

Brand Insights

Brand Insights reveal Hyundai Elantra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyundai Elantra shows stable performance with 3.0% average growth across 51 markets (43.0% avg brand interest), with positive growth in 34 of 51 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in South Dakota (+15.0% growth, 46.0% brand interest, +6.0% brand interest change) and Idaho (+10.0% growth, 44.0% brand interest, +4.0% brand interest change)
Hyundai Elantra has 1 market with high growth (>15%), 15 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Hyundai Elantra include South Dakota (+15.0% growth, 46.0% brand interest)

Competitive Insights

Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Car (Non-Luxury) industry.

For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyundai Elantra leads category performance with 3.0% average brand interest growth, particularly strong in South Dakota (+15.0%, 46.0% brand interest)
In high-growth markets, Hyundai Elantra maintains an average brand interest of 46.0% with consistent performance across 1 market
Hyundai Elantra maintains market dominance with an average 44.4% brand interest across key markets: South Dakota (46.0% brand interest, +15.0% growth), Arizona (43.0% brand interest, +2.4% growth), and Colorado (46.0% brand interest, +2.2% growth)
Hyundai Elantra dominates in 26 of 51 key battleground markets against Honda Civic, notably in Iowa (37.0% vs 13.0% brand interest), Kansas (41.0% vs 13.0% brand interest), and Louisiana (38.0% vs 14.0% brand interest)

Investment Recommendations

For Q2 and Q3 2025

Strategic recommendations for Hyundai Elantra in the Compact Car (Non-Luxury) category, highlighting market opportunities and potential growth areas.

Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.

Defend Brand Interest

Markets with high brand interest showing decline
25 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Los Angeles CA 4,962,377 51.0% +0.0% -1.9%
Philadelphia PA 2,642,616 46.0% +2.2% -2.1%
Detroit MI 1,646,663 42.0% -2.3% -2.3%
Denver CO 1,523,659 45.0% +0.0% -2.2%
Sacramento-Stockton-Modesto CA 1,276,768 51.0% -5.6% +0.0%
St. Louis MO 1,066,886 36.0% -5.3% +2.9%
Indianapolis IN 1,026,188 47.0% -4.1% +9.3%
Pittsburgh PA 998,699 36.0% -7.7% -2.7%

Emerging Market

Smaller markets showing strong growth potential
21 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Peoria-Bloomington IL 210,894 41.0% +10.8% +7.9%
Odessa-Midland TX 136,170 39.0% +11.4% +8.3%
Erie PA 129,557 47.0% +23.7% +20.5%
Idaho Falls-Pocatello ID 121,491 47.0% +11.9% +30.6%
Bangor ME 120,853 33.0% +10.0% +10.0%
Binghamton NY 113,033 40.0% +21.2% +21.2%
Missoula MT 110,645 47.0% +30.6% +11.9%
Rapid City SD 89,726 50.0% +19.1% +25.0%

Growth Opportunity

Mid-size markets with positive brand interest trends
21 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Louisville KY 612,910 42.0% +5.0% +7.7%
Albuquerque-Santa Fe NM 612,638 42.0% +7.7% +2.4%
Buffalo NY 537,294 39.0% +5.4% +5.4%
Albany-Schenectady-Troy NY 491,946 45.0% +7.1% +4.7%
Tulsa OK 462,154 44.0% +7.3% +4.8%
Tucson (Sierra Vista) AZ 416,976 40.0% +5.3% +5.3%
Spokane WA 409,624 44.0% +4.8% +4.8%
Roanoke-Lynchburg VA 387,932 44.0% +7.3% +10.0%

Maintain & Optimize

Stable markets with consistent performance
78 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Atlanta GA 2,277,873 43.0% +2.4% +0.0%
Boston MA-Manchester NH 2,206,762 46.0% +4.6% +4.6%
San Francisco-Oakland-San Jose CA 2,204,229 53.0% +1.9% +1.9%
Phoenix AZ 1,818,040 45.0% +4.7% +2.3%
Tampa-St. Petersburg (Sarasota) FL 1,758,412 38.0% +0.0% +0.0%
Orlando-Daytona Beach-Melbourne FL 1,508,869 40.0% +2.6% +2.6%
Miami-Ft. Lauderdale FL 1,462,825 40.0% +0.0% +2.6%
Charlotte NC 1,124,890 51.0% +0.0% +2.0%

Monitor & Maintain

All other markets
66 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
New York NY 6,567,593 56.0% +7.7% +7.7%
Chicago IL 3,081,097 45.0% +7.1% +4.7%
Dallas-Ft. Worth TX 2,585,309 45.0% +4.7% +7.1%
Houston TX 2,266,381 42.0% +7.7% +5.0%
Washington DC (Hagerstown MD) 2,224,748 49.0% +6.5% +8.9%
Seattle-Tacoma WA 1,798,974 50.0% +4.2% +8.7%
Minneapolis-St. Paul MN 1,563,558 48.0% +6.7% +11.6%
Cleveland-Akron (Canton) OH 1,319,557 48.0% +6.7% +9.1%

Brand Insights

Brand Insights for Hyundai Elantra in the Compact Car (Non-Luxury) category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.

These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyundai Elantra shows stable performance with 3.2% average growth across 208 markets (42.4% avg brand interest), with positive growth in 114 of 208 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in Helena MT (+78.0% growth, 89.0% brand interest, +39.0% brand interest change), Juneau AK (+77.8% growth, 96.0% brand interest, +42.0% brand interest change), and Fairbanks AK (+54.8% growth, 48.0% brand interest, +17.0% brand interest change)
Hyundai Elantra has 15 markets with high growth (>15%), 58 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 65 declining markets
Notable high-growth markets for Hyundai Elantra include Binghamton NY (+21.2% growth, 40.0% brand interest), Erie PA (+23.7% growth, 47.0% brand interest), and Fairbanks AK (+54.8% growth, 48.0% brand interest)
Hyundai Elantra maintains strong brand interest positions in key markets: Alexandria LA (38.0% brand interest, -4.0% change), Anchorage AK (37.0% brand interest, -1.0% change), and Austin TX (40.0% brand interest, -1.0% change)
Hyundai Elantra shows positive brand interest momentum in 114 markets, notably in Binghamton NY (+7.0% brand interest), Erie PA (+9.0% brand interest), Fairbanks AK (+17.0% brand interest)
Hyundai Elantra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Binghamton NY (+21.2% growth, +7.0% gain, 40.0% current brand interest), Erie PA (+23.7% growth, +9.0% gain, 47.0% current brand interest), and Fairbanks AK (+54.8% growth, +17.0% gain, 48.0% current brand interest)
Hyundai Elantra successfully defends strong market positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
In large markets, Hyundai Elantra shows steady growth with moderate brand interest: Detroit MI (-2.3% decline, 42.0% brand interest) and Hartford & New Haven CT (-2.3% decline, 43.0% brand interest)
In medium markets, Hyundai Elantra shows steady growth with moderate brand interest: Austin TX (-2.4% decline, 40.0% brand interest) and Cincinnati OH (-2.0% decline, 49.0% brand interest)
In small markets, Hyundai Elantra shows steady growth with moderate brand interest: Alexandria LA (-9.5% decline, 38.0% brand interest) and Anchorage AK (-2.6% decline, 37.0% brand interest)
Hyundai Elantra maintains dominant market position with >35% brand interest in key markets: Alexandria LA (38.0% brand interest, -9.5% change) and Anchorage AK (37.0% brand interest, -2.6% change)
Hyundai Elantra achieves significant brand interest gains in Binghamton NY (+7.0% brand interest growth, now at 40.0%) and Erie PA (+9.0% brand interest growth, now at 47.0%)
Hyundai Elantra shows accelerating brand interest growth in Binghamton NY (+21.2% growth, 40.0% brand interest) and Erie PA (+23.7% growth, 47.0% brand interest)
Hyundai Elantra maintains stable brand interest performance in mature markets: Anchorage AK (-2.6% decline, 37.0% brand interest) and Austin TX (-2.4% decline, 40.0% brand interest)
Hyundai Elantra faces growth challenges in historically strong markets: Alexandria LA (-9.5% decline, 38.0% brand interest) and Anchorage AK (-2.6% decline, 37.0% brand interest)

Competitive Insights

Competitive Insights showcase how Hyundai Elantra performs against competitors across different markets. These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.

Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Nissan Sentra leads category performance with 3.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.0%, 13.0% brand interest), Alexandria LA (+21.1%, 23.0% brand interest), and Billings, MT (+80.0%, 9.0% brand interest)
In high-growth markets, Nissan Sentra maintains an average brand interest of 12.4% with consistent performance across 49 markets
Hyundai Elantra maintains market dominance with an average 45.7% brand interest across key markets: Binghamton NY (40.0% brand interest, +21.2% growth), Erie PA (47.0% brand interest, +23.7% growth), and Fairbanks AK (48.0% brand interest, +54.8% growth)
Toyota Corolla maintains market dominance with an average 31.3% brand interest across key markets: Casper-Riverton WY (31.0% brand interest, +19.2% growth), Marquette MI (32.0% brand interest, +18.5% growth), and Anchorage AK (31.0% brand interest, +14.8% growth)
Hyundai Elantra dominates in 103 of 202 key battleground markets against Honda Civic, notably in Alexandria LA (38.0% vs 17.0% brand interest), Anchorage AK (37.0% vs 9.0% brand interest), and Austin TX (40.0% vs 13.0% brand interest)
Hyundai Elantra dominates in 114 of 203 key battleground markets against Volkswagen Jetta, notably in Anchorage AK (37.0% vs 15.0% brand interest), Austin TX (40.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (41.0% vs 11.0% brand interest)
Hyundai Elantra dominates in 144 of 207 key battleground markets against Toyota Corolla, notably in Alexandria LA (38.0% vs 21.0% brand interest), Anchorage AK (37.0% vs 31.0% brand interest), and Austin TX (40.0% vs 27.0% brand interest)
Nissan Sentra dominates in 113 of 201 key battleground markets against Hyundai Elantra, notably in Alexandria LA (38.0% vs 23.0% brand interest), Anchorage AK (37.0% vs 8.0% brand interest), and Austin TX (40.0% vs 9.0% brand interest)
Honda Civic dominates in 88 of 172 key battleground markets against Volkswagen Jetta, notably in Augusta GA (12.0% vs 11.0% brand interest), Bangor ME (12.0% vs 24.0% brand interest), and Binghamton NY (10.0% vs 14.0% brand interest)
Honda Civic dominates in 123 of 199 key battleground markets against Toyota Corolla, notably in Augusta GA (12.0% vs 27.0% brand interest), Bangor ME (12.0% vs 25.0% brand interest), and Binghamton NY (10.0% vs 27.0% brand interest)
Nissan Sentra dominates in 95 of 167 key battleground markets against Honda Civic, notably in Augusta GA (12.0% vs 10.0% brand interest), Bangor ME (12.0% vs 6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (16.0% vs 12.0% brand interest)
Volkswagen Jetta dominates in 116 of 193 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (15.0% vs 23.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 22.0% brand interest), and Anchorage AK (15.0% vs 31.0% brand interest)
Nissan Sentra dominates in 94 of 164 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (15.0% vs 13.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 12.0% brand interest), and Anchorage AK (15.0% vs 8.0% brand interest)
Nissan Sentra dominates in 144 of 200 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (23.0% vs 13.0% brand interest), Albany GA (19.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (19.0% vs 8.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)

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What You'll Get:

Market Performance Insights
Comprehensive brand insights for Hyundai Elantra to help you understand your current performance and uncover hidden opportunities.
Competitive Landscape
Detailed benchmarking against top competitors so you can spot gaps, trends, and areas to dominate.
Growth Opportunities
Tailored, data-backed strategies designed to drive faster, smarter expansion across key markets.
Multi-Channel Marketing Integration
Seamless support across 14+ digital channels - including Search, Social, Display, Email, Video, TV/CTV, Audio, and more - to unify and scale your campaigns effectively.
Actionable Recommendations
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