Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
25 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
21 DMAs
2 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
78 DMAs
37 States
|
Monitor & Maintain
|
All other markets
|
66 DMAs
11 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 51.0% | +0.0% | -1.9% |
Philadelphia PA | 2,642,616 | 46.0% | +2.2% | -2.1% |
Detroit MI | 1,646,663 | 42.0% | -2.3% | -2.3% |
Denver CO | 1,523,659 | 45.0% | +0.0% | -2.2% |
Sacramento-Stockton-Modesto CA | 1,276,768 | 51.0% | -5.6% | +0.0% |
St. Louis MO | 1,066,886 | 36.0% | -5.3% | +2.9% |
Indianapolis IN | 1,026,188 | 47.0% | -4.1% | +9.3% |
Pittsburgh PA | 998,699 | 36.0% | -7.7% | -2.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Peoria-Bloomington IL | 210,894 | 41.0% | +10.8% | +7.9% |
Odessa-Midland TX | 136,170 | 39.0% | +11.4% | +8.3% |
Erie PA | 129,557 | 47.0% | +23.7% | +20.5% |
Idaho Falls-Pocatello ID | 121,491 | 47.0% | +11.9% | +30.6% |
Bangor ME | 120,853 | 33.0% | +10.0% | +10.0% |
Binghamton NY | 113,033 | 40.0% | +21.2% | +21.2% |
Missoula MT | 110,645 | 47.0% | +30.6% | +11.9% |
Rapid City SD | 89,726 | 50.0% | +19.1% | +25.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Louisville KY | 612,910 | 42.0% | +5.0% | +7.7% |
Albuquerque-Santa Fe NM | 612,638 | 42.0% | +7.7% | +2.4% |
Buffalo NY | 537,294 | 39.0% | +5.4% | +5.4% |
Albany-Schenectady-Troy NY | 491,946 | 45.0% | +7.1% | +4.7% |
Tulsa OK | 462,154 | 44.0% | +7.3% | +4.8% |
Tucson (Sierra Vista) AZ | 416,976 | 40.0% | +5.3% | +5.3% |
Spokane WA | 409,624 | 44.0% | +4.8% | +4.8% |
Roanoke-Lynchburg VA | 387,932 | 44.0% | +7.3% | +10.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Atlanta GA | 2,277,873 | 43.0% | +2.4% | +0.0% |
Boston MA-Manchester NH | 2,206,762 | 46.0% | +4.6% | +4.6% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 53.0% | +1.9% | +1.9% |
Phoenix AZ | 1,818,040 | 45.0% | +4.7% | +2.3% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 38.0% | +0.0% | +0.0% |
Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 40.0% | +2.6% | +2.6% |
Miami-Ft. Lauderdale FL | 1,462,825 | 40.0% | +0.0% | +2.6% |
Charlotte NC | 1,124,890 | 51.0% | +0.0% | +2.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 56.0% | +7.7% | +7.7% |
Chicago IL | 3,081,097 | 45.0% | +7.1% | +4.7% |
Dallas-Ft. Worth TX | 2,585,309 | 45.0% | +4.7% | +7.1% |
Houston TX | 2,266,381 | 42.0% | +7.7% | +5.0% |
Washington DC (Hagerstown MD) | 2,224,748 | 49.0% | +6.5% | +8.9% |
Seattle-Tacoma WA | 1,798,974 | 50.0% | +4.2% | +8.7% |
Minneapolis-St. Paul MN | 1,563,558 | 48.0% | +6.7% | +11.6% |
Cleveland-Akron (Canton) OH | 1,319,557 | 48.0% | +6.7% | +9.1% |