GMC Sierra
GMC
Company
GMC
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for GMC Sierra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
4 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
78 DMAs
50 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
57 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
28 DMAs
|
Brand Insights
Brand Insights reveal GMC Sierra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
GMC Sierra shows strong performance with 131.4% average growth across 51 markets (26.3% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for GMC Sierra demonstrate exceptional results in Kentucky (+244.4% growth, 31.0% brand interest, +22.0% brand interest change), Maryland (+225.0% growth, 26.0% brand interest, +18.0% brand interest change), and Iowa (+220.0% growth, 32.0% brand interest, +22.0% brand interest change)
GMC Sierra has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for GMC Sierra include Alabama (+100.0% growth, 28.0% brand interest), Alaska (+100.0% growth, 24.0% brand interest), and Arizona (+150.0% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra leads category performance with 131.4% average brand interest growth, particularly strong in Alabama (+100.0%, 28.0% brand interest), Alaska (+100.0%, 24.0% brand interest), and Arizona (+150.0%, 30.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 26.3% with consistent performance across 51 markets
Chevrolet Silverado shows strong momentum with 28.1% average brand interest growth across key markets: Utah (+87.0% growth, +20.0% brand interest), New Jersey (+77.3% growth, +17.0% brand interest), and District of Columbia (+68.2% growth, +15.0% brand interest)
Chevrolet Silverado captured additional brand interest in 47 markets, averaging +8.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for GMC Sierra in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 31.0% | +181.8% | -6.1% |
| Wilkes Barre-Scranton PA | 501,832 | 25.0% | +150.0% | -13.8% |
| Little Rock-Pine Bluff AR | 490,561 | 26.0% | +73.3% | -16.1% |
| Tulsa OK | 462,154 | 26.0% | +160.0% | -13.3% |
Emerging Market
Smaller markets showing strong growth potential
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 30.0% | +130.8% | +150.0% |
| Peoria-Bloomington IL | 210,894 | 28.0% | +100.0% | +133.3% |
| La Crosse-Eau Claire WI | 192,704 | 29.0% | +141.7% | +190.0% |
| Wilmington NC | 186,609 | 26.0% | +73.3% | +62.5% |
| Corpus Christi TX | 177,217 | 28.0% | +133.3% | +180.0% |
| Amarillo TX | 167,518 | 31.0% | +106.7% | +106.7% |
| Wausau-Rhinelander WI | 160,633 | 29.0% | +107.1% | +123.1% |
| Columbus-Tupelo-West Point MS | 160,242 | 29.0% | +93.3% | +123.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 27.0% | +145.5% | +145.5% |
| Louisville KY | 612,910 | 25.0% | +177.8% | +177.8% |
| Albuquerque-Santa Fe NM | 612,638 | 25.0% | +92.3% | +108.3% |
| New Orleans LA | 584,044 | 26.0% | +100.0% | +100.0% |
| Providence RI-New Bedford MA | 564,315 | 25.0% | +56.3% | +56.3% |
| Memphis TN | 547,706 | 26.0% | +100.0% | +85.7% |
| Buffalo NY | 537,294 | 30.0% | +114.3% | +150.0% |
| Ft. Myers-Naples FL | 525,402 | 24.0% | +166.7% | +166.7% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +83.3% | +100.0% |
| Los Angeles CA | 4,962,377 | 30.0% | +200.0% | -9.1% |
| Chicago IL | 3,081,097 | 28.0% | +115.4% | +133.3% |
| Philadelphia PA | 2,642,616 | 24.0% | +118.2% | +166.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +133.3% | +180.0% |
| Atlanta GA | 2,277,873 | 24.0% | +140.0% | +140.0% |
| Houston TX | 2,266,381 | 26.0% | +136.4% | +188.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 23.0% | +155.6% | +228.6% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 52.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 42.0% | +223.1% | +0.0% |
| Dayton OH | 418,047 | 32.0% | +166.7% | -8.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 28.0% | +133.3% | -3.5% |
| Colorado Springs-Pueblo CO | 327,871 | 22.0% | +100.0% | -12.0% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 28.0% | +86.7% | -6.7% |
| Johnstown-Altoona PA | 241,655 | 24.0% | +118.2% | -14.3% |
| Youngstown OH | 221,187 | 29.0% | +190.0% | -14.7% |
| Eugene OR | 213,214 | 23.0% | +130.0% | -11.5% |
Brand Insights
Brand Insights for GMC Sierra in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
GMC Sierra shows strong performance with 130.0% average growth across 209 markets (27.2% avg brand interest), with positive growth in 209 of 209 markets
Top performing markets for GMC Sierra demonstrate exceptional results in Miami-Ft. Lauderdale FL (+250.0% growth, 28.0% brand interest, +20.0% brand interest change), Charleston-Huntington WV (+244.4% growth, 31.0% brand interest, +22.0% brand interest change), and St. Joseph MO (+240.0% growth, 34.0% brand interest, +24.0% brand interest change)
GMC Sierra has 209 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for GMC Sierra include Abilene-Sweetwater TX (+181.8% growth, 31.0% brand interest), Albany GA (+133.3% growth, 28.0% brand interest), and Albany-Schenectady-Troy NY (+141.7% growth, 29.0% brand interest)
GMC Sierra maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (31.0% brand interest, +20.0% change), Alpena MI (36.0% brand interest, +23.0% change), and Amarillo TX (31.0% brand interest, +16.0% change)
GMC Sierra shows positive brand interest momentum in 209 markets, notably in Abilene-Sweetwater TX (+20.0% brand interest), Albany GA (+16.0% brand interest), Albany-Schenectady-Troy NY (+17.0% brand interest)
GMC Sierra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+181.8% growth, +20.0% gain, 31.0% current brand interest), Albany GA (+133.3% growth, +16.0% gain, 28.0% current brand interest), and Albany-Schenectady-Troy NY (+141.7% growth, +17.0% gain, 29.0% current brand interest)
GMC Sierra successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +181.8% growth), Albany GA (maintained 28.0% brand interest, +133.3% growth), and Albany-Schenectady-Troy NY (maintained 29.0% brand interest, +141.7% growth)
In large markets, GMC Sierra shows strong growth with notable brand interest: Atlanta GA (+140.0% growth, 24.0% brand interest) and Baltimore MD (+155.6% growth, 23.0% brand interest)
In medium markets, GMC Sierra shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+141.7% growth, 29.0% brand interest) and Albuquerque-Santa Fe NM (+92.3% growth, 25.0% brand interest)
In small markets, GMC Sierra shows strong growth with notable brand interest: Abilene-Sweetwater TX (+181.8% growth, 31.0% brand interest) and Albany GA (+133.3% growth, 28.0% brand interest)
GMC Sierra maintains dominant market position with >35% brand interest in key markets: Alpena MI (36.0% brand interest, +176.9% change) and Bakersfield CA (36.0% brand interest, +89.5% change)
GMC Sierra achieves significant brand interest gains in Abilene-Sweetwater TX (+20.0% brand interest growth, now at 31.0%) and Albany GA (+16.0% brand interest growth, now at 28.0%)
GMC Sierra shows accelerating brand interest growth in Abilene-Sweetwater TX (+181.8% growth, 31.0% brand interest) and Albany GA (+133.3% growth, 28.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Bend OR (+100.0% growth, 18.0% brand interest) and Grand Junction-Montrose CO (+50.0% growth, 18.0% brand interest)
GMC Sierra performance in major markets: Atlanta GA (+140.0% growth, 24.0% brand interest, 2.7M TVHH), Baltimore MD (+155.6% growth, 23.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+84.6% growth, 24.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how GMC Sierra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
GMC Sierra shows market leadership with 130.0% average brand interest growth and notable strength in Abilene-Sweetwater TX (+181.8%, 31.0% brand interest), Albany GA (+133.3%, 28.0% brand interest), and Albany-Schenectady-Troy NY (+141.7%, 29.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 27.2% with consistent performance across 209 markets
Chevrolet Silverado shows strong momentum with 24.3% average brand interest growth across key markets: Tampa-St. Petersburg (Sarasota) FL (+95.7% growth, +22.0% brand interest), Salt Lake City UT (+95.5% growth, +21.0% brand interest), and Grand Junction-Montrose CO (+79.2% growth, +19.0% brand interest)
Chevrolet Silverado captured additional brand interest in 174 markets, averaging +8.6% brand interest growth in key growth markets
GMC Sierra shows strong momentum with 130.0% average brand interest growth across key markets: Miami-Ft. Lauderdale FL (+250.0% growth, +20.0% brand interest), Charleston-Huntington WV (+244.4% growth, +22.0% brand interest), and St. Joseph MO (+240.0% growth, +24.0% brand interest)
GMC Sierra captured additional brand interest in 209 markets, averaging +15.1% brand interest growth in key growth markets
Toyota Tundra shows strong momentum with 47.3% average brand interest growth across key markets: Flint-Saginaw-Bay City MI (+333.3% growth, +10.0% brand interest), Detroit MI (+300.0% growth, +12.0% brand interest), and Alpena MI (+275.0% growth, +11.0% brand interest)
Toyota Tundra captured additional brand interest in 159 markets, averaging +5.2% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 37.5% brand interest across key markets: Albany GA (40.0% brand interest, +42.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +27.6% growth), and Alexandria LA (40.0% brand interest, +42.9% growth)
GMC Sierra maintains market dominance with an average 32.8% brand interest across key markets: Abilene-Sweetwater TX (31.0% brand interest, +181.8% growth), Alpena MI (36.0% brand interest, +176.9% growth), and Amarillo TX (31.0% brand interest, +106.7% growth)
GMC Sierra dominates in 205 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 29.0% brand interest), Alpena MI (32.0% vs 36.0% brand interest), and Amarillo TX (32.0% vs 31.0% brand interest)
Chevrolet Silverado dominates in 173 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), Alpena MI (32.0% vs 0.0% brand interest), and Amarillo TX (32.0% vs 9.0% brand interest)
Chevrolet Silverado dominates in 209 of 210 key battleground markets against Ford F-150, notably in Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Amarillo TX (32.0% vs 15.0% brand interest)
Toyota Tundra dominates in 126 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 18.0% brand interest), Alpena MI (32.0% vs 15.0% brand interest), and Amarillo TX (32.0% vs 13.0% brand interest)
GMC Sierra dominates in 205 of 209 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (31.0% vs 9.0% brand interest), Albany GA (28.0% vs 7.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest)
GMC Sierra dominates in 209 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (31.0% vs 11.0% brand interest), Albany GA (28.0% vs 12.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest)