Ram 1500
Ram
Company
Ram
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ram 1500, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
19 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
17 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
155 DMAs
29 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Ram 1500’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ram 1500 shows stable performance with 2.6% average growth across 51 markets (12.1% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Hawaii (+222.2% growth, 29.0% brand interest, +20.0% brand interest change)
Ram 1500 has 19 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Ram 1500 include Alabama (+22.2% growth, 11.0% brand interest), Alaska (+23.1% growth, 16.0% brand interest), and Arizona (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra leads category performance with 131.4% average brand interest growth, particularly strong in Alabama (+100.0%, 28.0% brand interest), Alaska (+100.0%, 24.0% brand interest), and Arizona (+150.0%, 30.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 26.3% with consistent performance across 51 markets
Chevrolet Silverado shows strong momentum with 28.1% average brand interest growth across key markets: Utah (+87.0% growth, +20.0% brand interest), New Jersey (+77.3% growth, +17.0% brand interest), and District of Columbia (+68.2% growth, +15.0% brand interest)
Chevrolet Silverado captured additional brand interest in 47 markets, averaging +8.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Ram 1500 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 186,609 | 13.0% | +18.2% | +18.2% |
| Chico-Redding CA | 160,565 | 16.0% | +33.3% | +14.3% |
| Monroe LA-El Dorado AR | 147,849 | 10.0% | +11.1% | +11.1% |
| Panama City FL | 128,095 | 13.0% | +30.0% | +18.2% |
| Biloxi-Gulfport MS | 120,080 | 12.0% | +33.3% | +50.0% |
| Missoula MT | 110,645 | 18.0% | +50.0% | +63.6% |
| Charlottesville VA | 83,258 | 15.0% | +66.7% | +66.7% |
| Bend OR | 77,622 | 27.0% | +145.5% | +8.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 11.0% | +37.5% | +10.0% |
| Richmond-Petersburg VA | 516,962 | 14.0% | +27.3% | +27.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 12.0% | +20.0% | +20.0% |
| Honolulu HI | 411,655 | 29.0% | +222.2% | +190.0% |
| Spokane WA | 409,624 | 16.0% | +23.1% | +14.3% |
| Portland-Auburn ME | 364,761 | 18.0% | +50.0% | +50.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 12.0% | +20.0% | +33.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 8.0% | +14.3% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +88.9% | +0.0% |
| Atlanta GA | 2,277,873 | 12.0% | +20.0% | +9.1% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +33.3% | +45.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +125.0% | +5.9% |
| Seattle-Tacoma WA | 1,798,974 | 19.0% | +46.2% | +72.7% |
| Denver CO | 1,523,659 | 16.0% | +33.3% | +14.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | +50.0% | -6.3% |
| Charlotte NC | 1,124,890 | 12.0% | +9.1% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 14.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 14.0% | +0.0% | -6.7% |
| Cincinnati OH | 810,849 | 11.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 12.0% | +0.0% | +0.0% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 12.0% | +0.0% | +0.0% |
| Gainesville FL | 118,040 | 12.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
155
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | -33.3% | -33.3% |
| Philadelphia PA | 2,642,616 | 10.0% | -33.3% | -37.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | -9.1% | -16.7% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | +9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 11.0% | -15.4% | -26.7% |
| Detroit MI | 1,646,663 | 5.0% | -64.3% | -66.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -30.8% | -25.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | -11.8% | -11.8% |
Brand Insights
Brand Insights for Ram 1500 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ram 1500 shows challenging performance with -5.9% average growth across 209 markets (11.0% avg brand interest), with positive growth in 65 of 209 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Honolulu HI (+222.2% growth, 29.0% brand interest, +20.0% brand interest change) and Bend OR (+145.4% growth, 27.0% brand interest, +16.0% brand interest change)
Ram 1500 has 50 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for Ram 1500 include Atlanta GA (+20.0% growth, 12.0% brand interest), Austin TX (+40.0% growth, 14.0% brand interest), and Bakersfield CA (+25.0% growth, 10.0% brand interest)
Ram 1500 shows positive brand interest momentum in 65 markets, notably in Atlanta GA (+2.0% brand interest), Austin TX (+4.0% brand interest), Bakersfield CA (+2.0% brand interest)
Ram 1500 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+145.4% growth, +16.0% gain, 27.0% current brand interest), Butte-Bozeman MT (+90.9% growth, +10.0% gain, 21.0% current brand interest), and Eureka CA (+130.0% growth, +13.0% gain, 23.0% current brand interest)
Ram 1500 achieves significant brand interest gains in Bend OR (+16.0% brand interest growth, now at 27.0%) and Burlington VT-Plattsburgh NY (+6.0% brand interest growth, now at 19.0%)
Ram 1500 shows accelerating brand interest growth in Atlanta GA (+20.0% growth, 12.0% brand interest) and Austin TX (+40.0% growth, 14.0% brand interest)
Ram 1500 demonstrates emerging brand interest strength in Atlanta GA (+20.0% growth, 12.0% brand interest) and Austin TX (+40.0% growth, 14.0% brand interest)
Ram 1500 performance in major markets: Chicago IL (-33.3% decline, 8.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-40.0% decline, 9.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-9.1% decline, 10.0% brand interest, 3.0M TVHH)
Ram 1500 shows positive brand interest growth in markets representing 34.2% of total TVHH coverage
Ram 1500 shows challenging performance with -10.8% average growth across 209 markets (11.0% avg brand interest), with positive growth in 61 of 209 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Honolulu HI (+190.0% growth, 29.0% brand interest, +19.0% brand interest change)
Ram 1500 has 36 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 122 declining markets
Notable high-growth markets for Ram 1500 include Austin TX (+40.0% growth, 14.0% brand interest), Bangor ME (+27.3% growth, 14.0% brand interest), and Billings, MT (+16.7% growth, 14.0% brand interest)
Ram 1500 shows positive brand interest momentum in 61 markets, notably in Austin TX (+4.0% brand interest), Bangor ME (+3.0% brand interest), Billings, MT (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Ram 1500 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
GMC Sierra shows market leadership with 130.0% average brand interest growth and notable strength in Abilene-Sweetwater TX (+181.8%, 31.0% brand interest), Albany GA (+133.3%, 28.0% brand interest), and Albany-Schenectady-Troy NY (+141.7%, 29.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 27.2% with consistent performance across 209 markets
Chevrolet Silverado shows strong momentum with 24.3% average brand interest growth across key markets: Tampa-St. Petersburg (Sarasota) FL (+95.7% growth, +22.0% brand interest), Salt Lake City UT (+95.5% growth, +21.0% brand interest), and Grand Junction-Montrose CO (+79.2% growth, +19.0% brand interest)
Chevrolet Silverado captured additional brand interest in 174 markets, averaging +8.6% brand interest growth in key growth markets
GMC Sierra shows strong momentum with 130.0% average brand interest growth across key markets: Miami-Ft. Lauderdale FL (+250.0% growth, +20.0% brand interest), Charleston-Huntington WV (+244.4% growth, +22.0% brand interest), and St. Joseph MO (+240.0% growth, +24.0% brand interest)
GMC Sierra captured additional brand interest in 209 markets, averaging +15.1% brand interest growth in key growth markets
Toyota Tundra shows strong momentum with 47.3% average brand interest growth across key markets: Flint-Saginaw-Bay City MI (+333.3% growth, +10.0% brand interest), Detroit MI (+300.0% growth, +12.0% brand interest), and Alpena MI (+275.0% growth, +11.0% brand interest)
Toyota Tundra captured additional brand interest in 159 markets, averaging +5.2% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 37.5% brand interest across key markets: Albany GA (40.0% brand interest, +42.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +27.6% growth), and Alexandria LA (40.0% brand interest, +42.9% growth)
GMC Sierra maintains market dominance with an average 32.8% brand interest across key markets: Abilene-Sweetwater TX (31.0% brand interest, +181.8% growth), Alpena MI (36.0% brand interest, +176.9% growth), and Amarillo TX (31.0% brand interest, +106.7% growth)
GMC Sierra dominates in 205 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 29.0% brand interest), Alpena MI (32.0% vs 36.0% brand interest), and Amarillo TX (32.0% vs 31.0% brand interest)
Chevrolet Silverado dominates in 173 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), Alpena MI (32.0% vs 0.0% brand interest), and Amarillo TX (32.0% vs 9.0% brand interest)
Chevrolet Silverado dominates in 209 of 210 key battleground markets against Ford F-150, notably in Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Amarillo TX (32.0% vs 15.0% brand interest)
Toyota Tundra dominates in 126 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 18.0% brand interest), Alpena MI (32.0% vs 15.0% brand interest), and Amarillo TX (32.0% vs 13.0% brand interest)
GMC Sierra dominates in 205 of 209 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (31.0% vs 9.0% brand interest), Albany GA (28.0% vs 7.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest)
GMC Sierra dominates in 209 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (31.0% vs 11.0% brand interest), Albany GA (28.0% vs 12.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest)