Ford F-150
Ford
Company
Ford
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ford F-150, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Ford F-150’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ford F-150 shows challenging performance with -68.1% average growth across 51 markets (11.3% avg brand interest), with positive growth in 0 of 51 markets
Ford F-150 has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Ford F-150 shows challenging performance with -67.8% average growth across 51 markets (11.3% avg brand interest), with positive growth in 0 of 51 markets
Ford F-150 has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra leads category performance with 131.4% average brand interest growth, particularly strong in Alabama (+100.0%, 28.0% brand interest), Alaska (+100.0%, 24.0% brand interest), and Arizona (+150.0%, 30.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 26.3% with consistent performance across 51 markets
Chevrolet Silverado shows strong momentum with 28.1% average brand interest growth across key markets: Utah (+87.0% growth, +20.0% brand interest), New Jersey (+77.3% growth, +17.0% brand interest), and District of Columbia (+68.2% growth, +15.0% brand interest)
Chevrolet Silverado captured additional brand interest in 47 markets, averaging +8.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Ford F-150 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | -67.7% | -67.7% |
| Los Angeles CA | 4,962,377 | 11.0% | -63.3% | +22.2% |
| Chicago IL | 3,081,097 | 13.0% | -63.9% | -65.8% |
| Philadelphia PA | 2,642,616 | 9.0% | -76.3% | -76.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | -70.3% | -70.3% |
| Atlanta GA | 2,277,873 | 10.0% | -75.0% | -75.6% |
| Houston TX | 2,266,381 | 11.0% | -69.4% | -69.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -79.0% | -80.0% |
Brand Insights
Brand Insights for Ford F-150 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ford F-150 shows challenging performance with -66.5% average growth across 210 markets (11.6% avg brand interest), with positive growth in 0 of 210 markets
Ford F-150 has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
Ford F-150 performance in major markets: Atlanta GA (-75.0% decline, 10.0% brand interest, 2.7M TVHH), Baltimore MD (-77.5% decline, 9.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-63.6% decline, 12.0% brand interest, 2.6M TVHH)
Ford F-150 shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Ford F-150 shows challenging performance with -53.3% average growth across 210 markets (11.6% avg brand interest), with positive growth in 16 of 210 markets
Ford F-150 has 4 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 178 declining markets
Notable high-growth markets for Ford F-150 include Fairbanks AK (+27.3% growth, 14.0% brand interest), Harrisburg-Lancaster-Lebanon-York PA (+25.0% growth, 10.0% brand interest), and Juneau AK (+66.7% growth, 10.0% brand interest)
Ford F-150 shows positive brand interest momentum in 16 markets, notably in Fairbanks AK (+3.0% brand interest), Harrisburg-Lancaster-Lebanon-York PA (+2.0% brand interest), Juneau AK (+4.0% brand interest)
Ford F-150 shows accelerating brand interest growth in Fairbanks AK (+27.3% growth, 14.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (+25.0% growth, 10.0% brand interest)
Ford F-150 demonstrates emerging brand interest strength in Fairbanks AK (+27.3% growth, 14.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (+25.0% growth, 10.0% brand interest)
Ford F-150 performance in major markets: Atlanta GA (-75.6% decline, 10.0% brand interest, 2.7M TVHH), Baltimore MD (-77.5% decline, 9.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-63.6% decline, 12.0% brand interest, 2.6M TVHH)
Ford F-150 shows positive brand interest growth in markets representing 12.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Ford F-150 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
GMC Sierra shows market leadership with 130.0% average brand interest growth and notable strength in Abilene-Sweetwater TX (+181.8%, 31.0% brand interest), Albany GA (+133.3%, 28.0% brand interest), and Albany-Schenectady-Troy NY (+141.7%, 29.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 27.2% with consistent performance across 209 markets
Chevrolet Silverado shows strong momentum with 24.3% average brand interest growth across key markets: Tampa-St. Petersburg (Sarasota) FL (+95.7% growth, +22.0% brand interest), Salt Lake City UT (+95.5% growth, +21.0% brand interest), and Grand Junction-Montrose CO (+79.2% growth, +19.0% brand interest)
Chevrolet Silverado captured additional brand interest in 174 markets, averaging +8.6% brand interest growth in key growth markets
GMC Sierra shows strong momentum with 130.0% average brand interest growth across key markets: Miami-Ft. Lauderdale FL (+250.0% growth, +20.0% brand interest), Charleston-Huntington WV (+244.4% growth, +22.0% brand interest), and St. Joseph MO (+240.0% growth, +24.0% brand interest)
GMC Sierra captured additional brand interest in 209 markets, averaging +15.1% brand interest growth in key growth markets
Toyota Tundra shows strong momentum with 47.3% average brand interest growth across key markets: Flint-Saginaw-Bay City MI (+333.3% growth, +10.0% brand interest), Detroit MI (+300.0% growth, +12.0% brand interest), and Alpena MI (+275.0% growth, +11.0% brand interest)
Toyota Tundra captured additional brand interest in 159 markets, averaging +5.2% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 37.5% brand interest across key markets: Albany GA (40.0% brand interest, +42.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +27.6% growth), and Alexandria LA (40.0% brand interest, +42.9% growth)
GMC Sierra maintains market dominance with an average 32.8% brand interest across key markets: Abilene-Sweetwater TX (31.0% brand interest, +181.8% growth), Alpena MI (36.0% brand interest, +176.9% growth), and Amarillo TX (31.0% brand interest, +106.7% growth)
GMC Sierra dominates in 205 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 29.0% brand interest), Alpena MI (32.0% vs 36.0% brand interest), and Amarillo TX (32.0% vs 31.0% brand interest)
Chevrolet Silverado dominates in 173 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), Alpena MI (32.0% vs 0.0% brand interest), and Amarillo TX (32.0% vs 9.0% brand interest)
Chevrolet Silverado dominates in 209 of 210 key battleground markets against Ford F-150, notably in Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Amarillo TX (32.0% vs 15.0% brand interest)
Toyota Tundra dominates in 126 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 18.0% brand interest), Alpena MI (32.0% vs 15.0% brand interest), and Amarillo TX (32.0% vs 13.0% brand interest)
GMC Sierra dominates in 205 of 209 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (31.0% vs 9.0% brand interest), Albany GA (28.0% vs 7.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest)
GMC Sierra dominates in 209 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (31.0% vs 11.0% brand interest), Albany GA (28.0% vs 12.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest)