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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Experian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
36 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
13 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
13 States
|
|
Monitor & Maintain
|
All other markets
|
110 DMAs
37 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
22 DMAs
|
Brand Insights
Brand Insights reveal Experian’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Experian shows stable performance with 2.9% average growth across 51 markets (54.2% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Experian demonstrate exceptional results in Maine (+13.5% growth, 59.0% brand interest, +7.0% brand interest change), Wisconsin (+10.9% growth, 51.0% brand interest, +5.0% brand interest change), and Wyoming (+10.3% growth, 64.0% brand interest, +6.0% brand interest change)
Experian has 0 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 9 declining markets
Experian maintains strong brand interest positions in key markets: Alaska (58.0% brand interest, -1.0% change), Colorado (51.0% brand interest, -2.0% change), and Indiana (50.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 54.5% brand interest across key markets: Alabama (52.0% brand interest, +4.0% growth), California (57.0% brand interest, +1.8% growth), and Connecticut (53.0% brand interest, +3.9% growth)
TransUnion dominates in 24 of 32 key battleground markets against Equifax, notably in Alabama (21.0% vs 27.0% brand interest), Georgia (20.0% vs 29.0% brand interest), and Hawaii (23.0% vs 22.0% brand interest)
Experian dominates in 35 of 51 key battleground markets against TransUnion, notably in Alabama (21.0% vs 52.0% brand interest), Connecticut (23.0% vs 53.0% brand interest), and District of Columbia (25.0% vs 48.0% brand interest)
Experian dominates in 42 of 51 key battleground markets against Equifax, notably in Alabama (27.0% vs 52.0% brand interest), Arizona (21.0% vs 56.0% brand interest), and California (21.0% vs 57.0% brand interest)
Investment Recommendations
Strategic recommendations for Experian in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 55.0% | +3.8% | -5.2% |
| Los Angeles CA | 4,962,377 | 59.0% | +1.7% | -7.8% |
| Chicago IL | 3,081,097 | 52.0% | +6.1% | -3.7% |
| Atlanta GA | 2,277,873 | 49.0% | +6.5% | -7.6% |
| Boston MA-Manchester NH | 2,206,762 | 55.0% | +0.0% | -5.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 53.0% | -3.6% | -5.4% |
| Detroit MI | 1,646,663 | 54.0% | +0.0% | -3.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 51.0% | -7.3% | -7.3% |
Emerging Market
Smaller markets showing strong growth potential
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 66.0% | +10.0% | +6.5% |
| Corpus Christi TX | 177,217 | 64.0% | +10.3% | +1.6% |
| Beaumont-Port Arthur TX | 143,616 | 68.0% | +19.3% | +1.5% |
| Missoula MT | 110,645 | 58.0% | +11.5% | +16.0% |
| Wheeling WV-Steubenville OH | 108,851 | 80.0% | +17.7% | +27.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 85.0% | +26.9% | +34.9% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 73.0% | +17.7% | +7.4% |
| Elmira NY | 80,555 | 73.0% | +23.7% | +17.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 54.0% | +5.9% | +1.9% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 65.0% | +8.3% | +10.2% |
| Baton Rouge LA | 300,475 | 52.0% | +10.6% | +6.1% |
| South Bend-Elkhart IN | 279,718 | 59.0% | +9.3% | +1.7% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 58.0% | +13.7% | +5.5% |
| Eugene OR | 213,214 | 57.0% | +14.0% | +9.6% |
| Macon GA | 213,027 | 58.0% | +9.4% | +1.8% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 60.0% | +13.2% | -3.2% |
| Salt Lake City UT | 975,902 | 58.0% | +9.4% | -6.5% |
| San Diego CA | 940,959 | 56.0% | +9.8% | -1.8% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wichita-Hutchinson KS | 388,977 | 55.0% | +3.8% | -5.2% |
| Charleston-Huntington WV | 363,503 | 60.0% | +1.7% | -4.8% |
| Savannah GA | 321,334 | 55.0% | -3.5% | -1.8% |
| Florence-Myrtle Beach SC | 273,785 | 55.0% | +3.8% | -6.8% |
| Greenville-New Bern-Washington NC | 259,522 | 57.0% | -1.7% | -5.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 54.0% | +0.0% | -6.9% |
| Montgomery (Selma) AL | 211,769 | 56.0% | +1.8% | -5.1% |
| Monterey-Salinas CA | 197,948 | 55.0% | -6.8% | +0.0% |
Monitor & Maintain
All other markets
110
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 52.0% | +0.0% | -13.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 55.0% | +1.9% | -8.3% |
| Honolulu HI | 411,655 | 56.0% | +9.8% | +0.0% |
| Spokane WA | 409,624 | 57.0% | +5.6% | -8.1% |
| Des Moines-Ames IA | 401,464 | 47.0% | -6.0% | -13.0% |
| Roanoke-Lynchburg VA | 387,932 | 57.0% | +14.0% | -5.0% |
| Madison WI | 386,495 | 49.0% | +2.1% | -9.3% |
| Omaha NE | 384,022 | 56.0% | +5.7% | -13.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 57.0% | -3.4% | -8.1% |
| Houston TX | 2,266,381 | 55.0% | +1.9% | -8.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 50.0% | +4.2% | -9.1% |
| Phoenix AZ | 1,818,040 | 54.0% | -6.9% | -8.5% |
| Seattle-Tacoma WA | 1,798,974 | 49.0% | +0.0% | -9.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 53.0% | -3.6% | -11.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 50.0% | +6.4% | -10.7% |
| Denver CO | 1,523,659 | 50.0% | -2.0% | -10.7% |
Brand Insights
Brand Insights for Experian in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Experian shows stable performance with 2.8% average growth across 207 markets (56.7% avg brand interest), with positive growth in 126 of 207 markets
Top performing markets for Experian demonstrate exceptional results in Jonesboro AR (+81.1% growth, 96.0% brand interest, +43.0% brand interest change), Twin Falls ID (+73.7% growth, 99.0% brand interest, +42.0% brand interest change), and Great Falls MT (+71.9% growth, 98.0% brand interest, +41.0% brand interest change)
Experian has 16 markets with high growth (>15%), 67 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 57 declining markets
Notable high-growth markets for Experian include Beaumont-Port Arthur TX (+19.3% growth, 68.0% brand interest), Bluefield-Beckley-Oak Hill WV (+26.9% growth, 85.0% brand interest), and Casper-Riverton WY (+52.2% growth, 70.0% brand interest)
Experian maintains strong brand interest positions in key markets: Amarillo TX (62.0% brand interest, -1.0% change), Bend OR (37.0% brand interest, -8.0% change), and Binghamton NY (61.0% brand interest, -2.0% change)
Experian shows positive brand interest momentum in 126 markets, notably in Beaumont-Port Arthur TX (+11.0% brand interest), Bluefield-Beckley-Oak Hill WV (+18.0% brand interest), Casper-Riverton WY (+24.0% brand interest)
Experian demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+19.3% growth, +11.0% gain, 68.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+26.9% growth, +18.0% gain, 85.0% current brand interest), and Casper-Riverton WY (+52.2% growth, +24.0% gain, 70.0% current brand interest)
Experian successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (maintained 85.0% brand interest, +26.9% growth), and Casper-Riverton WY (maintained 70.0% brand interest, +52.2% growth)
In large markets, Experian shows steady growth with high brand interest: Denver CO (-2.0% decline, 50.0% brand interest) and Indianapolis IN (-2.0% decline, 50.0% brand interest)
In medium markets, Experian shows steady growth with high brand interest: Fresno-Visalia CA (-1.7% decline, 57.0% brand interest) and Greensboro-High Point-Winston Salem NC (-3.8% decline, 51.0% brand interest)
In small markets, Experian shows steady growth with high brand interest: Amarillo TX (-1.6% decline, 62.0% brand interest) and Bend OR (-17.8% decline, 37.0% brand interest)
Experian maintains dominant market position with >35% brand interest in key markets: Amarillo TX (62.0% brand interest, -1.6% change) and Bend OR (37.0% brand interest, -17.8% change)
Experian achieves significant brand interest gains in Beaumont-Port Arthur TX (+11.0% brand interest growth, now at 68.0%) and Bluefield-Beckley-Oak Hill WV (+18.0% brand interest growth, now at 85.0%)
Experian shows accelerating brand interest growth in Beaumont-Port Arthur TX (+19.3% growth, 68.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+26.9% growth, 85.0% brand interest)
Experian maintains stable brand interest performance in mature markets: Amarillo TX (-1.6% decline, 62.0% brand interest) and Binghamton NY (-3.2% decline, 61.0% brand interest)
Experian faces growth challenges in historically strong markets: Amarillo TX (-1.6% decline, 62.0% brand interest) and Bend OR (-17.8% decline, 37.0% brand interest)
Competitive Insights
Competitive Insights showcase how Experian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
Experian leads category performance with 2.8% average brand interest growth, particularly strong in Beaumont-Port Arthur TX (+19.3%, 68.0% brand interest), Bluefield-Beckley-Oak Hill WV (+26.9%, 85.0% brand interest), and Casper-Riverton WY (+52.2%, 70.0% brand interest)
In high-growth markets, Experian maintains an average brand interest of 73.8% with consistent performance across 16 markets
Equifax maintains market dominance with an average 32.0% brand interest across key markets: Duluth MN-Superior WI (31.0% brand interest, +19.2% growth), Parkersburg WV (33.0% brand interest, +43.5% growth), and San Angelo TX (32.0% brand interest, +88.2% growth)
Experian maintains market dominance with an average 58.8% brand interest across key markets: Beaumont-Port Arthur TX (68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (85.0% brand interest, +26.9% growth), and Casper-Riverton WY (70.0% brand interest, +52.2% growth)
TransUnion dominates in 109 of 162 key battleground markets against Equifax, notably in Amarillo TX (19.0% vs 19.0% brand interest), Atlanta GA (21.0% vs 30.0% brand interest), and Augusta GA (17.0% vs 23.0% brand interest)
Experian dominates in 116 of 196 key battleground markets against TransUnion, notably in Albany-Schenectady-Troy NY (18.0% vs 60.0% brand interest), Amarillo TX (19.0% vs 62.0% brand interest), and Anchorage AK (18.0% vs 62.0% brand interest)
Experian dominates in 147 of 199 key battleground markets against Equifax, notably in Abilene-Sweetwater TX (13.0% vs 70.0% brand interest), Albany GA (24.0% vs 56.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 32.0% brand interest, +39.1% growth), Charlottesville VA (maintained 26.0% brand interest, +18.2% growth), and Elmira NY (maintained 27.0% brand interest, +17.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 28.0% brand interest, +55.6% growth), Clarksburg-Weston WV (maintained 29.0% brand interest, +93.3% growth), and Duluth MN-Superior WI (maintained 31.0% brand interest, +19.2% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (maintained 85.0% brand interest, +26.9% growth), and Casper-Riverton WY (maintained 70.0% brand interest, +52.2% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Billings, MT (-4.5% vs -11.5% growth), Butte-Bozeman MT (+55.6% vs +3.5% growth), and Grand Junction-Montrose CO (+50.0% vs +4.2% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Eugene OR (-9.1% vs -17.9% growth), Huntsville-Decatur (Florence) AL (-5.0% vs -14.3% growth), and Louisville KY (-4.2% vs -11.1% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Abilene-Sweetwater TX (+30.8% vs +4.5% growth), Bend OR (+39.1% vs -17.8% growth), and Biloxi-Gulfport MS (+15.8% vs +1.8% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Bend OR (-3.1% vs -17.8% growth), Cheyenne WY-Scottsbluff NE (-10.3% vs -28.2% growth), and Amarillo TX (+18.8% vs -1.6% growth)
Experian demonstrates competitive strength with 205 high brand interest markets and 16 high-growth markets, notably in Amarillo TX (62.0% brand interest, -1.6% growth), Bend OR (37.0% brand interest, -17.8% growth), and Binghamton NY (61.0% brand interest, -3.2% growth)
Equifax demonstrates competitive strength with 55 high brand interest markets and 15 high-growth markets, notably in Alexandria LA (26.0% brand interest, -18.8% growth), Atlanta GA (30.0% brand interest, -6.2% growth), and Baltimore MD (27.0% brand interest, -6.9% growth)