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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for TransUnion, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
14 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
24 DMAs
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
33 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
98 DMAs
44 States
|
Brand Insights
Brand Insights reveal TransUnion’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
TransUnion shows challenging performance with -0.8% average growth across 51 markets (22.5% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for TransUnion demonstrate exceptional results in Colorado (+13.0% growth, 26.0% brand interest, +3.0% brand interest change) and Indiana (+12.5% growth, 27.0% brand interest, +3.0% brand interest change)
TransUnion has 2 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for TransUnion include New Mexico (+15.0% growth, 23.0% brand interest) and Wyoming (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 54.5% brand interest across key markets: Alabama (52.0% brand interest, +4.0% growth), California (57.0% brand interest, +1.8% growth), and Connecticut (53.0% brand interest, +3.9% growth)
TransUnion dominates in 24 of 32 key battleground markets against Equifax, notably in Alabama (21.0% vs 27.0% brand interest), Georgia (20.0% vs 29.0% brand interest), and Hawaii (23.0% vs 22.0% brand interest)
Experian dominates in 35 of 51 key battleground markets against TransUnion, notably in Alabama (21.0% vs 52.0% brand interest), Connecticut (23.0% vs 53.0% brand interest), and District of Columbia (25.0% vs 48.0% brand interest)
Experian dominates in 42 of 51 key battleground markets against Equifax, notably in Alabama (27.0% vs 52.0% brand interest), Arizona (21.0% vs 56.0% brand interest), and California (21.0% vs 57.0% brand interest)
Investment Recommendations
Strategic recommendations for TransUnion in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 27.0% | -3.6% | +8.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 21.0% | -8.7% | +5.0% |
| St. Louis MO | 1,066,886 | 22.0% | -12.0% | +10.0% |
| Baltimore MD | 977,058 | 22.0% | -4.4% | +10.0% |
| San Diego CA | 940,959 | 21.0% | -16.0% | +5.0% |
| Cincinnati OH | 810,849 | 22.0% | -8.3% | +10.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 22.0% | -4.4% | +10.0% |
| Oklahoma City OK | 631,839 | 21.0% | -8.7% | +5.0% |
Emerging Market
Smaller markets showing strong growth potential
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 27.0% | +17.4% | +42.1% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 25.0% | +13.6% | +19.1% |
| Monterey-Salinas CA | 197,948 | 24.0% | +14.3% | +26.3% |
| Corpus Christi TX | 177,217 | 22.0% | +29.4% | +69.2% |
| Wausau-Rhinelander WI | 160,633 | 27.0% | +28.6% | +28.6% |
| Chico-Redding CA | 160,565 | 22.0% | +15.8% | +37.5% |
| Medford-Klamath Falls OR | 155,635 | 21.0% | +10.5% | +16.7% |
| Lubbock TX | 145,733 | 20.0% | +17.7% | +42.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 21.0% | +10.5% | +31.3% |
| Albuquerque-Santa Fe NM | 612,638 | 22.0% | +4.8% | +15.8% |
| New Orleans LA | 584,044 | 22.0% | +4.8% | +22.2% |
| Buffalo NY | 537,294 | 22.0% | +4.8% | +22.2% |
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | +4.8% | +4.8% |
| Knoxville TN | 475,703 | 21.0% | +5.0% | +23.5% |
| Tulsa OK | 462,154 | 21.0% | +5.0% | +5.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 23.0% | +4.6% | +35.3% |
High Growth Priority
Large markets showing strong consistent growth
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | -4.2% | +21.1% |
| Los Angeles CA | 4,962,377 | 22.0% | +4.8% | +37.5% |
| Philadelphia PA | 2,642,616 | 22.0% | +4.8% | +15.8% |
| Atlanta GA | 2,277,873 | 21.0% | -4.6% | +40.0% |
| Houston TX | 2,266,381 | 22.0% | +0.0% | +22.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | +0.0% | +20.0% |
| Boston MA-Manchester NH | 2,206,762 | 22.0% | +0.0% | +15.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | +14.3% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 24.0% | -4.0% | +4.4% |
| Tallahassee FL-Thomasville GA | 254,601 | 20.0% | -4.8% | +5.3% |
| Macon GA | 213,027 | 17.0% | -5.6% | +6.3% |
| Bakersfield CA | 210,103 | 17.0% | +0.0% | +6.3% |
| Wilmington NC | 186,609 | 20.0% | +5.3% | -4.8% |
| Watertown NY | 79,271 | 19.0% | +5.6% | +0.0% |
| Marquette MI | 74,545 | 28.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 22.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -17.4% | +11.8% |
| Detroit MI | 1,646,663 | 24.0% | +4.4% | +9.1% |
| Pittsburgh PA | 998,699 | 21.0% | +0.0% | +10.5% |
| Memphis TN | 547,706 | 21.0% | +0.0% | +10.5% |
| Ft. Myers-Naples FL | 525,402 | 22.0% | +0.0% | +29.4% |
| Wilkes Barre-Scranton PA | 501,832 | 19.0% | -13.6% | +35.7% |
| Albany-Schenectady-Troy NY | 491,946 | 18.0% | -10.0% | +12.5% |
| Dayton OH | 418,047 | 24.0% | +0.0% | +26.3% |
Brand Insights
Brand Insights for TransUnion in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
TransUnion shows challenging performance with -2.3% average growth across 196 markets (20.8% avg brand interest), with positive growth in 85 of 196 markets
Top performing markets for TransUnion demonstrate exceptional results in Quincy IL-Hannibal MO-Keokuk IA (+52.9% growth, 26.0% brand interest, +9.0% brand interest change), Wichita Falls TX & Lawton OK (+47.1% growth, 25.0% brand interest, +8.0% brand interest change), and Bend OR (+39.1% growth, 32.0% brand interest, +9.0% brand interest change)
TransUnion has 31 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 78 declining markets
Notable high-growth markets for TransUnion include Abilene-Sweetwater TX (+30.8% growth, 17.0% brand interest), Bend OR (+39.1% growth, 32.0% brand interest), and Biloxi-Gulfport MS (+15.8% growth, 22.0% brand interest)
TransUnion maintains strong brand interest positions in key markets: Bend OR (32.0% brand interest, +9.0% change) and Butte-Bozeman MT (30.0% brand interest, +1.0% change)
TransUnion shows positive brand interest momentum in 85 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Bend OR (+9.0% brand interest), Biloxi-Gulfport MS (+3.0% brand interest)
TransUnion demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+39.1% growth, +9.0% gain, 32.0% current brand interest), Binghamton NY (+50.0% growth, +7.0% gain, 21.0% current brand interest), and Charlottesville VA (+18.2% growth, +4.0% gain, 26.0% current brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 32.0% brand interest, +39.1% growth), Charlottesville VA (maintained 26.0% brand interest, +18.2% growth), and Elmira NY (maintained 27.0% brand interest, +17.4% growth)
TransUnion achieves significant brand interest gains in Bend OR (+9.0% brand interest growth, now at 32.0%) and Binghamton NY (+7.0% brand interest growth, now at 21.0%)
TransUnion shows accelerating brand interest growth in Abilene-Sweetwater TX (+30.8% growth, 17.0% brand interest) and Bend OR (+39.1% growth, 32.0% brand interest)
TransUnion demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+30.8% growth, 17.0% brand interest) and Bowling Green KY (+35.7% growth, 19.0% brand interest)
TransUnion maintains stable brand interest performance in mature markets: Atlanta GA (-4.5% decline, 21.0% brand interest) and Baltimore MD (-4.3% decline, 22.0% brand interest)
TransUnion faces growth challenges in historically strong markets: Chicago IL (-3.6% decline, 27.0% brand interest) and Green Bay-Appleton WI (-3.7% decline, 26.0% brand interest)
TransUnion performance in major markets: Atlanta GA (-4.5% decline, 21.0% brand interest, 2.7M TVHH), Baltimore MD (-4.3% decline, 22.0% brand interest, 1.1M TVHH), and Chicago IL (-3.6% decline, 27.0% brand interest, 3.6M TVHH)
TransUnion shows positive brand interest growth in markets representing 37.1% of total TVHH coverage
TransUnion shows strong performance with 24.4% average growth across 182 markets (21.5% avg brand interest), with positive growth in 165 of 182 markets
Competitive Insights
Competitive Insights showcase how TransUnion performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Experian leads category performance with 2.8% average brand interest growth, particularly strong in Beaumont-Port Arthur TX (+19.3%, 68.0% brand interest), Bluefield-Beckley-Oak Hill WV (+26.9%, 85.0% brand interest), and Casper-Riverton WY (+52.2%, 70.0% brand interest)
In high-growth markets, Experian maintains an average brand interest of 73.8% with consistent performance across 16 markets
Equifax maintains market dominance with an average 32.0% brand interest across key markets: Duluth MN-Superior WI (31.0% brand interest, +19.2% growth), Parkersburg WV (33.0% brand interest, +43.5% growth), and San Angelo TX (32.0% brand interest, +88.2% growth)
Experian maintains market dominance with an average 58.8% brand interest across key markets: Beaumont-Port Arthur TX (68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (85.0% brand interest, +26.9% growth), and Casper-Riverton WY (70.0% brand interest, +52.2% growth)
TransUnion dominates in 109 of 162 key battleground markets against Equifax, notably in Amarillo TX (19.0% vs 19.0% brand interest), Atlanta GA (21.0% vs 30.0% brand interest), and Augusta GA (17.0% vs 23.0% brand interest)
Experian dominates in 116 of 196 key battleground markets against TransUnion, notably in Albany-Schenectady-Troy NY (18.0% vs 60.0% brand interest), Amarillo TX (19.0% vs 62.0% brand interest), and Anchorage AK (18.0% vs 62.0% brand interest)
Experian dominates in 147 of 199 key battleground markets against Equifax, notably in Abilene-Sweetwater TX (13.0% vs 70.0% brand interest), Albany GA (24.0% vs 56.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 32.0% brand interest, +39.1% growth), Charlottesville VA (maintained 26.0% brand interest, +18.2% growth), and Elmira NY (maintained 27.0% brand interest, +17.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 28.0% brand interest, +55.6% growth), Clarksburg-Weston WV (maintained 29.0% brand interest, +93.3% growth), and Duluth MN-Superior WI (maintained 31.0% brand interest, +19.2% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (maintained 85.0% brand interest, +26.9% growth), and Casper-Riverton WY (maintained 70.0% brand interest, +52.2% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Billings, MT (-4.5% vs -11.5% growth), Butte-Bozeman MT (+55.6% vs +3.5% growth), and Grand Junction-Montrose CO (+50.0% vs +4.2% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Eugene OR (-9.1% vs -17.9% growth), Huntsville-Decatur (Florence) AL (-5.0% vs -14.3% growth), and Louisville KY (-4.2% vs -11.1% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Abilene-Sweetwater TX (+30.8% vs +4.5% growth), Bend OR (+39.1% vs -17.8% growth), and Biloxi-Gulfport MS (+15.8% vs +1.8% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Bend OR (-3.1% vs -17.8% growth), Cheyenne WY-Scottsbluff NE (-10.3% vs -28.2% growth), and Amarillo TX (+18.8% vs -1.6% growth)
Experian demonstrates competitive strength with 205 high brand interest markets and 16 high-growth markets, notably in Amarillo TX (62.0% brand interest, -1.6% growth), Bend OR (37.0% brand interest, -17.8% growth), and Binghamton NY (61.0% brand interest, -3.2% growth)
Equifax demonstrates competitive strength with 55 high brand interest markets and 15 high-growth markets, notably in Alexandria LA (26.0% brand interest, -18.8% growth), Atlanta GA (30.0% brand interest, -6.2% growth), and Baltimore MD (27.0% brand interest, -6.9% growth)