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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Equifax, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
39 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
15 States
|
|
Monitor & Maintain
|
All other markets
|
128 DMAs
35 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Equifax’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Equifax shows challenging performance with -5.0% average growth across 51 markets (23.3% avg brand interest), with positive growth in 7 of 51 markets
Equifax has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 33 declining markets
Equifax shows positive brand interest momentum in 7 markets, notably in Idaho (+1.0% brand interest), Missouri (+1.0% brand interest), Montana (+1.0% brand interest)
Equifax successfully defends strong market positions while maintaining brand interest growth in District of Columbia (maintained 27.0% brand interest, +0.0% decline), Iowa (maintained 26.0% brand interest, +0.0% decline), and Minnesota (maintained 27.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 54.5% brand interest across key markets: Alabama (52.0% brand interest, +4.0% growth), California (57.0% brand interest, +1.8% growth), and Connecticut (53.0% brand interest, +3.9% growth)
TransUnion dominates in 24 of 32 key battleground markets against Equifax, notably in Alabama (21.0% vs 27.0% brand interest), Georgia (20.0% vs 29.0% brand interest), and Hawaii (23.0% vs 22.0% brand interest)
Experian dominates in 35 of 51 key battleground markets against TransUnion, notably in Alabama (21.0% vs 52.0% brand interest), Connecticut (23.0% vs 53.0% brand interest), and District of Columbia (25.0% vs 48.0% brand interest)
Experian dominates in 42 of 51 key battleground markets against Equifax, notably in Alabama (27.0% vs 52.0% brand interest), Arizona (21.0% vs 56.0% brand interest), and California (21.0% vs 57.0% brand interest)
Investment Recommendations
Strategic recommendations for Equifax in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -4.4% | -4.4% |
| Chicago IL | 3,081,097 | 21.0% | -8.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | -12.5% | +0.0% |
| Atlanta GA | 2,277,873 | 30.0% | -6.3% | -6.3% |
| Houston TX | 2,266,381 | 23.0% | -4.2% | +4.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -7.1% | +4.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | -4.2% | -4.2% |
| Detroit MI | 1,646,663 | 22.0% | -4.4% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Amarillo TX | 167,518 | 19.0% | +18.8% | +5.6% |
| Duluth MN-Superior WI | 148,546 | 31.0% | +19.2% | +34.8% |
| Joplin MO-Pittsburg KS | 128,486 | 28.0% | +16.7% | +21.7% |
| Yuma AZ-El Centro CA | 107,619 | 21.0% | +110.0% | +5.0% |
| Clarksburg-Weston WV | 84,830 | 29.0% | +93.3% | +38.1% |
| Laredo TX | 69,845 | 30.0% | +76.5% | +7.1% |
| Butte-Bozeman MT | 69,267 | 28.0% | +55.6% | +7.7% |
| Greenwood-Greenville MS | 52,998 | 30.0% | +11.1% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 23.0% | +9.5% | +15.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 28.0% | +7.7% | +12.0% |
| Des Moines-Ames IA | 401,464 | 30.0% | +7.1% | +15.4% |
| Toledo OH | 360,723 | 26.0% | +4.0% | +30.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 24.0% | +9.1% | +41.2% |
| Boise ID | 280,534 | 26.0% | +8.3% | +30.0% |
| Reno NV | 260,899 | 23.0% | +9.5% | +15.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 26.0% | +4.0% | +13.0% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 26.0% | +8.3% | +13.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +12.5% | +3.9% |
| Hartford & New Haven CT | 862,036 | 23.0% | -4.2% | +15.0% |
| Milwaukee WI | 765,170 | 23.0% | -4.2% | +21.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 26.0% | -3.7% | +23.8% |
| Birmingham AL | 651,287 | 27.0% | +3.9% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 23.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 22.0% | +4.8% | +4.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 25.0% | +0.0% | +4.2% |
| St. Louis MO | 1,066,886 | 28.0% | +3.7% | +0.0% |
| Oklahoma City OK | 631,839 | 24.0% | +0.0% | +4.4% |
| Richmond-Petersburg VA | 516,962 | 28.0% | +3.7% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 20.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 22.0% | -4.4% | +0.0% |
Monitor & Maintain
All other markets
128
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | -9.5% | -5.0% |
| Philadelphia PA | 2,642,616 | 21.0% | +5.0% | +10.5% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +0.0% | +8.3% |
| Charlotte NC | 1,124,890 | 29.0% | +0.0% | +7.4% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 28.0% | +0.0% | +7.7% |
| Memphis TN | 547,706 | 27.0% | +0.0% | +8.0% |
| Dayton OH | 418,047 | 24.0% | +0.0% | +14.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 22.0% | -8.3% | -4.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 21.0% | -16.0% | -8.7% |
Brand Insights
Brand Insights for Equifax in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Equifax shows challenging performance with -7.5% average growth across 200 markets (22.5% avg brand interest), with positive growth in 42 of 200 markets
Top performing markets for Equifax demonstrate exceptional results in Clarksburg-Weston WV (+93.3% growth, 29.0% brand interest, +14.0% brand interest change), San Angelo TX (+88.2% growth, 32.0% brand interest, +15.0% brand interest change), and Laredo TX (+76.5% growth, 30.0% brand interest, +13.0% brand interest change)
Equifax has 15 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 135 declining markets
Notable high-growth markets for Equifax include Amarillo TX (+18.8% growth, 19.0% brand interest), Butte-Bozeman MT (+55.6% growth, 28.0% brand interest), and Clarksburg-Weston WV (+93.3% growth, 29.0% brand interest)
Equifax maintains strong brand interest positions in key markets: Atlanta GA (30.0% brand interest, -2.0% change), Bend OR (31.0% brand interest, -1.0% change), and Mankato MN (38.0% brand interest, -4.0% change)
Equifax shows positive brand interest momentum in 42 markets, notably in Amarillo TX (+3.0% brand interest), Butte-Bozeman MT (+10.0% brand interest), Clarksburg-Weston WV (+14.0% brand interest)
Equifax demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+55.6% growth, +10.0% gain, 28.0% current brand interest), Clarksburg-Weston WV (+93.3% growth, +14.0% gain, 29.0% current brand interest), and Duluth MN-Superior WI (+19.2% growth, +5.0% gain, 31.0% current brand interest)
Equifax successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 28.0% brand interest, +55.6% growth), Clarksburg-Weston WV (maintained 29.0% brand interest, +93.3% growth), and Duluth MN-Superior WI (maintained 31.0% brand interest, +19.2% growth)
Equifax maintains dominant market position with >35% brand interest in key markets: Mankato MN (38.0% brand interest, -9.5% change)
Equifax achieves significant brand interest gains in Butte-Bozeman MT (+10.0% brand interest growth, now at 28.0%) and Clarksburg-Weston WV (+14.0% brand interest growth, now at 29.0%)
Equifax shows accelerating brand interest growth in Amarillo TX (+18.8% growth, 19.0% brand interest) and Butte-Bozeman MT (+55.6% growth, 28.0% brand interest)
Equifax maintains stable brand interest performance in mature markets: Anchorage AK (-4.8% decline, 20.0% brand interest) and Bangor ME (-4.5% decline, 21.0% brand interest)
Equifax faces growth challenges in historically strong markets: Alexandria LA (-18.8% decline, 26.0% brand interest) and Atlanta GA (-6.2% decline, 30.0% brand interest)
Equifax performance in major markets: Atlanta GA (-6.2% decline, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-6.9% decline, 27.0% brand interest, 1.1M TVHH), and Chicago IL (-8.7% decline, 21.0% brand interest, 3.6M TVHH)
Equifax shows positive brand interest growth in markets representing 16.2% of total TVHH coverage
Equifax shows stable performance with 0.8% average growth across 195 markets (22.6% avg brand interest), with positive growth in 106 of 195 markets
Competitive Insights
Competitive Insights showcase how Equifax performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Experian leads category performance with 2.8% average brand interest growth, particularly strong in Beaumont-Port Arthur TX (+19.3%, 68.0% brand interest), Bluefield-Beckley-Oak Hill WV (+26.9%, 85.0% brand interest), and Casper-Riverton WY (+52.2%, 70.0% brand interest)
In high-growth markets, Experian maintains an average brand interest of 73.8% with consistent performance across 16 markets
Equifax maintains market dominance with an average 32.0% brand interest across key markets: Duluth MN-Superior WI (31.0% brand interest, +19.2% growth), Parkersburg WV (33.0% brand interest, +43.5% growth), and San Angelo TX (32.0% brand interest, +88.2% growth)
Experian maintains market dominance with an average 58.8% brand interest across key markets: Beaumont-Port Arthur TX (68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (85.0% brand interest, +26.9% growth), and Casper-Riverton WY (70.0% brand interest, +52.2% growth)
TransUnion dominates in 109 of 162 key battleground markets against Equifax, notably in Amarillo TX (19.0% vs 19.0% brand interest), Atlanta GA (21.0% vs 30.0% brand interest), and Augusta GA (17.0% vs 23.0% brand interest)
Experian dominates in 116 of 196 key battleground markets against TransUnion, notably in Albany-Schenectady-Troy NY (18.0% vs 60.0% brand interest), Amarillo TX (19.0% vs 62.0% brand interest), and Anchorage AK (18.0% vs 62.0% brand interest)
Experian dominates in 147 of 199 key battleground markets against Equifax, notably in Abilene-Sweetwater TX (13.0% vs 70.0% brand interest), Albany GA (24.0% vs 56.0% brand interest), and Albany-Schenectady-Troy NY (22.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 32.0% brand interest, +39.1% growth), Charlottesville VA (maintained 26.0% brand interest, +18.2% growth), and Elmira NY (maintained 27.0% brand interest, +17.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 28.0% brand interest, +55.6% growth), Clarksburg-Weston WV (maintained 29.0% brand interest, +93.3% growth), and Duluth MN-Superior WI (maintained 31.0% brand interest, +19.2% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 68.0% brand interest, +19.3% growth), Bluefield-Beckley-Oak Hill WV (maintained 85.0% brand interest, +26.9% growth), and Casper-Riverton WY (maintained 70.0% brand interest, +52.2% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Billings, MT (-4.5% vs -11.5% growth), Butte-Bozeman MT (+55.6% vs +3.5% growth), and Grand Junction-Montrose CO (+50.0% vs +4.2% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Eugene OR (-9.1% vs -17.9% growth), Huntsville-Decatur (Florence) AL (-5.0% vs -14.3% growth), and Louisville KY (-4.2% vs -11.1% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Abilene-Sweetwater TX (+30.8% vs +4.5% growth), Bend OR (+39.1% vs -17.8% growth), and Biloxi-Gulfport MS (+15.8% vs +1.8% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Bend OR (-3.1% vs -17.8% growth), Cheyenne WY-Scottsbluff NE (-10.3% vs -28.2% growth), and Amarillo TX (+18.8% vs -1.6% growth)
Experian demonstrates competitive strength with 205 high brand interest markets and 16 high-growth markets, notably in Amarillo TX (62.0% brand interest, -1.6% growth), Bend OR (37.0% brand interest, -17.8% growth), and Binghamton NY (61.0% brand interest, -3.2% growth)
Equifax demonstrates competitive strength with 55 high brand interest markets and 15 high-growth markets, notably in Alexandria LA (26.0% brand interest, -18.8% growth), Atlanta GA (30.0% brand interest, -6.2% growth), and Baltimore MD (27.0% brand interest, -6.9% growth)