Domino's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Domino's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
4 DMAs
|
|
Monitor & Maintain
|
All other markets
|
150 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Brand Insights
Brand Insights reveal Domino's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Domino's shows strong performance with 19.4% average growth across 51 markets (19.9% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Domino's demonstrate exceptional results in Alaska (+21.7% growth, 28.0% brand interest, +5.0% brand interest change), District of Columbia (+17.6% growth, 40.0% brand interest, +6.0% brand interest change), and Ohio (+16.7% growth, 28.0% brand interest, +4.0% brand interest change)
Domino's has 22 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Domino's include Alaska (+21.7% growth, 28.0% brand interest), Arkansas (+15.4% growth, 15.0% brand interest), and California (+20.0% growth, 12.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Domino's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Domino's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Domino's leads category performance with 19.4% average brand interest growth, particularly strong in Alaska (+21.7%, 28.0% brand interest), Arkansas (+15.4%, 15.0% brand interest), and California (+20.0%, 12.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 18.1% with consistent performance across 22 markets
Domino's shows strong momentum with 19.4% average brand interest growth across key markets: Vermont (+300.0% growth, +3.0% brand interest), Connecticut (+58.3% growth, +7.0% brand interest), and Massachusetts (+50.0% growth, +4.0% brand interest)
Domino's captured additional brand interest in 44 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Domino's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 29.0% | +0.0% | -29.3% |
| New Orleans LA | 584,044 | 24.0% | +14.3% | -46.7% |
| Memphis TN | 547,706 | 21.0% | +5.0% | -47.5% |
| Ft. Myers-Naples FL | 525,402 | 25.0% | +8.7% | -47.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 24.0% | +20.0% | -40.0% |
| Knoxville TN | 475,703 | 29.0% | +7.4% | -19.4% |
| Lexington KY | 434,265 | 33.0% | -5.7% | +6.5% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 160,633 | 10.0% | +11.1% | +25.0% |
| Charlottesville VA | 83,258 | 36.0% | +28.6% | +63.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 44.0% | +7.3% | +51.7% |
| Richmond-Petersburg VA | 516,962 | 27.0% | +3.9% | +28.6% |
| Roanoke-Lynchburg VA | 387,932 | 29.0% | +16.0% | +52.6% |
| Madison WI | 386,495 | 13.0% | +8.3% | +30.0% |
| Charleston-Huntington WV | 363,503 | 26.0% | +8.3% | +13.0% |
| South Bend-Elkhart IN | 279,718 | 27.0% | +8.0% | +17.4% |
| Evansville IN | 247,342 | 34.0% | +13.3% | +17.2% |
| Ft. Wayne IN | 242,556 | 24.0% | +20.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +17.4% | -54.2% |
| Los Angeles CA | 4,962,377 | 13.0% | +18.2% | -71.1% |
| Philadelphia PA | 2,642,616 | 23.0% | +15.0% | -56.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +15.4% | -62.5% |
| Atlanta GA | 2,277,873 | 38.0% | +26.7% | +18.8% |
| Houston TX | 2,266,381 | 17.0% | +21.4% | -58.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | +13.3% | -26.1% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +71.4% | -84.2% |
Maintain & Optimize
Stable markets with consistent performance
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 34.0% | +6.3% | +0.0% |
| Bowling Green KY | 70,185 | 32.0% | -5.9% | +6.7% |
| Lafayette IN | N/A | 36.0% | +5.9% | -2.7% |
| Tri-Cities TN-VA | N/A | 26.0% | +4.0% | -3.7% |
Monitor & Maintain
All other markets
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 5.0% | +0.0% | -83.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | +16.7% | -83.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 9.0% | +0.0% | -67.9% |
| Oklahoma City OK | 631,839 | 16.0% | +23.1% | -59.0% |
| Albuquerque-Santa Fe NM | 612,638 | 13.0% | +30.0% | -74.5% |
| Providence RI-New Bedford MA | 564,315 | 14.0% | +55.6% | -81.8% |
| Fresno-Visalia CA | 539,002 | 3.0% | +50.0% | -91.9% |
| Buffalo NY | 537,294 | 13.0% | +8.3% | -63.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 16.0% | +6.7% | -63.6% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +0.0% | -70.6% |
| Baltimore MD | 977,058 | 39.0% | +5.4% | -9.3% |
| Salt Lake City UT | 975,902 | 16.0% | +6.7% | -61.9% |
| San Antonio TX | 900,609 | 16.0% | +0.0% | -48.4% |
| Kansas City MO | 866,618 | 22.0% | -4.4% | -21.4% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 31.0% | -3.1% | -31.1% |
Brand Insights
Brand Insights for Domino's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Domino's shows strong performance with 15.4% average growth across 203 markets (18.5% avg brand interest), with positive growth in 164 of 203 markets
Top performing markets for Domino's demonstrate exceptional results in Juneau AK (+50.0% growth, 51.0% brand interest, +17.0% brand interest change), Charlottesville VA (+28.6% growth, 36.0% brand interest, +8.0% brand interest change), and Atlanta GA (+26.7% growth, 38.0% brand interest, +8.0% brand interest change)
Domino's has 92 markets with high growth (>15%), 67 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Domino's include Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest), Albany-Schenectady-Troy NY (+40.0% growth, 14.0% brand interest), and Albuquerque-Santa Fe NM (+30.0% growth, 13.0% brand interest)
Domino's maintains strong brand interest positions in key markets: Bowling Green KY (32.0% brand interest, -2.0% change), Lexington KY (33.0% brand interest, -2.0% change), and West Palm Beach-Ft. Pierce FL (31.0% brand interest, -1.0% change)
Domino's shows positive brand interest momentum in 164 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Albany-Schenectady-Troy NY (+4.0% brand interest), Albuquerque-Santa Fe NM (+3.0% brand interest)
Domino's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+26.7% growth, +8.0% gain, 38.0% current brand interest), Biloxi-Gulfport MS (+37.5% growth, +6.0% gain, 22.0% current brand interest), and Birmingham AL (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Domino's successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 38.0% brand interest, +26.7% growth), Charlottesville VA (maintained 36.0% brand interest, +28.6% growth), and Cincinnati OH (maintained 41.0% brand interest, +17.1% growth)
Domino's maintains consistent performance with steady growth and stable brand interest across 32% of markets, exemplified by Baton Rouge LA (+15.0% growth, +3.0% brand interest), Columbia SC (+15.0% growth, +3.0% brand interest), and Philadelphia PA (+15.0% growth, +3.0% brand interest)
Domino's maintains dominant market position with >35% brand interest in key markets: Atlanta GA (38.0% brand interest, +26.7% change) and Charlottesville VA (36.0% brand interest, +28.6% change)
Domino's achieves significant brand interest gains in Atlanta GA (+8.0% brand interest growth, now at 38.0%) and Biloxi-Gulfport MS (+6.0% brand interest growth, now at 22.0%)
Domino's shows accelerating brand interest growth in Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest) and Albany-Schenectady-Troy NY (+40.0% growth, 14.0% brand interest)
Domino's demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest) and Albany-Schenectady-Troy NY (+40.0% growth, 14.0% brand interest)
Domino's maintains stable brand interest performance in mature markets: Kansas City MO (-4.3% decline, 22.0% brand interest) and Salisbury MD (-4.2% decline, 23.0% brand interest)
Domino's faces growth challenges in historically strong markets: Bowling Green KY (-5.9% decline, 32.0% brand interest) and Lexington KY (-5.7% decline, 33.0% brand interest)
Domino's performance in major markets: Kansas City MO (-4.3% decline, 22.0% brand interest, 1.0M TVHH), Atlanta GA (+26.7% growth, 38.0% brand interest, 2.7M TVHH), and Boston MA-Manchester NH (+71.4% growth, 12.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Domino's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Domino's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Domino's can focus its competitive strategy.
Domino's leads category performance with 15.4% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+40.0%, 14.0% brand interest), and Albuquerque-Santa Fe NM (+30.0%, 13.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 17.6% with consistent performance across 92 markets
Domino's shows strong momentum with 15.4% average brand interest growth across key markets: Burlington VT-Plattsburgh NY (+100.0% growth, +2.0% brand interest), Mankato MN (+100.0% growth, +3.0% brand interest), and Monterey-Salinas CA (+100.0% growth, +2.0% brand interest)
Domino's captured additional brand interest in 158 markets, averaging +2.8% brand interest growth in key growth markets
Pizza Hut shows strong momentum with 13.5% average brand interest growth across key markets: Alpena MI (+107.7% growth, +28.0% brand interest), Providence RI-New Bedford MA (+50.0% growth, +6.0% brand interest), and Springfield-Holyoke MA (+37.5% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 176 markets, averaging +4.8% brand interest growth in key growth markets
Papa John's shows strong momentum with 6.2% average brand interest growth across key markets: Greenwood-Greenville MS (+55.6% growth, +5.0% brand interest), Helena MT (+46.7% growth, +7.0% brand interest), and Grand Junction-Montrose CO (+38.9% growth, +7.0% brand interest)
Papa John's captured additional brand interest in 104 markets, averaging +2.8% brand interest growth in key growth markets
Domino's maintains market dominance with an average 36.2% brand interest across key markets: Atlanta GA (38.0% brand interest, +26.7% growth), Charlottesville VA (36.0% brand interest, +28.6% growth), and Cincinnati OH (41.0% brand interest, +17.1% growth)
Pizza Hut maintains market dominance with an average 40.9% brand interest across key markets: Albany GA (46.0% brand interest, +17.9% growth), Alexandria LA (56.0% brand interest, +16.7% growth), and Alpena MI (54.0% brand interest, +107.7% growth)
Papa John's maintains market dominance with an average 39.2% brand interest across key markets: Bend OR (33.0% brand interest, +22.2% growth), Eugene OR (32.0% brand interest, +18.5% growth), and Utica NY (38.0% brand interest, +18.8% growth)
Domino's dominates in 98 of 192 key battleground markets against Pizza Hut, notably in Bakersfield CA (6.0% vs 28.0% brand interest), Bangor ME (13.0% vs 48.0% brand interest), and Bowling Green KY (32.0% vs 33.0% brand interest)
Domino's dominates in 134 of 193 key battleground markets against Papa John's, notably in Bakersfield CA (6.0% vs 46.0% brand interest), Bangor ME (13.0% vs 13.0% brand interest), and Bowling Green KY (32.0% vs 21.0% brand interest)
Domino's dominates in 197 of 203 key battleground markets against Little Caesars, notably in Bakersfield CA (6.0% vs 20.0% brand interest), Bangor ME (13.0% vs 26.0% brand interest), and Bowling Green KY (32.0% vs 14.0% brand interest)
Pizza Hut dominates in 141 of 201 key battleground markets against Papa John's, notably in Columbia SC (39.0% vs 21.0% brand interest), Elmira NY (56.0% vs 5.0% brand interest), and Ft. Wayne IN (53.0% vs 13.0% brand interest)
Pizza Hut dominates in 205 of 208 key battleground markets against Little Caesars, notably in Columbia SC (39.0% vs 17.0% brand interest), Elmira NY (56.0% vs 27.0% brand interest), and Ft. Wayne IN (53.0% vs 10.0% brand interest)