Domino's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Domino's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
197 DMAs
49 States
|
Brand Insights
Brand Insights reveal Domino's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Domino's shows challenging performance with -5.6% average growth across 51 markets (26.3% avg brand interest), with positive growth in 2 of 51 markets
Domino's has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 40 declining markets
Domino's successfully defends strong market positions while maintaining brand interest growth in California (maintained 26.0% brand interest, +0.0% growth), Delaware (maintained 32.0% brand interest, +0.0% growth), and Hawaii (maintained 23.0% brand interest, +0.0% growth)
Domino's maintains stable brand interest performance in mature markets: Alabama (-4.3% growth, 22.0% brand interest) and Alaska (-3.9% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Domino's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Domino's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Papa John's demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Alaska (+16.7%, 28.0% brand interest), Connecticut (+28.6%, 18.0% brand interest), and Illinois (+16.7%, 21.0% brand interest)
In high-growth state markets, Papa John's maintains an average brand interest of 17.3% with consistent performance across 7 markets
Papa John's shows strong momentum with 6.8% average brand interest growth across key state markets: Vermont (+100.0% growth, +2.0% brand interest), Connecticut (+28.6% growth, +4.0% brand interest), and Massachusetts (+20.0% growth, +2.0% brand interest)
Papa John's captured additional brand interest in 27 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Domino's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 22.0% | +10.0% | -37.1% |
| Indianapolis IN | 1,026,188 | 15.0% | +7.1% | -50.0% |
| Tri-Cities TN-VA | 281,792 | 14.0% | +7.7% | -50.0% |
| South Bend-Elkhart IN | 279,718 | 12.0% | +9.1% | -47.8% |
| La Crosse-Eau Claire WI | 192,704 | 24.0% | +9.1% | -47.8% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 434,265 | 16.0% | +14.3% | -48.4% |
| Flint-Saginaw-Bay City MI | 375,743 | 14.0% | +16.7% | -41.7% |
| Ft. Wayne IN | 242,556 | 10.0% | +25.0% | -44.4% |
| Traverse City-Cadillac MI | 216,002 | 16.0% | +14.3% | -46.7% |
| Rapid City SD | 89,726 | 21.0% | +23.5% | -50.0% |
| Elmira NY | 80,555 | 27.0% | +17.4% | -51.8% |
| Butte-Bozeman MT | 69,267 | 31.0% | +10.7% | -31.1% |
| Zanesville OH | 28,849 | 29.0% | +16.0% | -37.0% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
197
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | -5.1% | -37.3% |
| Los Angeles CA | 4,962,377 | 24.0% | -7.7% | -46.7% |
| Chicago IL | 3,081,097 | 25.0% | -7.4% | -40.5% |
| Philadelphia PA | 2,642,616 | 32.0% | -8.6% | -40.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | -4.0% | -41.5% |
| Atlanta GA | 2,277,873 | 16.0% | -11.1% | -51.5% |
| Houston TX | 2,266,381 | 25.0% | +4.2% | -37.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -3.7% | -42.2% |
Brand Insights
Brand Insights for Domino's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Domino's shows challenging performance with -5.3% average growth across 210 markets (23.1% avg brand interest), with positive growth in 23 of 210 markets
Top performing markets for Domino's demonstrate exceptional results in Rapid City SD (+23.5% growth, 21.0% brand interest, +4.0% change), Elmira NY (+17.4% growth, 27.0% brand interest, +4.0% change), and Zanesville OH (+16.0% growth, 29.0% brand interest, +4.0% change)
Domino's has 5 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 142 declining markets
Notable high-growth markets for Domino's include Elmira NY (+17.4% growth, 27.0% brand interest), Flint-Saginaw-Bay City MI (+16.7% growth, 14.0% brand interest), and Ft. Wayne IN (+25.0% growth, 10.0% brand interest)
Domino's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+17.4% growth, +4.0% gain, 27.0% current brand interest), Rapid City SD (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Zanesville OH (+16.0% growth, +4.0% gain, 29.0% current brand interest)
Domino's successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 27.0% brand interest, +17.4% growth), Rapid City SD (maintained 21.0% brand interest, +23.5% growth), and Zanesville OH (maintained 29.0% brand interest, +16.0% growth)
Domino's shows accelerating brand interest growth in Elmira NY (+17.4% growth, 27.0% brand interest) and Flint-Saginaw-Bay City MI (+16.7% growth, 14.0% brand interest)
Domino's demonstrates emerging brand interest strength in Flint-Saginaw-Bay City MI (+16.7% growth, 14.0% brand interest) and Ft. Wayne IN (+25.0% growth, 10.0% brand interest)
Domino's maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.2% growth, 23.0% brand interest) and Austin TX (-3.1% growth, 31.0% brand interest)
Domino's faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-10.5% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (-6.9% growth, 27.0% brand interest)
Domino's performance in major markets: Atlanta GA (-11.1% growth, 16.0% brand interest, 2.7M TVHH), Baltimore MD (-4.5% growth, 21.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-8.1% growth, 57.0% brand interest, 2.6M TVHH)
Domino's shows positive brand interest growth in markets representing 13.6% of total TVHH coverage
Domino's maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (23.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (34.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (27.0% brand interest, -2.0% change)
Domino's achieves significant brand interest gains in Elmira NY (+4.0% brand interest), Flint-Saginaw-Bay City MI (+2.0% brand interest), and Ft. Wayne IN (+2.0% brand interest)
Domino's maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (34.0% brand interest, -10.5% change) and Albuquerque-Santa Fe NM (27.0% brand interest, -6.9% change)
Domino's shows challenging performance with -44.8% average growth across 210 markets (23.1% avg brand interest), with positive growth in 0 of 210 markets
Competitive Insights
Competitive Insights showcase how Domino's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Domino's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Domino's can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Alpena MI (+58.6%, 46.0% brand interest), Binghamton NY (+16.2%, 43.0% brand interest), and Buffalo NY (+15.2%, 38.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 31.6% with consistent performance across 14 markets
Pizza Hut shows strong momentum with 5.1% average brand interest growth across key dma markets: Alpena MI (+58.6% growth, +17.0% brand interest), Eureka CA (+42.9% growth, +6.0% brand interest), and Lansing MI (+22.7% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 100 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 20.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 20.8% growth), Atlanta GA (gap: 10.0% brand interest, 12.0% growth), and Baltimore MD (gap: 16.0% brand interest, 18.6% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-2.1% vs -5.3% overall): Abilene-Sweetwater TX (Little Caesars leads: 27.0% share, +3.9% growth vs Domino's: 23.0%, -4.2%) and Albany GA (Little Caesars leads: 22.0% share, +4.8% growth vs Domino's: 17.0%, -15.0%)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-5.3% vs +5.1% overall): Butte-Bozeman MT (Domino's: +10.7% growth vs Pizza Hut: -2.6% growth) and Elmira NY (Domino's: +17.4% growth vs Pizza Hut: -6.5% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+3.2% vs +5.1% overall): Abilene-Sweetwater TX (Papa John's: +15.4% growth vs Pizza Hut: -5.4% growth), Atlanta GA (Papa John's leads: 38.0% share, +8.6% growth vs Pizza Hut: 28.0%, -3.5%), and Baltimore MD (Papa John's leads: 41.0% share, +7.9% growth vs Pizza Hut: 25.0%, -10.7%)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-2.1% vs +5.1% overall): Abilene-Sweetwater TX (Little Caesars: +3.9% growth vs Pizza Hut: -5.4% growth), Baltimore MD (Little Caesars: +8.3% growth vs Pizza Hut: -10.7% growth), and Billings, MT (Little Caesars: +28.6% growth vs Pizza Hut: -2.1% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-5.3% vs +3.2% overall): Bakersfield CA (Domino's leads: 20.0% share, +5.3% growth vs Papa John's: 6.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-2.1% vs +3.2% overall): Augusta GA (Little Caesars: +5.6% growth vs Papa John's: -3.6% growth) and Bend OR (Little Caesars leads: 37.0% share, +23.3% growth vs Papa John's: 0.0%, -100.0%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-5.3% vs -2.1% overall): Alpena MI (Domino's: +5.6% growth vs Little Caesars: -34.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 27.0% brand interest, +17.4% growth), Zanesville OH (maintained 29.0% brand interest, +16.0% growth), and Bangor ME (maintained 27.0% brand interest, +0.0% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +58.6% growth), Binghamton NY (maintained 43.0% brand interest, +16.2% growth), and Buffalo NY (maintained 38.0% brand interest, +15.2% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Charlottesville VA (maintained 37.0% brand interest, +15.6% growth), Juneau AK (maintained 49.0% brand interest, +63.3% growth), and Charleston-Huntington WV (maintained 26.0% brand interest, +0.0% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 37.0% brand interest, +23.3% growth), Grand Junction-Montrose CO (maintained 26.0% brand interest, +30.0% growth), and Utica NY (maintained 37.0% brand interest, +19.4% growth)