Disney+
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Disney+, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
175 DMAs
46 States
|
Brand Insights
Brand Insights reveal Disney+’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney+ shows challenging performance with -4.2% average growth across 51 markets (10.0% avg brand interest), with positive growth in 6 of 51 markets
Disney+ has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 25 declining markets
Disney+ shows positive brand interest momentum in 6 markets, notably in Alaska (+1.0% brand interest), South Dakota (+1.0% brand interest), District of Columbia (+1.0% brand interest)
Disney+ demonstrates emerging brand interest strength in District of Columbia (+14.3% growth, 8.0% brand interest) and Rhode Island (+12.5% growth, 9.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category dominance with 11.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Alaska (+33.3%, 8.0% brand interest), and Colorado (+28.6%, 9.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.3% with consistent performance across 22 markets
Amazon Prime Video shows strong momentum with 11.9% average brand interest growth across key markets: Wisconsin (+60.0% growth, +3.0% brand interest), Louisiana (+40.0% growth, +2.0% brand interest), and Alaska (+33.3% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 30 markets, averaging +1.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Disney+ in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lubbock TX | 145,733 | 13.0% | +18.2% | +30.0% |
| Bangor ME | 120,853 | 11.0% | +10.0% | +10.0% |
| Marquette MI | 74,545 | 11.0% | +10.0% | +10.0% |
| Twin Falls ID | 62,110 | 14.0% | +16.7% | +16.7% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 14.0% | +16.7% | +16.7% |
| District of Columbia | N/A | 8.0% | +14.3% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tucson (Sierra Vista) AZ | 416,976 | 10.0% | +11.1% | +25.0% |
| Madison WI | 386,495 | 10.0% | +11.1% | +11.1% |
| Flint-Saginaw-Bay City MI | 375,743 | 12.0% | +9.1% | +9.1% |
| Huntsville-Decatur (Florence) AL | 350,515 | 12.0% | +9.1% | +9.1% |
| Colorado Springs-Pueblo CO | 327,871 | 12.0% | +9.1% | +20.0% |
| Savannah GA | 321,334 | 10.0% | +11.1% | +25.0% |
| Shreveport LA | 317,492 | 13.0% | +8.3% | +30.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 11.0% | +10.0% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | +9.1% | +9.1% |
| Salt Lake City UT | 975,902 | 13.0% | -7.1% | +18.2% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 11.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 10.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 11.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 10.0% | +0.0% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 10.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 10.0% | +0.0% | +0.0% |
| Rockford IL | 154,224 | 11.0% | +0.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 12.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
175
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | +14.3% |
| Los Angeles CA | 4,962,377 | 9.0% | -10.0% | +0.0% |
| Chicago IL | 3,081,097 | 9.0% | +0.0% | +12.5% |
| Philadelphia PA | 2,642,616 | 9.0% | -10.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +25.0% |
| Atlanta GA | 2,277,873 | 10.0% | +0.0% | +11.1% |
| Houston TX | 2,266,381 | 9.0% | +0.0% | +12.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | -10.0% | +12.5% |
Brand Insights
Brand Insights for Disney+ in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney+ shows challenging performance with -3.5% average growth across 209 markets (10.6% avg brand interest), with positive growth in 37 of 209 markets
Disney+ has 3 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 93 declining markets
Notable high-growth markets for Disney+ include Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest), Lubbock TX (+18.2% growth, 13.0% brand interest), and Twin Falls ID (+16.7% growth, 14.0% brand interest)
Disney+ shows positive brand interest momentum in 37 markets, notably in Cheyenne WY-Scottsbluff NE (+2.0% brand interest), Lubbock TX (+2.0% brand interest), Twin Falls ID (+2.0% brand interest)
Disney+ shows accelerating brand interest growth in Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest) and Lubbock TX (+18.2% growth, 13.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest) and Lubbock TX (+18.2% growth, 13.0% brand interest)
Disney+ performance in major markets: Boston MA-Manchester NH (-12.5% decline, 7.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-9.1% decline, 10.0% brand interest, 1.6M TVHH), and Denver CO (-10.0% decline, 9.0% brand interest, 1.8M TVHH)
Disney+ shows positive brand interest growth in markets representing 10.0% of total TVHH coverage
Disney+ shows strong performance with 10.7% average growth across 209 markets (10.6% avg brand interest), with positive growth in 145 of 209 markets
Disney+ has 55 markets with high growth (>15%), 90 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Disney+ include Alexandria LA (+33.3% growth, 12.0% brand interest), Anchorage AK (+20.0% growth, 12.0% brand interest), and Bakersfield CA (+18.2% growth, 13.0% brand interest)
Disney+ shows positive brand interest momentum in 145 markets, notably in Alexandria LA (+3.0% brand interest), Anchorage AK (+2.0% brand interest), Bakersfield CA (+2.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 43% of markets, exemplified by Abilene-Sweetwater TX (+9.1% growth, +1.0% brand interest), Alpena MI (+8.3% growth, +1.0% brand interest), and Amarillo TX (+9.1% growth, +1.0% brand interest)
Disney+ achieves significant brand interest gains in Ottumwa IA-Kirksville MO (+5.0% brand interest growth, now at 12.0%)
Disney+ shows accelerating brand interest growth in Alexandria LA (+33.3% growth, 12.0% brand interest) and Anchorage AK (+20.0% growth, 12.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Alexandria LA (+33.3% growth, 12.0% brand interest) and Anchorage AK (+20.0% growth, 12.0% brand interest)
Competitive Insights
Competitive Insights showcase how Disney+ performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Amazon Prime Video leads category performance with 8.6% average brand interest growth, particularly strong in Albany-Schenectady-Troy NY (+16.7%, 7.0% brand interest), Alpena MI (+20.0%, 6.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.2% with consistent performance across 76 markets
Amazon Prime Video shows strong momentum with 8.6% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +2.0% brand interest), Florence-Myrtle Beach SC (+40.0% growth, +2.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+40.0% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 109 markets, averaging +1.2% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.6% brand interest across key markets: Glendive MT (100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (47.0% brand interest, +4.4% growth), and Albany GA (50.0% brand interest, +4.2% growth)
Amazon Prime Video dominates in 142 of 208 key battleground markets against Max, notably in Albany-Schenectady-Troy NY (13.0% vs 7.0% brand interest), Alpena MI (17.0% vs 6.0% brand interest), and Binghamton NY (14.0% vs 9.0% brand interest)
Max dominates in 104 of 176 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (13.0% vs 19.0% brand interest), Alpena MI (17.0% vs 20.0% brand interest), and Binghamton NY (14.0% vs 20.0% brand interest)
Max dominates in 133 of 209 key battleground markets against Netflix, notably in Albany-Schenectady-Troy NY (13.0% vs 52.0% brand interest), Alpena MI (17.0% vs 44.0% brand interest), and Binghamton NY (14.0% vs 45.0% brand interest)
Max dominates in 130 of 172 key battleground markets against Disney+, notably in Albany-Schenectady-Troy NY (13.0% vs 9.0% brand interest), Alpena MI (17.0% vs 13.0% brand interest), and Binghamton NY (14.0% vs 12.0% brand interest)
Amazon Prime Video dominates in 132 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (6.0% vs 20.0% brand interest), Baton Rouge LA (6.0% vs 19.0% brand interest), and Billings, MT (6.0% vs 20.0% brand interest)
Amazon Prime Video dominates in 146 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (6.0% vs 47.0% brand interest), Baton Rouge LA (6.0% vs 51.0% brand interest), and Billings, MT (6.0% vs 46.0% brand interest)
Amazon Prime Video dominates in 140 of 184 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (6.0% vs 12.0% brand interest), Baton Rouge LA (6.0% vs 11.0% brand interest), and Billings, MT (6.0% vs 11.0% brand interest)
Hulu dominates in 112 of 210 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (20.0% vs 47.0% brand interest), Albany GA (19.0% vs 50.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 48.0% brand interest)
Hulu dominates in 118 of 203 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (20.0% vs 12.0% brand interest), Albany GA (19.0% vs 12.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 11.0% brand interest)
Netflix dominates in 114 of 209 key battleground markets against Disney+, notably in Alexandria LA (45.0% vs 12.0% brand interest), Alpena MI (44.0% vs 13.0% brand interest), and Amarillo TX (45.0% vs 12.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)