Delta Air Lines
Company
Delta Air Lines
Industry
Airlines
Related Brands
Integrate Delta Air Lines's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Delta Air Lines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
26 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
32 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
16 States
|
|
Monitor & Maintain
|
All other markets
|
70 DMAs
30 States
|
Brand Insights
Brand Insights reveal Delta Air Lines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Delta Air Lines shows stable performance with 2.8% average growth across 51 markets (30.0% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Virginia (+13.6% growth, 25.0% brand interest, +3.0% brand interest change), Arkansas (+13.0% growth, 26.0% brand interest, +3.0% brand interest change), and New Hampshire (+12.9% growth, 35.0% brand interest, +4.0% brand interest change)
Delta Air Lines has 0 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 8 declining markets
Delta Air Lines maintains strong brand interest positions in key markets: Alaska (47.0% brand interest, -1.0% change), Maine (33.0% brand interest, -1.0% change), and North Dakota (48.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 4.0% average brand interest growth, particularly strong in Alaska (+16.0%, 29.0% brand interest), Colorado (+15.4%, 15.0% brand interest), and Hawaii (+18.8%, 19.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 23.0% with consistent performance across 5 markets
American Airlines maintains market dominance with an average 36.4% brand interest across key markets: Connecticut (31.0% brand interest, +3.3% growth), South Carolina (44.0% brand interest, +2.3% growth), and Arizona (37.0% brand interest, +5.7% growth)
Delta Air Lines maintains market dominance with an average 42.7% brand interest across key markets: Georgia (68.0% brand interest, +3.0% growth), Kentucky (34.0% brand interest, +3.0% growth), and Massachusetts (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for Delta Air Lines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 49.0% | -2.0% | +6.5% |
| Detroit MI | 1,646,663 | 68.0% | -1.5% | +0.0% |
| Salt Lake City UT | 975,902 | 56.0% | -1.8% | +1.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 33.0% | -2.9% | +0.0% |
| Jacksonville FL | 671,993 | 34.0% | -2.9% | +9.7% |
| Memphis TN | 547,706 | 30.0% | -3.2% | +3.5% |
| Buffalo NY | 537,294 | 23.0% | -8.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 23.0% | -4.2% | +9.5% |
Emerging Market
Smaller markets showing strong growth potential
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 49.0% | +11.4% | +11.4% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 20.0% | +11.1% | +42.9% |
| Corpus Christi TX | 177,217 | 12.0% | +20.0% | +50.0% |
| Amarillo TX | 167,518 | 7.0% | +16.7% | +16.7% |
| Chico-Redding CA | 160,565 | 16.0% | +23.1% | +14.3% |
| Medford-Klamath Falls OR | 155,635 | 31.0% | +14.8% | +14.8% |
| Lubbock TX | 145,733 | 6.0% | +50.0% | +50.0% |
| Palm Springs CA | 142,979 | 23.0% | +21.1% | +21.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 15.0% | +7.1% | +15.4% |
| Albuquerque-Santa Fe NM | 612,638 | 12.0% | +9.1% | +9.1% |
| Providence RI-New Bedford MA | 564,315 | 29.0% | +7.4% | +3.6% |
| Fresno-Visalia CA | 539,002 | 20.0% | +5.3% | +25.0% |
| Ft. Myers-Naples FL | 525,402 | 29.0% | +3.6% | +11.5% |
| Richmond-Petersburg VA | 516,962 | 33.0% | +3.1% | +3.1% |
| Wilkes Barre-Scranton PA | 501,832 | 21.0% | +10.5% | +10.5% |
| Little Rock-Pine Bluff AR | 490,561 | 24.0% | +4.4% | +4.4% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +8.6% | +8.6% |
| Los Angeles CA | 4,962,377 | 27.0% | +3.9% | +12.5% |
| Chicago IL | 3,081,097 | 12.0% | +9.1% | +20.0% |
| Philadelphia PA | 2,642,616 | 16.0% | +14.3% | +23.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +9.1% | +20.0% |
| Houston TX | 2,266,381 | 12.0% | +9.1% | +20.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +18.8% | +18.8% |
| Phoenix AZ | 1,818,040 | 17.0% | +13.3% | +21.4% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 69.0% | +0.0% | +6.2% |
| Boston MA-Manchester NH | 2,206,762 | 43.0% | +2.4% | +4.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +6.7% | +6.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 70.0% | +6.1% | +6.1% |
| San Diego CA | 940,959 | 21.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 38.0% | +2.7% | +5.6% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 28.0% | +3.7% | +0.0% |
| New Orleans LA | 584,044 | 24.0% | +0.0% | +4.4% |
Monitor & Maintain
All other markets
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 31.0% | +0.0% | +10.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 22.0% | +4.8% | +10.0% |
| Indianapolis IN | 1,026,188 | 23.0% | +0.0% | +9.5% |
| Cincinnati OH | 810,849 | 49.0% | +4.3% | +11.4% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 38.0% | +0.0% | +8.6% |
| Louisville KY | 612,910 | 27.0% | +0.0% | +12.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 38.0% | +2.7% | +11.8% |
| Knoxville TN | 475,703 | 34.0% | +0.0% | +9.7% |
Brand Insights
Brand Insights for Delta Air Lines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Delta Air Lines shows strong performance with 5.3% average growth across 203 markets (29.3% avg brand interest), with positive growth in 130 of 203 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Alpena MI (+44.9% growth, 100.0% brand interest, +31.0% brand interest change), Presque Isle ME (+24.1% growth, 36.0% brand interest, +7.0% brand interest change), and Watertown NY (+17.9% growth, 33.0% brand interest, +5.0% brand interest change)
Delta Air Lines has 24 markets with high growth (>15%), 63 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Delta Air Lines include Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest), Alpena MI (+44.9% growth, 100.0% brand interest), and Amarillo TX (+16.7% growth, 7.0% brand interest)
Delta Air Lines maintains strong brand interest positions in key markets: Alexandria LA (32.0% brand interest, -4.0% change), Billings, MT (35.0% brand interest, -1.0% change), and Boise ID (30.0% brand interest, -1.0% change)
Delta Air Lines shows positive brand interest momentum in 130 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Alpena MI (+31.0% brand interest), Amarillo TX (+1.0% brand interest)
Delta Air Lines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+44.9% growth, +31.0% gain, 100.0% current brand interest), Palm Springs CA (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Presque Isle ME (+24.1% growth, +7.0% gain, 36.0% current brand interest)
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +44.9% growth), Presque Isle ME (maintained 36.0% brand interest, +24.1% growth), and Watertown NY (maintained 33.0% brand interest, +17.9% growth)
In large markets, Delta Air Lines shows strong growth with notable brand interest: Detroit MI (-1.4% decline, 68.0% brand interest) and Salt Lake City UT (-1.8% decline, 56.0% brand interest)
In medium markets, Delta Air Lines shows steady growth with notable brand interest: Albany-Schenectady-Troy NY (-4.2% decline, 23.0% brand interest) and Austin TX (-5.0% decline, 19.0% brand interest)
In small markets, Delta Air Lines shows strong growth with notable brand interest: Alexandria LA (-11.1% decline, 32.0% brand interest) and Billings, MT (-2.8% decline, 35.0% brand interest)
Delta Air Lines maintains dominant market position with >35% brand interest in key markets: Billings, MT (35.0% brand interest, -2.8% change) and Detroit MI (68.0% brand interest, -1.4% change)
Delta Air Lines achieves significant brand interest gains in Alpena MI (+31.0% brand interest growth, now at 100.0%) and Laredo TX (+5.0% brand interest growth, now at 16.0%)
Delta Air Lines shows accelerating brand interest growth in Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest) and Alpena MI (+44.9% growth, 100.0% brand interest)
Delta Air Lines demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest) and Amarillo TX (+16.7% growth, 7.0% brand interest)
Delta Air Lines maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.2% decline, 23.0% brand interest) and Billings, MT (-2.8% decline, 35.0% brand interest)
Competitive Insights
Competitive Insights showcase how Delta Air Lines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Delta Air Lines shows market leadership with 5.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alpena MI (+44.9%, 100.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Delta Air Lines maintains an average brand interest of 20.9% with consistent performance across 24 markets
Delta Air Lines shows strong momentum with 5.3% average brand interest growth across key markets: North Platte NE (+70.0% growth, +7.0% brand interest), Lubbock TX (+50.0% growth, +2.0% brand interest), and Laredo TX (+45.5% growth, +5.0% brand interest)
Delta Air Lines captured additional brand interest in 86 markets, averaging +2.9% brand interest growth in key growth markets
American Airlines maintains market dominance with an average 38.3% brand interest across key markets: Joplin MO-Pittsburg KS (37.0% brand interest, +15.6% growth), Juneau AK (43.0% brand interest, +43.3% growth), and Meridian MS (34.0% brand interest, +30.8% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: North Platte NE (59.0% brand interest, +25.5% growth), Grand Junction-Montrose CO (36.0% brand interest, +2.9% growth), and Great Falls MT (31.0% brand interest, +3.3% growth)
Delta Air Lines maintains market dominance with an average 43.4% brand interest across key markets: Alpena MI (100.0% brand interest, +44.9% growth), Presque Isle ME (36.0% brand interest, +24.1% growth), and Watertown NY (33.0% brand interest, +17.9% growth)
Southwest Airlines maintains market dominance with an average 39.2% brand interest across key markets: Albany-Schenectady-Troy NY (37.0% brand interest, +2.8% growth), Albuquerque-Santa Fe NM (45.0% brand interest, +2.3% growth), and Columbia-Jefferson City MO (37.0% brand interest, +2.8% growth)
American Airlines dominates in 131 of 192 key battleground markets against United Airlines, notably in Abilene-Sweetwater TX (53.0% vs 16.0% brand interest), Amarillo TX (29.0% vs 23.0% brand interest), and Baton Rouge LA (29.0% vs 16.0% brand interest)
Delta Air Lines dominates in 111 of 185 key battleground markets against American Airlines, notably in Abilene-Sweetwater TX (53.0% vs 14.0% brand interest), Alpena MI (0.0% vs 100.0% brand interest), and Amarillo TX (29.0% vs 7.0% brand interest)
American Airlines dominates in 126 of 188 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (53.0% vs 17.0% brand interest), Amarillo TX (29.0% vs 41.0% brand interest), and Baton Rouge LA (29.0% vs 29.0% brand interest)
Delta Air Lines dominates in 154 of 193 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 55.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 23.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 12.0% brand interest)
Southwest Airlines dominates in 108 of 177 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 45.0% brand interest)
Delta Air Lines dominates in 140 of 192 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (23.0% vs 37.0% brand interest), Alexandria LA (32.0% vs 12.0% brand interest), and Austin TX (19.0% vs 34.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Joplin MO-Pittsburg KS (maintained 37.0% brand interest, +15.6% growth), and Juneau AK (maintained 43.0% brand interest, +43.3% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 59.0% brand interest, +25.5% growth), Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 26.0% brand interest, +4.0% growth)