CVS
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for CVS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
38 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
23 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
138 DMAs
48 States
|
Brand Insights
Brand Insights reveal CVS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
CVS shows challenging performance with -10.3% average growth across 51 markets (68.3% avg brand interest), with positive growth in 0 of 51 markets
CVS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
CVS maintains strong brand interest positions in key markets: Alabama (73.0% brand interest, -8.0% change), Alaska (41.0% brand interest, -3.0% change), and Arizona (72.0% brand interest, -8.0% change)
In small markets, CVS shows significant decline with high brand interest: Alabama (-9.9% decline, 73.0% brand interest) and Alaska (-6.8% decline, 41.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walgreens leads category performance with 38.2% average brand interest growth, particularly strong in Alabama (+42.1%, 27.0% brand interest), Arizona (+40.0%, 28.0% brand interest), and Arkansas (+20.9%, 52.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 27.8% with consistent performance across 44 markets
Walgreens shows strong momentum with 38.2% average brand interest growth across key markets: Rhode Island (+100.0% growth, +5.0% brand interest), Hawaii (+81.8% growth, +9.0% brand interest), and District of Columbia (+75.0% growth, +3.0% brand interest)
Walgreens captured additional brand interest in 51 markets, averaging +7.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for CVS in the Pharmacies category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 86.0% | -4.4% | +10.3% |
| Los Angeles CA | 4,962,377 | 88.0% | -4.4% | +7.3% |
| Philadelphia PA | 2,642,616 | 90.0% | -4.3% | +7.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 91.0% | -3.2% | +5.8% |
| Boston MA-Manchester NH | 2,206,762 | 90.0% | -3.2% | +7.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 77.0% | -9.4% | +11.6% |
| Detroit MI | 1,646,663 | 86.0% | -4.4% | +7.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 80.0% | -5.9% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 60.0% | -9.1% | +33.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 83.0% | -4.6% | +13.7% |
| Atlanta GA | 2,277,873 | 84.0% | -5.6% | +12.0% |
| Houston TX | 2,266,381 | 76.0% | -8.4% | +18.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 79.0% | -6.0% | +16.2% |
| Phoenix AZ | 1,818,040 | 74.0% | -8.6% | +19.4% |
| Seattle-Tacoma WA | 1,798,974 | 53.0% | -14.5% | +26.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 62.0% | -13.9% | +21.6% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Roanoke-Lynchburg VA | 387,932 | 91.0% | -3.2% | +5.8% |
| Johnstown-Altoona PA | 241,655 | 95.0% | -3.1% | +0.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 92.0% | -3.2% | +3.4% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 97.0% | -1.0% | +3.2% |
| Erie PA | 129,557 | 94.0% | -2.1% | +5.6% |
| Gainesville FL | 118,040 | 80.0% | -7.0% | +6.7% |
| Binghamton NY | 113,033 | 85.0% | -3.4% | +4.9% |
| Charlottesville VA | 83,258 | 94.0% | -1.1% | +4.4% |
Monitor & Maintain
All other markets
138
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 79.0% | -8.1% | +6.8% |
| Tucson (Sierra Vista) AZ | 416,976 | 68.0% | -11.7% | +13.3% |
| Honolulu HI | 411,655 | 82.0% | -7.9% | +9.3% |
| Spokane WA | 409,624 | 34.0% | -15.0% | +36.0% |
| Des Moines-Ames IA | 401,464 | 50.0% | -10.7% | +28.2% |
| Green Bay-Appleton WI | 400,512 | 48.0% | -15.8% | +29.7% |
| Wichita-Hutchinson KS | 388,977 | 43.0% | -18.9% | +16.2% |
| Madison WI | 386,495 | 36.0% | -21.7% | +50.0% |
Brand Insights
Brand Insights for CVS in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
CVS shows challenging performance with -11.1% average growth across 208 markets (66.1% avg brand interest), with positive growth in 2 of 208 markets
CVS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 206 declining markets
CVS maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (69.0% brand interest, -5.0% change), Albany GA (80.0% brand interest, -4.0% change), and Albany-Schenectady-Troy NY (86.0% brand interest, -5.0% change)
In large markets, CVS shows significant decline with high brand interest: Atlanta GA (-5.6% decline, 84.0% brand interest) and Baltimore MD (-5.7% decline, 83.0% brand interest)
In medium markets, CVS shows significant decline with high brand interest: Albany-Schenectady-Troy NY (-5.5% decline, 86.0% brand interest) and Albuquerque-Santa Fe NM (-24.5% decline, 40.0% brand interest)
In small markets, CVS shows significant decline with high brand interest: Abilene-Sweetwater TX (-6.8% decline, 69.0% brand interest) and Albany GA (-4.8% decline, 80.0% brand interest)
CVS maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (69.0% brand interest, -6.8% change) and Albany GA (80.0% brand interest, -4.8% change)
CVS maintains stable brand interest performance in mature markets: Albany GA (-4.8% decline, 80.0% brand interest) and Anchorage AK (-4.8% decline, 40.0% brand interest)
CVS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.8% decline, 69.0% brand interest) and Albany GA (-4.8% decline, 80.0% brand interest)
CVS performance in major markets: Atlanta GA (-5.6% decline, 84.0% brand interest, 2.7M TVHH), Baltimore MD (-5.7% decline, 83.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-3.2% decline, 90.0% brand interest, 2.6M TVHH)
CVS shows positive brand interest growth in markets representing 0.1% of total TVHH coverage
CVS shows strong performance with 18.5% average growth across 206 markets (66.8% avg brand interest), with positive growth in 202 of 206 markets
Top performing markets for CVS demonstrate exceptional results in Marquette MI (+118.8% growth, 35.0% brand interest, +19.0% brand interest change), Watertown NY (+96.4% growth, 55.0% brand interest, +27.0% brand interest change), and Twin Falls ID (+87.0% growth, 43.0% brand interest, +20.0% brand interest change)
CVS has 99 markets with high growth (>15%), 89 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for CVS include Abilene-Sweetwater TX (+16.9% growth, 69.0% brand interest), Albuquerque-Santa Fe NM (+29.0% growth, 40.0% brand interest), and Anchorage AK (+60.0% growth, 40.0% brand interest)
CVS maintains strong brand interest positions in key markets: Lima OH (64.0% brand interest, -11.0% change), Ottumwa IA-Kirksville MO (35.0% brand interest, -1.0% change), and Abilene-Sweetwater TX (69.0% brand interest, +10.0% change)
Competitive Insights
Competitive Insights showcase how CVS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Walgreens shows market leadership with 35.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+19.2%, 31.0% brand interest), Albany GA (+25.0%, 20.0% brand interest), and Albany-Schenectady-Troy NY (+55.6%, 14.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 29.8% with consistent performance across 180 markets
Walgreens shows strong momentum with 35.3% average brand interest growth across key markets: Johnstown-Altoona PA (+150.0% growth, +3.0% brand interest), Lafayette IN (+85.7% growth, +6.0% brand interest), and Providence RI-New Bedford MA (+80.0% growth, +4.0% brand interest)
Walgreens captured additional brand interest in 200 markets, averaging +7.3% brand interest growth in key growth markets
Walgreens maintains market dominance with an average 48.2% brand interest across key markets: Abilene-Sweetwater TX (31.0% brand interest, +19.2% growth), Albuquerque-Santa Fe NM (60.0% brand interest, +27.7% growth), and Alexandria LA (40.0% brand interest, +21.2% growth)
Walgreens dominates in 205 of 207 key battleground markets against CVS, notably in Abilene-Sweetwater TX (69.0% vs 31.0% brand interest), Albany GA (80.0% vs 20.0% brand interest), and Albany-Schenectady-Troy NY (86.0% vs 14.0% brand interest)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +19.2% growth), Albuquerque-Santa Fe NM (maintained 60.0% brand interest, +27.7% growth), and Alexandria LA (maintained 40.0% brand interest, +21.2% growth)
Walgreens emerges as competitive challenger to CVS with superior brand interest growth rates in Abilene-Sweetwater TX (+19.2% vs -6.8% growth), Albany GA (+25.0% vs -4.8% growth), and Albany-Schenectady-Troy NY (+55.6% vs -5.5% growth)
CVS demonstrates competitive strength with 201 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (69.0% brand interest, -6.8% growth), Albany GA (80.0% brand interest, -4.8% growth), and Albany-Schenectady-Troy NY (86.0% brand interest, -5.5% growth)
Walgreens demonstrates competitive strength with 123 high brand interest markets and 180 high-growth markets, notably in Great Falls MT (32.0% brand interest, -3.0% growth), Twin Falls ID (57.0% brand interest, -1.7% growth), and Abilene-Sweetwater TX (31.0% brand interest, +19.2% growth)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Atlanta GA (CVS: -5.6%, Walgreens: +45.5%) and Baltimore MD (CVS: -5.7%, Walgreens: +41.7%)
Close brand interest competition between CVS and Walgreens in Columbia-Jefferson City MO (48.0% vs 52.0%) and Denver CO (50.0% vs 50.0%)
Walgreens maintains strong brand interest position in key markets: Austin TX (27.0% brand interest, +58.8% growth), Birmingham AL (24.0% brand interest, +60.0% growth), and Chicago IL (40.0% brand interest, +17.6% growth)
CVS shows market leadership with 18.5% average brand interest growth and notable strength in Abilene-Sweetwater TX (+16.9%, 69.0% brand interest), Albuquerque-Santa Fe NM (+29.0%, 40.0% brand interest), and Anchorage AK (+60.0%, 40.0% brand interest)
In high-growth markets, CVS maintains an average brand interest of 54.8% with consistent performance across 99 markets
CVS shows strong momentum with 18.5% average brand interest growth across key markets: Marquette MI (+118.8% growth, +19.0% brand interest), Watertown NY (+96.4% growth, +27.0% brand interest), and Twin Falls ID (+87.0% growth, +20.0% brand interest)