Chevrolet Silverado
Chevrolet
Company
Chevrolet
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Chevrolet Silverado, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
74 DMAs
42 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
39 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
22 DMAs
6 States
|
Brand Insights
Brand Insights reveal Chevrolet Silverado’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chevrolet Silverado shows strong performance with 28.1% average growth across 51 markets (36.7% avg brand interest), with positive growth in 49 of 51 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Utah (+87.0% growth, 43.0% brand interest, +20.0% brand interest change), New Jersey (+77.3% growth, 39.0% brand interest, +17.0% brand interest change), and District of Columbia (+68.2% growth, 37.0% brand interest, +15.0% brand interest change)
Chevrolet Silverado has 38 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Chevrolet Silverado include Alabama (+29.0% growth, 40.0% brand interest), Colorado (+48.0% growth, 37.0% brand interest), and Connecticut (+16.7% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra leads category performance with 131.4% average brand interest growth, particularly strong in Alabama (+100.0%, 28.0% brand interest), Alaska (+100.0%, 24.0% brand interest), and Arizona (+150.0%, 30.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 26.3% with consistent performance across 51 markets
Chevrolet Silverado shows strong momentum with 28.1% average brand interest growth across key markets: Utah (+87.0% growth, +20.0% brand interest), New Jersey (+77.3% growth, +17.0% brand interest), and District of Columbia (+68.2% growth, +15.0% brand interest)
Chevrolet Silverado captured additional brand interest in 47 markets, averaging +8.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Chevrolet Silverado in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | -8.8% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 32.0% | -5.9% | +10.3% |
| Fresno-Visalia CA | 539,002 | 24.0% | -44.2% | -4.0% |
| Buffalo NY | 537,294 | 30.0% | -11.8% | -11.8% |
| Albany-Schenectady-Troy NY | 491,946 | 29.0% | -6.5% | -6.5% |
| Lexington KY | 434,265 | 33.0% | -8.3% | -10.8% |
Emerging Market
Smaller markets showing strong growth potential
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 38.0% | +26.7% | +15.2% |
| La Crosse-Eau Claire WI | 192,704 | 37.0% | +15.6% | +12.1% |
| Wilmington NC | 186,609 | 37.0% | +27.6% | +42.3% |
| Corpus Christi TX | 177,217 | 37.0% | +27.6% | +15.6% |
| Chico-Redding CA | 160,565 | 35.0% | +20.7% | +12.9% |
| Columbus-Tupelo-West Point MS | 160,242 | 39.0% | +18.2% | +30.0% |
| Salisbury MD | 157,650 | 41.0% | +46.4% | +51.9% |
| Medford-Klamath Falls OR | 155,635 | 36.0% | +44.0% | +9.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 37.0% | +19.4% | +23.3% |
| Louisville KY | 612,910 | 44.0% | +46.7% | +51.7% |
| Albuquerque-Santa Fe NM | 612,638 | 37.0% | +27.6% | +23.3% |
| New Orleans LA | 584,044 | 37.0% | +12.1% | +23.3% |
| Providence RI-New Bedford MA | 564,315 | 33.0% | +26.9% | +17.9% |
| Memphis TN | 547,706 | 38.0% | +26.7% | +26.7% |
| Ft. Myers-Naples FL | 525,402 | 37.0% | +42.3% | +42.3% |
| Richmond-Petersburg VA | 516,962 | 41.0% | +70.8% | +57.7% |
High Growth Priority
Large markets showing strong consistent growth
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +33.3% | +33.3% |
| Chicago IL | 3,081,097 | 37.0% | +19.4% | +19.4% |
| Philadelphia PA | 2,642,616 | 38.0% | +52.0% | +40.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +26.7% | +22.6% |
| Atlanta GA | 2,277,873 | 42.0% | +44.8% | +55.6% |
| Houston TX | 2,266,381 | 38.0% | +26.7% | +18.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 40.0% | +60.0% | +48.2% |
| Boston MA-Manchester NH | 2,206,762 | 35.0% | +29.6% | +25.0% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 35.0% | +2.9% | +6.1% |
| Las Vegas NV | 739,704 | 33.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 33.0% | -2.9% | -2.9% |
| Des Moines-Ames IA | 401,464 | 36.0% | +2.9% | -2.7% |
| Green Bay-Appleton WI | 400,512 | 32.0% | +0.0% | -3.0% |
| Portland-Auburn ME | 364,761 | 28.0% | +0.0% | -3.5% |
| Charleston-Huntington WV | 363,503 | 35.0% | +2.9% | +2.9% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 37.0% | +2.8% | +5.7% |
Monitor & Maintain
All other markets
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 37.0% | +8.8% | +0.0% |
| Tulsa OK | 462,154 | 38.0% | +18.8% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 30.0% | -31.8% | -30.2% |
| Syracuse NY | 330,353 | 28.0% | -17.7% | -20.0% |
| Lansing MI | 221,663 | 34.0% | -8.1% | -12.8% |
| Montgomery (Selma) AL | 211,769 | 37.0% | +8.8% | +12.1% |
| Bakersfield CA | 210,103 | 25.0% | -30.6% | +0.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 28.0% | -17.7% | +7.7% |
Brand Insights
Brand Insights for Chevrolet Silverado in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chevrolet Silverado shows strong performance with 24.3% average growth across 210 markets (36.6% avg brand interest), with positive growth in 180 of 210 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Tampa-St. Petersburg (Sarasota) FL (+95.7% growth, 45.0% brand interest, +22.0% brand interest change), Salt Lake City UT (+95.5% growth, 43.0% brand interest, +21.0% brand interest change), and Grand Junction-Montrose CO (+79.2% growth, 43.0% brand interest, +19.0% brand interest change)
Chevrolet Silverado has 143 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Chevrolet Silverado include Albany GA (+42.9% growth, 40.0% brand interest), Albuquerque-Santa Fe NM (+27.6% growth, 37.0% brand interest), and Alexandria LA (+42.9% growth, 40.0% brand interest)
Chevrolet Silverado maintains strong brand interest positions in key markets: Alpena MI (32.0% brand interest, -8.0% change), Amarillo TX (32.0% brand interest, -1.0% change), and Binghamton NY (31.0% brand interest, -2.0% change)
Chevrolet Silverado shows positive brand interest momentum in 180 markets, notably in Albany GA (+12.0% brand interest), Albuquerque-Santa Fe NM (+8.0% brand interest), Alexandria LA (+12.0% brand interest)
Chevrolet Silverado demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+42.9% growth, +12.0% gain, 40.0% current brand interest), Albuquerque-Santa Fe NM (+27.6% growth, +8.0% gain, 37.0% current brand interest), and Alexandria LA (+42.9% growth, +12.0% gain, 40.0% current brand interest)
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +42.9% growth), Albuquerque-Santa Fe NM (maintained 37.0% brand interest, +27.6% growth), and Alexandria LA (maintained 40.0% brand interest, +42.9% growth)
In large markets, Chevrolet Silverado shows strong growth with moderate brand interest: Los Angeles CA (-8.8% decline, 31.0% brand interest) and Sacramento-Stockton-Modesto CA (-5.9% decline, 32.0% brand interest)
In medium markets, Chevrolet Silverado shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (-6.5% decline, 29.0% brand interest) and Buffalo NY (-11.8% decline, 30.0% brand interest)
In small markets, Chevrolet Silverado shows strong growth with moderate brand interest: Alpena MI (-20.0% decline, 32.0% brand interest) and Amarillo TX (-3.0% decline, 32.0% brand interest)
Chevrolet Silverado maintains dominant market position with >35% brand interest in key markets: Marquette MI (35.0% brand interest, -2.8% change) and Ottumwa IA-Kirksville MO (36.0% brand interest, -2.7% change)
Chevrolet Silverado achieves significant brand interest gains in Albany GA (+12.0% brand interest growth, now at 40.0%) and Albuquerque-Santa Fe NM (+8.0% brand interest growth, now at 37.0%)
Chevrolet Silverado shows accelerating brand interest growth in Albany GA (+42.9% growth, 40.0% brand interest) and Albuquerque-Santa Fe NM (+27.6% growth, 37.0% brand interest)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Amarillo TX (-3.0% decline, 32.0% brand interest) and Bowling Green KY (-2.9% decline, 34.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-6.5% decline, 29.0% brand interest) and Alpena MI (-20.0% decline, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how Chevrolet Silverado performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
GMC Sierra shows market leadership with 130.0% average brand interest growth and notable strength in Abilene-Sweetwater TX (+181.8%, 31.0% brand interest), Albany GA (+133.3%, 28.0% brand interest), and Albany-Schenectady-Troy NY (+141.7%, 29.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 27.2% with consistent performance across 209 markets
Chevrolet Silverado shows strong momentum with 24.3% average brand interest growth across key markets: Tampa-St. Petersburg (Sarasota) FL (+95.7% growth, +22.0% brand interest), Salt Lake City UT (+95.5% growth, +21.0% brand interest), and Grand Junction-Montrose CO (+79.2% growth, +19.0% brand interest)
Chevrolet Silverado captured additional brand interest in 174 markets, averaging +8.6% brand interest growth in key growth markets
GMC Sierra shows strong momentum with 130.0% average brand interest growth across key markets: Miami-Ft. Lauderdale FL (+250.0% growth, +20.0% brand interest), Charleston-Huntington WV (+244.4% growth, +22.0% brand interest), and St. Joseph MO (+240.0% growth, +24.0% brand interest)
GMC Sierra captured additional brand interest in 209 markets, averaging +15.1% brand interest growth in key growth markets
Toyota Tundra shows strong momentum with 47.3% average brand interest growth across key markets: Flint-Saginaw-Bay City MI (+333.3% growth, +10.0% brand interest), Detroit MI (+300.0% growth, +12.0% brand interest), and Alpena MI (+275.0% growth, +11.0% brand interest)
Toyota Tundra captured additional brand interest in 159 markets, averaging +5.2% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 37.5% brand interest across key markets: Albany GA (40.0% brand interest, +42.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +27.6% growth), and Alexandria LA (40.0% brand interest, +42.9% growth)
GMC Sierra maintains market dominance with an average 32.8% brand interest across key markets: Abilene-Sweetwater TX (31.0% brand interest, +181.8% growth), Alpena MI (36.0% brand interest, +176.9% growth), and Amarillo TX (31.0% brand interest, +106.7% growth)
GMC Sierra dominates in 205 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 29.0% brand interest), Alpena MI (32.0% vs 36.0% brand interest), and Amarillo TX (32.0% vs 31.0% brand interest)
Chevrolet Silverado dominates in 173 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), Alpena MI (32.0% vs 0.0% brand interest), and Amarillo TX (32.0% vs 9.0% brand interest)
Chevrolet Silverado dominates in 209 of 210 key battleground markets against Ford F-150, notably in Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Amarillo TX (32.0% vs 15.0% brand interest)
Toyota Tundra dominates in 126 of 209 key battleground markets against Chevrolet Silverado, notably in Albany-Schenectady-Troy NY (29.0% vs 18.0% brand interest), Alpena MI (32.0% vs 15.0% brand interest), and Amarillo TX (32.0% vs 13.0% brand interest)
GMC Sierra dominates in 205 of 209 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (31.0% vs 9.0% brand interest), Albany GA (28.0% vs 7.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest)
GMC Sierra dominates in 209 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (31.0% vs 11.0% brand interest), Albany GA (28.0% vs 12.0% brand interest), and Albany-Schenectady-Troy NY (29.0% vs 11.0% brand interest)