Integrate AT&T's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for AT&T, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
43 DMAs
25 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
53 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
9 States
|
|
Monitor & Maintain
|
All other markets
|
63 DMAs
16 States
|
Brand Insights
Brand Insights reveal AT&T’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AT&T shows strong performance with 10.6% average growth across 51 markets (34.6% avg brand interest), with positive growth in 39 of 51 markets
Top performing markets for AT&T demonstrate exceptional results in Montana (+40.0% growth, 28.0% brand interest, +8.0% brand interest change), Arkansas (+22.7% growth, 27.0% brand interest, +5.0% brand interest change), and Maine (+22.2% growth, 33.0% brand interest, +6.0% brand interest change)
AT&T has 12 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for AT&T include Alaska (+20.0% growth, 12.0% brand interest), Arkansas (+22.7% growth, 27.0% brand interest), and Idaho (+20.6% growth, 41.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Verizon demonstrates category dominance with 13.0% average brand interest growth, showing exceptional performance in Colorado (+25.0%, 20.0% brand interest), District of Columbia (+20.0%, 18.0% brand interest), and Idaho (+25.0%, 15.0% brand interest)
In high-growth markets, Verizon maintains an average brand interest of 19.7% with consistent performance across 16 markets
AT&T shows strong momentum with 10.6% average brand interest growth across key markets: South Dakota (+50.0% growth, +7.0% brand interest), Montana (+40.0% growth, +8.0% brand interest), and North Dakota (+35.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for AT&T in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -2.7% | -5.3% |
| Atlanta GA | 2,277,873 | 34.0% | -5.6% | +6.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 45.0% | -4.3% | +4.7% |
| Las Vegas NV | 739,704 | 49.0% | +0.0% | -2.0% |
| Memphis TN | 547,706 | 31.0% | -8.8% | +19.2% |
| Buffalo NY | 537,294 | 28.0% | -6.7% | +12.0% |
| Ft. Myers-Naples FL | 525,402 | 37.0% | -2.6% | +15.6% |
| Tulsa OK | 462,154 | 31.0% | -13.9% | +19.2% |
Emerging Market
Smaller markets showing strong growth potential
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 32.0% | +10.3% | +14.3% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 35.0% | +29.6% | +20.7% |
| Monterey-Salinas CA | 197,948 | 28.0% | +16.7% | +7.7% |
| Wausau-Rhinelander WI | 160,633 | 22.0% | +10.0% | +4.8% |
| Chico-Redding CA | 160,565 | 32.0% | +10.3% | +10.3% |
| Medford-Klamath Falls OR | 155,635 | 33.0% | +13.8% | +10.0% |
| Rockford IL | 154,224 | 40.0% | +17.7% | +21.2% |
| Duluth MN-Superior WI | 148,546 | 28.0% | +16.7% | +21.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 35.0% | +12.9% | +12.9% |
| Albuquerque-Santa Fe NM | 612,638 | 47.0% | +14.6% | +11.9% |
| New Orleans LA | 584,044 | 29.0% | +7.4% | +20.8% |
| Fresno-Visalia CA | 539,002 | 34.0% | +21.4% | +9.7% |
| Richmond-Petersburg VA | 516,962 | 32.0% | +3.2% | +18.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 30.0% | +3.5% | +15.4% |
| Albany-Schenectady-Troy NY | 491,946 | 25.0% | +4.2% | +19.1% |
| Little Rock-Pine Bluff AR | 490,561 | 21.0% | +5.0% | +31.3% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 45.0% | +15.4% | +21.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 37.0% | +2.8% | +15.6% |
| Houston TX | 2,266,381 | 41.0% | +0.0% | +13.9% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | +0.0% | +15.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 38.0% | +15.2% | +11.8% |
| Phoenix AZ | 1,818,040 | 39.0% | +8.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 58.0% | +11.5% | +11.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | +2.3% | +15.8% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 47.0% | +6.8% | +6.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | +3.0% | +3.0% |
| Salt Lake City UT | 975,902 | 47.0% | +0.0% | +2.2% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 37.0% | +5.7% | +2.8% |
| Wilkes Barre-Scranton PA | 501,832 | 29.0% | +0.0% | +3.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 39.0% | +5.4% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 31.0% | +0.0% | +6.9% |
| Palm Springs CA | 142,979 | 40.0% | +5.3% | +2.6% |
Monitor & Maintain
All other markets
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 39.0% | +2.6% | +8.3% |
| Denver CO | 1,523,659 | 41.0% | +7.9% | +10.8% |
| Charlotte NC | 1,124,890 | 32.0% | +3.2% | +10.3% |
| St. Louis MO | 1,066,886 | 35.0% | +0.0% | +9.4% |
| Baltimore MD | 977,058 | 39.0% | +2.6% | +11.4% |
| Kansas City MO | 866,618 | 49.0% | +4.3% | +8.9% |
| Oklahoma City OK | 631,839 | 37.0% | +0.0% | +23.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 32.0% | +0.0% | +10.3% |
Brand Insights
Brand Insights for AT&T in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AT&T shows strong performance with 11.0% average growth across 207 markets (32.5% avg brand interest), with positive growth in 164 of 207 markets
Top performing markets for AT&T demonstrate exceptional results in Lafayette IN (+64.5% growth, 51.0% brand interest, +20.0% brand interest change), Helena MT (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), and Quincy IL-Hannibal MO-Keokuk IA (+38.2% growth, 47.0% brand interest, +13.0% brand interest change)
AT&T has 64 markets with high growth (>15%), 70 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for AT&T include Alpena MI (+23.1% growth, 16.0% brand interest), Anchorage AK (+22.2% growth, 11.0% brand interest), and Bangor ME (+23.1% growth, 32.0% brand interest)
AT&T maintains strong brand interest positions in key markets: Atlanta GA (34.0% brand interest, -2.0% change), Austin TX (38.0% brand interest, -1.0% change), and Ft. Myers-Naples FL (37.0% brand interest, -1.0% change)
AT&T shows positive brand interest momentum in 164 markets, notably in Alpena MI (+3.0% brand interest), Anchorage AK (+2.0% brand interest), Bangor ME (+6.0% brand interest)
AT&T demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+23.1% growth, +6.0% gain, 32.0% current brand interest), Boise ID (+23.5% growth, +8.0% gain, 42.0% current brand interest), and Butte-Bozeman MT (+33.3% growth, +7.0% gain, 28.0% current brand interest)
AT&T successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +23.1% growth), Boise ID (maintained 42.0% brand interest, +23.5% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +33.3% growth)
In large markets, AT&T shows strong growth with moderate brand interest: Atlanta GA (-5.6% decline, 34.0% brand interest) and Miami-Ft. Lauderdale FL (-4.3% decline, 45.0% brand interest)
In medium markets, AT&T shows steady growth with moderate brand interest: Austin TX (-2.6% decline, 38.0% brand interest) and Buffalo NY (-6.7% decline, 28.0% brand interest)
In small markets, AT&T shows strong growth with moderate brand interest: Albany GA (-6.9% decline, 27.0% brand interest) and Biloxi-Gulfport MS (-11.1% decline, 24.0% brand interest)
AT&T maintains dominant market position with >35% brand interest in key markets: Austin TX (38.0% brand interest, -2.6% change) and Ft. Myers-Naples FL (37.0% brand interest, -2.6% change)
AT&T achieves significant brand interest gains in Bangor ME (+6.0% brand interest growth, now at 32.0%) and Boise ID (+8.0% brand interest growth, now at 42.0%)
AT&T shows accelerating brand interest growth in Alpena MI (+23.1% growth, 16.0% brand interest) and Anchorage AK (+22.2% growth, 11.0% brand interest)
AT&T demonstrates emerging brand interest strength in Alpena MI (+23.1% growth, 16.0% brand interest) and Anchorage AK (+22.2% growth, 11.0% brand interest)
AT&T maintains stable brand interest performance in mature markets: Austin TX (-2.6% decline, 38.0% brand interest) and Ft. Myers-Naples FL (-2.6% decline, 37.0% brand interest)
Competitive Insights
Competitive Insights showcase how AT&T performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
AT&T demonstrates category dominance with 11.0% average brand interest growth, showing exceptional performance in Alpena MI (+23.1%, 16.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Bangor ME (+23.1%, 32.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 30.5% with consistent performance across 64 markets
AT&T shows strong momentum with 11.0% average brand interest growth across key markets: Fairbanks AK (+66.7% growth, +6.0% brand interest), Lafayette IN (+64.5% growth, +20.0% brand interest), and Sioux Falls(Mitchell) SD (+53.9% growth, +7.0% brand interest)
AT&T captured additional brand interest in 133 markets, averaging +4.4% brand interest growth in key growth markets
Verizon shows strong momentum with 10.9% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+58.3% growth, +7.0% brand interest), Lincoln & Hastings-Kearney NE (+57.1% growth, +4.0% brand interest), and Fargo-Valley City ND (+50.0% growth, +6.0% brand interest)
Verizon captured additional brand interest in 149 markets, averaging +3.5% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.4% brand interest across key markets: Bangor ME (32.0% brand interest, +23.1% growth), Boise ID (42.0% brand interest, +23.5% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (42.0% brand interest, +27.3% growth)
Verizon maintains market dominance with an average 40.9% brand interest across key markets: Champaign & Springfield-Decatur IL (32.0% brand interest, +23.1% growth), Columbia-Jefferson City MO (41.0% brand interest, +17.1% growth), and Detroit MI (32.0% brand interest, +28.0% growth)
T-Mobile maintains market dominance with an average 52.8% brand interest across key markets: Hattiesburg-Laurel MS (35.0% brand interest, +2.9% growth), New York NY (49.0% brand interest, +2.1% growth), and Panama City FL (41.0% brand interest, +2.5% growth)
Verizon dominates in 102 of 190 key battleground markets against AT&T, notably in Albany GA (27.0% vs 27.0% brand interest), Atlanta GA (34.0% vs 40.0% brand interest), and Austin TX (38.0% vs 42.0% brand interest)
AT&T dominates in 188 of 203 key battleground markets against T-Mobile, notably in Albany GA (27.0% vs 46.0% brand interest), Atlanta GA (34.0% vs 26.0% brand interest), and Austin TX (38.0% vs 20.0% brand interest)
Verizon dominates in 189 of 205 key battleground markets against T-Mobile, notably in Alpena MI (19.0% vs 65.0% brand interest), Charlottesville VA (17.0% vs 48.0% brand interest), and Columbia SC (26.0% vs 48.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +23.1% growth), Boise ID (maintained 42.0% brand interest, +23.5% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +33.3% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 32.0% brand interest, +23.1% growth), Chattanooga TN (maintained 29.0% brand interest, +26.1% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +0.0% decline), Buffalo NY (maintained 55.0% brand interest, +0.0% decline), and Ft. Myers-Naples FL (maintained 42.0% brand interest, +0.0% decline)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.4% vs +14.6% growth), Bend OR (+37.5% vs +8.7% growth), and Casper-Riverton WY (+35.7% vs +9.5% growth)