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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for T-Mobile, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
46 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
11 States
|
|
Monitor & Maintain
|
All other markets
|
136 DMAs
39 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal T-Mobile’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
T-Mobile shows challenging performance with -11.9% average growth across 51 markets (38.8% avg brand interest), with positive growth in 2 of 51 markets
T-Mobile has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 48 declining markets
T-Mobile maintains strong brand interest positions in key markets: Alabama (33.0% brand interest, -2.0% change), Arizona (43.0% brand interest, -6.0% change), and Arkansas (31.0% brand interest, -3.0% change)
T-Mobile successfully defends strong market positions while maintaining brand interest growth in New York (maintained 46.0% brand interest, +0.0% decline), Rhode Island (maintained 52.0% brand interest, +2.0% growth), and South Carolina (maintained 40.0% brand interest, +2.6% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Verizon demonstrates category dominance with 13.0% average brand interest growth, showing exceptional performance in Colorado (+25.0%, 20.0% brand interest), District of Columbia (+20.0%, 18.0% brand interest), and Idaho (+25.0%, 15.0% brand interest)
In high-growth markets, Verizon maintains an average brand interest of 19.7% with consistent performance across 16 markets
AT&T shows strong momentum with 10.6% average brand interest growth across key markets: South Dakota (+50.0% growth, +7.0% brand interest), Montana (+40.0% growth, +8.0% brand interest), and North Dakota (+35.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for T-Mobile in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 26.0% | -18.8% | -7.1% |
| Chicago IL | 3,081,097 | 26.0% | -18.8% | +8.3% |
| Philadelphia PA | 2,642,616 | 44.0% | -4.4% | -2.2% |
| Atlanta GA | 2,277,873 | 26.0% | -3.7% | +8.3% |
| Houston TX | 2,266,381 | 22.0% | -8.3% | +4.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 50.0% | -2.0% | +6.4% |
| Boston MA-Manchester NH | 2,206,762 | 47.0% | -2.1% | +11.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | -18.2% | -6.9% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbia SC | N/A | 48.0% | +11.6% | +26.3% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 49.0% | +2.1% | +16.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | +0.0% | +21.4% |
| Charlotte NC | 1,124,890 | 34.0% | -5.6% | +13.3% |
| Indianapolis IN | 1,026,188 | 36.0% | -14.3% | +12.5% |
| Cincinnati OH | 810,849 | 47.0% | -13.0% | +14.6% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 44.0% | +0.0% | +2.3% |
| Buffalo NY | 537,294 | 55.0% | +0.0% | +3.8% |
| Tulsa OK | 462,154 | 20.0% | +0.0% | +5.3% |
| Huntsville-Decatur (Florence) AL | 350,515 | 33.0% | -5.7% | +3.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 17.0% | +6.3% | -5.6% |
| Savannah GA | 321,334 | 41.0% | -6.8% | -4.7% |
| Florence-Myrtle Beach SC | 273,785 | 38.0% | -2.6% | +5.6% |
| Macon GA | 213,027 | 41.0% | -6.8% | +5.1% |
Monitor & Maintain
All other markets
136
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +0.0% | +11.8% |
| San Antonio TX | 900,609 | 17.0% | -15.0% | +6.3% |
| Oklahoma City OK | 631,839 | 17.0% | -19.1% | +6.3% |
| Memphis TN | 547,706 | 19.0% | -13.6% | -5.0% |
| Ft. Myers-Naples FL | 525,402 | 42.0% | +0.0% | +10.5% |
| Dayton OH | 418,047 | 38.0% | -17.4% | +5.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 43.0% | -12.2% | -4.4% |
| Honolulu HI | 411,655 | 31.0% | -16.2% | -6.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 25.0% | -24.2% | -16.7% |
| San Diego CA | 940,959 | 25.0% | -24.2% | -10.7% |
Brand Insights
Brand Insights for T-Mobile in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
T-Mobile shows challenging performance with -12.2% average growth across 208 markets (38.3% avg brand interest), with positive growth in 7 of 208 markets
Top performing markets for T-Mobile demonstrate exceptional results in Columbia SC (+11.6% growth, 48.0% brand interest, +5.0% brand interest change)
T-Mobile has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 187 declining markets
T-Mobile maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (55.0% brand interest, -2.0% change), Albuquerque-Santa Fe NM (36.0% brand interest, -9.0% change), and Alpena MI (65.0% brand interest, -1.0% change)
T-Mobile shows positive brand interest momentum in 7 markets, notably in Hattiesburg-Laurel MS (+1.0% brand interest), New York NY (+1.0% brand interest), Panama City FL (+1.0% brand interest)
T-Mobile successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +0.0% decline), Buffalo NY (maintained 55.0% brand interest, +0.0% decline), and Ft. Myers-Naples FL (maintained 42.0% brand interest, +0.0% decline)
In large markets, T-Mobile shows significant decline with moderate brand interest: Atlanta GA (-3.7% decline, 26.0% brand interest) and Baltimore MD (-4.2% decline, 46.0% brand interest)
In medium markets, T-Mobile shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest) and Albuquerque-Santa Fe NM (-20.0% decline, 36.0% brand interest)
In small markets, T-Mobile shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-11.1% decline, 24.0% brand interest) and Alexandria LA (-17.4% decline, 19.0% brand interest)
T-Mobile maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (55.0% brand interest, -3.5% change) and Albuquerque-Santa Fe NM (36.0% brand interest, -20.0% change)
T-Mobile achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 88.0%) and Columbia SC (+5.0% brand interest growth, now at 48.0%)
T-Mobile maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest) and Alpena MI (-1.5% decline, 65.0% brand interest)
T-Mobile faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest) and Albuquerque-Santa Fe NM (-20.0% decline, 36.0% brand interest)
T-Mobile performance in major markets: Atlanta GA (-3.7% decline, 26.0% brand interest, 2.7M TVHH), Baltimore MD (-4.2% decline, 46.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-2.1% decline, 47.0% brand interest, 2.6M TVHH)
T-Mobile shows positive brand interest growth in markets representing 7.3% of total TVHH coverage
T-Mobile shows stable performance with 2.1% average growth across 208 markets (38.3% avg brand interest), with positive growth in 107 of 208 markets
Competitive Insights
Competitive Insights showcase how T-Mobile performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
AT&T demonstrates category dominance with 11.0% average brand interest growth, showing exceptional performance in Alpena MI (+23.1%, 16.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Bangor ME (+23.1%, 32.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 30.5% with consistent performance across 64 markets
AT&T shows strong momentum with 11.0% average brand interest growth across key markets: Fairbanks AK (+66.7% growth, +6.0% brand interest), Lafayette IN (+64.5% growth, +20.0% brand interest), and Sioux Falls(Mitchell) SD (+53.9% growth, +7.0% brand interest)
AT&T captured additional brand interest in 133 markets, averaging +4.4% brand interest growth in key growth markets
Verizon shows strong momentum with 10.9% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+58.3% growth, +7.0% brand interest), Lincoln & Hastings-Kearney NE (+57.1% growth, +4.0% brand interest), and Fargo-Valley City ND (+50.0% growth, +6.0% brand interest)
Verizon captured additional brand interest in 149 markets, averaging +3.5% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.4% brand interest across key markets: Bangor ME (32.0% brand interest, +23.1% growth), Boise ID (42.0% brand interest, +23.5% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (42.0% brand interest, +27.3% growth)
Verizon maintains market dominance with an average 40.9% brand interest across key markets: Champaign & Springfield-Decatur IL (32.0% brand interest, +23.1% growth), Columbia-Jefferson City MO (41.0% brand interest, +17.1% growth), and Detroit MI (32.0% brand interest, +28.0% growth)
T-Mobile maintains market dominance with an average 52.8% brand interest across key markets: Hattiesburg-Laurel MS (35.0% brand interest, +2.9% growth), New York NY (49.0% brand interest, +2.1% growth), and Panama City FL (41.0% brand interest, +2.5% growth)
Verizon dominates in 102 of 190 key battleground markets against AT&T, notably in Albany GA (27.0% vs 27.0% brand interest), Atlanta GA (34.0% vs 40.0% brand interest), and Austin TX (38.0% vs 42.0% brand interest)
AT&T dominates in 188 of 203 key battleground markets against T-Mobile, notably in Albany GA (27.0% vs 46.0% brand interest), Atlanta GA (34.0% vs 26.0% brand interest), and Austin TX (38.0% vs 20.0% brand interest)
Verizon dominates in 189 of 205 key battleground markets against T-Mobile, notably in Alpena MI (19.0% vs 65.0% brand interest), Charlottesville VA (17.0% vs 48.0% brand interest), and Columbia SC (26.0% vs 48.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +23.1% growth), Boise ID (maintained 42.0% brand interest, +23.5% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +33.3% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 32.0% brand interest, +23.1% growth), Chattanooga TN (maintained 29.0% brand interest, +26.1% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +0.0% decline), Buffalo NY (maintained 55.0% brand interest, +0.0% decline), and Ft. Myers-Naples FL (maintained 42.0% brand interest, +0.0% decline)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.4% vs +14.6% growth), Bend OR (+37.5% vs +8.7% growth), and Casper-Riverton WY (+35.7% vs +9.5% growth)