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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for T-Mobile, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
13 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
44 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
76 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
64 DMAs
45 States
|
|
Monitor & Maintain
|
All other markets
|
3 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
4 DMAs
1 State
|
Brand Insights
Brand Insights reveal T-Mobile’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
T-Mobile shows strong performance with 6.7% average growth across 51 markets (34.7% avg brand interest), with positive growth in 37 of 51 markets
Top performing markets for T-Mobile demonstrate exceptional results in South Dakota (+31.2% growth, 21.0% brand interest, +5.0% change), Montana (+21.7% growth, 28.0% brand interest, +5.0% change), and Kentucky (+19.2% growth, 31.0% brand interest, +5.0% change)
T-Mobile has 7 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for T-Mobile include Alaska (+33.3% growth, 12.0% brand interest), Iowa (+15.6% growth, 37.0% brand interest), and Kentucky (+19.2% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Alaska (+33.3%, 12.0% brand interest), Iowa (+15.6%, 37.0% brand interest), and Kentucky (+19.2%, 31.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 24.0% with consistent performance across 7 markets
AT&T shows strong momentum with 6.5% average brand interest growth across key state markets: New Mexico (+21.4% growth, +3.0% brand interest), Montana (+20.0% growth, +3.0% brand interest), and Arizona (+18.8% growth, +3.0% brand interest)
AT&T captured additional brand interest in 29 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for T-Mobile in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 35.0% | -2.8% | +9.4% |
| Atlanta GA | 2,277,873 | 34.0% | -5.6% | +9.7% |
| Houston TX | 2,266,381 | 38.0% | -7.3% | +2.7% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -5.3% | +9.1% |
| Salt Lake City UT | 975,902 | 48.0% | -5.9% | +0.0% |
| San Diego CA | 940,959 | 39.0% | +2.6% | -2.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 36.0% | +0.0% | -2.7% |
| Richmond-Petersburg VA | 516,962 | 30.0% | -3.2% | +3.5% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bangor ME | 120,853 | 32.0% | +18.5% | +23.1% |
| Wheeling WV-Steubenville OH | 108,851 | 26.0% | +13.0% | +18.2% |
| Butte-Bozeman MT | 69,267 | 28.0% | +21.7% | +27.3% |
| Eureka CA | 52,063 | 31.0% | +19.2% | +10.7% |
| Ottumwa IA-Kirksville MO | 39,381 | 49.0% | +16.7% | +22.5% |
| Presque Isle ME | 23,953 | 31.0% | +19.2% | +0.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston SC | 339,966 | 36.0% | +0.0% | +16.1% |
| Colorado Springs-Pueblo CO | 327,871 | 45.0% | +7.1% | +4.7% |
| Champaign & Springfield-Decatur IL | 317,118 | 29.0% | +7.4% | +16.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 26.0% | +4.0% | +13.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 42.0% | +2.4% | +16.7% |
| Baton Rouge LA | 300,475 | 22.0% | +0.0% | +22.2% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 30.0% | +11.1% | +25.0% |
| Boise ID | 280,534 | 42.0% | +7.7% | +5.0% |
High Growth Priority
Large markets showing strong consistent growth
76
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 47.0% | +9.3% | +23.7% |
| Philadelphia PA | 2,642,616 | 41.0% | +5.1% | +10.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | +4.8% | +15.8% |
| Detroit MI | 1,646,663 | 37.0% | +5.7% | +15.6% |
| Denver CO | 1,523,659 | 42.0% | +7.7% | +10.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 42.0% | +5.0% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 34.0% | +13.3% | +25.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 35.0% | +9.4% | +2.9% |
Maintain & Optimize
Stable markets with consistent performance
64
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 48.0% | +6.7% | +4.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +2.9% | +2.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | +5.7% | +5.7% |
| Phoenix AZ | 1,818,040 | 38.0% | +0.0% | +2.7% |
| Seattle-Tacoma WA | 1,798,974 | 57.0% | +5.6% | +7.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 43.0% | +2.4% | +7.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 45.0% | +0.0% | +4.7% |
| Baltimore MD | 977,058 | 39.0% | +0.0% | +8.3% |
Monitor & Maintain
All other markets
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Alpena MI | 14,646 | 0.0% | -100.0% | +0.0% |
| North Platte NE | 12,546 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 48.0% | -2.0% | -5.9% |
| Columbia SC | 382,874 | 25.0% | -13.8% | -3.9% |
| Casper-Riverton WY | 47,932 | 22.0% | -4.4% | -4.4% |
Brand Insights
Brand Insights for T-Mobile in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
T-Mobile shows strong performance with 6.4% average growth across 209 markets (32.5% avg brand interest), with positive growth in 147 of 209 markets
Top performing markets for T-Mobile demonstrate exceptional results in Lafayette IN (+62.5% growth, 52.0% brand interest, +20.0% change), Elmira NY (+47.1% growth, 25.0% brand interest, +8.0% change), and Cheyenne WY-Scottsbluff NE (+33.3% growth, 32.0% brand interest, +8.0% change)
T-Mobile has 29 markets with high growth (>15%), 78 markets with moderate growth (5-15%), 73 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for T-Mobile include Anchorage AK (+22.2% growth, 11.0% brand interest), Bangor ME (+18.5% growth, 32.0% brand interest), and Burlington VT-Plattsburgh NY (+23.5% growth, 21.0% brand interest)
T-Mobile demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+18.5% growth, +5.0% gain, 32.0% current brand interest), Burlington VT-Plattsburgh NY (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Butte-Bozeman MT (+21.7% growth, +5.0% gain, 28.0% current brand interest)
T-Mobile successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +18.5% growth), Burlington VT-Plattsburgh NY (maintained 21.0% brand interest, +23.5% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +21.7% growth)
In large markets, T-Mobile shows steady growth with moderate brand interest: Atlanta GA (-5.6% growth, 34.0% brand interest) and Boston MA-Manchester NH (-5.3% growth, 36.0% brand interest)
In medium markets, T-Mobile shows steady growth with moderate brand interest: Greenville-Spartanburg SC-Asheville NC-Anderson SC (-6.5% growth, 29.0% brand interest) and Las Vegas NV (-2.0% growth, 48.0% brand interest)
In small markets, T-Mobile shows strong growth with moderate brand interest: Albany GA (-10.0% growth, 27.0% brand interest) and Alpena MI (-100.0% growth, 0.0% brand interest)
T-Mobile maintains consistent performance with steady growth and stable brand interest across 33% of markets, exemplified by Augusta GA (+9.7% growth, +3.0% brand interest), Bakersfield CA (+5.4% growth, +2.0% brand interest), and Birmingham AL (+9.7% growth, +3.0% brand interest)
T-Mobile achieves significant brand interest gains in Bangor ME (+5.0% brand interest growth, now at 32.0%) and Butte-Bozeman MT (+5.0% brand interest growth, now at 28.0%)
T-Mobile shows accelerating brand interest growth in Anchorage AK (+22.2% growth, 11.0% brand interest) and Bangor ME (+18.5% growth, 32.0% brand interest)
T-Mobile demonstrates emerging brand interest strength in Anchorage AK (+22.2% growth, 11.0% brand interest) and Fairbanks AK (+50.0% growth, 15.0% brand interest)
T-Mobile maintains stable brand interest performance in mature markets: Binghamton NY (-3.5% growth, 28.0% brand interest) and Casper-Riverton WY (-4.3% growth, 22.0% brand interest)
T-Mobile faces growth challenges in historically strong markets: Albany GA (-10.0% growth, 27.0% brand interest) and Atlanta GA (-5.6% growth, 34.0% brand interest)
T-Mobile performance in major markets: Atlanta GA (-5.6% growth, 34.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-5.3% growth, 36.0% brand interest, 2.6M TVHH), and Dallas-Ft. Worth TX (-2.8% growth, 35.0% brand interest, 3.0M TVHH)
Competitive Insights
Competitive Insights showcase how T-Mobile performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Anchorage AK (+22.2%, 11.0% brand interest), Bangor ME (+18.5%, 32.0% brand interest), and Burlington VT-Plattsburgh NY (+23.5%, 21.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 29.0% with consistent performance across 29 markets
AT&T shows strong momentum with 5.6% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.1% growth, +6.0% brand interest), Casper-Riverton WY (+42.9% growth, +6.0% brand interest), and Grand Junction-Montrose CO (+41.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 109 dma markets, averaging +2.8% brand interest growth in key growth dma
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Juneau AK (+100.0% growth, +10.0% brand interest), Lafayette IN (+62.5% growth, +20.0% brand interest), and Fairbanks AK (+50.0% growth, +5.0% brand interest)
T-Mobile captured additional brand interest in 106 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.6 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 0.0% brand interest, 27.4% growth), Alpena MI (gap: 27.0% brand interest, 112.5% growth), and Atlanta GA (gap: 6.0% brand interest, 13.7% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-8.1% vs +5.6% overall): Birmingham AL (Verizon: -3.5% growth vs AT&T: -5.0% growth), Charlottesville VA (Verizon leads: 48.0% share, +0.0% growth vs AT&T: 17.0%, -10.5%), and Cheyenne WY-Scottsbluff NE (Verizon leads: 55.0% share, -8.3% growth vs AT&T: 13.0%, -18.8%)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+5.6% vs +6.4% overall): Albany GA (AT&T: +17.4% growth vs T-Mobile: -10.0% growth), Alpena MI (AT&T leads: 27.0% share, +12.5% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (AT&T leads: 40.0% share, +8.1% growth vs T-Mobile: 34.0%, -5.6%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-8.1% vs +6.4% overall): Albany GA (Verizon leads: 46.0% share, -2.1% growth vs T-Mobile: 27.0%, -10.0%), Alpena MI (Verizon leads: 73.0% share, +23.7% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (Verizon: -3.7% growth vs T-Mobile: -5.6% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 27.0% brand interest, +17.4% growth), Chattanooga TN (maintained 29.0% brand interest, +16.0% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 73.0% brand interest, +23.7% growth), North Platte NE (maintained 100.0% brand interest, +16.3% growth), and Boston MA-Manchester NH (maintained 47.0% brand interest, +2.2% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +18.5% growth), Butte-Bozeman MT (maintained 28.0% brand interest, +21.7% growth), and Cheyenne WY-Scottsbluff NE (maintained 32.0% brand interest, +33.3% growth)
AT&T maintains strong brand interest position in key markets: Columbus OH (30.0% brand interest, +15.4% growth), Hartford & New Haven CT (25.0% brand interest, +19.1% growth), and Houston TX (41.0% brand interest, +17.1% growth)
Verizon maintains strong brand interest position in key markets: Boston MA-Manchester NH (47.0% brand interest, +2.2% growth), Las Vegas NV (34.0% brand interest, +3.0% growth), and Salt Lake City UT (35.0% brand interest, +2.9% growth)
T-Mobile maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (32.0% brand interest, +23.1% growth), Portland OR (42.0% brand interest, +16.7% growth), and Austin TX (38.0% brand interest, +2.7% growth)