American Airlines
Company
American Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for American Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
14 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 DMAs
10 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
14 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
78 DMAs
22 States
|
|
Monitor & Maintain
|
All other markets
|
62 DMAs
18 States
|
Brand Insights
Brand Insights reveal American Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
American Airlines shows stable performance with 4.0% average growth across 51 markets (28.1% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for American Airlines demonstrate exceptional results in Alaska (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), Kansas (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), and Rhode Island (+11.5% growth, 29.0% brand interest, +3.0% brand interest change)
American Airlines has 5 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for American Airlines include Alaska (+16.0% growth, 29.0% brand interest), Colorado (+15.4% growth, 15.0% brand interest), and Hawaii (+18.8% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 4.0% average brand interest growth, particularly strong in Alaska (+16.0%, 29.0% brand interest), Colorado (+15.4%, 15.0% brand interest), and Hawaii (+18.8%, 19.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 23.0% with consistent performance across 5 markets
American Airlines maintains market dominance with an average 36.4% brand interest across key markets: Connecticut (31.0% brand interest, +3.3% growth), South Carolina (44.0% brand interest, +2.3% growth), and Arizona (37.0% brand interest, +5.7% growth)
Delta Air Lines maintains market dominance with an average 42.7% brand interest across key markets: Georgia (68.0% brand interest, +3.0% growth), Kentucky (34.0% brand interest, +3.0% growth), and Massachusetts (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for American Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 54.0% | -3.6% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 55.0% | -3.5% | +1.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 53.0% | -3.6% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 35.0% | +2.9% | -5.4% |
| Cincinnati OH | 810,849 | 27.0% | -3.6% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 49.0% | -3.9% | +2.1% |
| Providence RI-New Bedford MA | 564,315 | 28.0% | -3.5% | +3.7% |
| Fresno-Visalia CA | 539,002 | 33.0% | -2.9% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 148,546 | 15.0% | +25.0% | +25.0% |
| Monroe LA-El Dorado AR | 147,849 | 42.0% | +13.5% | +10.5% |
| Joplin MO-Pittsburg KS | 128,486 | 37.0% | +15.6% | +27.6% |
| Jackson TN | 87,355 | 29.0% | +11.5% | +20.8% |
| Elmira NY | 80,555 | 26.0% | +18.2% | +30.0% |
| Meridian MS | 55,267 | 34.0% | +30.8% | +36.0% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 14.0% | +16.7% | +40.0% |
| St. Joseph MO | 38,607 | 25.0% | +13.6% | +13.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 25.0% | +8.7% | +19.1% |
| Memphis TN | 547,706 | 34.0% | +9.7% | +6.3% |
| Albany-Schenectady-Troy NY | 491,946 | 26.0% | +8.3% | +4.0% |
| Little Rock-Pine Bluff AR | 490,561 | 35.0% | +9.4% | +16.7% |
| Knoxville TN | 475,703 | 39.0% | +5.4% | +2.6% |
| Lexington KY | 434,265 | 34.0% | +3.0% | +9.7% |
| Honolulu HI | 411,655 | 19.0% | +11.8% | +11.8% |
| Spokane WA | 409,624 | 18.0% | +12.5% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 12.0% | +9.1% | +9.1% |
| Houston TX | 2,266,381 | 16.0% | +14.3% | +33.3% |
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +10.7% | +10.7% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +10.5% | +10.5% |
| Denver CO | 1,523,659 | 15.0% | +25.0% | +36.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 27.0% | +0.0% | +12.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +12.5% | +5.9% |
| Salt Lake City UT | 975,902 | 15.0% | +15.4% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 27.0% | +0.0% | +3.9% |
| Phoenix AZ | 1,818,040 | 37.0% | +5.7% | +5.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 27.0% | +0.0% | +3.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 25.0% | +0.0% | +4.2% |
| Charlotte NC | 1,124,890 | 68.0% | +3.0% | +0.0% |
| St. Louis MO | 1,066,886 | 21.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 29.0% | +0.0% | +3.6% |
Monitor & Maintain
All other markets
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | +7.7% | +3.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +7.1% | +11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | +7.1% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | -7.7% | +9.1% |
| Indianapolis IN | 1,026,188 | 29.0% | +3.6% | +11.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 29.0% | +7.4% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 27.0% | +0.0% | +12.5% |
Brand Insights
Brand Insights for American Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
American Airlines shows stable performance with 2.3% average growth across 203 markets (30.1% avg brand interest), with positive growth in 105 of 203 markets
Top performing markets for American Airlines demonstrate exceptional results in Zanesville OH (+71.4% growth, 36.0% brand interest, +15.0% brand interest change), Juneau AK (+43.3% growth, 43.0% brand interest, +13.0% brand interest change), and Meridian MS (+30.8% growth, 34.0% brand interest, +8.0% brand interest change)
American Airlines has 13 markets with high growth (>15%), 55 markets with moderate growth (5-15%), 77 stable markets (0-5%), and 58 declining markets
Notable high-growth markets for American Airlines include Boise ID (+20.0% growth, 18.0% brand interest), Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest), and Denver CO (+25.0% growth, 15.0% brand interest)
American Airlines maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (53.0% brand interest, -1.0% change), Binghamton NY (31.0% brand interest, -1.0% change), and Bluefield-Beckley-Oak Hill WV (42.0% brand interest, -2.0% change)
American Airlines shows positive brand interest momentum in 105 markets, notably in Boise ID (+3.0% brand interest), Cheyenne WY-Scottsbluff NE (+2.0% brand interest), Denver CO (+3.0% brand interest)
American Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+18.2% growth, +4.0% gain, 26.0% current brand interest), Joplin MO-Pittsburg KS (+15.6% growth, +5.0% gain, 37.0% current brand interest), and Juneau AK (+43.3% growth, +13.0% gain, 43.0% current brand interest)
American Airlines successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Joplin MO-Pittsburg KS (maintained 37.0% brand interest, +15.6% growth), and Juneau AK (maintained 43.0% brand interest, +43.3% growth)
In large markets, American Airlines shows steady growth with notable brand interest: Dallas-Ft. Worth TX (-3.5% decline, 55.0% brand interest) and Miami-Ft. Lauderdale FL (-3.6% decline, 53.0% brand interest)
In medium markets, American Airlines shows steady growth with moderate brand interest: Buffalo NY (-4.3% decline, 22.0% brand interest) and Cincinnati OH (-3.6% decline, 27.0% brand interest)
In small markets, American Airlines shows steady growth with moderate brand interest: Abilene-Sweetwater TX (-1.9% decline, 53.0% brand interest) and Alpena MI (-100.0% decline, 0.0% brand interest)
American Airlines maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (53.0% brand interest, -1.9% change) and Bluefield-Beckley-Oak Hill WV (42.0% brand interest, -4.5% change)
American Airlines achieves significant brand interest gains in Joplin MO-Pittsburg KS (+5.0% brand interest growth, now at 37.0%) and Juneau AK (+13.0% brand interest growth, now at 43.0%)
American Airlines shows accelerating brand interest growth in Boise ID (+20.0% growth, 18.0% brand interest) and Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest)
American Airlines demonstrates emerging brand interest strength in Boise ID (+20.0% growth, 18.0% brand interest) and Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest)
American Airlines maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.9% decline, 53.0% brand interest) and Amarillo TX (-3.3% decline, 29.0% brand interest)
Competitive Insights
Competitive Insights showcase how American Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Delta Air Lines shows market leadership with 5.3% average brand interest growth and notable strength in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alpena MI (+44.9%, 100.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Delta Air Lines maintains an average brand interest of 20.9% with consistent performance across 24 markets
Delta Air Lines shows strong momentum with 5.3% average brand interest growth across key markets: North Platte NE (+70.0% growth, +7.0% brand interest), Lubbock TX (+50.0% growth, +2.0% brand interest), and Laredo TX (+45.5% growth, +5.0% brand interest)
Delta Air Lines captured additional brand interest in 86 markets, averaging +2.9% brand interest growth in key growth markets
American Airlines maintains market dominance with an average 38.3% brand interest across key markets: Joplin MO-Pittsburg KS (37.0% brand interest, +15.6% growth), Juneau AK (43.0% brand interest, +43.3% growth), and Meridian MS (34.0% brand interest, +30.8% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: North Platte NE (59.0% brand interest, +25.5% growth), Grand Junction-Montrose CO (36.0% brand interest, +2.9% growth), and Great Falls MT (31.0% brand interest, +3.3% growth)
Delta Air Lines maintains market dominance with an average 43.4% brand interest across key markets: Alpena MI (100.0% brand interest, +44.9% growth), Presque Isle ME (36.0% brand interest, +24.1% growth), and Watertown NY (33.0% brand interest, +17.9% growth)
Southwest Airlines maintains market dominance with an average 39.2% brand interest across key markets: Albany-Schenectady-Troy NY (37.0% brand interest, +2.8% growth), Albuquerque-Santa Fe NM (45.0% brand interest, +2.3% growth), and Columbia-Jefferson City MO (37.0% brand interest, +2.8% growth)
American Airlines dominates in 131 of 192 key battleground markets against United Airlines, notably in Abilene-Sweetwater TX (53.0% vs 16.0% brand interest), Amarillo TX (29.0% vs 23.0% brand interest), and Baton Rouge LA (29.0% vs 16.0% brand interest)
Delta Air Lines dominates in 111 of 185 key battleground markets against American Airlines, notably in Abilene-Sweetwater TX (53.0% vs 14.0% brand interest), Alpena MI (0.0% vs 100.0% brand interest), and Amarillo TX (29.0% vs 7.0% brand interest)
American Airlines dominates in 126 of 188 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (53.0% vs 17.0% brand interest), Amarillo TX (29.0% vs 41.0% brand interest), and Baton Rouge LA (29.0% vs 29.0% brand interest)
Delta Air Lines dominates in 154 of 193 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 55.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 23.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 12.0% brand interest)
Southwest Airlines dominates in 108 of 177 key battleground markets against United Airlines, notably in Albany GA (7.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (14.0% vs 37.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 45.0% brand interest)
Delta Air Lines dominates in 140 of 192 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (23.0% vs 37.0% brand interest), Alexandria LA (32.0% vs 12.0% brand interest), and Austin TX (19.0% vs 34.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Joplin MO-Pittsburg KS (maintained 37.0% brand interest, +15.6% growth), and Juneau AK (maintained 43.0% brand interest, +43.3% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 59.0% brand interest, +25.5% growth), Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 26.0% brand interest, +4.0% growth)