Integrate Amazon Prime Video's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Prime Video, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Amazon Prime Video’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Prime Video shows strong performance with 11.9% average growth across 51 markets (7.2% avg brand interest), with positive growth in 30 of 51 markets
Amazon Prime Video has 22 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Amazon Prime Video include Alabama (+16.7% growth, 7.0% brand interest), Alaska (+33.3% growth, 8.0% brand interest), and Colorado (+28.6% growth, 9.0% brand interest)
Amazon Prime Video shows positive brand interest momentum in 30 markets, notably in Alabama (+1.0% brand interest), Alaska (+2.0% brand interest), Colorado (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category dominance with 11.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Alaska (+33.3%, 8.0% brand interest), and Colorado (+28.6%, 9.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.3% with consistent performance across 22 markets
Amazon Prime Video shows strong momentum with 11.9% average brand interest growth across key markets: Wisconsin (+60.0% growth, +3.0% brand interest), Louisiana (+40.0% growth, +2.0% brand interest), and Alaska (+33.3% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 30 markets, averaging +1.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Amazon Prime Video in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | +0.0% | -50.0% |
| Los Angeles CA | 4,962,377 | 8.0% | +33.3% | -33.3% |
| Chicago IL | 3,081,097 | 7.0% | +0.0% | -46.2% |
| Philadelphia PA | 2,642,616 | 6.0% | -14.3% | -57.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 7.0% | +0.0% | -50.0% |
| Atlanta GA | 2,277,873 | 7.0% | +16.7% | -46.2% |
| Houston TX | 2,266,381 | 8.0% | +33.3% | -38.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +0.0% | -50.0% |
Brand Insights
Brand Insights for Amazon Prime Video in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Prime Video shows strong performance with 8.6% average growth across 209 markets (7.0% avg brand interest), with positive growth in 109 of 209 markets
Amazon Prime Video has 76 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 80 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Amazon Prime Video include Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest), Alpena MI (+20.0% growth, 6.0% brand interest), and Amarillo TX (+16.7% growth, 7.0% brand interest)
Amazon Prime Video shows positive brand interest momentum in 109 markets, notably in Albany-Schenectady-Troy NY (+1.0% brand interest), Alpena MI (+1.0% brand interest), Amarillo TX (+1.0% brand interest)
Amazon Prime Video shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Alpena MI (+20.0% growth, 6.0% brand interest)
Amazon Prime Video demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Alpena MI (+20.0% growth, 6.0% brand interest)
Amazon Prime Video performance in major markets: Kansas City MO (-14.3% decline, 6.0% brand interest, 1.0M TVHH), Philadelphia PA (-14.3% decline, 6.0% brand interest, 3.1M TVHH), and San Antonio TX (-14.3% decline, 6.0% brand interest, 1.1M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 45.2% of total TVHH coverage
Amazon Prime Video shows challenging performance with -48.8% average growth across 209 markets (7.0% avg brand interest), with positive growth in 0 of 209 markets
Amazon Prime Video has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 209 declining markets
Amazon Prime Video performance in major markets: Atlanta GA (-46.1% decline, 7.0% brand interest, 2.7M TVHH), Baltimore MD (-57.1% decline, 6.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-42.9% decline, 8.0% brand interest, 2.6M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Amazon Prime Video performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Amazon Prime Video leads category performance with 8.6% average brand interest growth, particularly strong in Albany-Schenectady-Troy NY (+16.7%, 7.0% brand interest), Alpena MI (+20.0%, 6.0% brand interest), and Amarillo TX (+16.7%, 7.0% brand interest)
In high-growth markets, Amazon Prime Video maintains an average brand interest of 7.2% with consistent performance across 76 markets
Amazon Prime Video shows strong momentum with 8.6% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +2.0% brand interest), Florence-Myrtle Beach SC (+40.0% growth, +2.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+40.0% growth, +2.0% brand interest)
Amazon Prime Video captured additional brand interest in 109 markets, averaging +1.2% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.6% brand interest across key markets: Glendive MT (100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (47.0% brand interest, +4.4% growth), and Albany GA (50.0% brand interest, +4.2% growth)
Amazon Prime Video dominates in 142 of 208 key battleground markets against Max, notably in Albany-Schenectady-Troy NY (13.0% vs 7.0% brand interest), Alpena MI (17.0% vs 6.0% brand interest), and Binghamton NY (14.0% vs 9.0% brand interest)
Max dominates in 104 of 176 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (13.0% vs 19.0% brand interest), Alpena MI (17.0% vs 20.0% brand interest), and Binghamton NY (14.0% vs 20.0% brand interest)
Max dominates in 133 of 209 key battleground markets against Netflix, notably in Albany-Schenectady-Troy NY (13.0% vs 52.0% brand interest), Alpena MI (17.0% vs 44.0% brand interest), and Binghamton NY (14.0% vs 45.0% brand interest)
Max dominates in 130 of 172 key battleground markets against Disney+, notably in Albany-Schenectady-Troy NY (13.0% vs 9.0% brand interest), Alpena MI (17.0% vs 13.0% brand interest), and Binghamton NY (14.0% vs 12.0% brand interest)
Amazon Prime Video dominates in 132 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (6.0% vs 20.0% brand interest), Baton Rouge LA (6.0% vs 19.0% brand interest), and Billings, MT (6.0% vs 20.0% brand interest)
Amazon Prime Video dominates in 146 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (6.0% vs 47.0% brand interest), Baton Rouge LA (6.0% vs 51.0% brand interest), and Billings, MT (6.0% vs 46.0% brand interest)
Amazon Prime Video dominates in 140 of 184 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (6.0% vs 12.0% brand interest), Baton Rouge LA (6.0% vs 11.0% brand interest), and Billings, MT (6.0% vs 11.0% brand interest)
Hulu dominates in 112 of 210 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (20.0% vs 47.0% brand interest), Albany GA (19.0% vs 50.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 48.0% brand interest)
Hulu dominates in 118 of 203 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (20.0% vs 12.0% brand interest), Albany GA (19.0% vs 12.0% brand interest), and Beaumont-Port Arthur TX (19.0% vs 11.0% brand interest)
Netflix dominates in 114 of 209 key battleground markets against Disney+, notably in Alexandria LA (45.0% vs 12.0% brand interest), Alpena MI (44.0% vs 13.0% brand interest), and Amarillo TX (45.0% vs 12.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +49.2% growth), Abilene-Sweetwater TX (maintained 47.0% brand interest, +4.4% growth), and Albany GA (maintained 50.0% brand interest, +4.2% growth)