Amazon Fresh
Amazon
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Fresh, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
196 DMAs
44 States
|
Brand Insights
Brand Insights reveal Amazon Fresh’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Fresh shows challenging performance with -18.8% average growth across 42 markets (6.9% avg brand interest), with positive growth in 7 of 42 markets
Amazon Fresh has 5 markets with high growth (>15%), 1 market with moderate growth (5-15%), 11 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Amazon Fresh include Iowa (+33.3% growth, 4.0% brand interest), Kansas (+50.0% growth, 3.0% brand interest), and Michigan (+25.0% growth, 5.0% brand interest)
Amazon Fresh shows positive brand interest momentum in 7 markets, notably in Iowa (+1.0% brand interest), Kansas (+1.0% brand interest), Michigan (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walmart Grocery Pickup maintains market dominance with an average 92.4% brand interest across key markets: Alabama (95.0% brand interest, +2.1% growth), Arizona (94.0% brand interest, +1.1% growth), and Arkansas (92.0% brand interest, +4.5% growth)
Amazon Fresh dominates in 13 of 18 key battleground markets against Instacart, notably in Alabama (3.0% vs 2.0% brand interest), Arizona (0.0% vs 6.0% brand interest), and Idaho (3.0% vs 0.0% brand interest)
Walmart Grocery Pickup dominates in 24 of 25 key battleground markets against Instacart, notably in Alabama (3.0% vs 95.0% brand interest), Arizona (0.0% vs 94.0% brand interest), and Arkansas (6.0% vs 92.0% brand interest)
Walmart Grocery Pickup dominates in 34 of 42 key battleground markets against Amazon Fresh, notably in Arkansas (2.0% vs 92.0% brand interest), California (21.0% vs 79.0% brand interest), and Colorado (9.0% vs 90.0% brand interest)
Investment Recommendations
Strategic recommendations for Amazon Fresh in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | -17.1% | +3.6% |
| Chicago IL | 3,081,097 | 23.0% | -28.1% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -7.1% | -3.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 6.0% | +20.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | -15.8% | +45.5% |
| Philadelphia PA | 2,642,616 | 14.0% | -30.0% | +40.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +4.2% | +31.6% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 22.0% | -37.1% | +144.4% |
| Baltimore MD | 977,058 | 18.0% | -30.8% | +125.0% |
| San Diego CA | 940,959 | 23.0% | -28.1% | +43.8% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 10.0% | +0.0% | +0.0% |
| District of Columbia | N/A | 23.0% | +4.6% | +0.0% |
Monitor & Maintain
All other markets
196
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +0.0% | +12.5% |
| Atlanta GA | 2,277,873 | 4.0% | -20.0% | +0.0% |
| Houston TX | 2,266,381 | 6.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 9.0% | -25.0% | +12.5% |
| Phoenix AZ | 1,818,040 | 8.0% | +0.0% | +33.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 4.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 6.0% | +50.0% | +50.0% |
Brand Insights
Brand Insights for Amazon Fresh in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Fresh shows challenging performance with -31.4% average growth across 78 markets (5.7% avg brand interest), with positive growth in 10 of 78 markets
Amazon Fresh has 9 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 51 declining markets
Notable high-growth markets for Amazon Fresh include Dayton OH (+66.7% growth, 5.0% brand interest), Detroit MI (+50.0% growth, 6.0% brand interest), and Fresno-Visalia CA (+50.0% growth, 3.0% brand interest)
Amazon Fresh shows positive brand interest momentum in 10 markets, notably in Dayton OH (+2.0% brand interest), Detroit MI (+2.0% brand interest), Fresno-Visalia CA (+1.0% brand interest)
Amazon Fresh shows accelerating brand interest growth in Dayton OH (+66.7% growth, 5.0% brand interest) and Detroit MI (+50.0% growth, 6.0% brand interest)
Amazon Fresh demonstrates emerging brand interest strength in Dayton OH (+66.7% growth, 5.0% brand interest) and Detroit MI (+50.0% growth, 6.0% brand interest)
Amazon Fresh faces growth challenges in historically strong markets: Los Angeles CA (-17.1% decline, 29.0% brand interest) and Seattle-Tacoma WA (-7.1% decline, 26.0% brand interest)
Amazon Fresh performance in major markets: Atlanta GA (-20.0% decline, 4.0% brand interest, 2.7M TVHH), Baltimore MD (-30.8% decline, 18.0% brand interest, 1.1M TVHH), and Charlotte NC (-33.3% decline, 4.0% brand interest, 1.3M TVHH)
Amazon Fresh shows positive brand interest growth in markets representing 10.1% of total TVHH coverage
Amazon Fresh shows strong performance with 5.5% average growth across 60 markets (7.2% avg brand interest), with positive growth in 25 of 60 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Washington DC (Hagerstown MD) (+31.6% growth, 25.0% brand interest, +6.0% brand interest change)
Amazon Fresh has 21 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Amazon Fresh include Baltimore MD (+125.0% growth, 18.0% brand interest), Cleveland-Akron (Canton) OH (+100.0% growth, 2.0% brand interest), and Columbus OH (+25.0% growth, 10.0% brand interest)
Amazon Fresh shows positive brand interest momentum in 25 markets, notably in Baltimore MD (+10.0% brand interest), Cleveland-Akron (Canton) OH (+1.0% brand interest), Columbus OH (+2.0% brand interest)
Amazon Fresh demonstrates strong market momentum with combined growth and brand interest gains in key markets: Sacramento-Stockton-Modesto CA (+144.4% growth, +13.0% gain, 22.0% current brand interest), San Diego CA (+43.8% growth, +7.0% gain, 23.0% current brand interest), and Washington DC (Hagerstown MD) (+31.6% growth, +6.0% gain, 25.0% current brand interest)
Amazon Fresh achieves significant brand interest gains in Baltimore MD (+10.0% brand interest growth, now at 18.0%) and New York NY (+5.0% brand interest growth, now at 16.0%)
Competitive Insights
Competitive Insights showcase how Amazon Fresh performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Walmart Grocery Pickup shows market leadership with -10.6% average brand interest growth and notable strength in Monroe LA-El Dorado AR (+20.5%, 100.0% brand interest), Sacramento-Stockton-Modesto CA (+20.0%, 78.0% brand interest), and Springfield MO (+17.6%, 100.0% brand interest)
In high-growth markets, Walmart Grocery Pickup maintains an average brand interest of 95.6% with consistent performance across 5 markets
Walmart Grocery Pickup maintains market dominance with an average 95.4% brand interest across key markets: Monroe LA-El Dorado AR (100.0% brand interest, +20.5% growth), Sacramento-Stockton-Modesto CA (78.0% brand interest, +20.0% growth), and Springfield MO (100.0% brand interest, +17.6% growth)
Amazon Fresh dominates in 13 of 17 key battleground markets against Instacart, notably in Birmingham AL (0.0% vs 2.0% brand interest), Columbus OH (0.0% vs 10.0% brand interest), and Dallas-Ft. Worth TX (0.0% vs 9.0% brand interest)
Walmart Grocery Pickup dominates in 31 of 33 key battleground markets against Instacart, notably in Albuquerque-Santa Fe NM (0.0% vs 100.0% brand interest), Birmingham AL (0.0% vs 98.0% brand interest), and Chattanooga TN (0.0% vs 100.0% brand interest)
Walmart Grocery Pickup dominates in 59 of 76 key battleground markets against Amazon Fresh, notably in Albany-Schenectady-Troy NY (0.0% vs 100.0% brand interest), Atlanta GA (4.0% vs 96.0% brand interest), and Austin TX (8.0% vs 92.0% brand interest)
Walmart Grocery Pickup successfully defends market leadership positions while maintaining brand interest growth in Monroe LA-El Dorado AR (maintained 100.0% brand interest, +20.5% growth), Sacramento-Stockton-Modesto CA (maintained 78.0% brand interest, +20.0% growth), and Springfield MO (maintained 100.0% brand interest, +17.6% growth)
Instacart emerges as competitive challenger to Amazon Fresh with superior brand interest growth rates in Nashville TN (+100.0% vs +0.0% growth), Cleveland-Akron (Canton) OH (+0.0% vs -50.0% growth), and Pittsburgh PA (+0.0% vs -33.3% growth)
Amazon Fresh emerges as competitive challenger to Walmart Grocery Pickup with superior brand interest growth rates in Dayton OH (+66.7% vs -2.1% growth), Detroit MI (+50.0% vs -2.1% growth), and Fresno-Visalia CA (+50.0% vs -1.0% growth)
Walmart Grocery Pickup demonstrates competitive strength with 178 high brand interest markets and 5 high-growth markets, notably in Dayton OH (95.0% brand interest, -2.1% growth), Detroit MI (94.0% brand interest, -2.1% growth), and Fresno-Visalia CA (97.0% brand interest, -1.0% growth)
Amazon Fresh demonstrates competitive strength with 2 high brand interest markets and 9 high-growth markets, notably in Los Angeles CA (29.0% brand interest, -17.1% growth), Seattle-Tacoma WA (26.0% brand interest, -7.1% growth), and Dayton OH (5.0% brand interest, +66.7% growth)
Major market competition: Instacart and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Dallas-Ft. Worth TX (Instacart: -100.0%, Walmart Grocery Pickup: +1.1%) and Indianapolis IN (Instacart: -100.0%, Walmart Grocery Pickup: +2.2%)
Major market competition: Amazon Fresh and Instacart show significant brand interest performance differences in key markets: Cleveland-Akron (Canton) OH (Amazon Fresh: -50.0%, Instacart: +0.0%) and Indianapolis IN (Amazon Fresh: -12.5%, Instacart: -100.0%)
Major market competition: Amazon Fresh and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Walmart Grocery Pickup: +1.1%) and Baltimore MD (Amazon Fresh: -30.8%, Walmart Grocery Pickup: +10.8%)
Close brand interest competition between Instacart and Walmart Grocery Pickup in Reno NV (0.0% vs 0.0%) and St. Louis MO (0.0% vs 0.0%)
Close brand interest competition between Amazon Fresh and Instacart in Cleveland-Akron (Canton) OH (2.0% vs 1.0%) and Greensboro-High Point-Winston Salem NC (0.0% vs 0.0%)