Volkswagen Jetta
Volkswagen
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Investment Recommendations
Targeted investment recommendations for Volkswagen Jetta, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
148 DMAs
30 States
|
Brand Insights
Brand Insights reveal Volkswagen Jetta’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volkswagen Jetta shows challenging performance with -0.7% average growth across 51 markets (13.1% avg brand interest), with positive growth in 13 of 51 markets
Volkswagen Jetta has 1 market with high growth (>15%), 10 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Volkswagen Jetta include Oregon (+15.4% growth, 15.0% brand interest)
Volkswagen Jetta shows positive brand interest momentum in 13 markets, notably in Oregon (+2.0% brand interest), Montana (+1.0% brand interest), Vermont (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyundai Elantra leads category performance with 3.0% average brand interest growth, particularly strong in South Dakota (+15.0%, 46.0% brand interest)
In high-growth markets, Hyundai Elantra maintains an average brand interest of 46.0% with consistent performance across 1 market
Hyundai Elantra maintains market dominance with an average 44.4% brand interest across key markets: South Dakota (46.0% brand interest, +15.0% growth), Arizona (43.0% brand interest, +2.4% growth), and Colorado (46.0% brand interest, +2.2% growth)
Hyundai Elantra dominates in 26 of 51 key battleground markets against Honda Civic, notably in Iowa (37.0% vs 13.0% brand interest), Kansas (41.0% vs 13.0% brand interest), and Louisiana (38.0% vs 14.0% brand interest)
Investment Recommendations
Strategic recommendations for Volkswagen Jetta in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rockford IL | 154,224 | 20.0% | +42.9% | +17.7% |
| Duluth MN-Superior WI | 148,546 | 24.0% | +14.3% | +14.3% |
| Beaumont-Port Arthur TX | 143,616 | 11.0% | +10.0% | +22.2% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 20.0% | +11.1% | +5.3% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 16.0% | +77.8% | +45.5% |
| Hattiesburg-Laurel MS | 96,093 | 8.0% | +33.3% | +100.0% |
| Rapid City SD | 89,726 | 20.0% | +17.7% | +17.7% |
| Harrisonburg VA | 84,057 | 17.0% | +21.4% | +41.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 12.0% | +9.1% | +9.1% |
| Flint-Saginaw-Bay City MI | 375,743 | 23.0% | +21.1% | +21.1% |
| Toledo OH | 360,723 | 16.0% | +6.7% | +14.3% |
| Syracuse NY | 330,353 | 21.0% | +10.5% | +16.7% |
| Savannah GA | 321,334 | 11.0% | +10.0% | +10.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 21.0% | +5.0% | +10.5% |
| South Bend-Elkhart IN | 279,718 | 19.0% | +18.8% | +18.8% |
| Evansville IN | 247,342 | 14.0% | +16.7% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 16.0% | +14.3% | +14.3% |
| Pittsburgh PA | 998,699 | 19.0% | +18.8% | +11.8% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 13.0% | +8.3% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 11.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +6.7% | -5.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | -6.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 15.0% | +0.0% | -6.3% |
| Salt Lake City UT | 975,902 | 17.0% | +6.3% | +6.3% |
Monitor & Maintain
All other markets
148
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | -11.1% | -11.1% |
| Los Angeles CA | 4,962,377 | 7.0% | +0.0% | +16.7% |
| Philadelphia PA | 2,642,616 | 11.0% | -15.4% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | -10.0% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 8.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -11.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Volkswagen Jetta in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volkswagen Jetta shows challenging performance with -0.5% average growth across 203 markets (13.5% avg brand interest), with positive growth in 73 of 203 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Mankato MN (+50.0% growth, 27.0% brand interest, +9.0% brand interest change), Casper-Riverton WY (+40.9% growth, 31.0% brand interest, +9.0% brand interest change), and Great Falls MT (+40.0% growth, 28.0% brand interest, +8.0% brand interest change)
Volkswagen Jetta has 24 markets with high growth (>15%), 47 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 74 declining markets
Notable high-growth markets for Volkswagen Jetta include Albany GA (+22.2% growth, 11.0% brand interest), Bluefield-Beckley-Oak Hill WV (+77.8% growth, 16.0% brand interest), and Casper-Riverton WY (+40.9% growth, 31.0% brand interest)
Volkswagen Jetta maintains strong brand interest positions in key markets: Casper-Riverton WY (31.0% brand interest, +9.0% change)
Volkswagen Jetta shows positive brand interest momentum in 73 markets, notably in Albany GA (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+7.0% brand interest), Casper-Riverton WY (+9.0% brand interest)
Volkswagen Jetta demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+40.9% growth, +9.0% gain, 31.0% current brand interest), Cheyenne WY-Scottsbluff NE (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Flint-Saginaw-Bay City MI (+21.1% growth, +4.0% gain, 23.0% current brand interest)
Volkswagen Jetta successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)
Volkswagen Jetta achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+7.0% brand interest growth, now at 16.0%) and Casper-Riverton WY (+9.0% brand interest growth, now at 31.0%)
Volkswagen Jetta shows accelerating brand interest growth in Albany GA (+22.2% growth, 11.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+77.8% growth, 16.0% brand interest)
Volkswagen Jetta demonstrates emerging brand interest strength in Albany GA (+22.2% growth, 11.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+77.8% growth, 16.0% brand interest)
Volkswagen Jetta maintains stable brand interest performance in mature markets: Bend OR (-4.8% decline, 20.0% brand interest) and Green Bay-Appleton WI (-4.5% decline, 21.0% brand interest)
Volkswagen Jetta performance in major markets: Dallas-Ft. Worth TX (-10.0% decline, 9.0% brand interest, 3.0M TVHH), Hartford & New Haven CT (-6.7% decline, 14.0% brand interest, 1.0M TVHH), and Indianapolis IN (-8.3% decline, 11.0% brand interest, 1.2M TVHH)
Volkswagen Jetta shows positive brand interest growth in markets representing 23.8% of total TVHH coverage
Volkswagen Jetta shows challenging performance with -1.1% average growth across 203 markets (13.5% avg brand interest), with positive growth in 65 of 203 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Casper-Riverton WY (+34.8% growth, 31.0% brand interest, +8.0% brand interest change) and Mankato MN (+22.7% growth, 27.0% brand interest, +5.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Volkswagen Jetta performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Nissan Sentra leads category performance with 3.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.0%, 13.0% brand interest), Alexandria LA (+21.1%, 23.0% brand interest), and Billings, MT (+80.0%, 9.0% brand interest)
In high-growth markets, Nissan Sentra maintains an average brand interest of 12.4% with consistent performance across 49 markets
Hyundai Elantra maintains market dominance with an average 45.7% brand interest across key markets: Binghamton NY (40.0% brand interest, +21.2% growth), Erie PA (47.0% brand interest, +23.7% growth), and Fairbanks AK (48.0% brand interest, +54.8% growth)
Toyota Corolla maintains market dominance with an average 31.3% brand interest across key markets: Casper-Riverton WY (31.0% brand interest, +19.2% growth), Marquette MI (32.0% brand interest, +18.5% growth), and Anchorage AK (31.0% brand interest, +14.8% growth)
Hyundai Elantra dominates in 103 of 202 key battleground markets against Honda Civic, notably in Alexandria LA (38.0% vs 17.0% brand interest), Anchorage AK (37.0% vs 9.0% brand interest), and Austin TX (40.0% vs 13.0% brand interest)
Hyundai Elantra dominates in 114 of 203 key battleground markets against Volkswagen Jetta, notably in Anchorage AK (37.0% vs 15.0% brand interest), Austin TX (40.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (41.0% vs 11.0% brand interest)
Hyundai Elantra dominates in 144 of 207 key battleground markets against Toyota Corolla, notably in Alexandria LA (38.0% vs 21.0% brand interest), Anchorage AK (37.0% vs 31.0% brand interest), and Austin TX (40.0% vs 27.0% brand interest)
Nissan Sentra dominates in 113 of 201 key battleground markets against Hyundai Elantra, notably in Alexandria LA (38.0% vs 23.0% brand interest), Anchorage AK (37.0% vs 8.0% brand interest), and Austin TX (40.0% vs 9.0% brand interest)
Honda Civic dominates in 88 of 172 key battleground markets against Volkswagen Jetta, notably in Augusta GA (12.0% vs 11.0% brand interest), Bangor ME (12.0% vs 24.0% brand interest), and Binghamton NY (10.0% vs 14.0% brand interest)
Honda Civic dominates in 123 of 199 key battleground markets against Toyota Corolla, notably in Augusta GA (12.0% vs 27.0% brand interest), Bangor ME (12.0% vs 25.0% brand interest), and Binghamton NY (10.0% vs 27.0% brand interest)
Nissan Sentra dominates in 95 of 167 key battleground markets against Honda Civic, notably in Augusta GA (12.0% vs 10.0% brand interest), Bangor ME (12.0% vs 6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (16.0% vs 12.0% brand interest)
Volkswagen Jetta dominates in 116 of 193 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (15.0% vs 23.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 22.0% brand interest), and Anchorage AK (15.0% vs 31.0% brand interest)
Nissan Sentra dominates in 94 of 164 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (15.0% vs 13.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 12.0% brand interest), and Anchorage AK (15.0% vs 8.0% brand interest)
Nissan Sentra dominates in 144 of 200 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (23.0% vs 13.0% brand interest), Albany GA (19.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (19.0% vs 8.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)