Uber
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Uber, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
47 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
127 DMAs
48 States
|
|
Monitor & Maintain
|
All other markets
|
34 DMAs
2 States
|
Brand Insights
Brand Insights reveal Uber’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber shows challenging performance with -1.5% average growth across 51 markets (81.3% avg brand interest), with positive growth in 10 of 51 markets
Uber has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 38 declining markets
Uber maintains strong brand interest positions in key markets: Alabama (79.0% brand interest, -6.0% change), Alaska (77.0% brand interest, -4.0% change), and Arkansas (80.0% brand interest, -3.0% change)
Uber shows positive brand interest momentum in 10 markets, notably in Arizona (+2.0% brand interest), California (+1.0% brand interest), Colorado (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft demonstrates category dominance with 7.6% average brand interest growth, showing exceptional performance in Alabama (+40.0%, 21.0% brand interest), Alaska (+21.1%, 23.0% brand interest), and Arkansas (+17.6%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 20.0% with consistent performance across 8 markets
Lyft shows strong momentum with 7.6% average brand interest growth across key markets: Alabama (+40.0% growth, +6.0% brand interest), Michigan (+23.5% growth, +4.0% brand interest), and Connecticut (+23.1% growth, +3.0% brand interest)
Lyft captured additional brand interest in 35 markets, averaging +2.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Uber in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 79.0% | -4.8% | -1.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 82.0% | -1.2% | +0.0% |
| Houston TX | 2,266,381 | 84.0% | -3.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 83.0% | -1.2% | +1.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 80.0% | -1.2% | +2.6% |
| Seattle-Tacoma WA | 1,798,974 | 83.0% | -1.2% | +1.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 85.0% | -2.3% | +0.0% |
| Detroit MI | 1,646,663 | 77.0% | -4.9% | -1.3% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wheeling WV-Steubenville OH | 108,851 | 88.0% | +11.4% | +2.3% |
| Grand Junction-Montrose CO | 66,615 | 100.0% | +22.0% | +14.9% |
| Eureka CA | 52,063 | 100.0% | +11.1% | +19.1% |
Maintain & Optimize
Stable markets with consistent performance
127
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 85.0% | +1.2% | +4.9% |
| Los Angeles CA | 4,962,377 | 81.0% | +0.0% | +1.3% |
| Chicago IL | 3,081,097 | 85.0% | +2.4% | +2.4% |
| Atlanta GA | 2,277,873 | 80.0% | +1.3% | +1.3% |
| Boston MA-Manchester NH | 2,206,762 | 86.0% | +3.6% | +2.4% |
| Phoenix AZ | 1,818,040 | 81.0% | +2.5% | +2.5% |
| Denver CO | 1,523,659 | 82.0% | +1.2% | +3.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 86.0% | +1.2% | +1.2% |
Monitor & Maintain
All other markets
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston-Huntington WV | 363,503 | 78.0% | -9.3% | -3.7% |
| Greenville-New Bern-Washington NC | 259,522 | 78.0% | -3.7% | -9.3% |
| Tallahassee FL-Thomasville GA | 254,601 | 70.0% | -10.3% | -11.4% |
| Lansing MI | 221,663 | 76.0% | -7.3% | -7.3% |
| Columbia-Jefferson City MO | 154,462 | 88.0% | +0.0% | +10.0% |
| Duluth MN-Superior WI | 148,546 | 79.0% | +2.6% | -7.1% |
| Monroe LA-El Dorado AR | 147,849 | 75.0% | -7.4% | +5.6% |
| Sioux City IA | 132,124 | 79.0% | -9.2% | -3.7% |
Brand Insights
Brand Insights for Uber in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber shows challenging performance with -2.8% average growth across 209 markets (81.4% avg brand interest), with positive growth in 37 of 209 markets
Top performing markets for Uber demonstrate exceptional results in Grand Junction-Montrose CO (+21.9% growth, 100.0% brand interest, +18.0% brand interest change), Twin Falls ID (+20.5% growth, 100.0% brand interest, +17.0% brand interest change), and Wheeling WV-Steubenville OH (+11.4% growth, 88.0% brand interest, +9.0% brand interest change)
Uber has 2 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 142 declining markets
Notable high-growth markets for Uber include Grand Junction-Montrose CO (+21.9% growth, 100.0% brand interest) and Twin Falls ID (+20.5% growth, 100.0% brand interest)
Uber maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (78.0% brand interest, -12.0% change), Amarillo TX (85.0% brand interest, -3.0% change), and Anchorage AK (80.0% brand interest, -4.0% change)
Uber shows positive brand interest momentum in 37 markets, notably in Grand Junction-Montrose CO (+18.0% brand interest), Twin Falls ID (+17.0% brand interest), Albany GA (+2.0% brand interest)
Uber demonstrates strong market momentum with combined growth and brand interest gains in key markets: Grand Junction-Montrose CO (+21.9% growth, +18.0% gain, 100.0% current brand interest), Twin Falls ID (+20.5% growth, +17.0% gain, 100.0% current brand interest), and Eureka CA (+11.1% growth, +10.0% gain, 100.0% current brand interest)
Uber successfully defends strong market positions while maintaining brand interest growth in Grand Junction-Montrose CO (maintained 100.0% brand interest, +21.9% growth), Twin Falls ID (maintained 100.0% brand interest, +20.5% growth), and Albany GA (maintained 79.0% brand interest, +2.6% growth)
In large markets, Uber shows slight decline with high brand interest: Baltimore MD (-1.3% decline, 78.0% brand interest) and Charlotte NC (-1.2% decline, 80.0% brand interest)
In medium markets, Uber shows slight decline with high brand interest: Birmingham AL (-3.6% decline, 80.0% brand interest) and Buffalo NY (-3.6% decline, 81.0% brand interest)
In small markets, Uber shows slight decline with high brand interest: Abilene-Sweetwater TX (-13.3% decline, 78.0% brand interest) and Amarillo TX (-3.4% decline, 85.0% brand interest)
Uber maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (78.0% brand interest, -13.3% change) and Amarillo TX (85.0% brand interest, -3.4% change)
Uber achieves significant brand interest gains in Grand Junction-Montrose CO (+18.0% brand interest growth, now at 100.0%) and Twin Falls ID (+17.0% brand interest growth, now at 100.0%)
Uber shows accelerating brand interest growth in Grand Junction-Montrose CO (+21.9% growth, 100.0% brand interest) and Twin Falls ID (+20.5% growth, 100.0% brand interest)
Uber maintains stable brand interest performance in mature markets: Amarillo TX (-3.4% decline, 85.0% brand interest) and Anchorage AK (-4.8% decline, 80.0% brand interest)
Uber faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-13.3% decline, 78.0% brand interest) and Amarillo TX (-3.4% decline, 85.0% brand interest)
Competitive Insights
Competitive Insights showcase how Uber performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Lyft leads category performance with 10.6% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+120.0%, 22.0% brand interest), Amarillo TX (+25.0%, 15.0% brand interest), and Anchorage AK (+25.0%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 20.6% with consistent performance across 80 markets
Lyft shows strong momentum with 10.6% average brand interest growth across key markets: Abilene-Sweetwater TX (+120.0% growth, +12.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+82.3% growth, +14.0% brand interest), and Jonesboro AR (+77.8% growth, +7.0% brand interest)
Lyft captured additional brand interest in 132 markets, averaging +3.3% brand interest growth in key growth markets
Uber maintains market dominance with an average 85.5% brand interest across key markets: Grand Junction-Montrose CO (100.0% brand interest, +21.9% growth), Twin Falls ID (100.0% brand interest, +20.5% growth), and Albany GA (79.0% brand interest, +2.6% growth)
Lyft maintains market dominance with an average 33.8% brand interest across key markets: Quincy IL-Hannibal MO-Keokuk IA (31.0% brand interest, +82.3% growth), Rapid City SD (34.0% brand interest, +30.8% growth), and Lake Charles LA (35.0% brand interest, +6.1% growth)
Lyft dominates in 157 of 194 key battleground markets against Uber, notably in Abilene-Sweetwater TX (78.0% vs 22.0% brand interest), Amarillo TX (85.0% vs 15.0% brand interest), and Anchorage AK (80.0% vs 20.0% brand interest)
Uber successfully defends market leadership positions while maintaining brand interest growth in Grand Junction-Montrose CO (maintained 100.0% brand interest, +21.9% growth), Twin Falls ID (maintained 100.0% brand interest, +20.5% growth), and Albany GA (maintained 79.0% brand interest, +2.6% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 27.0% brand interest, +22.7% growth), Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 30.0% brand interest, +20.0% growth)
Lyft emerges as competitive challenger to Uber with superior brand interest growth rates in Abilene-Sweetwater TX (+120.0% vs -13.3% growth), Amarillo TX (+25.0% vs -3.4% growth), and Anchorage AK (+25.0% vs -4.8% growth)
Uber demonstrates competitive strength with 208 high brand interest markets and 2 high-growth markets, notably in Abilene-Sweetwater TX (78.0% brand interest, -13.3% growth), Amarillo TX (85.0% brand interest, -3.4% growth), and Anchorage AK (80.0% brand interest, -4.8% growth)
Lyft demonstrates competitive strength with 18 high brand interest markets and 79 high-growth markets, notably in Minot-Bismarck-Dickinson(Williston) ND (29.0% brand interest, -9.4% growth), Abilene-Sweetwater TX (22.0% brand interest, +120.0% growth), and Amarillo TX (15.0% brand interest, +25.0% growth)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Atlanta GA (Lyft: -4.8%, Uber: +1.3%) and Boston MA-Manchester NH (Lyft: -17.6%, Uber: +3.6%)
Uber maintains strong brand interest position in key markets: Atlanta GA (80.0% brand interest, +1.3% growth), Boston MA-Manchester NH (86.0% brand interest, +3.6% growth), and Chicago IL (85.0% brand interest, +2.4% growth)
Lyft maintains strong brand interest position in key markets: Birmingham AL (20.0% brand interest, +17.6% growth), Cincinnati OH (21.0% brand interest, +40.0% growth), and Detroit MI (23.0% brand interest, +21.1% growth)
Lyft leads category performance with 3.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+37.5%, 22.0% brand interest), Alexandria LA (+20.8%, 29.0% brand interest), and Augusta GA (+17.4%, 27.0% brand interest)