UberEats
Uber
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UberEats, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
|
|
Monitor & Maintain
|
All other markets
|
131 DMAs
50 States
|
Brand Insights
Brand Insights reveal UberEats’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber Eats shows stable performance with 1.4% average growth across 51 markets (78.4% avg brand interest), with positive growth in 33 of 51 markets
Uber Eats has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 8 declining markets
Uber Eats maintains strong brand interest positions in key markets: Alabama (82.0% brand interest, -1.0% change), Idaho (79.0% brand interest, -1.0% change), and Kansas (82.0% brand interest, -1.0% change)
Uber Eats shows positive brand interest momentum in 33 markets, notably in Arkansas (+3.0% brand interest), Colorado (+2.0% brand interest), Delaware (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Uber Eats maintains market dominance with an average 77.7% brand interest across key markets: Arkansas (85.0% brand interest, +3.7% growth), Colorado (78.0% brand interest, +2.6% growth), and Delaware (83.0% brand interest, +2.5% growth)
Uber Eats dominates in 33 of 51 key battleground markets against DoorDash, notably in Alabama (82.0% vs 18.0% brand interest), Idaho (79.0% vs 21.0% brand interest), and Kansas (82.0% vs 18.0% brand interest)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Alaska (maintained 85.0% brand interest, +0.0% decline), Arizona (maintained 71.0% brand interest, +0.0% decline), and Arkansas (maintained 85.0% brand interest, +3.7% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Arizona (maintained 29.0% brand interest, +0.0% decline), California (maintained 30.0% brand interest, +0.0% decline), and Maryland (maintained 28.0% brand interest, +0.0% decline)
Investment Recommendations
Strategic recommendations for UberEats in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 83.0% | -1.2% | +388.2% |
| New Orleans LA | 584,044 | 68.0% | -1.5% | +94.3% |
| Fresno-Visalia CA | 539,002 | 80.0% | -1.2% | +281.0% |
| Richmond-Petersburg VA | 516,962 | 77.0% | -1.3% | -2.5% |
| Wilkes Barre-Scranton PA | 501,832 | 77.0% | -2.5% | +266.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 75.0% | -2.6% | +200.0% |
| Lexington KY | 434,265 | 86.0% | -1.2% | +616.7% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Meridian MS | 55,267 | 88.0% | +10.0% | +633.3% |
| Helena MT | 27,557 | 100.0% | +22.0% | +354.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 65.0% | +8.3% | +75.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 75.0% | +4.2% | +167.9% |
| Honolulu HI | 411,655 | 62.0% | +5.1% | +51.2% |
| Green Bay-Appleton WI | 400,512 | 81.0% | +5.2% | +305.0% |
| Madison WI | 386,495 | 78.0% | +4.0% | +225.0% |
| Waco-Temple-Bryan TX | 346,477 | 75.0% | +4.2% | +212.5% |
| Savannah GA | 321,334 | 75.0% | +4.2% | +226.1% |
| Shreveport LA | 317,492 | 87.0% | +4.8% | +383.3% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 61.0% | +7.0% | +38.6% |
| Los Angeles CA | 4,962,377 | 61.0% | +0.0% | +60.5% |
| Chicago IL | 3,081,097 | 65.0% | +0.0% | +103.1% |
| Philadelphia PA | 2,642,616 | 77.0% | +1.3% | +234.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 67.0% | +1.5% | +103.0% |
| Atlanta GA | 2,277,873 | 70.0% | +2.9% | +112.1% |
| Houston TX | 2,266,381 | 70.0% | +0.0% | +118.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 68.0% | +1.5% | +106.1% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Roanoke-Lynchburg VA | 387,932 | 85.0% | +3.7% | +0.0% |
| Charlottesville VA | 83,258 | 77.0% | +6.9% | -1.3% |
| Marquette MI | 74,545 | 93.0% | +3.3% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 84.0% | -6.7% | +0.0% |
| Casper-Riverton WY | 47,932 | 93.0% | +1.1% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 87.0% | +4.8% | +0.0% |
| Presque Isle ME | 23,953 | 100.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 79.0% | +2.6% | +276.2% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 82.0% | +1.2% | +331.6% |
| Albuquerque-Santa Fe NM | 612,638 | 83.0% | +1.2% | +336.8% |
| Providence RI-New Bedford MA | 564,315 | 80.0% | +2.6% | +263.6% |
| Memphis TN | 547,706 | 73.0% | +0.0% | +180.8% |
| Buffalo NY | 537,294 | 78.0% | +0.0% | +254.6% |
| Albany-Schenectady-Troy NY | 491,946 | 78.0% | +1.3% | +225.0% |
| Little Rock-Pine Bluff AR | 490,561 | 82.0% | +2.5% | +331.6% |
Brand Insights
Brand Insights for UberEats in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber Eats shows stable performance with 1.3% average growth across 209 markets (80.9% avg brand interest), with positive growth in 123 of 209 markets
Top performing markets for Uber Eats demonstrate exceptional results in Helena MT (+21.9% growth, 100.0% brand interest, +18.0% brand interest change) and Meridian MS (+10.0% growth, 88.0% brand interest, +8.0% brand interest change)
Uber Eats has 1 market with high growth (>15%), 23 markets with moderate growth (5-15%), 135 stable markets (0-5%), and 50 declining markets
Notable high-growth markets for Uber Eats include Helena MT (+21.9% growth, 100.0% brand interest)
Uber Eats maintains strong brand interest positions in key markets: Bakersfield CA (66.0% brand interest, -1.0% change), Bluefield-Beckley-Oak Hill WV (90.0% brand interest, -3.0% change), and Burlington VT-Plattsburgh NY (78.0% brand interest, -3.0% change)
Uber Eats shows positive brand interest momentum in 123 markets, notably in Helena MT (+18.0% brand interest), Albany GA (+2.0% brand interest), Albany-Schenectady-Troy NY (+1.0% brand interest)
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +21.9% growth), Abilene-Sweetwater TX (maintained 78.0% brand interest, +0.0% decline), and Albany GA (maintained 84.0% brand interest, +2.4% growth)
In large markets, Uber Eats shows steady growth with high brand interest: Kansas City MO (-1.2% decline, 80.0% brand interest) and Sacramento-Stockton-Modesto CA (-1.2% decline, 83.0% brand interest)
In medium markets, Uber Eats shows steady growth with high brand interest: Fresno-Visalia CA (-1.2% decline, 80.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-1.2% decline, 82.0% brand interest)
In small markets, Uber Eats shows steady growth with high brand interest: Bakersfield CA (-1.5% decline, 66.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-3.2% decline, 90.0% brand interest)
Uber Eats maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (66.0% brand interest, -1.5% change) and Bluefield-Beckley-Oak Hill WV (90.0% brand interest, -3.2% change)
Uber Eats achieves significant brand interest gains in Helena MT (+18.0% brand interest growth, now at 100.0%) and Bangor ME (+5.0% brand interest growth, now at 91.0%)
Uber Eats maintains stable brand interest performance in mature markets: Bakersfield CA (-1.5% decline, 66.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-3.2% decline, 90.0% brand interest)
Uber Eats faces growth challenges in historically strong markets: Bakersfield CA (-1.5% decline, 66.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-3.2% decline, 90.0% brand interest)
Uber Eats performance in major markets: Kansas City MO (-1.2% decline, 80.0% brand interest, 1.0M TVHH), Sacramento-Stockton-Modesto CA (-1.2% decline, 83.0% brand interest, 1.5M TVHH), and Salt Lake City UT (-1.2% decline, 83.0% brand interest, 1.1M TVHH)
Uber Eats shows positive brand interest growth in markets representing 60.8% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how UberEats performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Uber Eats shows market leadership with 1.3% average brand interest growth and notable strength in Helena MT (+21.9%, 100.0% brand interest)
In high-growth markets, Uber Eats maintains an average brand interest of 100.0% with consistent performance across 1 market
Uber Eats maintains market dominance with an average 80.6% brand interest across key markets: Helena MT (100.0% brand interest, +21.9% growth), Albany GA (84.0% brand interest, +2.4% growth), and Albany-Schenectady-Troy NY (78.0% brand interest, +1.3% growth)
DoorDash maintains market dominance with an average 34.7% brand interest across key markets: Bakersfield CA (34.0% brand interest, +3.0% growth), New Orleans LA (32.0% brand interest, +3.2% growth), and Palm Springs CA (38.0% brand interest, +8.6% growth)
Uber Eats dominates in 123 of 204 key battleground markets against DoorDash, notably in Bakersfield CA (66.0% vs 34.0% brand interest), Bluefield-Beckley-Oak Hill WV (90.0% vs 10.0% brand interest), and Burlington VT-Plattsburgh NY (78.0% vs 22.0% brand interest)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +21.9% growth), Abilene-Sweetwater TX (maintained 78.0% brand interest, +0.0% decline), and Albany GA (maintained 84.0% brand interest, +2.4% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 34.0% brand interest, +3.0% growth), Boston MA-Manchester NH (maintained 30.0% brand interest, +0.0% decline), and Chicago IL (maintained 35.0% brand interest, +0.0% decline)
DoorDash emerges as competitive challenger to Uber Eats with superior brand interest growth rates in Bluefield-Beckley-Oak Hill WV (+42.9% vs -3.2% growth), Burlington VT-Plattsburgh NY (+15.8% vs -3.7% growth), and Duluth MN-Superior WI (+27.3% vs -3.4% growth)
Uber Eats demonstrates competitive strength with 209 high brand interest markets and 1 high-growth market, notably in Bakersfield CA (66.0% brand interest, -1.5% growth), Bluefield-Beckley-Oak Hill WV (90.0% brand interest, -3.2% growth), and Burlington VT-Plattsburgh NY (78.0% brand interest, -3.7% growth)
DoorDash demonstrates competitive strength with 31 high brand interest markets and 14 high-growth markets, notably in Atlanta GA (30.0% brand interest, -6.2% growth), Austin TX (31.0% brand interest, -6.1% growth), and Billings, MT (26.0% brand interest, -16.1% growth)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Atlanta GA (DoorDash: -6.2%, Uber Eats: +2.9%) and Baltimore MD (DoorDash: -9.1%, Uber Eats: +2.6%)
Uber Eats maintains strong brand interest position in key markets: Atlanta GA (70.0% brand interest, +2.9% growth), Austin TX (69.0% brand interest, +3.0% growth), and Baltimore MD (80.0% brand interest, +2.6% growth)
DoorDash maintains strong brand interest position in key markets: San Antonio TX (30.0% brand interest, +3.5% growth), Kansas City MO (20.0% brand interest, +5.3% growth), and Milwaukee WI (20.0% brand interest, +5.3% growth)
Uber Eats demonstrates category dominance with 352.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+310.5%, 78.0% brand interest), Albany GA (+460.0%, 84.0% brand interest), and Albany-Schenectady-Troy NY (+225.0%, 78.0% brand interest)
In high-growth markets, Uber Eats maintains an average brand interest of 80.2% with consistent performance across 190 markets
Uber Eats shows strong momentum with 352.3% average brand interest growth across key markets: Quincy IL-Hannibal MO-Keokuk IA (+900.0% growth, +81.0% brand interest), Missoula MT (+888.9% growth, +80.0% brand interest), and Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (+810.0% growth, +81.0% brand interest)