DoorDash
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for DoorDash, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
11 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
156 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
43 DMAs
|
Brand Insights
Brand Insights reveal DoorDash’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
DoorDash shows challenging performance with -4.1% average growth across 51 markets (21.6% avg brand interest), with positive growth in 8 of 51 markets
DoorDash has 1 market with high growth (>15%), 6 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 33 declining markets
Notable high-growth markets for DoorDash include West Virginia (+18.2% growth, 13.0% brand interest)
DoorDash maintains strong brand interest positions in key markets: District of Columbia (38.0% brand interest, -1.0% change), Florida (36.0% brand interest, -2.0% change), and Hawaii (38.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Uber Eats maintains market dominance with an average 77.7% brand interest across key markets: Arkansas (85.0% brand interest, +3.7% growth), Colorado (78.0% brand interest, +2.6% growth), and Delaware (83.0% brand interest, +2.5% growth)
Uber Eats dominates in 33 of 51 key battleground markets against DoorDash, notably in Alabama (82.0% vs 18.0% brand interest), Idaho (79.0% vs 21.0% brand interest), and Kansas (82.0% vs 18.0% brand interest)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Alaska (maintained 85.0% brand interest, +0.0% decline), Arizona (maintained 71.0% brand interest, +0.0% decline), and Arkansas (maintained 85.0% brand interest, +3.7% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Arizona (maintained 29.0% brand interest, +0.0% decline), California (maintained 30.0% brand interest, +0.0% decline), and Maryland (maintained 28.0% brand interest, +0.0% decline)
Investment Recommendations
Strategic recommendations for DoorDash in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 21.0% | -8.7% | -73.4% |
| New Orleans LA | 584,044 | 32.0% | +3.2% | -50.8% |
| Providence RI-New Bedford MA | 564,315 | 20.0% | -9.1% | -74.4% |
| Memphis TN | 547,706 | 27.0% | +0.0% | -63.5% |
| Fresno-Visalia CA | 539,002 | 20.0% | +5.3% | -74.7% |
| Buffalo NY | 537,294 | 22.0% | +0.0% | -71.8% |
| Ft. Myers-Naples FL | 525,402 | 35.0% | -12.5% | -44.4% |
| Wilkes Barre-Scranton PA | 501,832 | 23.0% | +9.5% | -70.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 516,962 | 23.0% | +4.6% | +9.5% |
Monitor & Maintain
All other markets
156
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 18.0% | -5.3% | -77.8% |
| Louisville KY | 612,910 | 17.0% | +6.3% | -79.5% |
| Albuquerque-Santa Fe NM | 612,638 | 17.0% | -5.6% | -79.0% |
| Little Rock-Pine Bluff AR | 490,561 | 18.0% | -10.0% | -77.8% |
| Tulsa OK | 462,154 | 15.0% | -11.8% | -81.9% |
| Lexington KY | 434,265 | 14.0% | +7.7% | -84.1% |
| Dayton OH | 418,047 | 15.0% | -11.8% | -81.9% |
| Tucson (Sierra Vista) AZ | 416,976 | 25.0% | -10.7% | -65.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | -9.3% | -30.4% |
| Los Angeles CA | 4,962,377 | 39.0% | +0.0% | -37.1% |
| Chicago IL | 3,081,097 | 35.0% | +0.0% | -48.5% |
| Philadelphia PA | 2,642,616 | 23.0% | -4.2% | -70.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | -2.9% | -50.8% |
| Atlanta GA | 2,277,873 | 30.0% | -6.3% | -55.2% |
| Houston TX | 2,266,381 | 30.0% | +0.0% | -55.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 32.0% | -3.0% | -52.2% |
Brand Insights
Brand Insights for DoorDash in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
DoorDash shows challenging performance with -4.4% average growth across 204 markets (19.3% avg brand interest), with positive growth in 48 of 204 markets
DoorDash has 14 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 123 declining markets
Notable high-growth markets for DoorDash include Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest), Burlington VT-Plattsburgh NY (+15.8% growth, 22.0% brand interest), and Duluth MN-Superior WI (+27.3% growth, 14.0% brand interest)
DoorDash maintains strong brand interest positions in key markets: Atlanta GA (30.0% brand interest, -2.0% change), Austin TX (31.0% brand interest, -2.0% change), and Dallas-Ft. Worth TX (33.0% brand interest, -1.0% change)
DoorDash shows positive brand interest momentum in 48 markets, notably in Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), Burlington VT-Plattsburgh NY (+3.0% brand interest), Duluth MN-Superior WI (+3.0% brand interest)
DoorDash successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 34.0% brand interest, +3.0% growth), Boston MA-Manchester NH (maintained 30.0% brand interest, +0.0% decline), and Chicago IL (maintained 35.0% brand interest, +0.0% decline)
In large markets, DoorDash shows slight decline with notable brand interest: Atlanta GA (-6.2% decline, 30.0% brand interest) and Baltimore MD (-9.1% decline, 20.0% brand interest)
DoorDash maintains dominant market position with >35% brand interest in key markets: Ft. Myers-Naples FL (35.0% brand interest, -12.5% change) and Honolulu HI (38.0% brand interest, -7.3% change)
DoorDash achieves significant brand interest gains in Fairbanks AK (+6.0% brand interest growth, now at 23.0%) and Greenwood-Greenville MS (+6.0% brand interest growth, now at 16.0%)
DoorDash shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest) and Burlington VT-Plattsburgh NY (+15.8% growth, 22.0% brand interest)
DoorDash demonstrates emerging brand interest strength in Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest) and Duluth MN-Superior WI (+27.3% growth, 14.0% brand interest)
DoorDash maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.3% decline, 22.0% brand interest) and Amarillo TX (-4.2% decline, 23.0% brand interest)
DoorDash faces growth challenges in historically strong markets: Atlanta GA (-6.2% decline, 30.0% brand interest) and Austin TX (-6.1% decline, 31.0% brand interest)
DoorDash performance in major markets: Atlanta GA (-6.2% decline, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-9.1% decline, 20.0% brand interest, 1.1M TVHH), and Charlotte NC (-4.8% decline, 20.0% brand interest, 1.3M TVHH)
DoorDash shows positive brand interest growth in markets representing 14.0% of total TVHH coverage
DoorDash shows challenging performance with -74.1% average growth across 209 markets (19.1% avg brand interest), with positive growth in 2 of 209 markets
Competitive Insights
Competitive Insights showcase how DoorDash performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
Uber Eats shows market leadership with 1.3% average brand interest growth and notable strength in Helena MT (+21.9%, 100.0% brand interest)
In high-growth markets, Uber Eats maintains an average brand interest of 100.0% with consistent performance across 1 market
Uber Eats maintains market dominance with an average 80.6% brand interest across key markets: Helena MT (100.0% brand interest, +21.9% growth), Albany GA (84.0% brand interest, +2.4% growth), and Albany-Schenectady-Troy NY (78.0% brand interest, +1.3% growth)
DoorDash maintains market dominance with an average 34.7% brand interest across key markets: Bakersfield CA (34.0% brand interest, +3.0% growth), New Orleans LA (32.0% brand interest, +3.2% growth), and Palm Springs CA (38.0% brand interest, +8.6% growth)
Uber Eats dominates in 123 of 204 key battleground markets against DoorDash, notably in Bakersfield CA (66.0% vs 34.0% brand interest), Bluefield-Beckley-Oak Hill WV (90.0% vs 10.0% brand interest), and Burlington VT-Plattsburgh NY (78.0% vs 22.0% brand interest)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +21.9% growth), Abilene-Sweetwater TX (maintained 78.0% brand interest, +0.0% decline), and Albany GA (maintained 84.0% brand interest, +2.4% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 34.0% brand interest, +3.0% growth), Boston MA-Manchester NH (maintained 30.0% brand interest, +0.0% decline), and Chicago IL (maintained 35.0% brand interest, +0.0% decline)
DoorDash emerges as competitive challenger to Uber Eats with superior brand interest growth rates in Bluefield-Beckley-Oak Hill WV (+42.9% vs -3.2% growth), Burlington VT-Plattsburgh NY (+15.8% vs -3.7% growth), and Duluth MN-Superior WI (+27.3% vs -3.4% growth)
Uber Eats demonstrates competitive strength with 209 high brand interest markets and 1 high-growth market, notably in Bakersfield CA (66.0% brand interest, -1.5% growth), Bluefield-Beckley-Oak Hill WV (90.0% brand interest, -3.2% growth), and Burlington VT-Plattsburgh NY (78.0% brand interest, -3.7% growth)
DoorDash demonstrates competitive strength with 31 high brand interest markets and 14 high-growth markets, notably in Atlanta GA (30.0% brand interest, -6.2% growth), Austin TX (31.0% brand interest, -6.1% growth), and Billings, MT (26.0% brand interest, -16.1% growth)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Atlanta GA (DoorDash: -6.2%, Uber Eats: +2.9%) and Baltimore MD (DoorDash: -9.1%, Uber Eats: +2.6%)
Uber Eats maintains strong brand interest position in key markets: Atlanta GA (70.0% brand interest, +2.9% growth), Austin TX (69.0% brand interest, +3.0% growth), and Baltimore MD (80.0% brand interest, +2.6% growth)
DoorDash maintains strong brand interest position in key markets: San Antonio TX (30.0% brand interest, +3.5% growth), Kansas City MO (20.0% brand interest, +5.3% growth), and Milwaukee WI (20.0% brand interest, +5.3% growth)
Uber Eats demonstrates category dominance with 352.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+310.5%, 78.0% brand interest), Albany GA (+460.0%, 84.0% brand interest), and Albany-Schenectady-Troy NY (+225.0%, 78.0% brand interest)
In high-growth markets, Uber Eats maintains an average brand interest of 80.2% with consistent performance across 190 markets
Uber Eats shows strong momentum with 352.3% average brand interest growth across key markets: Quincy IL-Hannibal MO-Keokuk IA (+900.0% growth, +81.0% brand interest), Missoula MT (+888.9% growth, +80.0% brand interest), and Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (+810.0% growth, +81.0% brand interest)