Royal Caribbean
Royal Caribbean Cruises
Company
Royal Caribbean Cruises
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Royal Caribbean, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
157 DMAs
42 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
28 DMAs
|
Brand Insights
Brand Insights reveal Royal Caribbean’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Royal Caribbean shows challenging performance with -24.7% average growth across 51 markets (20.7% avg brand interest), with positive growth in 7 of 51 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Hawaii (+181.2% growth, 45.0% brand interest, +29.0% brand interest change), Washington (+15.4% growth, 30.0% brand interest, +4.0% brand interest change), and Maine (+10.3% growth, 32.0% brand interest, +3.0% brand interest change)
Royal Caribbean has 2 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for Royal Caribbean include Hawaii (+181.2% growth, 45.0% brand interest) and Washington (+15.4% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Norwegian Cruise Line leads category performance with 112.8% average brand interest growth, particularly strong in Alabama (+358.3%, 55.0% brand interest), Arizona (+40.7%, 38.0% brand interest), and Arkansas (+346.1%, 58.0% brand interest)
In high-growth markets, Norwegian Cruise Line maintains an average brand interest of 42.1% with consistent performance across 37 markets
Disney Cruise Line shows strong momentum with 13.0% average brand interest growth across key markets: Washington (+41.7% growth, +5.0% brand interest), Mississippi (+37.5% growth, +3.0% brand interest), and Alaska (+30.0% growth, +3.0% brand interest)
Disney Cruise Line captured additional brand interest in 40 markets, averaging +2.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Royal Caribbean in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | -14.3% | -6.3% |
| Albuquerque-Santa Fe NM | 612,638 | 20.0% | -33.3% | -33.3% |
| Providence RI-New Bedford MA | 564,315 | 33.0% | -2.9% | +0.0% |
| Buffalo NY | 537,294 | 20.0% | -41.2% | -37.5% |
| Ft. Myers-Naples FL | 525,402 | 26.0% | -38.1% | -31.6% |
| Wilkes Barre-Scranton PA | 501,832 | 27.0% | -18.2% | -18.2% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 192,704 | 31.0% | +10.7% | +14.8% |
| Palm Springs CA | 142,979 | 27.0% | +35.0% | +17.4% |
| Missoula MT | 110,645 | 32.0% | +39.1% | +18.5% |
| Bend OR | 77,622 | 27.0% | +12.5% | +17.4% |
| Great Falls MT | 55,922 | 28.0% | +75.0% | +75.0% |
| Zanesville OH | 28,849 | 21.0% | +75.0% | +5.0% |
| Juneau AK | 22,882 | 95.0% | +313.0% | +196.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 19.0% | +26.7% | +35.7% |
| Albany-Schenectady-Troy NY | 491,946 | 33.0% | +3.1% | +10.0% |
| Honolulu HI | 411,655 | 45.0% | +181.3% | +181.3% |
| Portland-Auburn ME | 364,761 | 33.0% | +10.0% | +13.8% |
| Fargo-Valley City ND | 225,922 | 28.0% | +7.7% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 35.0% | +2.9% | +12.9% |
| Phoenix AZ | 1,818,040 | 26.0% | +4.0% | +13.0% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | +16.0% | +11.5% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 29.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 30.0% | -6.3% | +0.0% |
| Bangor ME | 120,853 | 28.0% | -3.5% | -3.5% |
| Binghamton NY | 113,033 | 27.0% | -6.9% | -3.6% |
| Helena MT | 27,557 | 49.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
157
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | -56.7% | -56.7% |
| Atlanta GA | 2,277,873 | 13.0% | -58.1% | -58.1% |
| Houston TX | 2,266,381 | 10.0% | -66.7% | -65.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | -61.1% | -61.1% |
| Charlotte NC | 1,124,890 | 13.0% | -48.0% | -51.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 14.0% | -50.0% | -51.7% |
| San Antonio TX | 900,609 | 12.0% | -60.0% | -55.6% |
| Austin TX | 831,742 | 14.0% | -56.3% | -53.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | -29.2% | -22.7% |
| Chicago IL | 3,081,097 | 18.0% | -50.0% | -45.5% |
| Philadelphia PA | 2,642,616 | 25.0% | -30.6% | -30.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -54.3% | -54.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | -8.3% | -8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | -52.5% | -48.7% |
| Detroit MI | 1,646,663 | 18.0% | -50.0% | -45.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 27.0% | -12.9% | -12.9% |
Brand Insights
Brand Insights for Royal Caribbean in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Royal Caribbean shows challenging performance with -32.0% average growth across 204 markets (17.9% avg brand interest), with positive growth in 24 of 204 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Juneau AK (+313.0% growth, 95.0% brand interest, +72.0% brand interest change), Honolulu HI (+181.2% growth, 45.0% brand interest, +29.0% brand interest change), and Great Falls MT (+75.0% growth, 28.0% brand interest, +12.0% brand interest change)
Royal Caribbean has 11 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 176 declining markets
Notable high-growth markets for Royal Caribbean include Great Falls MT (+75.0% growth, 28.0% brand interest), Honolulu HI (+181.2% growth, 45.0% brand interest), and Juneau AK (+313.0% growth, 95.0% brand interest)
Royal Caribbean maintains strong brand interest positions in key markets: Burlington VT-Plattsburgh NY (30.0% brand interest, -2.0% change), New York NY (30.0% brand interest, -5.0% change), and Providence RI-New Bedford MA (33.0% brand interest, -1.0% change)
Royal Caribbean shows positive brand interest momentum in 24 markets, notably in Great Falls MT (+12.0% brand interest), Honolulu HI (+29.0% brand interest), Juneau AK (+72.0% brand interest)
Royal Caribbean demonstrates strong market momentum with combined growth and brand interest gains in key markets: Great Falls MT (+75.0% growth, +12.0% gain, 28.0% current brand interest), Honolulu HI (+181.2% growth, +29.0% gain, 45.0% current brand interest), and Juneau AK (+313.0% growth, +72.0% gain, 95.0% current brand interest)
Royal Caribbean successfully defends strong market positions while maintaining brand interest growth in Great Falls MT (maintained 28.0% brand interest, +75.0% growth), Honolulu HI (maintained 45.0% brand interest, +181.2% growth), and Juneau AK (maintained 95.0% brand interest, +313.0% growth)
Royal Caribbean maintains dominant market position with >35% brand interest in key markets: Honolulu HI (45.0% brand interest, +181.2% change) and Juneau AK (95.0% brand interest, +313.0% change)
Royal Caribbean achieves significant brand interest gains in Great Falls MT (+12.0% brand interest growth, now at 28.0%) and Honolulu HI (+29.0% brand interest growth, now at 45.0%)
Royal Caribbean shows accelerating brand interest growth in Great Falls MT (+75.0% growth, 28.0% brand interest) and Honolulu HI (+181.2% growth, 45.0% brand interest)
Royal Caribbean maintains stable brand interest performance in mature markets: Bangor ME (-3.5% decline, 28.0% brand interest) and Providence RI-New Bedford MA (-2.9% decline, 33.0% brand interest)
Royal Caribbean faces growth challenges in historically strong markets: Bangor ME (-3.5% decline, 28.0% brand interest) and Binghamton NY (-6.9% decline, 27.0% brand interest)
Royal Caribbean performance in major markets: Atlanta GA (-58.1% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-55.9% decline, 15.0% brand interest, 1.1M TVHH), and Charlotte NC (-48.0% decline, 13.0% brand interest, 1.3M TVHH)
Royal Caribbean shows positive brand interest growth in markets representing 9.4% of total TVHH coverage
Royal Caribbean shows challenging performance with -32.6% average growth across 207 markets (17.9% avg brand interest), with positive growth in 22 of 207 markets
Competitive Insights
Competitive Insights showcase how Royal Caribbean performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Norwegian Cruise Line demonstrates category dominance with 174.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+381.8%, 53.0% brand interest), Albany GA (+445.4%, 60.0% brand interest), and Albuquerque-Santa Fe NM (+81.0%, 38.0% brand interest)
In high-growth markets, Norwegian Cruise Line maintains an average brand interest of 45.0% with consistent performance across 174 markets
Disney Cruise Line shows strong momentum with 13.2% average brand interest growth across key markets: Hattiesburg-Laurel MS (+140.0% growth, +7.0% brand interest), Binghamton NY (+128.6% growth, +9.0% brand interest), and Duluth MN-Superior WI (+100.0% growth, +7.0% brand interest)
Disney Cruise Line captured additional brand interest in 140 markets, averaging +2.5% brand interest growth in key growth markets
Norwegian Cruise Line shows strong momentum with 174.5% average brand interest growth across key markets: Beaumont-Port Arthur TX (+800.0% growth, +56.0% brand interest), Monroe LA-El Dorado AR (+737.5% growth, +59.0% brand interest), and Sherman TX-Ada OK (+577.8% growth, +52.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 180 markets, averaging +27.0% brand interest growth in key growth markets
Norwegian Cruise Line maintains market dominance with an average 45.5% brand interest across key markets: Abilene-Sweetwater TX (53.0% brand interest, +381.8% growth), Albany GA (60.0% brand interest, +445.4% growth), and Albuquerque-Santa Fe NM (38.0% brand interest, +81.0% growth)
Carnival maintains market dominance with an average 34.2% brand interest across key markets: Albany-Schenectady-Troy NY (32.0% brand interest, +28.0% growth), Boston MA-Manchester NH (32.0% brand interest, +88.2% growth), and Ft. Myers-Naples FL (38.0% brand interest, +40.7% growth)
Royal Caribbean maintains market dominance with an average 43.4% brand interest across key markets: Honolulu HI (45.0% brand interest, +181.2% growth), Juneau AK (95.0% brand interest, +313.0% growth), and Missoula MT (32.0% brand interest, +39.1% growth)
Norwegian Cruise Line dominates in 166 of 197 key battleground markets against Disney Cruise Line, notably in Billings, MT (13.0% vs 34.0% brand interest), Casper-Riverton WY (18.0% vs 32.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (16.0% vs 36.0% brand interest)
Disney Cruise Line dominates in 178 of 198 key battleground markets against Carnival, notably in Alexandria LA (8.0% vs 18.0% brand interest), Billings, MT (13.0% vs 30.0% brand interest), and Casper-Riverton WY (18.0% vs 26.0% brand interest)
Disney Cruise Line dominates in 184 of 199 key battleground markets against Royal Caribbean, notably in Alexandria LA (8.0% vs 10.0% brand interest), Billings, MT (13.0% vs 23.0% brand interest), and Casper-Riverton WY (18.0% vs 24.0% brand interest)
Norwegian Cruise Line dominates in 180 of 200 key battleground markets against Carnival, notably in Albany-Schenectady-Troy NY (25.0% vs 32.0% brand interest), Bangor ME (32.0% vs 30.0% brand interest), and Bend OR (32.0% vs 25.0% brand interest)
Norwegian Cruise Line dominates in 180 of 199 key battleground markets against Royal Caribbean, notably in Albany-Schenectady-Troy NY (25.0% vs 33.0% brand interest), Bend OR (32.0% vs 27.0% brand interest), and Boston MA-Manchester NH (18.0% vs 35.0% brand interest)
Carnival dominates in 130 of 202 key battleground markets against Royal Caribbean, notably in Abilene-Sweetwater TX (24.0% vs 11.0% brand interest), Albany GA (22.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (27.0% vs 20.0% brand interest)
Norwegian Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 53.0% brand interest, +381.8% growth), Albany GA (maintained 60.0% brand interest, +445.4% growth), and Albuquerque-Santa Fe NM (maintained 38.0% brand interest, +81.0% growth)