Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
21 DMAs
28 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
|
Monitor & Maintain
|
All other markets
|
70 DMAs
14 States
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Albuquerque-Santa Fe NM | 612,638 | 30.0% | -34.8% | -41.2% |
Buffalo NY | 537,294 | 39.0% | -33.9% | -38.1% |
Ft. Myers-Naples FL | 525,402 | 33.0% | -53.5% | -49.2% |
Richmond-Petersburg VA | 516,962 | 24.0% | -69.6% | -68.8% |
Albany-Schenectady-Troy NY | 491,946 | 28.0% | -61.6% | -63.6% |
Knoxville TN | 475,703 | 30.0% | -50.0% | -45.5% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Monterey-Salinas CA | 197,948 | 20.0% | +122.2% | +122.2% |
La Crosse-Eau Claire WI | 192,704 | 74.0% | +362.5% | +270.0% |
Amarillo TX | 167,518 | 14.0% | +366.7% | +366.7% |
Wausau-Rhinelander WI | 160,633 | 69.0% | +305.9% | +430.8% |
Chico-Redding CA | 160,565 | 4.0% | +100.0% | +300.0% |
Columbus-Tupelo-West Point MS | 160,242 | 13.0% | +333.3% | +160.0% |
Medford-Klamath Falls OR | 155,635 | 14.0% | +180.0% | +133.3% |
Topeka KS | 147,365 | 85.0% | +372.2% | +372.2% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 631,839 | 59.0% | +118.5% | +103.5% |
Greensboro-High Point-Winston Salem NC | 628,975 | 55.0% | +61.8% | +61.8% |
Louisville KY | 612,910 | 30.0% | +200.0% | +328.6% |
New Orleans LA | 584,044 | 82.0% | +645.5% | +720.0% |
Providence RI-New Bedford MA | 564,315 | 80.0% | +400.0% | +471.4% |
Memphis TN | 547,706 | 56.0% | +133.3% | +180.0% |
Wilkes Barre-Scranton PA | 501,832 | 34.0% | +54.6% | +61.9% |
Little Rock-Pine Bluff AR | 490,561 | 25.0% | +56.3% | +47.1% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 69.0% | +176.0% | +165.4% |
Los Angeles CA | 4,962,377 | 55.0% | +89.7% | +103.7% |
Chicago IL | 3,081,097 | 78.0% | +680.0% | +766.7% |
Philadelphia PA | 2,642,616 | 55.0% | +41.0% | +41.0% |
Atlanta GA | 2,277,873 | 69.0% | +122.6% | +130.0% |
Houston TX | 2,266,381 | 37.0% | +146.7% | +164.3% |
Washington DC (Hagerstown MD) | 2,224,748 | 57.0% | +54.1% | +67.7% |
Boston MA-Manchester NH | 2,206,762 | 78.0% | +333.3% | +310.5% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Bakersfield CA | 210,103 | 48.0% | +6.7% | +6.7% |
Duluth MN-Superior WI | 148,546 | 98.0% | +0.0% | +0.0% |
Rochester MN-Mason City IA-Austin MN | 129,362 | 100.0% | +0.0% | +0.0% |
Hattiesburg-Laurel MS | 96,093 | 97.0% | +0.0% | +0.0% |
Dothan AL | 89,769 | 100.0% | +0.0% | +0.0% |
Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 100.0% | +0.0% | +0.0% |
Marquette MI | 74,545 | 100.0% | +0.0% | +0.0% |
Jonesboro AR | 73,449 | 100.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Fresno-Visalia CA | 539,002 | 9.0% | -89.7% | -89.8% |
Lexington KY | 434,265 | 9.0% | -76.3% | -73.5% |
Dayton OH | 418,047 | 18.0% | -14.3% | -21.7% |
Honolulu HI | 411,655 | 11.0% | -87.9% | -87.6% |
Spokane WA | 409,624 | 44.0% | -18.5% | -20.0% |
Roanoke-Lynchburg VA | 387,932 | 27.0% | -63.0% | -62.0% |
Portland-Auburn ME | 364,761 | 25.0% | -66.2% | -68.4% |
Charleston-Huntington WV | 363,503 | 15.0% | -44.4% | -48.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Seattle-Tacoma WA | 1,798,974 | 38.0% | -2.6% | -9.5% |
Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | -43.8% | -45.5% |
Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | -63.0% | -67.3% |
San Antonio TX | 900,609 | 26.0% | -33.3% | -27.8% |
Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 21.0% | -70.0% | -66.7% |
West Palm Beach-Ft. Pierce FL | 754,979 | 29.0% | -14.7% | -12.1% |
Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 37.0% | -43.9% | -40.3% |