Pizza Hut
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pizza Hut, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
63 DMAs
36 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
62 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Monitor & Maintain
|
All other markets
|
41 DMAs
14 States
|
Brand Insights
Brand Insights reveal Pizza Hut’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pizza Hut shows strong performance with 13.6% average growth across 51 markets (33.9% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Delaware (+30.0% growth, 26.0% brand interest, +6.0% brand interest change), Vermont (+29.2% growth, 31.0% brand interest, +7.0% brand interest change), and Iowa (+28.9% growth, 49.0% brand interest, +11.0% brand interest change)
Pizza Hut has 18 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Pizza Hut include Colorado (+22.2% growth, 33.0% brand interest), Connecticut (+23.1% growth, 16.0% brand interest), and Delaware (+30.0% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Domino's leads category performance with 19.4% average brand interest growth, particularly strong in Alaska (+21.7%, 28.0% brand interest), Arkansas (+15.4%, 15.0% brand interest), and California (+20.0%, 12.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 18.1% with consistent performance across 22 markets
Domino's shows strong momentum with 19.4% average brand interest growth across key markets: Vermont (+300.0% growth, +3.0% brand interest), Connecticut (+58.3% growth, +7.0% brand interest), and Massachusetts (+50.0% growth, +4.0% brand interest)
Domino's captured additional brand interest in 44 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Pizza Hut in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 38.0% | +15.2% | +26.7% |
| Monterey-Salinas CA | 197,948 | 11.0% | +10.0% | +83.3% |
| La Crosse-Eau Claire WI | 192,704 | 50.0% | +11.1% | +38.9% |
| Wilmington NC | 186,609 | 32.0% | +23.1% | +45.5% |
| Corpus Christi TX | 177,217 | 45.0% | +21.6% | +40.6% |
| Amarillo TX | 167,518 | 57.0% | +16.3% | +29.6% |
| Columbus-Tupelo-West Point MS | 160,242 | 52.0% | +18.2% | +33.3% |
| Salisbury MD | 157,650 | 30.0% | +36.4% | +76.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 36.0% | +5.9% | +24.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 30.0% | +15.4% | +36.4% |
| Louisville KY | 612,910 | 24.0% | +9.1% | +14.3% |
| Albuquerque-Santa Fe NM | 612,638 | 39.0% | +8.3% | +39.3% |
| New Orleans LA | 584,044 | 40.0% | +21.2% | +37.9% |
| Providence RI-New Bedford MA | 564,315 | 18.0% | +50.0% | +100.0% |
| Memphis TN | 547,706 | 36.0% | +5.9% | +38.5% |
| Fresno-Visalia CA | 539,002 | 23.0% | +15.0% | +43.8% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +17.4% | +58.8% |
| Los Angeles CA | 4,962,377 | 30.0% | +0.0% | +30.4% |
| Chicago IL | 3,081,097 | 26.0% | +13.0% | +18.2% |
| Philadelphia PA | 2,642,616 | 33.0% | +17.9% | +50.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +8.6% | +26.7% |
| Atlanta GA | 2,277,873 | 27.0% | +0.0% | +12.5% |
| Houston TX | 2,266,381 | 39.0% | +18.2% | +44.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +7.7% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 57.0% | +0.0% | +5.6% |
| Meridian MS | 55,267 | 45.0% | +2.3% | +2.3% |
| Glendive MT | 3,332 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 13.0% | +0.0% | +8.3% |
| Richmond-Petersburg VA | 516,962 | 34.0% | +0.0% | +25.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 37.0% | +0.0% | +23.3% |
| Little Rock-Pine Bluff AR | 490,561 | 41.0% | +0.0% | +32.3% |
| Honolulu HI | 411,655 | 42.0% | +2.4% | +23.5% |
| Waco-Temple-Bryan TX | 346,477 | 37.0% | +0.0% | +23.3% |
| Ft. Wayne IN | 242,556 | 53.0% | -3.6% | +8.2% |
| Peoria-Bloomington IL | 210,894 | 37.0% | +2.8% | +23.3% |
Brand Insights
Brand Insights for Pizza Hut in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pizza Hut shows strong performance with 13.5% average growth across 209 markets (36.7% avg brand interest), with positive growth in 189 of 209 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Alpena MI (+107.7% growth, 54.0% brand interest, +28.0% brand interest change), Salisbury MD (+36.4% growth, 30.0% brand interest, +8.0% brand interest change), and Jackson TN (+34.6% growth, 35.0% brand interest, +9.0% brand interest change)
Pizza Hut has 84 markets with high growth (>15%), 93 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Pizza Hut include Albany GA (+17.9% growth, 46.0% brand interest), Alexandria LA (+16.7% growth, 56.0% brand interest), and Alpena MI (+107.7% growth, 54.0% brand interest)
Pizza Hut maintains strong brand interest positions in key markets: Columbia SC (39.0% brand interest, -1.0% change), Elmira NY (56.0% brand interest, -4.0% change), and Ft. Wayne IN (53.0% brand interest, -2.0% change)
Pizza Hut shows positive brand interest momentum in 189 markets, notably in Albany GA (+7.0% brand interest), Alexandria LA (+8.0% brand interest), Alpena MI (+28.0% brand interest)
Pizza Hut demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+17.9% growth, +7.0% gain, 46.0% current brand interest), Alexandria LA (+16.7% growth, +8.0% gain, 56.0% current brand interest), and Alpena MI (+107.7% growth, +28.0% gain, 54.0% current brand interest)
Pizza Hut successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +17.9% growth), Alexandria LA (maintained 56.0% brand interest, +16.7% growth), and Alpena MI (maintained 54.0% brand interest, +107.7% growth)
In large markets, Pizza Hut shows strong growth with moderate brand interest: Sacramento-Stockton-Modesto CA (-5.6% decline, 17.0% brand interest) and Boston MA-Manchester NH (+18.8% growth, 19.0% brand interest)
In medium markets, Pizza Hut shows strong growth with moderate brand interest: Buffalo NY (+26.7% growth, 38.0% brand interest) and Fresno-Visalia CA (+15.0% growth, 23.0% brand interest)
In small markets, Pizza Hut shows strong growth with moderate brand interest: Columbia SC (-2.5% decline, 39.0% brand interest) and Elmira NY (-6.7% decline, 56.0% brand interest)
Pizza Hut maintains dominant market position with >35% brand interest in key markets: Columbia SC (39.0% brand interest, -2.5% change) and Elmira NY (56.0% brand interest, -6.7% change)
Pizza Hut achieves significant brand interest gains in Albany GA (+7.0% brand interest growth, now at 46.0%) and Alexandria LA (+8.0% brand interest growth, now at 56.0%)
Pizza Hut shows accelerating brand interest growth in Albany GA (+17.9% growth, 46.0% brand interest) and Alexandria LA (+16.7% growth, 56.0% brand interest)
Pizza Hut demonstrates emerging brand interest strength in Boston MA-Manchester NH (+18.8% growth, 19.0% brand interest) and Flint-Saginaw-Bay City MI (+28.6% growth, 18.0% brand interest)
Pizza Hut maintains stable brand interest performance in mature markets: Columbia SC (-2.5% decline, 39.0% brand interest) and Ft. Wayne IN (-3.6% decline, 53.0% brand interest)
Competitive Insights
Competitive Insights showcase how Pizza Hut performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Domino's leads category performance with 15.4% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+40.0%, 14.0% brand interest), and Albuquerque-Santa Fe NM (+30.0%, 13.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 17.6% with consistent performance across 92 markets
Domino's shows strong momentum with 15.4% average brand interest growth across key markets: Burlington VT-Plattsburgh NY (+100.0% growth, +2.0% brand interest), Mankato MN (+100.0% growth, +3.0% brand interest), and Monterey-Salinas CA (+100.0% growth, +2.0% brand interest)
Domino's captured additional brand interest in 158 markets, averaging +2.8% brand interest growth in key growth markets
Pizza Hut shows strong momentum with 13.5% average brand interest growth across key markets: Alpena MI (+107.7% growth, +28.0% brand interest), Providence RI-New Bedford MA (+50.0% growth, +6.0% brand interest), and Springfield-Holyoke MA (+37.5% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 176 markets, averaging +4.8% brand interest growth in key growth markets
Papa John's shows strong momentum with 6.2% average brand interest growth across key markets: Greenwood-Greenville MS (+55.6% growth, +5.0% brand interest), Helena MT (+46.7% growth, +7.0% brand interest), and Grand Junction-Montrose CO (+38.9% growth, +7.0% brand interest)
Papa John's captured additional brand interest in 104 markets, averaging +2.8% brand interest growth in key growth markets
Domino's maintains market dominance with an average 36.2% brand interest across key markets: Atlanta GA (38.0% brand interest, +26.7% growth), Charlottesville VA (36.0% brand interest, +28.6% growth), and Cincinnati OH (41.0% brand interest, +17.1% growth)
Pizza Hut maintains market dominance with an average 40.9% brand interest across key markets: Albany GA (46.0% brand interest, +17.9% growth), Alexandria LA (56.0% brand interest, +16.7% growth), and Alpena MI (54.0% brand interest, +107.7% growth)
Papa John's maintains market dominance with an average 39.2% brand interest across key markets: Bend OR (33.0% brand interest, +22.2% growth), Eugene OR (32.0% brand interest, +18.5% growth), and Utica NY (38.0% brand interest, +18.8% growth)
Domino's dominates in 98 of 192 key battleground markets against Pizza Hut, notably in Bakersfield CA (6.0% vs 28.0% brand interest), Bangor ME (13.0% vs 48.0% brand interest), and Bowling Green KY (32.0% vs 33.0% brand interest)
Domino's dominates in 134 of 193 key battleground markets against Papa John's, notably in Bakersfield CA (6.0% vs 46.0% brand interest), Bangor ME (13.0% vs 13.0% brand interest), and Bowling Green KY (32.0% vs 21.0% brand interest)
Domino's dominates in 197 of 203 key battleground markets against Little Caesars, notably in Bakersfield CA (6.0% vs 20.0% brand interest), Bangor ME (13.0% vs 26.0% brand interest), and Bowling Green KY (32.0% vs 14.0% brand interest)
Pizza Hut dominates in 141 of 201 key battleground markets against Papa John's, notably in Columbia SC (39.0% vs 21.0% brand interest), Elmira NY (56.0% vs 5.0% brand interest), and Ft. Wayne IN (53.0% vs 13.0% brand interest)
Pizza Hut dominates in 205 of 208 key battleground markets against Little Caesars, notably in Columbia SC (39.0% vs 17.0% brand interest), Elmira NY (56.0% vs 27.0% brand interest), and Ft. Wayne IN (53.0% vs 10.0% brand interest)