Pepsi
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pepsi, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
17 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
7 States
|
|
Monitor & Maintain
|
All other markets
|
107 DMAs
39 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal Pepsi’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pepsi shows strong performance with 5.6% average growth across 51 markets (24.5% avg brand interest), with positive growth in 31 of 51 markets
Top performing markets for Pepsi demonstrate exceptional results in Oklahoma (+25.0% growth, 25.0% brand interest, +5.0% brand interest change), Kansas (+20.0% growth, 30.0% brand interest, +5.0% brand interest change), and Kentucky (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Pepsi has 8 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Pepsi include Arkansas (+22.2% growth, 22.0% brand interest), Kansas (+20.0% growth, 30.0% brand interest), and Louisiana (+23.1% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category dominance with 5.6% average brand interest growth, showing exceptional performance in Arkansas (+22.2%, 22.0% brand interest), Kansas (+20.0%, 30.0% brand interest), and Louisiana (+23.1%, 16.0% brand interest)
In high-growth markets, Pepsi maintains an average brand interest of 22.4% with consistent performance across 8 markets
Pepsi shows strong momentum with 5.6% average brand interest growth across key markets: Oklahoma (+25.0% growth, +5.0% brand interest), Louisiana (+23.1% growth, +3.0% brand interest), and Arkansas (+22.2% growth, +4.0% brand interest)
Pepsi captured additional brand interest in 22 markets, averaging +2.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Pepsi in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +0.0% | -7.7% |
| Philadelphia PA | 2,642,616 | 24.0% | +0.0% | -7.7% |
| Boston MA-Manchester NH | 2,206,762 | 21.0% | +5.0% | -4.6% |
| Phoenix AZ | 1,818,040 | 22.0% | +4.8% | -4.4% |
| Detroit MI | 1,646,663 | 27.0% | +3.9% | -3.6% |
| Denver CO | 1,523,659 | 24.0% | +4.4% | -7.7% |
| Hartford & New Haven CT | 862,036 | 25.0% | +4.2% | -7.4% |
| Jacksonville FL | 671,993 | 23.0% | +4.6% | -8.0% |
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 160,242 | 21.0% | +16.7% | +5.0% |
| Lubbock TX | 145,733 | 18.0% | +28.6% | +20.0% |
| Odessa-Midland TX | 136,170 | 18.0% | +28.6% | +12.5% |
| Joplin MO-Pittsburg KS | 128,486 | 31.0% | +29.2% | +3.3% |
| Terre Haute IN | 118,890 | 32.0% | +18.5% | +23.1% |
| Abilene-Sweetwater TX | 98,481 | 21.0% | +23.5% | +61.5% |
| Lake Charles LA | 84,941 | 19.0% | +58.3% | +5.6% |
| Great Falls MT | 55,922 | 33.0% | +13.8% | +10.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 23.0% | +35.3% | +4.6% |
| New Orleans LA | 584,044 | 20.0% | +33.3% | +25.0% |
| Memphis TN | 547,706 | 22.0% | +10.0% | +10.0% |
| Knoxville TN | 475,703 | 23.0% | +4.6% | +9.5% |
| Charleston-Huntington WV | 363,503 | 34.0% | +9.7% | +6.3% |
| Toledo OH | 360,723 | 35.0% | +9.4% | +2.9% |
| Huntsville-Decatur (Florence) AL | 350,515 | 22.0% | +4.8% | +10.0% |
| Waco-Temple-Bryan TX | 346,477 | 22.0% | +10.0% | +4.8% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 24.0% | +9.1% | -4.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | +12.5% | -5.3% |
| Atlanta GA | 2,277,873 | 14.0% | +16.7% | +7.7% |
| Houston TX | 2,266,381 | 17.0% | +30.8% | -5.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 24.0% | +26.3% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 21.0% | +16.7% | -4.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 31.0% | +19.2% | -11.4% |
| Charlotte NC | 1,124,890 | 24.0% | +9.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +0.0% | -5.0% |
| Seattle-Tacoma WA | 1,798,974 | 22.0% | +4.8% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 25.0% | +4.2% | +0.0% |
| Birmingham AL | 651,287 | 19.0% | -5.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 23.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 31.0% | +6.9% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 19.0% | -5.0% | +0.0% |
| Tulsa OK | 462,154 | 30.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
107
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 612,638 | 22.0% | +10.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 17.0% | -10.5% | -10.5% |
| Dayton OH | 418,047 | 30.0% | +3.5% | -14.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 23.0% | -4.2% | +9.5% |
| Honolulu HI | 411,655 | 24.0% | -7.7% | -20.0% |
| Spokane WA | 409,624 | 30.0% | +20.0% | -6.3% |
| Des Moines-Ames IA | 401,464 | 34.0% | +13.3% | +0.0% |
| Omaha NE | 384,022 | 29.0% | +0.0% | -9.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | +5.6% | -9.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | +0.0% | -16.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | +5.6% | -9.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | +0.0% | -19.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 26.0% | +4.0% | -18.8% |
| Pittsburgh PA | 998,699 | 32.0% | +6.7% | -8.6% |
| Austin TX | 831,742 | 17.0% | -10.5% | -15.0% |
| Cincinnati OH | 810,849 | 24.0% | +0.0% | -17.2% |
Brand Insights
Brand Insights for Pepsi in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pepsi shows strong performance with 5.7% average growth across 204 markets (25.3% avg brand interest), with positive growth in 126 of 204 markets
Top performing markets for Pepsi demonstrate exceptional results in Helena MT (+60.0% growth, 32.0% brand interest, +12.0% brand interest change), St. Joseph MO (+33.3% growth, 36.0% brand interest, +9.0% brand interest change), and Joplin MO-Pittsburg KS (+29.2% growth, 31.0% brand interest, +7.0% brand interest change)
Pepsi has 47 markets with high growth (>15%), 51 markets with moderate growth (5-15%), 53 stable markets (0-5%), and 53 declining markets
Notable high-growth markets for Pepsi include Abilene-Sweetwater TX (+23.5% growth, 21.0% brand interest), Albany GA (+29.4% growth, 22.0% brand interest), and Alexandria LA (+35.7% growth, 19.0% brand interest)
Pepsi maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (31.0% brand interest, -2.0% change), Buffalo NY (37.0% brand interest, -2.0% change), and Fresno-Visalia CA (30.0% brand interest, -1.0% change)
Pepsi shows positive brand interest momentum in 126 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Albany GA (+5.0% brand interest), Alexandria LA (+5.0% brand interest)
Pepsi demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+23.5% growth, +4.0% gain, 21.0% current brand interest), Albany GA (+29.4% growth, +5.0% gain, 22.0% current brand interest), and Cleveland-Akron (Canton) OH (+19.2% growth, +5.0% gain, 31.0% current brand interest)
Pepsi successfully defends strong market positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 31.0% brand interest, +19.2% growth), Colorado Springs-Pueblo CO (maintained 29.0% brand interest, +20.8% growth), and Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth)
In medium markets, Pepsi shows steady growth with notable brand interest: Albany-Schenectady-Troy NY (-6.1% decline, 31.0% brand interest) and Austin TX (-10.5% decline, 17.0% brand interest)
In small markets, Pepsi shows strong growth with notable brand interest: Anchorage AK (-14.8% decline, 23.0% brand interest) and Bakersfield CA (-6.7% decline, 28.0% brand interest)
Pepsi maintains dominant market position with >35% brand interest in key markets: Buffalo NY (37.0% brand interest, -5.1% change) and Lima OH (36.0% brand interest, -14.3% change)
Pepsi achieves significant brand interest gains in Albany GA (+5.0% brand interest growth, now at 22.0%) and Alexandria LA (+5.0% brand interest growth, now at 19.0%)
Pepsi shows accelerating brand interest growth in Abilene-Sweetwater TX (+23.5% growth, 21.0% brand interest) and Albany GA (+29.4% growth, 22.0% brand interest)
Pepsi demonstrates emerging brand interest strength in Alexandria LA (+35.7% growth, 19.0% brand interest) and Atlanta GA (+16.7% growth, 14.0% brand interest)
Pepsi maintains stable brand interest performance in mature markets: Bluefield-Beckley-Oak Hill WV (-3.7% decline, 26.0% brand interest) and Fargo-Valley City ND (-4.0% decline, 24.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-6.1% decline, 31.0% brand interest) and Bakersfield CA (-6.7% decline, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Pepsi performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Pepsi leads category performance with 5.7% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+23.5%, 21.0% brand interest), Albany GA (+29.4%, 22.0% brand interest), and Alexandria LA (+35.7%, 19.0% brand interest)
In high-growth markets, Pepsi maintains an average brand interest of 23.3% with consistent performance across 47 markets
Pepsi shows strong momentum with 5.7% average brand interest growth across key markets: Dothan AL (+81.8% growth, +9.0% brand interest), Sherman TX-Ada OK (+75.0% growth, +9.0% brand interest), and Helena MT (+60.0% growth, +12.0% brand interest)
Pepsi captured additional brand interest in 97 markets, averaging +3.5% brand interest growth in key growth markets
Pepsi maintains market dominance with an average 33.6% brand interest across key markets: Cleveland-Akron (Canton) OH (31.0% brand interest, +19.2% growth), Helena MT (32.0% brand interest, +60.0% growth), and Joplin MO-Pittsburg KS (31.0% brand interest, +29.2% growth)
Coca-Cola maintains market dominance with an average 75.4% brand interest across key markets: Butte-Bozeman MT (76.0% brand interest, +15.2% growth), Meridian MS (99.0% brand interest, +15.1% growth), and Victoria TX (100.0% brand interest, +20.5% growth)
Pepsi dominates in 126 of 204 key battleground markets against Coca-Cola, notably in Albany-Schenectady-Troy NY (31.0% vs 69.0% brand interest), Anchorage AK (23.0% vs 77.0% brand interest), and Austin TX (17.0% vs 83.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 31.0% brand interest, +19.2% growth), Colorado Springs-Pueblo CO (maintained 29.0% brand interest, +20.8% growth), and Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Meridian MS (maintained 99.0% brand interest, +15.1% growth), and Victoria TX (maintained 100.0% brand interest, +20.5% growth)
Pepsi emerges as competitive challenger to Coca-Cola with superior brand interest growth rates in Abilene-Sweetwater TX (+23.5% vs -4.8% growth), Albany GA (+29.4% vs -6.0% growth), and Alexandria LA (+35.7% vs -5.8% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest markets and 4 high-growth markets, notably in Abilene-Sweetwater TX (79.0% brand interest, -4.8% growth), Albany GA (78.0% brand interest, -6.0% growth), and Albuquerque-Santa Fe NM (78.0% brand interest, -2.5% growth)
Pepsi demonstrates competitive strength with 102 high brand interest markets and 47 high-growth markets, notably in Albany-Schenectady-Troy NY (31.0% brand interest, -6.1% growth), Bakersfield CA (28.0% brand interest, -6.7% growth), and Bangor ME (27.0% brand interest, -18.2% growth)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: -2.3%, Pepsi: +16.7%) and Baltimore MD (Coca-Cola: -2.7%, Pepsi: +8.0%)
Pepsi maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (31.0% brand interest, +19.2% growth), Indianapolis IN (27.0% brand interest, +17.4% growth), and Las Vegas NV (26.0% brand interest, +18.2% growth)
Coca-Cola maintains strong brand interest position in key markets: Austin TX (83.0% brand interest, +2.5% growth), Birmingham AL (81.0% brand interest, +1.2% growth), and Milwaukee WI (72.0% brand interest, +1.4% growth)
Coca-Cola demonstrates category dominance with 2.9% average brand interest growth, showing exceptional performance in Casper-Riverton WY (+35.7%, 57.0% brand interest), Lima OH (+25.5%, 64.0% brand interest), and Marquette MI (+15.6%, 74.0% brand interest)