Coca-Cola
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coca-Cola, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
39 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
119 DMAs
46 States
|
|
Monitor & Maintain
|
All other markets
|
43 DMAs
4 States
|
Brand Insights
Brand Insights reveal Coca-Cola’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coca-Cola shows challenging performance with -1.4% average growth across 51 markets (75.5% avg brand interest), with positive growth in 10 of 51 markets
Coca-Cola has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 31 declining markets
Coca-Cola maintains strong brand interest positions in key markets: Alabama (81.0% brand interest, -2.0% change), Arkansas (78.0% brand interest, -4.0% change), and California (78.0% brand interest, -1.0% change)
Coca-Cola shows positive brand interest momentum in 10 markets, notably in Alaska (+1.0% brand interest), Hawaii (+1.0% brand interest), Maine (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category dominance with 5.6% average brand interest growth, showing exceptional performance in Arkansas (+22.2%, 22.0% brand interest), Kansas (+20.0%, 30.0% brand interest), and Louisiana (+23.1%, 16.0% brand interest)
In high-growth markets, Pepsi maintains an average brand interest of 22.4% with consistent performance across 8 markets
Pepsi shows strong momentum with 5.6% average brand interest growth across key markets: Oklahoma (+25.0% growth, +5.0% brand interest), Louisiana (+23.1% growth, +3.0% brand interest), and Arkansas (+22.2% growth, +4.0% brand interest)
Pepsi captured additional brand interest in 22 markets, averaging +2.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Coca-Cola in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 81.0% | -1.2% | +2.5% |
| Chicago IL | 3,081,097 | 76.0% | -2.6% | +1.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 82.0% | -2.4% | +1.2% |
| Atlanta GA | 2,277,873 | 86.0% | -2.3% | -1.2% |
| Houston TX | 2,266,381 | 83.0% | -4.6% | +1.2% |
| Boston MA-Manchester NH | 2,206,762 | 79.0% | -1.3% | +1.3% |
| Phoenix AZ | 1,818,040 | 78.0% | -1.3% | +1.3% |
| Seattle-Tacoma WA | 1,798,974 | 78.0% | -1.3% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 62.0% | +10.7% | +12.7% |
| Butte-Bozeman MT | 69,267 | 76.0% | +15.2% | +5.6% |
| Lima OH | 58,548 | 64.0% | +10.3% | +25.5% |
| Meridian MS | 55,267 | 99.0% | +15.1% | +16.5% |
| Zanesville OH | 28,849 | 71.0% | +18.3% | +12.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 68.0% | +3.0% | +3.0% |
| Buffalo NY | 537,294 | 63.0% | +3.3% | +3.3% |
| Ft. Wayne IN | 242,556 | 70.0% | +4.5% | +9.4% |
| Traverse City-Cadillac MI | 216,002 | 78.0% | +6.9% | +13.0% |
| Eugene OR | 213,214 | 71.0% | +7.6% | +6.0% |
Maintain & Optimize
Stable markets with consistent performance
119
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 76.0% | +0.0% | +2.7% |
| Philadelphia PA | 2,642,616 | 76.0% | +0.0% | +2.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 80.0% | +0.0% | +5.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 81.0% | +0.0% | +1.3% |
| Austin TX | 831,742 | 83.0% | +2.5% | +3.8% |
| Milwaukee WI | 765,170 | 72.0% | +1.4% | +4.4% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 74.0% | +0.0% | +4.2% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 72.0% | +0.0% | +2.9% |
Monitor & Maintain
All other markets
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 75.0% | +0.0% | +8.7% |
| Cincinnati OH | 810,849 | 76.0% | +0.0% | +7.0% |
| Dayton OH | 418,047 | 70.0% | -1.4% | +7.7% |
| Honolulu HI | 411,655 | 76.0% | +2.7% | +8.6% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 65.0% | -3.0% | +8.3% |
| South Bend-Elkhart IN | 279,718 | 70.0% | -7.9% | -2.8% |
| Greenville-New Bern-Washington NC | 259,522 | 67.0% | +1.5% | +13.6% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 64.0% | -5.9% | +8.5% |
Brand Insights
Brand Insights for Coca-Cola in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coca-Cola shows challenging performance with -1.2% average growth across 209 markets (75.1% avg brand interest), with positive growth in 53 of 209 markets
Top performing markets for Coca-Cola demonstrate exceptional results in Victoria TX (+20.5% growth, 100.0% brand interest, +17.0% brand interest change), Zanesville OH (+18.3% growth, 71.0% brand interest, +11.0% brand interest change), and Butte-Bozeman MT (+15.2% growth, 76.0% brand interest, +10.0% brand interest change)
Coca-Cola has 4 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 65 stable markets (0-5%), and 127 declining markets
Notable high-growth markets for Coca-Cola include Butte-Bozeman MT (+15.2% growth, 76.0% brand interest), Meridian MS (+15.1% growth, 99.0% brand interest), and Victoria TX (+20.5% growth, 100.0% brand interest)
Coca-Cola maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (79.0% brand interest, -4.0% change), Albany GA (78.0% brand interest, -5.0% change), and Albuquerque-Santa Fe NM (78.0% brand interest, -2.0% change)
Coca-Cola shows positive brand interest momentum in 53 markets, notably in Butte-Bozeman MT (+10.0% brand interest), Meridian MS (+13.0% brand interest), Victoria TX (+17.0% brand interest)
Coca-Cola demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+15.2% growth, +10.0% gain, 76.0% current brand interest), Meridian MS (+15.1% growth, +13.0% gain, 99.0% current brand interest), and Victoria TX (+20.5% growth, +17.0% gain, 100.0% current brand interest)
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Meridian MS (maintained 99.0% brand interest, +15.1% growth), and Victoria TX (maintained 100.0% brand interest, +20.5% growth)
In large markets, Coca-Cola shows slight decline with high brand interest: Atlanta GA (-2.3% decline, 86.0% brand interest) and Baltimore MD (-2.7% decline, 73.0% brand interest)
In medium markets, Coca-Cola shows slight decline with high brand interest: Albuquerque-Santa Fe NM (-2.5% decline, 78.0% brand interest) and Ft. Myers-Naples FL (-5.1% decline, 75.0% brand interest)
In small markets, Coca-Cola shows slight decline with high brand interest: Abilene-Sweetwater TX (-4.8% decline, 79.0% brand interest) and Albany GA (-6.0% decline, 78.0% brand interest)
Coca-Cola maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (79.0% brand interest, -4.8% change) and Albany GA (78.0% brand interest, -6.0% change)
Coca-Cola achieves significant brand interest gains in Butte-Bozeman MT (+10.0% brand interest growth, now at 76.0%) and Meridian MS (+13.0% brand interest growth, now at 99.0%)
Coca-Cola shows accelerating brand interest growth in Butte-Bozeman MT (+15.2% growth, 76.0% brand interest) and Meridian MS (+15.1% growth, 99.0% brand interest)
Coca-Cola maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.8% decline, 79.0% brand interest) and Albuquerque-Santa Fe NM (-2.5% decline, 78.0% brand interest)
Coca-Cola faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-4.8% decline, 79.0% brand interest) and Albany GA (-6.0% decline, 78.0% brand interest)
Competitive Insights
Competitive Insights showcase how Coca-Cola performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Pepsi leads category performance with 5.7% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+23.5%, 21.0% brand interest), Albany GA (+29.4%, 22.0% brand interest), and Alexandria LA (+35.7%, 19.0% brand interest)
In high-growth markets, Pepsi maintains an average brand interest of 23.3% with consistent performance across 47 markets
Pepsi shows strong momentum with 5.7% average brand interest growth across key markets: Dothan AL (+81.8% growth, +9.0% brand interest), Sherman TX-Ada OK (+75.0% growth, +9.0% brand interest), and Helena MT (+60.0% growth, +12.0% brand interest)
Pepsi captured additional brand interest in 97 markets, averaging +3.5% brand interest growth in key growth markets
Pepsi maintains market dominance with an average 33.6% brand interest across key markets: Cleveland-Akron (Canton) OH (31.0% brand interest, +19.2% growth), Helena MT (32.0% brand interest, +60.0% growth), and Joplin MO-Pittsburg KS (31.0% brand interest, +29.2% growth)
Coca-Cola maintains market dominance with an average 75.4% brand interest across key markets: Butte-Bozeman MT (76.0% brand interest, +15.2% growth), Meridian MS (99.0% brand interest, +15.1% growth), and Victoria TX (100.0% brand interest, +20.5% growth)
Pepsi dominates in 126 of 204 key battleground markets against Coca-Cola, notably in Albany-Schenectady-Troy NY (31.0% vs 69.0% brand interest), Anchorage AK (23.0% vs 77.0% brand interest), and Austin TX (17.0% vs 83.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Cleveland-Akron (Canton) OH (maintained 31.0% brand interest, +19.2% growth), Colorado Springs-Pueblo CO (maintained 29.0% brand interest, +20.8% growth), and Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Meridian MS (maintained 99.0% brand interest, +15.1% growth), and Victoria TX (maintained 100.0% brand interest, +20.5% growth)
Pepsi emerges as competitive challenger to Coca-Cola with superior brand interest growth rates in Abilene-Sweetwater TX (+23.5% vs -4.8% growth), Albany GA (+29.4% vs -6.0% growth), and Alexandria LA (+35.7% vs -5.8% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest markets and 4 high-growth markets, notably in Abilene-Sweetwater TX (79.0% brand interest, -4.8% growth), Albany GA (78.0% brand interest, -6.0% growth), and Albuquerque-Santa Fe NM (78.0% brand interest, -2.5% growth)
Pepsi demonstrates competitive strength with 102 high brand interest markets and 47 high-growth markets, notably in Albany-Schenectady-Troy NY (31.0% brand interest, -6.1% growth), Bakersfield CA (28.0% brand interest, -6.7% growth), and Bangor ME (27.0% brand interest, -18.2% growth)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: -2.3%, Pepsi: +16.7%) and Baltimore MD (Coca-Cola: -2.7%, Pepsi: +8.0%)
Pepsi maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (31.0% brand interest, +19.2% growth), Indianapolis IN (27.0% brand interest, +17.4% growth), and Las Vegas NV (26.0% brand interest, +18.2% growth)
Coca-Cola maintains strong brand interest position in key markets: Austin TX (83.0% brand interest, +2.5% growth), Birmingham AL (81.0% brand interest, +1.2% growth), and Milwaukee WI (72.0% brand interest, +1.4% growth)
Coca-Cola demonstrates category dominance with 2.9% average brand interest growth, showing exceptional performance in Casper-Riverton WY (+35.7%, 57.0% brand interest), Lima OH (+25.5%, 64.0% brand interest), and Marquette MI (+15.6%, 74.0% brand interest)