Papa John's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Papa John's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
29 DMAs
14 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
109 DMAs
34 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal Papa John's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Papa John's shows strong performance with 8.8% average growth across 51 markets (19.9% avg brand interest), with positive growth in 35 of 51 markets
Top performing markets for Papa John's demonstrate exceptional results in Idaho (+30.0% growth, 26.0% brand interest, +6.0% brand interest change), Utah (+11.8% growth, 38.0% brand interest, +4.0% brand interest change), and Arizona (+10.0% growth, 33.0% brand interest, +3.0% brand interest change)
Papa John's has 11 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Papa John's include Colorado (+15.8% growth, 22.0% brand interest), Connecticut (+25.0% growth, 15.0% brand interest), and District of Columbia (+28.6% growth, 9.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Domino's leads category performance with 19.4% average brand interest growth, particularly strong in Alaska (+21.7%, 28.0% brand interest), Arkansas (+15.4%, 15.0% brand interest), and California (+20.0%, 12.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 18.1% with consistent performance across 22 markets
Domino's shows strong momentum with 19.4% average brand interest growth across key markets: Vermont (+300.0% growth, +3.0% brand interest), Connecticut (+58.3% growth, +7.0% brand interest), and Massachusetts (+50.0% growth, +4.0% brand interest)
Domino's captured additional brand interest in 44 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Papa John's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 537,294 | 27.0% | -10.0% | +200.0% |
| Lexington KY | 434,265 | 26.0% | +0.0% | -10.3% |
Emerging Market
Smaller markets showing strong growth potential
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Medford-Klamath Falls OR | 155,635 | 35.0% | +12.9% | +250.0% |
| Rockford IL | 154,224 | 28.0% | +12.0% | +100.0% |
| Monroe LA-El Dorado AR | 147,849 | 22.0% | +10.0% | +214.3% |
| Palm Springs CA | 142,979 | 33.0% | +10.0% | +450.0% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 10.0% | +11.1% | +233.3% |
| Panama City FL | 128,095 | 21.0% | +16.7% | +110.0% |
| Idaho Falls-Pocatello ID | 121,491 | 31.0% | +10.7% | +244.4% |
| Bangor ME | 120,853 | 13.0% | +18.2% | +30.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 25.0% | +4.2% | +127.3% |
| Albuquerque-Santa Fe NM | 612,638 | 21.0% | +23.5% | +162.5% |
| Providence RI-New Bedford MA | 564,315 | 13.0% | +30.0% | +116.7% |
| Memphis TN | 547,706 | 21.0% | +10.5% | +31.3% |
| Richmond-Petersburg VA | 516,962 | 18.0% | +12.5% | +20.0% |
| Wilkes Barre-Scranton PA | 501,832 | 15.0% | +15.4% | +150.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 19.0% | +18.8% | +11.8% |
| Albany-Schenectady-Troy NY | 491,946 | 14.0% | +16.7% | +180.0% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +10.7% | +244.4% |
| Chicago IL | 3,081,097 | 32.0% | +6.7% | +190.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | +4.4% | +100.0% |
| Houston TX | 2,266,381 | 22.0% | -8.3% | +69.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 40.0% | +11.1% | +471.4% |
| Phoenix AZ | 1,818,040 | 29.0% | -6.5% | +123.1% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +5.0% | +75.0% |
| Denver CO | 1,523,659 | 20.0% | +0.0% | +66.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | -5.3% | -5.3% |
| Greenville-New Bern-Washington NC | 259,522 | 15.0% | -6.3% | +0.0% |
| Youngstown OH | 221,187 | 18.0% | -5.3% | -5.3% |
| Montgomery (Selma) AL | 211,769 | 21.0% | -4.6% | -4.6% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 23.0% | +4.6% | +0.0% |
| Presque Isle ME | 23,953 | 11.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 45.0% | -6.3% | +0.0% |
Monitor & Maintain
All other markets
109
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | +25.0% | -41.2% |
| Philadelphia PA | 2,642,616 | 12.0% | -7.7% | -20.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 12.0% | +0.0% | -47.8% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +37.5% | +83.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 14.0% | +7.7% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | +0.0% | -43.5% |
| Charlotte NC | 1,124,890 | 14.0% | +0.0% | -36.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 14.0% | +0.0% | -33.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 18.0% | -10.0% | -33.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 18.0% | +0.0% | -18.2% |
| Nashville TN | 993,259 | 18.0% | +0.0% | -28.0% |
| Cincinnati OH | 810,849 | 16.0% | +6.7% | -42.9% |
Brand Insights
Brand Insights for Papa John's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Papa John's shows strong performance with 6.2% average growth across 206 markets (22.8% avg brand interest), with positive growth in 122 of 206 markets
Top performing markets for Papa John's demonstrate exceptional results in Grand Junction-Montrose CO (+38.9% growth, 25.0% brand interest, +7.0% brand interest change), Bend OR (+22.2% growth, 33.0% brand interest, +6.0% brand interest change), and Utica NY (+18.8% growth, 38.0% brand interest, +6.0% brand interest change)
Papa John's has 38 markets with high growth (>15%), 69 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 41 declining markets
Notable high-growth markets for Papa John's include Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest), Albuquerque-Santa Fe NM (+23.5% growth, 21.0% brand interest), and Baltimore MD (+20.0% growth, 12.0% brand interest)
Papa John's maintains strong brand interest positions in key markets: Alpena MI (45.0% brand interest, -3.0% change), Flint-Saginaw-Bay City MI (61.0% brand interest, -2.0% change), and Grand Rapids-Kalamazoo-Battle Creek MI (41.0% brand interest, -1.0% change)
Papa John's shows positive brand interest momentum in 122 markets, notably in Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+4.0% brand interest), Baltimore MD (+2.0% brand interest)
Papa John's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+23.5% growth, +4.0% gain, 21.0% current brand interest), Bend OR (+22.2% growth, +6.0% gain, 33.0% current brand interest), and Bowling Green KY (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 33.0% brand interest, +22.2% growth), Eugene OR (maintained 32.0% brand interest, +18.5% growth), and Sherman TX-Ada OK (maintained 26.0% brand interest, +18.2% growth)
Papa John's maintains dominant market position with >35% brand interest in key markets: Alpena MI (45.0% brand interest, -6.2% change) and Flint-Saginaw-Bay City MI (61.0% brand interest, -3.2% change)
Papa John's achieves significant brand interest gains in Bend OR (+6.0% brand interest growth, now at 33.0%) and Eugene OR (+5.0% brand interest growth, now at 32.0%)
Papa John's shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest) and Albuquerque-Santa Fe NM (+23.5% growth, 21.0% brand interest)
Papa John's demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest) and Baltimore MD (+20.0% growth, 12.0% brand interest)
Papa John's maintains stable brand interest performance in mature markets: Amarillo TX (-4.8% decline, 20.0% brand interest) and Corpus Christi TX (-4.0% decline, 24.0% brand interest)
Papa John's faces growth challenges in historically strong markets: Alpena MI (-6.2% decline, 45.0% brand interest) and Buffalo NY (-10.0% decline, 27.0% brand interest)
Papa John's performance in major markets: Atlanta GA (-10.0% decline, 18.0% brand interest, 2.7M TVHH), Cleveland-Akron (Canton) OH (-5.3% decline, 18.0% brand interest, 1.6M TVHH), and Houston TX (-8.3% decline, 22.0% brand interest, 2.7M TVHH)
Papa John's shows positive brand interest growth in markets representing 57.8% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Papa John's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Domino's leads category performance with 15.4% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+40.0%, 14.0% brand interest), and Albuquerque-Santa Fe NM (+30.0%, 13.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 17.6% with consistent performance across 92 markets
Domino's shows strong momentum with 15.4% average brand interest growth across key markets: Burlington VT-Plattsburgh NY (+100.0% growth, +2.0% brand interest), Mankato MN (+100.0% growth, +3.0% brand interest), and Monterey-Salinas CA (+100.0% growth, +2.0% brand interest)
Domino's captured additional brand interest in 158 markets, averaging +2.8% brand interest growth in key growth markets
Pizza Hut shows strong momentum with 13.5% average brand interest growth across key markets: Alpena MI (+107.7% growth, +28.0% brand interest), Providence RI-New Bedford MA (+50.0% growth, +6.0% brand interest), and Springfield-Holyoke MA (+37.5% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 176 markets, averaging +4.8% brand interest growth in key growth markets
Papa John's shows strong momentum with 6.2% average brand interest growth across key markets: Greenwood-Greenville MS (+55.6% growth, +5.0% brand interest), Helena MT (+46.7% growth, +7.0% brand interest), and Grand Junction-Montrose CO (+38.9% growth, +7.0% brand interest)
Papa John's captured additional brand interest in 104 markets, averaging +2.8% brand interest growth in key growth markets
Domino's maintains market dominance with an average 36.2% brand interest across key markets: Atlanta GA (38.0% brand interest, +26.7% growth), Charlottesville VA (36.0% brand interest, +28.6% growth), and Cincinnati OH (41.0% brand interest, +17.1% growth)
Pizza Hut maintains market dominance with an average 40.9% brand interest across key markets: Albany GA (46.0% brand interest, +17.9% growth), Alexandria LA (56.0% brand interest, +16.7% growth), and Alpena MI (54.0% brand interest, +107.7% growth)
Papa John's maintains market dominance with an average 39.2% brand interest across key markets: Bend OR (33.0% brand interest, +22.2% growth), Eugene OR (32.0% brand interest, +18.5% growth), and Utica NY (38.0% brand interest, +18.8% growth)
Domino's dominates in 98 of 192 key battleground markets against Pizza Hut, notably in Bakersfield CA (6.0% vs 28.0% brand interest), Bangor ME (13.0% vs 48.0% brand interest), and Bowling Green KY (32.0% vs 33.0% brand interest)
Domino's dominates in 134 of 193 key battleground markets against Papa John's, notably in Bakersfield CA (6.0% vs 46.0% brand interest), Bangor ME (13.0% vs 13.0% brand interest), and Bowling Green KY (32.0% vs 21.0% brand interest)
Domino's dominates in 197 of 203 key battleground markets against Little Caesars, notably in Bakersfield CA (6.0% vs 20.0% brand interest), Bangor ME (13.0% vs 26.0% brand interest), and Bowling Green KY (32.0% vs 14.0% brand interest)
Pizza Hut dominates in 141 of 201 key battleground markets against Papa John's, notably in Columbia SC (39.0% vs 21.0% brand interest), Elmira NY (56.0% vs 5.0% brand interest), and Ft. Wayne IN (53.0% vs 13.0% brand interest)
Pizza Hut dominates in 205 of 208 key battleground markets against Little Caesars, notably in Columbia SC (39.0% vs 17.0% brand interest), Elmira NY (56.0% vs 27.0% brand interest), and Ft. Wayne IN (53.0% vs 10.0% brand interest)