Nissan Sentra
Nissan
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Investment Recommendations
Targeted investment recommendations for Nissan Sentra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
31 DMAs
10 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
144 DMAs
34 States
|
Brand Insights
Brand Insights reveal Nissan Sentra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nissan Sentra shows stable performance with 2.9% average growth across 51 markets (9.0% avg brand interest), with positive growth in 18 of 51 markets
Nissan Sentra has 6 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Nissan Sentra include Alabama (+18.2% growth, 13.0% brand interest), Montana (+16.7% growth, 7.0% brand interest), and New Hampshire (+16.7% growth, 7.0% brand interest)
Nissan Sentra shows positive brand interest momentum in 18 markets, notably in Alabama (+2.0% brand interest), Montana (+1.0% brand interest), New Hampshire (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyundai Elantra leads category performance with 3.0% average brand interest growth, particularly strong in South Dakota (+15.0%, 46.0% brand interest)
In high-growth markets, Hyundai Elantra maintains an average brand interest of 46.0% with consistent performance across 1 market
Hyundai Elantra maintains market dominance with an average 44.4% brand interest across key markets: South Dakota (46.0% brand interest, +15.0% growth), Arizona (43.0% brand interest, +2.4% growth), and Colorado (46.0% brand interest, +2.2% growth)
Hyundai Elantra dominates in 26 of 51 key battleground markets against Honda Civic, notably in Iowa (37.0% vs 13.0% brand interest), Kansas (41.0% vs 13.0% brand interest), and Louisiana (38.0% vs 14.0% brand interest)
Investment Recommendations
Strategic recommendations for Nissan Sentra in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 15.0% | +15.4% | +15.4% |
| Peoria-Bloomington IL | 210,894 | 11.0% | +22.2% | +22.2% |
| La Crosse-Eau Claire WI | 192,704 | 8.0% | +33.3% | +60.0% |
| Corpus Christi TX | 177,217 | 16.0% | +23.1% | +6.7% |
| Wausau-Rhinelander WI | 160,633 | 7.0% | +16.7% | +16.7% |
| Columbia-Jefferson City MO | 154,462 | 10.0% | +100.0% | +11.1% |
| Rockford IL | 154,224 | 10.0% | +11.1% | +11.1% |
| Duluth MN-Superior WI | 148,546 | 9.0% | +28.6% | +80.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 12.0% | +9.1% | +20.0% |
| New Orleans LA | 584,044 | 17.0% | +13.3% | +6.3% |
| Providence RI-New Bedford MA | 564,315 | 8.0% | +14.3% | +14.3% |
| Buffalo NY | 537,294 | 9.0% | +28.6% | +28.6% |
| Wilkes Barre-Scranton PA | 501,832 | 8.0% | +14.3% | +14.3% |
| Honolulu HI | 411,655 | 9.0% | +12.5% | +12.5% |
| Madison WI | 386,495 | 7.0% | +40.0% | +16.7% |
| Omaha NE | 384,022 | 10.0% | +25.0% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 12.0% | +9.1% | +9.1% |
| San Antonio TX | 900,609 | 13.0% | +18.2% | +18.2% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 14.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 11.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 12.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 10.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 11.0% | +0.0% | +0.0% |
| Savannah GA | 321,334 | 11.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 16.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
144
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | +14.3% |
| Los Angeles CA | 4,962,377 | 8.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 10.0% | +0.0% | +11.1% |
| Philadelphia PA | 2,642,616 | 8.0% | +14.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | -9.1% | +0.0% |
| Atlanta GA | 2,277,873 | 10.0% | +11.1% | +25.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +16.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Nissan Sentra in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nissan Sentra shows stable performance with 3.9% average growth across 201 markets (10.1% avg brand interest), with positive growth in 89 of 201 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Greenwood-Greenville MS (+23.5% growth, 42.0% brand interest, +8.0% brand interest change)
Nissan Sentra has 49 markets with high growth (>15%), 40 markets with moderate growth (5-15%), 64 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for Nissan Sentra include Abilene-Sweetwater TX (+30.0% growth, 13.0% brand interest), Alexandria LA (+21.1% growth, 23.0% brand interest), and Billings, MT (+80.0% growth, 9.0% brand interest)
Nissan Sentra maintains strong brand interest positions in key markets: Greenwood-Greenville MS (42.0% brand interest, +8.0% change)
Nissan Sentra shows positive brand interest momentum in 89 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Alexandria LA (+4.0% brand interest), Billings, MT (+4.0% brand interest)
Nissan Sentra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+21.1% growth, +4.0% gain, 23.0% current brand interest), Fairbanks AK (+133.3% growth, +12.0% gain, 21.0% current brand interest), and Greenwood-Greenville MS (+23.5% growth, +8.0% gain, 42.0% current brand interest)
Nissan Sentra maintains dominant market position with >35% brand interest in key markets: Greenwood-Greenville MS (42.0% brand interest, +23.5% change)
Nissan Sentra achieves significant brand interest gains in Columbia-Jefferson City MO (+5.0% brand interest growth, now at 10.0%) and Fairbanks AK (+12.0% brand interest growth, now at 21.0%)
Nissan Sentra shows accelerating brand interest growth in Abilene-Sweetwater TX (+30.0% growth, 13.0% brand interest) and Alexandria LA (+21.1% growth, 23.0% brand interest)
Nissan Sentra demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+30.0% growth, 13.0% brand interest) and Billings, MT (+80.0% growth, 9.0% brand interest)
Nissan Sentra performance in major markets: Baltimore MD (-11.1% decline, 8.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-12.5% decline, 7.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-9.1% decline, 10.0% brand interest, 3.0M TVHH)
Nissan Sentra shows positive brand interest growth in markets representing 36.5% of total TVHH coverage
Nissan Sentra shows strong performance with 5.0% average growth across 201 markets (10.1% avg brand interest), with positive growth in 85 of 201 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Greenwood-Greenville MS (+27.3% growth, 42.0% brand interest, +9.0% brand interest change)
Nissan Sentra has 54 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 50 declining markets
Competitive Insights
Competitive Insights showcase how Nissan Sentra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Nissan Sentra leads category performance with 3.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.0%, 13.0% brand interest), Alexandria LA (+21.1%, 23.0% brand interest), and Billings, MT (+80.0%, 9.0% brand interest)
In high-growth markets, Nissan Sentra maintains an average brand interest of 12.4% with consistent performance across 49 markets
Hyundai Elantra maintains market dominance with an average 45.7% brand interest across key markets: Binghamton NY (40.0% brand interest, +21.2% growth), Erie PA (47.0% brand interest, +23.7% growth), and Fairbanks AK (48.0% brand interest, +54.8% growth)
Toyota Corolla maintains market dominance with an average 31.3% brand interest across key markets: Casper-Riverton WY (31.0% brand interest, +19.2% growth), Marquette MI (32.0% brand interest, +18.5% growth), and Anchorage AK (31.0% brand interest, +14.8% growth)
Hyundai Elantra dominates in 103 of 202 key battleground markets against Honda Civic, notably in Alexandria LA (38.0% vs 17.0% brand interest), Anchorage AK (37.0% vs 9.0% brand interest), and Austin TX (40.0% vs 13.0% brand interest)
Hyundai Elantra dominates in 114 of 203 key battleground markets against Volkswagen Jetta, notably in Anchorage AK (37.0% vs 15.0% brand interest), Austin TX (40.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (41.0% vs 11.0% brand interest)
Hyundai Elantra dominates in 144 of 207 key battleground markets against Toyota Corolla, notably in Alexandria LA (38.0% vs 21.0% brand interest), Anchorage AK (37.0% vs 31.0% brand interest), and Austin TX (40.0% vs 27.0% brand interest)
Nissan Sentra dominates in 113 of 201 key battleground markets against Hyundai Elantra, notably in Alexandria LA (38.0% vs 23.0% brand interest), Anchorage AK (37.0% vs 8.0% brand interest), and Austin TX (40.0% vs 9.0% brand interest)
Honda Civic dominates in 88 of 172 key battleground markets against Volkswagen Jetta, notably in Augusta GA (12.0% vs 11.0% brand interest), Bangor ME (12.0% vs 24.0% brand interest), and Binghamton NY (10.0% vs 14.0% brand interest)
Honda Civic dominates in 123 of 199 key battleground markets against Toyota Corolla, notably in Augusta GA (12.0% vs 27.0% brand interest), Bangor ME (12.0% vs 25.0% brand interest), and Binghamton NY (10.0% vs 27.0% brand interest)
Nissan Sentra dominates in 95 of 167 key battleground markets against Honda Civic, notably in Augusta GA (12.0% vs 10.0% brand interest), Bangor ME (12.0% vs 6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (16.0% vs 12.0% brand interest)
Volkswagen Jetta dominates in 116 of 193 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (15.0% vs 23.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 22.0% brand interest), and Anchorage AK (15.0% vs 31.0% brand interest)
Nissan Sentra dominates in 94 of 164 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (15.0% vs 13.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 12.0% brand interest), and Anchorage AK (15.0% vs 8.0% brand interest)
Nissan Sentra dominates in 144 of 200 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (23.0% vs 13.0% brand interest), Albany GA (19.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (19.0% vs 8.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)