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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lyft, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
33 DMAs
13 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
36 DMAs
12 States
|
|
Monitor & Maintain
|
All other markets
|
76 DMAs
25 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Lyft’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lyft shows strong performance with 7.6% average growth across 51 markets (18.7% avg brand interest), with positive growth in 38 of 51 markets
Lyft has 8 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Lyft include Alabama (+40.0% growth, 21.0% brand interest), Alaska (+21.1% growth, 23.0% brand interest), and Arkansas (+17.6% growth, 20.0% brand interest)
Lyft maintains strong brand interest positions in key markets: South Dakota (33.0% brand interest, +2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Lyft, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lyft, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft demonstrates category dominance with 7.6% average brand interest growth, showing exceptional performance in Alabama (+40.0%, 21.0% brand interest), Alaska (+21.1%, 23.0% brand interest), and Arkansas (+17.6%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 20.0% with consistent performance across 8 markets
Lyft shows strong momentum with 7.6% average brand interest growth across key markets: Alabama (+40.0% growth, +6.0% brand interest), Michigan (+23.5% growth, +4.0% brand interest), and Connecticut (+23.1% growth, +3.0% brand interest)
Lyft captured additional brand interest in 35 markets, averaging +2.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lyft in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 20.0% | -4.8% | -4.8% |
| Baltimore MD | 977,058 | 22.0% | +4.8% | -4.4% |
| Richmond-Petersburg VA | 516,962 | 24.0% | -7.7% | +4.4% |
Emerging Market
Smaller markets showing strong growth potential
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 19.0% | +46.2% | +26.7% |
| Peoria-Bloomington IL | 210,894 | 14.0% | +16.7% | +7.7% |
| Wilmington NC | 186,609 | 20.0% | +11.1% | +42.9% |
| Corpus Christi TX | 177,217 | 26.0% | +13.0% | +8.3% |
| Wausau-Rhinelander WI | 160,633 | 17.0% | +41.7% | +6.3% |
| Chico-Redding CA | 160,565 | 17.0% | +13.3% | +13.3% |
| Salisbury MD | 157,650 | 20.0% | +25.0% | +11.1% |
| Topeka KS | 147,365 | 20.0% | +17.7% | +42.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 24.0% | +14.3% | +33.3% |
| Louisville KY | 612,910 | 25.0% | +8.7% | +8.7% |
| New Orleans LA | 584,044 | 23.0% | +21.1% | +4.6% |
| Memphis TN | 547,706 | 28.0% | +27.3% | +21.7% |
| Wilkes Barre-Scranton PA | 501,832 | 17.0% | +21.4% | +6.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 20.0% | +25.0% | +11.1% |
| Little Rock-Pine Bluff AR | 490,561 | 21.0% | +10.5% | +61.5% |
| Knoxville TN | 475,703 | 17.0% | +13.3% | +21.4% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 21.0% | +23.5% | +5.0% |
| Houston TX | 2,266,381 | 16.0% | +23.1% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +15.4% | +0.0% |
| Detroit MI | 1,646,663 | 23.0% | +21.1% | +4.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 21.0% | +16.7% | -22.2% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 20.0% | +17.7% | +0.0% |
| St. Louis MO | 1,066,886 | 19.0% | +11.8% | +18.8% |
| Indianapolis IN | 1,026,188 | 21.0% | +10.5% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | +0.0% | -5.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | +5.9% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | +6.3% | -5.6% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +6.3% | -5.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +6.3% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 14.0% | -6.7% | -6.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 22.0% | +0.0% | +4.8% |
| Charlotte NC | 1,124,890 | 20.0% | +5.3% | +0.0% |
Monitor & Maintain
All other markets
76
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 14.0% | -17.7% | -12.5% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 14.0% | +7.7% | -17.7% |
| Providence RI-New Bedford MA | 564,315 | 19.0% | +26.7% | +0.0% |
| Fresno-Visalia CA | 539,002 | 19.0% | -9.5% | -9.5% |
| Buffalo NY | 537,294 | 19.0% | +18.8% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 15.0% | -6.3% | -11.8% |
| Des Moines-Ames IA | 401,464 | 17.0% | -5.6% | -10.5% |
| Roanoke-Lynchburg VA | 387,932 | 20.0% | +25.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | -6.3% | -21.1% |
| Chicago IL | 3,081,097 | 15.0% | -11.8% | -11.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | +5.3% | -9.1% |
| Phoenix AZ | 1,818,040 | 19.0% | -9.5% | -9.5% |
| Denver CO | 1,523,659 | 18.0% | -5.3% | -14.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 21.0% | +5.0% | -8.7% |
Brand Insights
Brand Insights for Lyft in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lyft shows strong performance with 10.6% average growth across 194 markets (19.1% avg brand interest), with positive growth in 137 of 194 markets
Top performing markets for Lyft demonstrate exceptional results in Quincy IL-Hannibal MO-Keokuk IA (+82.3% growth, 31.0% brand interest, +14.0% brand interest change), Marquette MI (+44.4% growth, 26.0% brand interest, +8.0% brand interest change), and San Angelo TX (+38.9% growth, 25.0% brand interest, +7.0% brand interest change)
Lyft has 80 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Lyft include Abilene-Sweetwater TX (+120.0% growth, 22.0% brand interest), Amarillo TX (+25.0% growth, 15.0% brand interest), and Anchorage AK (+25.0% growth, 20.0% brand interest)
Lyft maintains strong brand interest positions in key markets: Fairbanks AK (30.0% brand interest, +5.0% change), Quincy IL-Hannibal MO-Keokuk IA (31.0% brand interest, +14.0% change), and Rapid City SD (34.0% brand interest, +8.0% change)
Lyft shows positive brand interest momentum in 137 markets, notably in Abilene-Sweetwater TX (+12.0% brand interest), Amarillo TX (+3.0% brand interest), Anchorage AK (+4.0% brand interest)
Lyft demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+120.0% growth, +12.0% gain, 22.0% current brand interest), Augusta GA (+22.7% growth, +5.0% gain, 27.0% current brand interest), and Baton Rouge LA (+16.7% growth, +4.0% gain, 28.0% current brand interest)
Lyft successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 27.0% brand interest, +22.7% growth), Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 30.0% brand interest, +20.0% growth)
Lyft maintains dominant market position with >35% brand interest in key markets: Lake Charles LA (35.0% brand interest, +6.1% change) and Sioux Falls(Mitchell) SD (35.0% brand interest, +6.1% change)
Lyft achieves significant brand interest gains in Abilene-Sweetwater TX (+12.0% brand interest growth, now at 22.0%) and Augusta GA (+5.0% brand interest growth, now at 27.0%)
Lyft shows accelerating brand interest growth in Abilene-Sweetwater TX (+120.0% growth, 22.0% brand interest) and Amarillo TX (+25.0% growth, 15.0% brand interest)
Lyft demonstrates emerging brand interest strength in Amarillo TX (+25.0% growth, 15.0% brand interest) and Binghamton NY (+33.3% growth, 16.0% brand interest)
Lyft maintains stable brand interest performance in mature markets: Atlanta GA (-4.8% decline, 20.0% brand interest) and Alexandria LA (+0.0% decline, 29.0% brand interest)
Lyft performance in major markets: Atlanta GA (-4.8% decline, 20.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-17.6% decline, 14.0% brand interest, 2.6M TVHH), and Chicago IL (-11.8% decline, 15.0% brand interest, 3.6M TVHH)
Lyft shows positive brand interest growth in markets representing 63.7% of total TVHH coverage
Lyft shows stable performance with 3.5% average growth across 191 markets (19.0% avg brand interest), with positive growth in 98 of 191 markets
Competitive Insights
Competitive Insights showcase how Lyft performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lyft can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lyft can focus its competitive strategy.
Lyft leads category performance with 10.6% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+120.0%, 22.0% brand interest), Amarillo TX (+25.0%, 15.0% brand interest), and Anchorage AK (+25.0%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 20.6% with consistent performance across 80 markets
Lyft shows strong momentum with 10.6% average brand interest growth across key markets: Abilene-Sweetwater TX (+120.0% growth, +12.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+82.3% growth, +14.0% brand interest), and Jonesboro AR (+77.8% growth, +7.0% brand interest)
Lyft captured additional brand interest in 132 markets, averaging +3.3% brand interest growth in key growth markets
Uber maintains market dominance with an average 85.5% brand interest across key markets: Grand Junction-Montrose CO (100.0% brand interest, +21.9% growth), Twin Falls ID (100.0% brand interest, +20.5% growth), and Albany GA (79.0% brand interest, +2.6% growth)
Lyft maintains market dominance with an average 33.8% brand interest across key markets: Quincy IL-Hannibal MO-Keokuk IA (31.0% brand interest, +82.3% growth), Rapid City SD (34.0% brand interest, +30.8% growth), and Lake Charles LA (35.0% brand interest, +6.1% growth)
Lyft dominates in 157 of 194 key battleground markets against Uber, notably in Abilene-Sweetwater TX (78.0% vs 22.0% brand interest), Amarillo TX (85.0% vs 15.0% brand interest), and Anchorage AK (80.0% vs 20.0% brand interest)
Uber successfully defends market leadership positions while maintaining brand interest growth in Grand Junction-Montrose CO (maintained 100.0% brand interest, +21.9% growth), Twin Falls ID (maintained 100.0% brand interest, +20.5% growth), and Albany GA (maintained 79.0% brand interest, +2.6% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 27.0% brand interest, +22.7% growth), Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 30.0% brand interest, +20.0% growth)
Lyft emerges as competitive challenger to Uber with superior brand interest growth rates in Abilene-Sweetwater TX (+120.0% vs -13.3% growth), Amarillo TX (+25.0% vs -3.4% growth), and Anchorage AK (+25.0% vs -4.8% growth)
Uber demonstrates competitive strength with 208 high brand interest markets and 2 high-growth markets, notably in Abilene-Sweetwater TX (78.0% brand interest, -13.3% growth), Amarillo TX (85.0% brand interest, -3.4% growth), and Anchorage AK (80.0% brand interest, -4.8% growth)
Lyft demonstrates competitive strength with 18 high brand interest markets and 79 high-growth markets, notably in Minot-Bismarck-Dickinson(Williston) ND (29.0% brand interest, -9.4% growth), Abilene-Sweetwater TX (22.0% brand interest, +120.0% growth), and Amarillo TX (15.0% brand interest, +25.0% growth)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Atlanta GA (Lyft: -4.8%, Uber: +1.3%) and Boston MA-Manchester NH (Lyft: -17.6%, Uber: +3.6%)
Uber maintains strong brand interest position in key markets: Atlanta GA (80.0% brand interest, +1.3% growth), Boston MA-Manchester NH (86.0% brand interest, +3.6% growth), and Chicago IL (85.0% brand interest, +2.4% growth)
Lyft maintains strong brand interest position in key markets: Birmingham AL (20.0% brand interest, +17.6% growth), Cincinnati OH (21.0% brand interest, +40.0% growth), and Detroit MI (23.0% brand interest, +21.1% growth)
Lyft leads category performance with 3.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+37.5%, 22.0% brand interest), Alexandria LA (+20.8%, 29.0% brand interest), and Augusta GA (+17.4%, 27.0% brand interest)