Little Caesars
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Little Caesars, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
31 DMAs
|
|
Monitor & Maintain
|
All other markets
|
157 DMAs
49 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
8 DMAs
|
Brand Insights
Brand Insights reveal Little Caesars’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Little Caesars shows challenging performance with -22.3% average growth across 51 markets (26.4% avg brand interest), with positive growth in 0 of 51 markets
Little Caesars has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Little Caesars maintains strong brand interest positions in key markets: Connecticut (50.0% brand interest, -13.0% change), Delaware (32.0% brand interest, -6.0% change), and Maine (36.0% brand interest, -7.0% change)
In small markets, Little Caesars shows significant decline with notable brand interest: Alabama (-22.2% decline, 21.0% brand interest) and Alaska (-24.2% decline, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Domino's leads category performance with 19.4% average brand interest growth, particularly strong in Alaska (+21.7%, 28.0% brand interest), Arkansas (+15.4%, 15.0% brand interest), and California (+20.0%, 12.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 18.1% with consistent performance across 22 markets
Domino's shows strong momentum with 19.4% average brand interest growth across key markets: Vermont (+300.0% growth, +3.0% brand interest), Connecticut (+58.3% growth, +7.0% brand interest), and Massachusetts (+50.0% growth, +4.0% brand interest)
Domino's captured additional brand interest in 44 markets, averaging +2.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Little Caesars in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | -18.9% | +3.5% |
| Salt Lake City UT | 975,902 | 25.0% | -21.9% | -3.9% |
| Oklahoma City OK | 631,839 | 23.0% | -20.7% | +9.5% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 23.0% | -23.3% | +76.9% |
| Albuquerque-Santa Fe NM | 612,638 | 27.0% | -27.0% | +107.7% |
| New Orleans LA | 584,044 | 24.0% | -31.4% | +166.7% |
| Providence RI-New Bedford MA | 564,315 | 55.0% | -20.3% | +587.5% |
| Memphis TN | 547,706 | 22.0% | -18.5% | +22.2% |
High Growth Priority
Large markets showing strong consistent growth
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -21.7% | +414.3% |
| Los Angeles CA | 4,962,377 | 26.0% | -16.1% | +13.0% |
| Chicago IL | 3,081,097 | 26.0% | -18.8% | +13.0% |
| Philadelphia PA | 2,642,616 | 32.0% | -18.0% | +220.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | -20.7% | +27.8% |
| Houston TX | 2,266,381 | 22.0% | -24.1% | +15.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -18.8% | +160.0% |
| Boston MA-Manchester NH | 2,206,762 | 58.0% | -15.9% | +866.7% |
Monitor & Maintain
All other markets
157
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 17.0% | -26.1% | +0.0% |
| Indianapolis IN | 1,026,188 | 14.0% | -26.3% | +0.0% |
| Louisville KY | 612,910 | 15.0% | -21.1% | -11.8% |
| Fresno-Visalia CA | 539,002 | 18.0% | -21.7% | -59.1% |
| Little Rock-Pine Bluff AR | 490,561 | 19.0% | -17.4% | +0.0% |
| Knoxville TN | 475,703 | 19.0% | -13.6% | -5.0% |
| Lexington KY | 434,265 | 16.0% | +0.0% | -23.8% |
| Dayton OH | 418,047 | 25.0% | -24.2% | +127.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 19.0% | -24.0% | -26.9% |
| Detroit MI | 1,646,663 | 21.0% | +0.0% | -60.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 24.0% | -17.2% | -40.0% |
| San Antonio TX | 900,609 | 18.0% | -21.7% | -30.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 16.0% | -27.3% | -33.3% |
| Milwaukee WI | 765,170 | 29.0% | -25.6% | -44.2% |
| Las Vegas NV | 739,704 | 20.0% | -33.3% | -51.2% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 15.0% | -6.3% | -55.9% |
Brand Insights
Brand Insights for Little Caesars in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Little Caesars shows challenging performance with -24.0% average growth across 209 markets (23.2% avg brand interest), with positive growth in 0 of 209 markets
Little Caesars has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 206 declining markets
Little Caesars maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (34.0% brand interest, -10.0% change), Boston MA-Manchester NH (58.0% brand interest, -11.0% change), and Burlington VT-Plattsburgh NY (43.0% brand interest, -10.0% change)
In large markets, Little Caesars shows significant decline with notable brand interest: Atlanta GA (-26.1% decline, 17.0% brand interest) and Baltimore MD (-25.9% decline, 20.0% brand interest)
Little Caesars maintains dominant market position with >35% brand interest in key markets: Boston MA-Manchester NH (58.0% brand interest, -15.9% change) and Burlington VT-Plattsburgh NY (43.0% brand interest, -18.9% change)
Little Caesars maintains stable brand interest performance in mature markets: Elmira NY (-3.6% decline, 27.0% brand interest) and Detroit MI (+0.0% decline, 21.0% brand interest)
Little Caesars faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-22.7% decline, 34.0% brand interest) and Albuquerque-Santa Fe NM (-27.0% decline, 27.0% brand interest)
Little Caesars performance in major markets: Atlanta GA (-26.1% decline, 17.0% brand interest, 2.7M TVHH), Baltimore MD (-25.9% decline, 20.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-15.9% decline, 58.0% brand interest, 2.6M TVHH)
Little Caesars shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Little Caesars shows strong performance with 60.1% average growth across 207 markets (23.0% avg brand interest), with positive growth in 131 of 207 markets
Top performing markets for Little Caesars demonstrate exceptional results in Boston MA-Manchester NH (+866.7% growth, 58.0% brand interest, +52.0% brand interest change), Providence RI-New Bedford MA (+587.5% growth, 55.0% brand interest, +47.0% brand interest change), and Elmira NY (+575.0% growth, 27.0% brand interest, +23.0% brand interest change)
Little Caesars has 111 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Little Caesars include Abilene-Sweetwater TX (+15.0% growth, 23.0% brand interest), Albany-Schenectady-Troy NY (+240.0% growth, 34.0% brand interest), and Albuquerque-Santa Fe NM (+107.7% growth, 27.0% brand interest)
Little Caesars maintains strong brand interest positions in key markets: Charlottesville VA (38.0% brand interest, -21.0% change), Albany-Schenectady-Troy NY (34.0% brand interest, +24.0% change), and Boston MA-Manchester NH (58.0% brand interest, +52.0% change)
Little Caesars shows positive brand interest momentum in 131 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Albany-Schenectady-Troy NY (+24.0% brand interest), Albuquerque-Santa Fe NM (+14.0% brand interest)
Little Caesars demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+240.0% growth, +24.0% gain, 34.0% current brand interest), Albuquerque-Santa Fe NM (+107.7% growth, +14.0% gain, 27.0% current brand interest), and Anchorage AK (+60.0% growth, +9.0% gain, 24.0% current brand interest)
Competitive Insights
Competitive Insights showcase how Little Caesars performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Domino's leads category performance with 15.4% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+40.0%, 14.0% brand interest), and Albuquerque-Santa Fe NM (+30.0%, 13.0% brand interest)
In high-growth markets, Domino's maintains an average brand interest of 17.6% with consistent performance across 92 markets
Domino's shows strong momentum with 15.4% average brand interest growth across key markets: Burlington VT-Plattsburgh NY (+100.0% growth, +2.0% brand interest), Mankato MN (+100.0% growth, +3.0% brand interest), and Monterey-Salinas CA (+100.0% growth, +2.0% brand interest)
Domino's captured additional brand interest in 158 markets, averaging +2.8% brand interest growth in key growth markets
Pizza Hut shows strong momentum with 13.5% average brand interest growth across key markets: Alpena MI (+107.7% growth, +28.0% brand interest), Providence RI-New Bedford MA (+50.0% growth, +6.0% brand interest), and Springfield-Holyoke MA (+37.5% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 176 markets, averaging +4.8% brand interest growth in key growth markets
Papa John's shows strong momentum with 6.2% average brand interest growth across key markets: Greenwood-Greenville MS (+55.6% growth, +5.0% brand interest), Helena MT (+46.7% growth, +7.0% brand interest), and Grand Junction-Montrose CO (+38.9% growth, +7.0% brand interest)
Papa John's captured additional brand interest in 104 markets, averaging +2.8% brand interest growth in key growth markets
Domino's maintains market dominance with an average 36.2% brand interest across key markets: Atlanta GA (38.0% brand interest, +26.7% growth), Charlottesville VA (36.0% brand interest, +28.6% growth), and Cincinnati OH (41.0% brand interest, +17.1% growth)
Pizza Hut maintains market dominance with an average 40.9% brand interest across key markets: Albany GA (46.0% brand interest, +17.9% growth), Alexandria LA (56.0% brand interest, +16.7% growth), and Alpena MI (54.0% brand interest, +107.7% growth)
Papa John's maintains market dominance with an average 39.2% brand interest across key markets: Bend OR (33.0% brand interest, +22.2% growth), Eugene OR (32.0% brand interest, +18.5% growth), and Utica NY (38.0% brand interest, +18.8% growth)
Domino's dominates in 98 of 192 key battleground markets against Pizza Hut, notably in Bakersfield CA (6.0% vs 28.0% brand interest), Bangor ME (13.0% vs 48.0% brand interest), and Bowling Green KY (32.0% vs 33.0% brand interest)
Domino's dominates in 134 of 193 key battleground markets against Papa John's, notably in Bakersfield CA (6.0% vs 46.0% brand interest), Bangor ME (13.0% vs 13.0% brand interest), and Bowling Green KY (32.0% vs 21.0% brand interest)
Domino's dominates in 197 of 203 key battleground markets against Little Caesars, notably in Bakersfield CA (6.0% vs 20.0% brand interest), Bangor ME (13.0% vs 26.0% brand interest), and Bowling Green KY (32.0% vs 14.0% brand interest)
Pizza Hut dominates in 141 of 201 key battleground markets against Papa John's, notably in Columbia SC (39.0% vs 21.0% brand interest), Elmira NY (56.0% vs 5.0% brand interest), and Ft. Wayne IN (53.0% vs 13.0% brand interest)
Pizza Hut dominates in 205 of 208 key battleground markets against Little Caesars, notably in Columbia SC (39.0% vs 17.0% brand interest), Elmira NY (56.0% vs 27.0% brand interest), and Ft. Wayne IN (53.0% vs 10.0% brand interest)