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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
120 DMAs
45 States
|
Brand Insights
Brand Insights reveal LinkedIn’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn shows stable performance with 1.6% average growth across 51 markets (42.7% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for LinkedIn demonstrate exceptional results in Montana (+82.8% growth, 53.0% brand interest, +24.0% brand interest change), South Dakota (+43.3% growth, 43.0% brand interest, +13.0% brand interest change), and New Mexico (+18.9% growth, 44.0% brand interest, +7.0% brand interest change)
LinkedIn has 5 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for LinkedIn include Montana (+82.8% growth, 53.0% brand interest), New Mexico (+18.9% growth, 44.0% brand interest), and North Dakota (+15.9% growth, 51.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category dominance with 2.5% average brand interest growth, showing exceptional performance in Hawaii (+22.7%, 54.0% brand interest), Nebraska (+20.6%, 41.0% brand interest), and New Hampshire (+19.4%, 43.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 47.8% with consistent performance across 6 markets
Coursera maintains market dominance with an average 45.4% brand interest across key markets: Hawaii (54.0% brand interest, +22.7% growth), Nebraska (41.0% brand interest, +20.6% growth), and New Hampshire (43.0% brand interest, +19.4% growth)
LinkedIn maintains market dominance with an average 46.8% brand interest across key markets: Montana (53.0% brand interest, +82.8% growth), New Mexico (44.0% brand interest, +18.9% growth), and North Dakota (51.0% brand interest, +15.9% growth)
Investment Recommendations
Strategic recommendations for LinkedIn in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 34.0% | -15.0% | +79.0% |
| Louisville KY | 612,910 | 37.0% | -15.9% | +68.2% |
| New Orleans LA | 584,044 | 39.0% | -7.1% | +254.6% |
| Providence RI-New Bedford MA | 564,315 | 37.0% | -5.1% | +85.0% |
| Wilkes Barre-Scranton PA | 501,832 | 31.0% | -20.5% | +40.9% |
| Albany-Schenectady-Troy NY | 491,946 | 34.0% | -2.9% | +112.5% |
| Lexington KY | 434,265 | 35.0% | -22.2% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 186,609 | 53.0% | +15.2% | +194.4% |
| Medford-Klamath Falls OR | 155,635 | 45.0% | +28.6% | +66.7% |
| Gainesville FL | 118,040 | 35.0% | +20.7% | +45.8% |
| Charlottesville VA | 83,258 | 40.0% | +42.9% | +48.2% |
| Portland OR | N/A | 46.0% | +12.2% | +170.6% |
| Rochester NY | N/A | 41.0% | +20.6% | +156.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 41.0% | +7.9% | +86.4% |
| Albuquerque-Santa Fe NM | 612,638 | 46.0% | +18.0% | +142.1% |
| Fresno-Visalia CA | 539,002 | 42.0% | +7.7% | +162.5% |
| Ft. Myers-Naples FL | 525,402 | 43.0% | +7.5% | +230.8% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 42.0% | +7.7% | +200.0% |
| Little Rock-Pine Bluff AR | 490,561 | 51.0% | +325.0% | +200.0% |
| Tulsa OK | 462,154 | 44.0% | +7.3% | +158.8% |
| Baton Rouge LA | 300,475 | 45.0% | +9.8% | +350.0% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 66.0% | +0.0% | +842.9% |
| Los Angeles CA | 4,962,377 | 39.0% | -2.5% | +116.7% |
| Chicago IL | 3,081,097 | 39.0% | -2.5% | +105.3% |
| Philadelphia PA | 2,642,616 | 40.0% | +0.0% | +122.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | -7.8% | +235.7% |
| Atlanta GA | 2,277,873 | 42.0% | -2.3% | +133.3% |
| Houston TX | 2,266,381 | 44.0% | -4.4% | +266.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 50.0% | -5.7% | +233.3% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Syracuse NY | 330,353 | 30.0% | -3.2% | +0.0% |
| Bakersfield CA | 210,103 | 53.0% | +6.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 47.0% | +0.0% | +0.0% |
| Lubbock TX | 145,733 | 50.0% | +4.2% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 51.0% | +4.1% | +0.0% |
| Anchorage AK | 137,029 | 47.0% | +2.2% | +0.0% |
| Sioux City IA | 132,124 | 100.0% | +0.0% | +0.0% |
| Panama City FL | 128,095 | 53.0% | -5.4% | +0.0% |
Monitor & Maintain
All other markets
120
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 44.0% | +0.0% | +300.0% |
| Buffalo NY | 537,294 | 42.0% | +0.0% | +281.8% |
| Richmond-Petersburg VA | 516,962 | 43.0% | +0.0% | +138.9% |
| Knoxville TN | 475,703 | 40.0% | +0.0% | +100.0% |
| Dayton OH | 418,047 | 44.0% | -8.3% | +388.9% |
| Tucson (Sierra Vista) AZ | 416,976 | 41.0% | -6.8% | +272.7% |
| Honolulu HI | 411,655 | 35.0% | -14.6% | +191.7% |
| Spokane WA | 409,624 | 44.0% | +2.3% | +193.3% |
Brand Insights
Brand Insights for LinkedIn in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn shows challenging performance with -5.4% average growth across 167 markets (38.3% avg brand interest), with positive growth in 62 of 167 markets
Top performing markets for LinkedIn demonstrate exceptional results in Little Rock-Pine Bluff AR (+325.0% growth, 51.0% brand interest, +39.0% brand interest change), Bend OR (+150.0% growth, 100.0% brand interest, +60.0% brand interest change), and Wausau-Rhinelander WI (+75.9% growth, 51.0% brand interest, +22.0% brand interest change)
LinkedIn has 25 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 94 declining markets
Notable high-growth markets for LinkedIn include Albuquerque-Santa Fe NM (+17.9% growth, 46.0% brand interest), Bend OR (+150.0% growth, 100.0% brand interest), and Binghamton NY (+65.6% growth, 53.0% brand interest)
LinkedIn maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (34.0% brand interest, -1.0% change), Atlanta GA (42.0% brand interest, -1.0% change), and Augusta GA (44.0% brand interest, -18.0% change)
LinkedIn shows positive brand interest momentum in 62 markets, notably in Albuquerque-Santa Fe NM (+7.0% brand interest), Bend OR (+60.0% brand interest), Binghamton NY (+21.0% brand interest)
LinkedIn demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+17.9% growth, +7.0% gain, 46.0% current brand interest), Bend OR (+150.0% growth, +60.0% gain, 100.0% current brand interest), and Binghamton NY (+65.6% growth, +21.0% gain, 53.0% current brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Bend OR (maintained 100.0% brand interest, +150.0% growth), and Binghamton NY (maintained 53.0% brand interest, +65.6% growth)
In large markets, LinkedIn shows slight decline with moderate brand interest: Atlanta GA (-2.3% decline, 42.0% brand interest) and Baltimore MD (-2.0% decline, 48.0% brand interest)
In medium markets, LinkedIn shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (-2.9% decline, 34.0% brand interest) and Austin TX (-6.7% decline, 42.0% brand interest)
In small markets, LinkedIn shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-100.0% decline, 0.0% brand interest) and Amarillo TX (-100.0% decline, 0.0% brand interest)
LinkedIn maintains dominant market position with >35% brand interest in key markets: Atlanta GA (42.0% brand interest, -2.3% change) and Augusta GA (44.0% brand interest, -29.0% change)
LinkedIn achieves significant brand interest gains in Albuquerque-Santa Fe NM (+7.0% brand interest growth, now at 46.0%) and Bend OR (+60.0% brand interest growth, now at 100.0%)
LinkedIn shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+17.9% growth, 46.0% brand interest) and Bend OR (+150.0% growth, 100.0% brand interest)
LinkedIn maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.9% decline, 34.0% brand interest) and Atlanta GA (-2.3% decline, 42.0% brand interest)
LinkedIn faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.9% decline, 34.0% brand interest) and Atlanta GA (-2.3% decline, 42.0% brand interest)
Competitive Insights
Competitive Insights showcase how LinkedIn performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Coursera leads category performance with -0.5% average brand interest growth, particularly strong in Amarillo TX (+132.6%, 100.0% brand interest), Bangor ME (+72.4%, 100.0% brand interest), and Beaumont-Port Arthur TX (+15.2%, 53.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 57.4% with consistent performance across 33 markets
Coursera maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (100.0% brand interest, +132.6% growth), Bangor ME (100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (53.0% brand interest, +15.2% growth)
LinkedIn maintains market dominance with an average 46.3% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Bend OR (100.0% brand interest, +150.0% growth), and Binghamton NY (53.0% brand interest, +65.6% growth)
Udemy maintains market dominance with an average 49.0% brand interest across key markets: Harrisonburg VA (97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (49.0% brand interest, +32.4% growth), and Santa Barbara-Santa Maria-San Luis Obispo CA (33.0% brand interest, +73.7% growth)
Coursera dominates in 83 of 140 key battleground markets against LinkedIn, notably in Albuquerque-Santa Fe NM (43.0% vs 46.0% brand interest), Anchorage AK (53.0% vs 47.0% brand interest), and Bakersfield CA (47.0% vs 53.0% brand interest)
Coursera dominates in 61 of 121 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (43.0% vs 11.0% brand interest), Baltimore MD (39.0% vs 13.0% brand interest), and Boise ID (42.0% vs 20.0% brand interest)
Udemy dominates in 66 of 120 key battleground markets against LinkedIn, notably in Albany-Schenectady-Troy NY (34.0% vs 16.0% brand interest), Atlanta GA (42.0% vs 16.0% brand interest), and Austin TX (42.0% vs 17.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 100.0% brand interest, +132.6% growth), Bangor ME (maintained 100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (maintained 53.0% brand interest, +15.2% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Bend OR (maintained 100.0% brand interest, +150.0% growth), and Binghamton NY (maintained 53.0% brand interest, +65.6% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (maintained 49.0% brand interest, +32.4% growth), and Madison WI (maintained 27.0% brand interest, +17.4% growth)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Springfield MO (-9.1% vs -26.8% growth), Charlottesville VA (+42.9% vs +27.7% growth), and Chico-Redding CA (+44.0% vs -14.7% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Baltimore MD (+30.0% vs -4.9% growth), Boise ID (+81.8% vs -4.5% growth), and Burlington VT-Plattsburgh NY (+25.0% vs +11.9% growth)
Coursera emerges as competitive challenger to LinkedIn with superior brand interest growth rates in South Bend-Elkhart IN (-2.4% vs -20.7% growth), Harrisburg-Lancaster-Lebanon-York PA (+20.6% vs -6.0% growth), and Lafayette IN (+40.0% vs +34.2% growth)
Udemy emerges as competitive challenger to LinkedIn with superior brand interest growth rates in Baltimore MD (+30.0% vs -2.0% growth), Boise ID (+81.8% vs -15.6% growth), and Burlington VT-Plattsburgh NY (+25.0% vs -17.4% growth)
Coursera demonstrates competitive strength with 163 high brand interest markets and 33 high-growth markets, notably in Albuquerque-Santa Fe NM (43.0% brand interest, -12.2% growth), Anchorage AK (53.0% brand interest, -1.9% growth), and Bakersfield CA (47.0% brand interest, -6.0% growth)