Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
55 DMAs
14 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
58 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
3 States
|
Monitor & Maintain
|
All other markets
|
56 DMAs
33 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
San Francisco-Oakland-San Jose CA | 2,204,229 | 82.0% | -2.4% | +7.9% |
Providence RI-New Bedford MA | 564,315 | 56.0% | -1.8% | +16.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Montgomery (Selma) AL | 211,769 | 29.0% | +16.0% | +26.1% |
Corpus Christi TX | 177,217 | 32.0% | +18.5% | +28.0% |
Amarillo TX | 167,518 | 32.0% | +28.0% | +45.5% |
Chico-Redding CA | 160,565 | 36.0% | +20.0% | +28.6% |
Columbus-Tupelo-West Point MS | 160,242 | 29.0% | +20.8% | +20.8% |
Rockford IL | 154,224 | 36.0% | +20.0% | +33.3% |
Duluth MN-Superior WI | 148,546 | 38.0% | +15.2% | +26.7% |
Beaumont-Port Arthur TX | 143,616 | 37.0% | +23.3% | +48.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 631,839 | 47.0% | +11.9% | +30.6% |
Greensboro-High Point-Winston Salem NC | 628,975 | 43.0% | +4.9% | +22.9% |
Louisville KY | 612,910 | 45.0% | +7.1% | +45.2% |
New Orleans LA | 584,044 | 49.0% | +19.5% | +48.5% |
Memphis TN | 547,706 | 38.0% | +22.6% | +52.0% |
Buffalo NY | 537,294 | 48.0% | +6.7% | +20.0% |
Ft. Myers-Naples FL | 525,402 | 47.0% | +27.0% | +23.7% |
Richmond-Petersburg VA | 516,962 | 52.0% | +8.3% | +18.2% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 66.0% | +1.5% | +17.9% |
Dallas-Ft. Worth TX | 2,585,309 | 64.0% | +8.5% | +16.4% |
Atlanta GA | 2,277,873 | 59.0% | +7.3% | +15.7% |
Houston TX | 2,266,381 | 65.0% | +14.0% | +27.5% |
Washington DC (Hagerstown MD) | 2,224,748 | 78.0% | +11.4% | +18.2% |
Phoenix AZ | 1,818,040 | 60.0% | +15.4% | +27.7% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 51.0% | +6.3% | +27.5% |
Detroit MI | 1,646,663 | 55.0% | +3.8% | +14.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Seattle-Tacoma WA | 1,798,974 | 66.0% | +3.1% | +3.1% |
Baltimore MD | 977,058 | 56.0% | +3.7% | +5.7% |
Austin TX | 831,742 | 73.0% | +4.3% | +5.8% |
Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 60.0% | -4.8% | +3.5% |
Rochester MN-Mason City IA-Austin MN | 129,362 | 36.0% | -2.7% | +5.9% |
District of Columbia | N/A | 86.0% | +2.4% | +4.9% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 78.0% | +5.4% | +9.9% |
Chicago IL | 3,081,097 | 67.0% | +3.1% | +9.8% |
Philadelphia PA | 2,642,616 | 60.0% | +1.7% | +11.1% |
Boston MA-Manchester NH | 2,206,762 | 72.0% | +0.0% | +7.5% |
San Diego CA | 940,959 | 69.0% | +1.5% | +9.5% |
Albuquerque-Santa Fe NM | 612,638 | 36.0% | +0.0% | +20.0% |
Fresno-Visalia CA | 539,002 | 31.0% | +0.0% | +24.0% |
Spokane WA | 409,624 | 41.0% | +2.5% | +24.2% |