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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Indeed, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
20 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
125 DMAs
48 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
40 DMAs
|
Brand Insights
Brand Insights reveal Indeed’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Indeed shows challenging performance with -7.0% average growth across 51 markets (48.1% avg brand interest), with positive growth in 2 of 51 markets
Indeed has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 48 declining markets
Indeed maintains strong brand interest positions in key markets: Alabama (59.0% brand interest, -8.0% change), Alaska (58.0% brand interest, -2.0% change), and Arizona (44.0% brand interest, -5.0% change)
Indeed successfully defends strong market positions while maintaining brand interest growth in New Mexico (maintained 64.0% brand interest, +0.0% decline), Pennsylvania (maintained 47.0% brand interest, +4.4% growth), and Utah (maintained 44.0% brand interest, +2.3% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search shows market leadership with 8.4% average brand interest growth and notable strength in Alabama (+24.2%, 41.0% brand interest), Arkansas (+23.5%, 42.0% brand interest), and Delaware (+23.4%, 58.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 46.2% with consistent performance across 10 markets
LinkedIn Job Search shows strong momentum with 8.4% average brand interest growth across key markets: Alabama (+24.2% growth, +8.0% brand interest), Oregon (+23.6% growth, +13.0% brand interest), and Arkansas (+23.5% growth, +8.0% brand interest)
LinkedIn Job Search captured additional brand interest in 29 markets, averaging +5.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Indeed in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 34.0% | -5.6% | -5.6% |
| Baltimore MD | 977,058 | 44.0% | -4.4% | -6.4% |
| Oklahoma City OK | 631,839 | 53.0% | -8.6% | -17.2% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 57.0% | -3.4% | -12.3% |
| Louisville KY | 612,910 | 55.0% | -5.2% | -20.3% |
| Albuquerque-Santa Fe NM | 612,638 | 64.0% | +0.0% | -8.6% |
| New Orleans LA | 584,044 | 51.0% | -13.6% | -23.9% |
| Providence RI-New Bedford MA | 564,315 | 44.0% | +2.3% | -15.4% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| North Platte NE | 12,546 | 100.0% | +26.6% | +26.6% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +12.5% | -25.0% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 54.0% | -5.3% | -3.6% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 74.0% | -1.3% | -5.1% |
| Evansville IN | 247,342 | 67.0% | -2.9% | -6.9% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 66.0% | -1.5% | -5.7% |
| Traverse City-Cadillac MI | 216,002 | 68.0% | +1.5% | -6.9% |
| Bakersfield CA | 210,103 | 65.0% | -3.0% | -4.4% |
| Columbus-Tupelo-West Point MS | 160,242 | 71.0% | -6.6% | -6.6% |
| Medford-Klamath Falls OR | 155,635 | 72.0% | +1.4% | -4.0% |
Monitor & Maintain
All other markets
125
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 56.0% | -9.7% | -16.4% |
| Tucson (Sierra Vista) AZ | 416,976 | 53.0% | -7.0% | -14.5% |
| Spokane WA | 409,624 | 59.0% | -1.7% | -11.9% |
| Des Moines-Ames IA | 401,464 | 49.0% | -5.8% | -10.9% |
| Green Bay-Appleton WI | 400,512 | 62.0% | -3.1% | -11.4% |
| Wichita-Hutchinson KS | 388,977 | 61.0% | -3.2% | -12.9% |
| Roanoke-Lynchburg VA | 387,932 | 57.0% | +0.0% | -12.3% |
| Madison WI | 386,495 | 36.0% | -5.3% | -21.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -15.4% | -24.1% |
| Los Angeles CA | 4,962,377 | 34.0% | -2.9% | -22.7% |
| Chicago IL | 3,081,097 | 33.0% | -5.7% | -15.4% |
| Philadelphia PA | 2,642,616 | 40.0% | -2.4% | -13.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 36.0% | -12.2% | -20.0% |
| Atlanta GA | 2,277,873 | 41.0% | -8.9% | -16.3% |
| Houston TX | 2,266,381 | 35.0% | -18.6% | -28.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 22.0% | -26.7% | -35.3% |
Brand Insights
Brand Insights for Indeed in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Indeed shows challenging performance with -6.3% average growth across 209 markets (57.3% avg brand interest), with positive growth in 13 of 209 markets
Top performing markets for Indeed demonstrate exceptional results in North Platte NE (+26.6% growth, 100.0% brand interest, +21.0% brand interest change)
Indeed has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 185 declining markets
Notable high-growth markets for Indeed include North Platte NE (+26.6% growth, 100.0% brand interest)
Indeed maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (64.0% brand interest, -3.0% change), Albany GA (73.0% brand interest, -6.0% change), and Albany-Schenectady-Troy NY (50.0% brand interest, -4.0% change)
Indeed shows positive brand interest momentum in 13 markets, notably in North Platte NE (+21.0% brand interest), Binghamton NY (+1.0% brand interest), Eureka CA (+1.0% brand interest)
Indeed successfully defends strong market positions while maintaining brand interest growth in North Platte NE (maintained 100.0% brand interest, +26.6% growth), Albuquerque-Santa Fe NM (maintained 64.0% brand interest, +0.0% decline), and Binghamton NY (maintained 55.0% brand interest, +1.9% growth)
In large markets, Indeed shows significant decline with moderate brand interest: Atlanta GA (-8.9% decline, 41.0% brand interest) and Baltimore MD (-4.3% decline, 44.0% brand interest)
In medium markets, Indeed shows significant decline with high brand interest: Albany-Schenectady-Troy NY (-7.4% decline, 50.0% brand interest) and Austin TX (-10.0% decline, 27.0% brand interest)
In small markets, Indeed shows significant decline with high brand interest: Abilene-Sweetwater TX (-4.5% decline, 64.0% brand interest) and Albany GA (-7.6% decline, 73.0% brand interest)
Indeed maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (64.0% brand interest, -4.5% change) and Albany GA (73.0% brand interest, -7.6% change)
Indeed achieves significant brand interest gains in North Platte NE (+21.0% brand interest growth, now at 100.0%)
Indeed maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.5% decline, 64.0% brand interest) and Alexandria LA (-1.2% decline, 80.0% brand interest)
Indeed faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-4.5% decline, 64.0% brand interest) and Albany GA (-7.6% decline, 73.0% brand interest)
Indeed performance in major markets: Atlanta GA (-8.9% decline, 41.0% brand interest, 2.7M TVHH), Baltimore MD (-4.3% decline, 44.0% brand interest, 1.1M TVHH), and Charlotte NC (-6.1% decline, 46.0% brand interest, 1.3M TVHH)
Indeed shows positive brand interest growth in markets representing 4.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Indeed performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
LinkedIn Job Search shows market leadership with 11.7% average brand interest growth and notable strength in Albany GA (+28.6%, 27.0% brand interest), Alpena MI (+68.8%, 27.0% brand interest), and Amarillo TX (+28.0%, 32.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 36.5% with consistent performance across 67 markets
LinkedIn Job Search shows strong momentum with 11.7% average brand interest growth across key markets: Alpena MI (+68.8% growth, +11.0% brand interest), Parkersburg WV (+55.6% growth, +10.0% brand interest), and Watertown NY (+53.1% growth, +17.0% brand interest)
LinkedIn Job Search captured additional brand interest in 149 markets, averaging +5.2% brand interest growth in key growth markets
Indeed maintains market dominance with an average 65.3% brand interest across key markets: North Platte NE (100.0% brand interest, +26.6% growth), Binghamton NY (55.0% brand interest, +1.9% growth), and Eureka CA (66.0% brand interest, +1.5% growth)
LinkedIn Job Search maintains market dominance with an average 46.1% brand interest across key markets: Amarillo TX (32.0% brand interest, +28.0% growth), Augusta GA (36.0% brand interest, +16.1% growth), and Baton Rouge LA (42.0% brand interest, +23.5% growth)
LinkedIn Job Search dominates in 194 of 207 key battleground markets against Indeed, notably in Abilene-Sweetwater TX (64.0% vs 36.0% brand interest), Albany GA (73.0% vs 27.0% brand interest), and Albany-Schenectady-Troy NY (50.0% vs 50.0% brand interest)
Indeed successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 100.0% brand interest, +26.6% growth), Albuquerque-Santa Fe NM (maintained 64.0% brand interest, +0.0% decline), and Binghamton NY (maintained 55.0% brand interest, +1.9% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 27.0% brand interest, +28.6% growth), Alpena MI (maintained 27.0% brand interest, +68.8% growth), and Amarillo TX (maintained 32.0% brand interest, +28.0% growth)
LinkedIn Job Search emerges as competitive challenger to Indeed with superior brand interest growth rates in Albany GA (+28.6% vs -7.6% growth), Alpena MI (+68.8% vs -13.1% growth), and Amarillo TX (+28.0% vs -9.3% growth)
Indeed emerges as competitive challenger to LinkedIn Job Search with superior brand interest growth rates in Santa Barbara-Santa Maria-San Luis Obispo CA (+8.1% vs -4.8% growth) and San Francisco-Oakland-San Jose CA (+12.5% vs -2.4% growth)
Indeed demonstrates competitive strength with 205 high brand interest markets and 1 high-growth market, notably in Abilene-Sweetwater TX (64.0% brand interest, -4.5% growth), Albany GA (73.0% brand interest, -7.6% growth), and Albany-Schenectady-Troy NY (50.0% brand interest, -7.4% growth)
LinkedIn Job Search demonstrates competitive strength with 201 high brand interest markets and 66 high-growth markets, notably in Binghamton NY (45.0% brand interest, -2.2% growth), Eureka CA (34.0% brand interest, -2.9% growth), and Joplin MO-Pittsburg KS (26.0% brand interest, -3.7% growth)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -8.9%, LinkedIn Job Search: +7.3%) and Baltimore MD (Indeed: -4.3%, LinkedIn Job Search: +3.7%)
Close brand interest competition between Indeed and LinkedIn Job Search in Albany-Schenectady-Troy NY (50.0% vs 50.0%) and Buffalo NY (52.0% vs 48.0%)
LinkedIn Job Search maintains strong brand interest position in key markets: Birmingham AL (44.0% brand interest, +15.8% growth), Jacksonville FL (45.0% brand interest, +21.6% growth), and Norfolk-Portsmouth-Newport News VA (45.0% brand interest, +15.4% growth)