Honda Civic
Honda
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Investment Recommendations
Targeted investment recommendations for Honda Civic, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
20 DMAs
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
147 DMAs
38 States
|
Brand Insights
Brand Insights reveal Honda Civic’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honda Civic shows stable performance with 2.2% average growth across 51 markets (12.0% avg brand interest), with positive growth in 21 of 51 markets
Honda Civic has 4 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for Honda Civic include Alaska (+25.0% growth, 10.0% brand interest), Florida (+15.4% growth, 15.0% brand interest), and Montana (+22.2% growth, 11.0% brand interest)
Honda Civic shows positive brand interest momentum in 21 markets, notably in Alaska (+2.0% brand interest), Florida (+2.0% brand interest), Montana (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyundai Elantra leads category performance with 3.0% average brand interest growth, particularly strong in South Dakota (+15.0%, 46.0% brand interest)
In high-growth markets, Hyundai Elantra maintains an average brand interest of 46.0% with consistent performance across 1 market
Hyundai Elantra maintains market dominance with an average 44.4% brand interest across key markets: South Dakota (46.0% brand interest, +15.0% growth), Arizona (43.0% brand interest, +2.4% growth), and Colorado (46.0% brand interest, +2.2% growth)
Hyundai Elantra dominates in 26 of 51 key battleground markets against Honda Civic, notably in Iowa (37.0% vs 13.0% brand interest), Kansas (41.0% vs 13.0% brand interest), and Louisiana (38.0% vs 14.0% brand interest)
Investment Recommendations
Strategic recommendations for Honda Civic in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 7.0% | +16.7% | +16.7% |
| Wausau-Rhinelander WI | 160,633 | 13.0% | +44.4% | +18.2% |
| Salisbury MD | 157,650 | 16.0% | +14.3% | +23.1% |
| Medford-Klamath Falls OR | 155,635 | 8.0% | +33.3% | +14.3% |
| Biloxi-Gulfport MS | 120,080 | 17.0% | +21.4% | +41.7% |
| Terre Haute IN | 118,890 | 16.0% | +33.3% | +14.3% |
| Sherman TX-Ada OK | 114,130 | 22.0% | +46.7% | +15.8% |
| Missoula MT | 110,645 | 12.0% | +33.3% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 14.0% | +7.7% | +7.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 17.0% | +6.3% | +6.3% |
| Little Rock-Pine Bluff AR | 490,561 | 18.0% | +12.5% | +12.5% |
| Wichita-Hutchinson KS | 388,977 | 16.0% | +14.3% | +23.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 11.0% | +10.0% | +22.2% |
| Syracuse NY | 330,353 | 15.0% | +36.4% | +7.1% |
| Champaign & Springfield-Decatur IL | 317,118 | 22.0% | +4.8% | +4.8% |
| El Paso TX | 315,971 | 16.0% | +6.7% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 14.0% | +16.7% | +7.7% |
| San Antonio TX | 900,609 | 12.0% | +9.1% | -7.7% |
| Hartford & New Haven CT | 862,036 | 13.0% | +8.3% | -7.1% |
| Austin TX | 831,742 | 13.0% | +8.3% | +0.0% |
| Cincinnati OH | 810,849 | 13.0% | +8.3% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 13.0% | +8.3% | +0.0% |
| Las Vegas NV | 739,704 | 13.0% | +8.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 12.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 12.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 11.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 12.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 14.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 18.0% | +0.0% | +5.9% |
| Salt Lake City UT | 975,902 | 13.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 14.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
147
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | -16.7% |
| Los Angeles CA | 4,962,377 | 7.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 11.0% | -8.3% | -8.3% |
| Philadelphia PA | 2,642,616 | 12.0% | -7.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +10.0% | -15.4% |
| Houston TX | 2,266,381 | 11.0% | -8.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | -10.0% | -10.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Honda Civic in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honda Civic shows stable performance with 0.6% average growth across 202 markets (12.5% avg brand interest), with positive growth in 76 of 202 markets
Top performing markets for Honda Civic demonstrate exceptional results in Jonesboro AR (+17.4% growth, 27.0% brand interest, +4.0% brand interest change)
Honda Civic has 31 markets with high growth (>15%), 44 markets with moderate growth (5-15%), 60 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for Honda Civic include Abilene-Sweetwater TX (+16.7% growth, 14.0% brand interest), Albany GA (+21.4% growth, 17.0% brand interest), and Alexandria LA (+21.4% growth, 17.0% brand interest)
Honda Civic shows positive brand interest momentum in 76 markets, notably in Abilene-Sweetwater TX (+2.0% brand interest), Albany GA (+3.0% brand interest), Alexandria LA (+3.0% brand interest)
Honda Civic demonstrates strong market momentum with combined growth and brand interest gains in key markets: Jonesboro AR (+17.4% growth, +4.0% gain, 27.0% current brand interest) and Sherman TX-Ada OK (+46.7% growth, +7.0% gain, 22.0% current brand interest)
Honda Civic achieves significant brand interest gains in Charlottesville VA (+7.0% brand interest growth, now at 14.0%) and Columbus GA (+5.0% brand interest growth, now at 19.0%)
Honda Civic shows accelerating brand interest growth in Abilene-Sweetwater TX (+16.7% growth, 14.0% brand interest) and Albany GA (+21.4% growth, 17.0% brand interest)
Honda Civic demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+16.7% growth, 14.0% brand interest) and Albany GA (+21.4% growth, 17.0% brand interest)
Honda Civic maintains stable brand interest performance in mature markets: Champaign & Springfield-Decatur IL (+4.8% growth, 22.0% brand interest) and Meridian MS (+5.0% growth, 21.0% brand interest)
Honda Civic performance in major markets: Chicago IL (-8.3% decline, 11.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-7.7% decline, 12.0% brand interest, 1.6M TVHH), and Houston TX (-8.3% decline, 11.0% brand interest, 2.7M TVHH)
Honda Civic shows positive brand interest growth in markets representing 29.4% of total TVHH coverage
Honda Civic shows challenging performance with -0.3% average growth across 202 markets (12.4% avg brand interest), with positive growth in 71 of 202 markets
Top performing markets for Honda Civic demonstrate exceptional results in Jonesboro AR (+17.4% growth, 27.0% brand interest, +4.0% brand interest change)
Honda Civic has 36 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 80 declining markets
Notable high-growth markets for Honda Civic include Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest), Biloxi-Gulfport MS (+41.7% growth, 17.0% brand interest), and Burlington VT-Plattsburgh NY (+22.2% growth, 11.0% brand interest)
Competitive Insights
Competitive Insights showcase how Honda Civic performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Nissan Sentra leads category performance with 3.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.0%, 13.0% brand interest), Alexandria LA (+21.1%, 23.0% brand interest), and Billings, MT (+80.0%, 9.0% brand interest)
In high-growth markets, Nissan Sentra maintains an average brand interest of 12.4% with consistent performance across 49 markets
Hyundai Elantra maintains market dominance with an average 45.7% brand interest across key markets: Binghamton NY (40.0% brand interest, +21.2% growth), Erie PA (47.0% brand interest, +23.7% growth), and Fairbanks AK (48.0% brand interest, +54.8% growth)
Toyota Corolla maintains market dominance with an average 31.3% brand interest across key markets: Casper-Riverton WY (31.0% brand interest, +19.2% growth), Marquette MI (32.0% brand interest, +18.5% growth), and Anchorage AK (31.0% brand interest, +14.8% growth)
Hyundai Elantra dominates in 103 of 202 key battleground markets against Honda Civic, notably in Alexandria LA (38.0% vs 17.0% brand interest), Anchorage AK (37.0% vs 9.0% brand interest), and Austin TX (40.0% vs 13.0% brand interest)
Hyundai Elantra dominates in 114 of 203 key battleground markets against Volkswagen Jetta, notably in Anchorage AK (37.0% vs 15.0% brand interest), Austin TX (40.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (41.0% vs 11.0% brand interest)
Hyundai Elantra dominates in 144 of 207 key battleground markets against Toyota Corolla, notably in Alexandria LA (38.0% vs 21.0% brand interest), Anchorage AK (37.0% vs 31.0% brand interest), and Austin TX (40.0% vs 27.0% brand interest)
Nissan Sentra dominates in 113 of 201 key battleground markets against Hyundai Elantra, notably in Alexandria LA (38.0% vs 23.0% brand interest), Anchorage AK (37.0% vs 8.0% brand interest), and Austin TX (40.0% vs 9.0% brand interest)
Honda Civic dominates in 88 of 172 key battleground markets against Volkswagen Jetta, notably in Augusta GA (12.0% vs 11.0% brand interest), Bangor ME (12.0% vs 24.0% brand interest), and Binghamton NY (10.0% vs 14.0% brand interest)
Honda Civic dominates in 123 of 199 key battleground markets against Toyota Corolla, notably in Augusta GA (12.0% vs 27.0% brand interest), Bangor ME (12.0% vs 25.0% brand interest), and Binghamton NY (10.0% vs 27.0% brand interest)
Nissan Sentra dominates in 95 of 167 key battleground markets against Honda Civic, notably in Augusta GA (12.0% vs 10.0% brand interest), Bangor ME (12.0% vs 6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (16.0% vs 12.0% brand interest)
Volkswagen Jetta dominates in 116 of 193 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (15.0% vs 23.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 22.0% brand interest), and Anchorage AK (15.0% vs 31.0% brand interest)
Nissan Sentra dominates in 94 of 164 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (15.0% vs 13.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 12.0% brand interest), and Anchorage AK (15.0% vs 8.0% brand interest)
Nissan Sentra dominates in 144 of 200 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (23.0% vs 13.0% brand interest), Albany GA (19.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (19.0% vs 8.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)