Home Depot
Integrate Home Depot's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Home Depot, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
47 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
93 DMAs
43 States
|
|
Monitor & Maintain
|
All other markets
|
69 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Home Depot’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Home Depot shows challenging performance with -4.1% average growth across 51 markets (58.0% avg brand interest), with positive growth in 1 of 51 markets
Home Depot has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 45 declining markets
Home Depot maintains strong brand interest positions in key markets: Alabama (46.0% brand interest, -1.0% change), Alaska (54.0% brand interest, -1.0% change), and Arkansas (44.0% brand interest, -2.0% change)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 71.0% brand interest, +0.0% decline), Delaware (maintained 52.0% brand interest, +0.0% decline), and Georgia (maintained 64.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's shows market leadership with 6.0% average brand interest growth and notable strength in District of Columbia (+25.0%, 30.0% brand interest) and Wyoming (+18.2%, 26.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 28.0% with consistent performance across 2 markets
Lowe's shows strong momentum with 6.0% average brand interest growth across key markets: District of Columbia (+25.0% growth, +6.0% brand interest), Wyoming (+18.2% growth, +4.0% brand interest), and New Jersey (+14.8% growth, +4.0% brand interest)
Lowe's captured additional brand interest in 31 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Home Depot in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 73.0% | -2.7% | +1.4% |
| Los Angeles CA | 4,962,377 | 75.0% | -1.3% | +1.4% |
| Chicago IL | 3,081,097 | 77.0% | -1.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 67.0% | -4.3% | +4.7% |
| Atlanta GA | 2,277,873 | 70.0% | -1.4% | +0.0% |
| Houston TX | 2,266,381 | 65.0% | -1.5% | -1.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 62.0% | -3.1% | +5.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 74.0% | -5.1% | -1.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Burlington VT-Plattsburgh NY | 306,170 | 58.0% | +3.6% | +1.8% |
Maintain & Optimize
Stable markets with consistent performance
93
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 62.0% | +1.6% | +1.6% |
| Boston MA-Manchester NH | 2,206,762 | 68.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 72.0% | +0.0% | +2.9% |
| Seattle-Tacoma WA | 1,798,974 | 69.0% | +4.6% | +3.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 80.0% | +0.0% | +1.3% |
| Baltimore MD | 977,058 | 68.0% | +1.5% | +1.5% |
| Salt Lake City UT | 975,902 | 69.0% | +0.0% | +4.6% |
| San Antonio TX | 900,609 | 65.0% | +0.0% | +4.8% |
Monitor & Maintain
All other markets
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 57.0% | +1.8% | +9.6% |
| Lexington KY | 434,265 | 19.0% | -24.0% | -9.5% |
| Roanoke-Lynchburg VA | 387,932 | 28.0% | -9.7% | -6.7% |
| Charleston-Huntington WV | 363,503 | 25.0% | -13.8% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 43.0% | +0.0% | +10.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 64.0% | -7.3% | -4.5% |
| El Paso TX | 315,971 | 54.0% | -8.5% | -3.6% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 28.0% | -15.2% | -6.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 36.0% | -5.3% | -10.0% |
Brand Insights
Brand Insights for Home Depot in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Home Depot shows challenging performance with -4.6% average growth across 210 markets (53.4% avg brand interest), with positive growth in 18 of 210 markets
Home Depot has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 170 declining markets
Home Depot maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (48.0% brand interest, -2.0% change), Albany-Schenectady-Troy NY (56.0% brand interest, -2.0% change), and Albuquerque-Santa Fe NM (57.0% brand interest, -3.0% change)
Home Depot shows positive brand interest momentum in 18 markets, notably in Albany GA (+1.0% brand interest), Alpena MI (+2.0% brand interest), Baltimore MD (+1.0% brand interest)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +2.5% growth), Alpena MI (maintained 93.0% brand interest, +2.2% growth), and Baltimore MD (maintained 68.0% brand interest, +1.5% growth)
In large markets, Home Depot shows slight decline with high brand interest: Atlanta GA (-1.4% decline, 70.0% brand interest) and Charlotte NC (-2.9% decline, 33.0% brand interest)
In medium markets, Home Depot shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-3.5% decline, 56.0% brand interest) and Albuquerque-Santa Fe NM (-5.0% decline, 57.0% brand interest)
In small markets, Home Depot shows significant decline with high brand interest: Abilene-Sweetwater TX (-4.0% decline, 48.0% brand interest) and Alexandria LA (-18.4% decline, 31.0% brand interest)
Home Depot maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (48.0% brand interest, -4.0% change) and Albany-Schenectady-Troy NY (56.0% brand interest, -3.5% change)
Home Depot maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.0% decline, 48.0% brand interest) and Albany-Schenectady-Troy NY (-3.5% decline, 56.0% brand interest)
Home Depot faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-4.0% decline, 48.0% brand interest) and Albany-Schenectady-Troy NY (-3.5% decline, 56.0% brand interest)
Home Depot performance in major markets: Atlanta GA (-1.4% decline, 70.0% brand interest, 2.7M TVHH), Charlotte NC (-2.9% decline, 33.0% brand interest, 1.3M TVHH), and Chicago IL (-1.3% decline, 77.0% brand interest, 3.6M TVHH)
Home Depot shows positive brand interest growth in markets representing 8.0% of total TVHH coverage
Home Depot shows stable performance with 0.4% average growth across 209 markets (53.2% avg brand interest), with positive growth in 88 of 209 markets
Top performing markets for Home Depot demonstrate exceptional results in Charlottesville VA (+13.6% growth, 25.0% brand interest, +3.0% brand interest change), Parkersburg WV (+10.7% growth, 31.0% brand interest, +3.0% brand interest change), and Columbus-Tupelo-West Point MS (+10.3% growth, 32.0% brand interest, +3.0% brand interest change)
Home Depot has 0 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 103 stable markets (0-5%), and 74 declining markets
Competitive Insights
Competitive Insights showcase how Home Depot performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Lowe's demonstrates category dominance with 5.6% average brand interest growth, showing exceptional performance in Austin TX (+16.1%, 36.0% brand interest), Chico-Redding CA (+21.4%, 34.0% brand interest), and Great Falls MT (+16.7%, 14.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 29.2% with consistent performance across 16 markets
Lowe's shows strong momentum with 5.6% average brand interest growth across key markets: Mankato MN (+45.5% growth, +5.0% brand interest), Lincoln & Hastings-Kearney NE (+26.1% growth, +6.0% brand interest), and Lubbock TX (+25.0% growth, +8.0% brand interest)
Lowe's captured additional brand interest in 101 markets, averaging +4.0% brand interest growth in key growth markets
Lowe's maintains market dominance with an average 52.0% brand interest across key markets: Austin TX (36.0% brand interest, +16.1% growth), Chico-Redding CA (34.0% brand interest, +21.4% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (36.0% brand interest, +16.1% growth)
Home Depot maintains market dominance with an average 61.4% brand interest across key markets: Albany GA (41.0% brand interest, +2.5% growth), Alpena MI (93.0% brand interest, +2.2% growth), and Baltimore MD (68.0% brand interest, +1.5% growth)
Lowe's dominates in 164 of 200 key battleground markets against Home Depot, notably in Albany GA (59.0% vs 41.0% brand interest), Alpena MI (7.0% vs 93.0% brand interest), and Baltimore MD (32.0% vs 68.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Austin TX (maintained 36.0% brand interest, +16.1% growth), Chico-Redding CA (maintained 34.0% brand interest, +21.4% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (maintained 36.0% brand interest, +16.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +2.5% growth), Alpena MI (maintained 93.0% brand interest, +2.2% growth), and Baltimore MD (maintained 68.0% brand interest, +1.5% growth)
Home Depot emerges as competitive challenger to Lowe's with superior brand interest growth rates in Binghamton NY (+7.5% vs -5.0% growth), Columbia SC (+5.9% vs -3.0% growth), and Lima OH (+5.3% vs -1.2% growth)
Lowe's emerges as competitive challenger to Home Depot with superior brand interest growth rates in Austin TX (+16.1% vs -7.2% growth), Chico-Redding CA (+21.4% vs -8.3% growth), and Great Falls MT (+16.7% vs -2.3% growth)
Home Depot demonstrates competitive strength with 200 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (48.0% brand interest, -4.0% growth), Albany-Schenectady-Troy NY (56.0% brand interest, -3.5% growth), and Albuquerque-Santa Fe NM (57.0% brand interest, -5.0% growth)
Lowe's demonstrates competitive strength with 189 high brand interest markets and 16 high-growth markets, notably in Albany GA (59.0% brand interest, -1.7% growth), Baltimore MD (32.0% brand interest, -3.0% growth), and Binghamton NY (57.0% brand interest, -5.0% growth)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Chicago IL (Home Depot: -1.3%, Lowe's: +4.5%) and Dallas-Ft. Worth TX (Home Depot: -4.3%, Lowe's: +10.0%)
Close brand interest competition between Home Depot and Lowe's in Abilene-Sweetwater TX (48.0% vs 52.0%) and Amarillo TX (50.0% vs 50.0%)
Lowe's maintains strong brand interest position in key markets: Austin TX (36.0% brand interest, +16.1% growth), San Francisco-Oakland-San Jose CA (26.0% brand interest, +18.2% growth), and Atlanta GA (30.0% brand interest, +3.5% growth)