Hertz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hertz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
17 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
16 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
13 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
7 States
|
|
Monitor & Maintain
|
All other markets
|
123 DMAs
43 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
26 DMAs
|
Brand Insights
Brand Insights reveal Hertz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hertz shows challenging performance with -2.9% average growth across 51 markets (25.8% avg brand interest), with positive growth in 8 of 51 markets
Top performing markets for Hertz demonstrate exceptional results in Wyoming (+38.9% growth, 25.0% brand interest, +7.0% brand interest change)
Hertz has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 33 declining markets
Notable high-growth markets for Hertz include Wyoming (+38.9% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Avis demonstrates category dominance with 6.0% average brand interest growth, showing exceptional performance in Arkansas (+25.0%, 5.0% brand interest), Delaware (+33.3%, 4.0% brand interest), and Illinois (+16.7%, 7.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 6.4% with consistent performance across 16 markets
Avis shows strong momentum with 6.0% average brand interest growth across key markets: South Dakota (+66.7% growth, +4.0% brand interest), Wyoming (+50.0% growth, +2.0% brand interest), and Delaware (+33.3% growth, +1.0% brand interest)
Avis captured additional brand interest in 21 markets, averaging +1.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hertz in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 810,849 | 32.0% | +3.2% | -5.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 27.0% | -29.0% | -6.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 26.0% | -7.1% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 31.0% | +6.9% | -6.1% |
| Oklahoma City OK | 631,839 | 36.0% | +33.3% | -5.3% |
| Louisville KY | 612,910 | 25.0% | -10.7% | -24.2% |
| Albuquerque-Santa Fe NM | 612,638 | 27.0% | -6.9% | -10.0% |
| New Orleans LA | 584,044 | 29.0% | -3.3% | -14.7% |
Emerging Market
Smaller markets showing strong growth potential
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 38.0% | +11.8% | +15.2% |
| Amarillo TX | 167,518 | 29.0% | +16.0% | +11.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 54.0% | +38.5% | +92.9% |
| Lubbock TX | 145,733 | 47.0% | +113.6% | +27.0% |
| Odessa-Midland TX | 136,170 | 35.0% | +59.1% | +12.9% |
| Biloxi-Gulfport MS | 120,080 | 42.0% | +10.5% | +68.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 56.0% | +36.6% | +115.4% |
| Watertown NY | 79,271 | 48.0% | +37.1% | +6.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany-Schenectady-Troy NY | 491,946 | 39.0% | +62.5% | +2.6% |
| Eugene OR | 213,214 | 39.0% | +44.4% | +14.7% |
| Macon GA | 213,027 | 45.0% | +9.8% | +87.5% |
High Growth Priority
Large markets showing strong consistent growth
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | +47.6% | -11.4% |
| Houston TX | 2,266,381 | 36.0% | +80.0% | -5.3% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +55.0% | -16.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 31.0% | +24.0% | +0.0% |
| Charlotte NC | 1,124,890 | 32.0% | +28.0% | -3.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +10.3% | -3.0% |
| St. Louis MO | 1,066,886 | 34.0% | +6.3% | +25.9% |
| Indianapolis IN | 1,026,188 | 34.0% | +3.0% | +13.3% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 33.0% | +3.1% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 30.0% | -3.2% | +0.0% |
| Des Moines-Ames IA | 401,464 | 31.0% | +3.3% | -3.1% |
| Omaha NE | 384,022 | 25.0% | -3.9% | +4.2% |
| Savannah GA | 321,334 | 30.0% | -6.3% | +0.0% |
| Boise ID | 280,534 | 29.0% | -6.5% | +3.6% |
| Tallahassee FL-Thomasville GA | 254,601 | 25.0% | +0.0% | +0.0% |
| Lincoln & Hastings-Kearney NE | 247,903 | 25.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 19.0% | -9.5% | -55.8% |
| Buffalo NY | 537,294 | 32.0% | +33.3% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 18.0% | -10.0% | -53.9% |
| Dayton OH | 418,047 | 24.0% | -17.2% | +9.1% |
| Honolulu HI | 411,655 | 12.0% | -7.7% | -58.6% |
| Spokane WA | 409,624 | 29.0% | -6.5% | +7.4% |
| Green Bay-Appleton WI | 400,512 | 26.0% | -3.7% | +8.3% |
| Wichita-Hutchinson KS | 388,977 | 26.0% | +0.0% | -25.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | -5.0% | -51.3% |
| Los Angeles CA | 4,962,377 | 24.0% | +4.4% | -41.5% |
| Chicago IL | 3,081,097 | 17.0% | -10.5% | -55.3% |
| Philadelphia PA | 2,642,616 | 21.0% | -12.5% | -44.7% |
| Atlanta GA | 2,277,873 | 20.0% | -16.7% | -51.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | -4.0% | -36.8% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -9.1% | -54.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | -68.1% |
Brand Insights
Brand Insights for Hertz in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hertz shows strong performance with 5.5% average growth across 205 markets (30.9% avg brand interest), with positive growth in 86 of 205 markets
Top performing markets for Hertz demonstrate exceptional results in St. Joseph MO (+295.6% growth, 91.0% brand interest, +68.0% brand interest change), Lima OH (+270.4% growth, 100.0% brand interest, +73.0% brand interest change), and Parkersburg WV (+156.4% growth, 100.0% brand interest, +61.0% brand interest change)
Hertz has 41 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 35 stable markets (0-5%), and 101 declining markets
Notable high-growth markets for Hertz include Albany-Schenectady-Troy NY (+62.5% growth, 39.0% brand interest), Amarillo TX (+16.0% growth, 29.0% brand interest), and Austin TX (+55.0% growth, 31.0% brand interest)
Hertz maintains strong brand interest positions in key markets: Alexandria LA (34.0% brand interest, -3.0% change), Augusta GA (37.0% brand interest, -3.0% change), and Baton Rouge LA (37.0% brand interest, -3.0% change)
Hertz shows positive brand interest momentum in 86 markets, notably in Albany-Schenectady-Troy NY (+15.0% brand interest), Amarillo TX (+4.0% brand interest), Austin TX (+11.0% brand interest)
Hertz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+62.5% growth, +15.0% gain, 39.0% current brand interest), Amarillo TX (+16.0% growth, +4.0% gain, 29.0% current brand interest), and Austin TX (+55.0% growth, +11.0% gain, 31.0% current brand interest)
Hertz successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 39.0% brand interest, +62.5% growth), Amarillo TX (maintained 29.0% brand interest, +16.0% growth), and Austin TX (maintained 31.0% brand interest, +55.0% growth)
In large markets, Hertz shows strong growth with notable brand interest: Atlanta GA (-16.7% decline, 20.0% brand interest) and Baltimore MD (-7.7% decline, 24.0% brand interest)
In medium markets, Hertz shows steady growth with notable brand interest: Albuquerque-Santa Fe NM (-6.9% decline, 27.0% brand interest) and Birmingham AL (-7.7% decline, 36.0% brand interest)
In small markets, Hertz shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-16.1% decline, 26.0% brand interest) and Alexandria LA (-8.1% decline, 34.0% brand interest)
Hertz maintains dominant market position with >35% brand interest in key markets: Augusta GA (37.0% brand interest, -7.5% change) and Baton Rouge LA (37.0% brand interest, -7.5% change)
Hertz achieves significant brand interest gains in Albany-Schenectady-Troy NY (+15.0% brand interest growth, now at 39.0%) and Austin TX (+11.0% brand interest growth, now at 31.0%)
Hertz shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+62.5% growth, 39.0% brand interest) and Amarillo TX (+16.0% growth, 29.0% brand interest)
Hertz maintains stable brand interest performance in mature markets: Bend OR (-3.6% decline, 27.0% brand interest) and Colorado Springs-Pueblo CO (-4.5% decline, 21.0% brand interest)
Hertz faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-16.1% decline, 26.0% brand interest) and Albuquerque-Santa Fe NM (-6.9% decline, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hertz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Avis demonstrates category dominance with 68.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+177.8%, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7%, 16.0% brand interest), and Augusta GA (+25.0%, 5.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 13.3% with consistent performance across 84 markets
Enterprise shows strong momentum with 31.9% average brand interest growth across key markets: Columbia SC (+340.0% growth, +34.0% brand interest), Corpus Christi TX (+325.0% growth, +26.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, +30.0% brand interest)
Enterprise captured additional brand interest in 120 markets, averaging +8.4% brand interest growth in key growth markets
Hertz shows strong momentum with 5.5% average brand interest growth across key markets: St. Joseph MO (+295.6% growth, +68.0% brand interest), Lima OH (+270.4% growth, +73.0% brand interest), and Parkersburg WV (+156.4% growth, +61.0% brand interest)
Hertz captured additional brand interest in 66 markets, averaging +10.4% brand interest growth in key growth markets
Avis shows strong momentum with 68.0% average brand interest growth across key markets: Norfolk-Portsmouth-Newport News VA (+533.3% growth, +16.0% brand interest), Youngstown OH (+533.3% growth, +16.0% brand interest), and Charlotte NC (+475.0% growth, +19.0% brand interest)
Avis captured additional brand interest in 88 markets, averaging +7.6% brand interest growth in key growth markets
Enterprise maintains market dominance with an average 37.6% brand interest across key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% growth), Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% growth), and Columbia SC (44.0% brand interest, +340.0% growth)
Alamo maintains market dominance with an average 38.5% brand interest across key markets: Bangor ME (31.0% brand interest, +19.2% growth), Butte-Bozeman MT (39.0% brand interest, +21.9% growth), and Duluth MN-Superior WI (31.0% brand interest, +24.0% growth)
Hertz maintains market dominance with an average 42.0% brand interest across key markets: Albany-Schenectady-Troy NY (39.0% brand interest, +62.5% growth), Austin TX (31.0% brand interest, +55.0% growth), and Binghamton NY (41.0% brand interest, +95.2% growth)
Enterprise dominates in 122 of 176 key battleground markets against Budget, notably in Augusta GA (15.0% vs 18.0% brand interest), Bakersfield CA (15.0% vs 21.0% brand interest), and Baltimore MD (17.0% vs 20.0% brand interest)
Enterprise dominates in 128 of 193 key battleground markets against Alamo, notably in Augusta GA (15.0% vs 25.0% brand interest), Bakersfield CA (15.0% vs 26.0% brand interest), and Baltimore MD (17.0% vs 34.0% brand interest)
Enterprise dominates in 121 of 187 key battleground markets against Hertz, notably in Augusta GA (15.0% vs 37.0% brand interest), Bakersfield CA (15.0% vs 38.0% brand interest), and Baltimore MD (17.0% vs 24.0% brand interest)
Avis dominates in 99 of 167 key battleground markets against Enterprise, notably in Augusta GA (15.0% vs 5.0% brand interest), Bakersfield CA (15.0% vs 0.0% brand interest), and Baltimore MD (17.0% vs 5.0% brand interest)
Budget dominates in 115 of 192 key battleground markets against Alamo, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 32.0% brand interest), and Alexandria LA (10.0% vs 38.0% brand interest)